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Human
Rationality
Organizations are institutions created
to serve human needs
2
Social-psychological aspects of individuals and
groups…
(individual behaviour in a social context)
Human Rationality
Classical
economics
Behavioural Theory
Fundamentally rational
People seek to maximize utility
Selects the best alternative
Consistent and stable
preferences
Imperfectly rational
Preferences are somewhat
unstable
People are inconsistent
and not precise
Hired or
Fired?
How
much?
In behavioural theory of
firms, human beings...
…have limited
computational facilities
…restricted within the limits of
their knowledge
Consequently, human
beings when making
decisions pursue…
What
kind of
person
am I?
What
does such
a person
do?
What was
done
successfully
in the past?
What am
I more
skillful
at?
Actions appropriate to their identity
(Logic of Appropriateness)
Actions appropriate to their past experiences
(Competency Trap)
In the social-psychological context ...
(individual behaviour in a social context)
6
Share past
experiences
Share
perceived
reality of what
is appropriate
If you believe in the classical economics, you ought
to prefer alternatives that lead you to better
consequences
But, humans celebrate virtue of doing what they can and
are supposed to do

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Human Rationality.pdf

  • 2. Organizations are institutions created to serve human needs 2 Social-psychological aspects of individuals and groups… (individual behaviour in a social context)
  • 3. Human Rationality Classical economics Behavioural Theory Fundamentally rational People seek to maximize utility Selects the best alternative Consistent and stable preferences Imperfectly rational Preferences are somewhat unstable People are inconsistent and not precise Hired or Fired? How much?
  • 4. In behavioural theory of firms, human beings... …have limited computational facilities …restricted within the limits of their knowledge
  • 5. Consequently, human beings when making decisions pursue… What kind of person am I? What does such a person do? What was done successfully in the past? What am I more skillful at? Actions appropriate to their identity (Logic of Appropriateness) Actions appropriate to their past experiences (Competency Trap)
  • 6. In the social-psychological context ... (individual behaviour in a social context) 6 Share past experiences Share perceived reality of what is appropriate
  • 7.
  • 8. If you believe in the classical economics, you ought to prefer alternatives that lead you to better consequences But, humans celebrate virtue of doing what they can and are supposed to do