1.
Startup Pitch
Mohammad Albattikhi
@MAlbattikhi

2.
Welcome!
• Who’s working on their startup fulltime?
• Who has never pitched their idea before?
• Who’s afraid of sharing their idea?
Mohammad Albattikhi Twitter: @MAlbattikhi

3.
Idea Stealers “Master Plan”
• No body will steal your idea
• A 100% original idea does not exist
• Ideas don’t matter. EXECUTION does
Mohammad Albattikhi Twitter: @MAlbattikhi

4.
Pitch is an art, not a science
Mohammad Albattikhi Twitter: @MAlbattikhi

5.
What is a pitch?
A pitch is when you’re briefly talking about your
business / idea trying to convince the target
audience of the value your providing [and take
action]
Mohammad Albattikhi Twitter: @MAlbattikhi

6.
Pitch Target Audience
Audience The Ask
Investor Financial resources
Customers Purchase product / service
Employees / Co-Founders Join team
Suppliers / Vendors Provide good purchasing terms
Strategic partners Share resources
Media Think of the business positively
Mohammad Albattikhi Twitter: @MAlbattikhi

7.
Pitch Progression
Name
Tagline
One Sentence Description
1 – 3 Minutes Pitch
“Elevator Pitch”
10 – 15 Minutes Pitch
w/ Pitch Deck & Business Plan
Mohammad Albattikhi Twitter: @MAlbattikhi

8.
Content of a Pitch
• Problem / opportunity (Pain points)
• Target market (Who will buy it & why?)
• Product / service info (Value proposition)
• Market size
• Product price & production cost (Profit Model)
• Competition and competitive advantage
• Leadership team and background (Expertise)
• Funding requirement (The Ask)
• Killer closing
Mohammad Albattikhi Twitter: @MAlbattikhi

9.
Simple Pitch
“If you can’t explain it simply, you don’t
understand it well enough”
–Albert Einstein
Mohammad Albattikhi Twitter: @MAlbattikhi

10.
Elevator Pitch Format
My company, ________________________
Is developing _________________________
To help ______________________________
_________________________________with
_____________________________________
Name of Company
A defined offering
A defined audience
Solve a problem
Secret Sauce
Mohammad Albattikhi Twitter: @MAlbattikhi

11.
1. Be Specific
• Be clear and specific.
• Example:
– When you say: ‘A social utility’
– Investor will think: ‘a regional gas and electric
company?’
– You should say: ‘an ecommerce site’
Mohammad Albattikhi Twitter: @MAlbattikhi

12.
2. Defined offering
• No Buzz words
• Example:
– When you say: ‘Mobile social CRM’
– Investor will think: ‘For SMBs in EMEA over HTTP,
AKA SoLoMo-aaS,…?’
– You should say: ‘a mobile application’
Mohammad Albattikhi Twitter: @MAlbattikhi

13.
2. Defined offering
• No Adjectives
• Example:
– When you say: ‘A revolutionary service’
– Investor will think: ‘Fight the power..?’
– You should say: ‘Backend software’
Mohammad Albattikhi Twitter: @MAlbattikhi

14.
3. Defined Audience
• Identify Demographics
• Example:
– When you say: ‘Female Consumers’
– Investor will think: ‘So you’re targeting half the
world population? ’
– You should say: ‘Mothers in Jordan between the
age 24 to 36’
Mohammad Albattikhi Twitter: @MAlbattikhi

15.
3. Defined Audience
• Specify your market
• Example:
– When you say: ‘Arts and musicians’
– Investor will think: ‘Jugglers, piano players, and
trained monkeys unite!’
– You should say: ‘Unsigned electronic bands’
Mohammad Albattikhi Twitter: @MAlbattikhi

16.
3. Defined Audience
• Clarify the buyer
• Example:
– When you say: ‘Large companies’
– Investor will think: ‘You don’t sell to companies,
you sell to people’
– You should say: ‘Purchasing managers at medical
device companies’
Mohammad Albattikhi Twitter: @MAlbattikhi

17.
4. Understand the Problem
• Anyone should be able to understand the
problem
• Example:
– When you say: ‘Decrease latency across CDN
servers’
– Investor will think: ‘I don’t know what this means!’
– You should say: ‘Improve network performance
for their clients’
Mohammad Albattikhi Twitter: @MAlbattikhi

18.
5. Secret Sauce
• Be Specific
• Example:
– When you say: ‘Easier and faster’
– Investor will think: ‘Much better than harder and
slower’
– You should say: ‘With automated ordering of
diapers and other common baby products’
Mohammad Albattikhi Twitter: @MAlbattikhi

19.
Delivery of a Pitch
• Speak clearly (Raise your voice & speak slowly)
• Pause and let he information sink in
• Tell a story (Not a list)
• Provide examples
• Use 4th grade language
• Relate to the audience
• Be enthusiastic (Show passion & energy)
Mohammad Albattikhi Twitter: @MAlbattikhi

20.
Posture/Gesture during a pitch
• Stand relaxed, confident, and open
• Be careful with….
Hummm Oh yeah?! Parade rest NonchalantToo formal What is this?

21.
Pitch Practice
My company, ________________________
Is developing _________________________
To help ______________________________
_________________________________with
_____________________________________
Name of Company
A defined offering
A defined audience
Solve a problem
Secret Sauce
Mohammad Albattikhi Twitter: @MAlbattikhi

22.
Mohammad Albattikhi
Twittter: @MAlbattikhi