Validately.com is a usability testing platform that needs redesigning to improve user experience. The current home page does not clearly explain what the product does, resulting in a high bounce rate. Usability testing found violations of key principles like learnability, efficiency, and satisfaction. The proposal is to redesign the home page and demo flow to better communicate Validately's value and make the product easier to learn and use.

1. Redesigning Validately.com
DAISY LAFLAMME

2. What is Validately.com?
• Validately is a great idea, concept and application for Usability
testing.
• Validately is a great product that offers great services.

3. Why it matters?
• The benefit of fixing their website and product issues will outgrow
the cost of fixing it with thousands.
• The most beneficial for this project will be fixing the Home page:
explaining better what the product does.
• The home page does not have clear value proposition that can hold
people's attention for longer than 10-15 seconds – the bounce rate
is very high.

4. with Validately.com
WHAT IS THE
PROBLEM

5. All 5 usability principles are violated:
• Learnability: Main navigation and sign up is easy, but 30 sec demo
and product trial is confusing
• Efficiency: The design is not enough clear for productive
completion of a task?
• Memorability: Confusion makes it hard to remember?
• Errors: Usability session recordings give errors
• Satisfaction: Frustration of learning and using the app throws away
satisfaction of using it.

6. findings and feedback on the
current system
USABILITY TESTING

7. Home page above the fold:

9. Demo Step 1

10. Demo Step 2

11. Demo Step 3

12. Demo Step 4

13. Demo Step 5

14. Proposal
REDESIGN

15. Home page above the fold:

22. THANK YOU
SIMPLE
&
BEAUTIFUL