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Hindustan unilever limited
INTRODUCTION AND
HISTORY
Hindustan Unilever Limited (HUL) is an
Indian consumer goods company based in
Mumbai, Maharashtra. It is owned by
Anglo-Dutch company Unilever which
owns a 67% controlling share in HUL.
HUL's products include foods, beverages,
cleaning agents and personal care
products
M.B.A .1ST
CONTINUED….
HUL was established in 1933 as Lever
Brothers India Limited and, in 1956,
became known as Hindustan Lever
Limited, as a result of a merger between
Lever Brothers, Hindustan Vanaspati Mfg.
Co. Ltd. and United Traders Ltd. It is
headquartered in MUMBAI, India and
employs over 16,500 workers, whilst also
indirectly helping to facilitate the
employment of over 65,000 people. The
company was renamed in June 2007 as
“Hindustan Unilever Limited”.M.B.A .1ST
Hindustan Unilever Limited (HUL) is
India's largest Fast Moving Consumer
Goods Company with a heritage of over
75 years in India and touches the lives
of two out of three Indians.
HUL works to create a better future
every day and helps people feel good,
look good and get more out of life with
brands and services that are good for
them and good for others.
INTRODUCTION TO HUL
With over 35 brands spanning 20
distinct categories such as soaps,
detergents, shampoos, skin care,
toothpastes, deodorants, cosmetics,
tea, coffee, packaged foods, ice
cream, and water purifiers, the
Company is a part of the everyday life
of millions of consumers across
India. Its portfolio includes leading
household brands such as Lux,
Lifebuoy, Surf Excel, Rin, Wheel, Fair
& Lovely, Pond’s, Vaseline, Lakmé,
The Company has over 16,000
employees and has an annual turnover
of around Rs. 21,736 crores . HUL is a
subsidiary of Unilever, one of the
world’s leading suppliers of fast moving
consumer goods with strong local roots
in more than 100 countries across the
globe with annual sales of about €46.5
billion in 2011-2012. Unilever has about
52% shareholding in HUL.
VISION AND
MISSION
OUR MISSION
We work to create a better future
every day
M.B.A .1ST
Unilever products touch the lives of
over 2 billion people every day –
whether that's through feeling great
because they've got shiny hair and a
brilliant smile, keeping their homes
fresh and clean, or by enjoying a great
cup of tea, satisfying meal or healthy
snack.
OUR VISION
The Management Committee is headed by Mr.
Nitin Paranjpe and has functional heads as
its members representing various functions
of the Company
Mr. Nitin Paranjpe joined the Company as a
Management Trainee in 1987.
ORGANISATIONAL
STRUCTURE
MR NITIN PARANIPE
M.B.A .1ST
Mr. R. Sridhar - Chief Financial
Officer
M.B.A .1ST
Axe was launched in France in
1983 by Unilever. It was
inspired by another of
Unilever's brands
M.B.A .1ST
Axe is a cool, iconic brand
launched in India in 1999 with
Axe Deodorants. It is the largest
selling male deodorant in India
& has a variety of male
grooming products such as Axe
Aftershave Lotions & Axe Body
AXE LAUNCHED IN INDIA
AXE
Axe offers guys a
range of body
sprays, shower gels
and male grooming
products – all
designed to help
them look, smell,
and feel their best.
PRODUCT LINE
M.B.A .1ST
PRODUCT DEPTH
AXE DEODRANT
150 RS TO 1800 RS IN INDIA
AXE AFTER SHAVE
100 RS TO 350 RS IN INDIA
AXE SHAVING CREAM
45 RS TO 240 RS IN INDIA
M.B.A .1ST
SWOT ANALYSIS
M.B.A .1ST
KEY FINANCIAL INDICATORS
Net Revenue
Rs.22,116 crores
Profit for the year
Rs.2,691 crores
EPS (basic)
Rs.12.46
EVA
Rs.2,250 crores
Total Expenses (%)
•Materials 61
•Advertising Costs 14
•Employee Benefits Expenses
6
•Carriage & Freight 6
•Utilities, Rent, Repairs, etc 5
•Depreciation 1
•Other Expenditure 7
WINNING IN THE MARKET
PLACE
Consumers are at the heart of our
business. We have a large base of
consumers served through millions of
stores. We are now reaching out with
more stores, better stores and better
standards of service. At the same time,
we are making special efforts to reach
out to the remotest corners of India,
delivering products and services to
people and places that were never
M.B.A .1ST
THANK YOU
BY DEEPAK VERMA
PAVAN KUMAR
AJAY THAKUR
&
VIJAY KUMAR
M.B.A .1ST

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Axe hul depth(1)

  • 2. INTRODUCTION AND HISTORY Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL's products include foods, beverages, cleaning agents and personal care products M.B.A .1ST
  • 3. CONTINUED…. HUL was established in 1933 as Lever Brothers India Limited and, in 1956, became known as Hindustan Lever Limited, as a result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in MUMBAI, India and employs over 16,500 workers, whilst also indirectly helping to facilitate the employment of over 65,000 people. The company was renamed in June 2007 as “Hindustan Unilever Limited”.M.B.A .1ST
  • 4. Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. INTRODUCTION TO HUL
  • 5. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé,
  • 6. The Company has over 16,000 employees and has an annual turnover of around Rs. 21,736 crores . HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €46.5 billion in 2011-2012. Unilever has about 52% shareholding in HUL.
  • 7. VISION AND MISSION OUR MISSION We work to create a better future every day M.B.A .1ST
  • 8. Unilever products touch the lives of over 2 billion people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack. OUR VISION
  • 9. The Management Committee is headed by Mr. Nitin Paranjpe and has functional heads as its members representing various functions of the Company Mr. Nitin Paranjpe joined the Company as a Management Trainee in 1987. ORGANISATIONAL STRUCTURE MR NITIN PARANIPE
  • 11. Mr. R. Sridhar - Chief Financial Officer
  • 13. Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands M.B.A .1ST
  • 14. Axe is a cool, iconic brand launched in India in 1999 with Axe Deodorants. It is the largest selling male deodorant in India & has a variety of male grooming products such as Axe Aftershave Lotions & Axe Body AXE LAUNCHED IN INDIA
  • 15. AXE Axe offers guys a range of body sprays, shower gels and male grooming products – all designed to help them look, smell, and feel their best.
  • 17. PRODUCT DEPTH AXE DEODRANT 150 RS TO 1800 RS IN INDIA AXE AFTER SHAVE 100 RS TO 350 RS IN INDIA AXE SHAVING CREAM 45 RS TO 240 RS IN INDIA M.B.A .1ST
  • 19. KEY FINANCIAL INDICATORS Net Revenue Rs.22,116 crores Profit for the year Rs.2,691 crores EPS (basic) Rs.12.46 EVA Rs.2,250 crores Total Expenses (%) •Materials 61 •Advertising Costs 14 •Employee Benefits Expenses 6 •Carriage & Freight 6 •Utilities, Rent, Repairs, etc 5 •Depreciation 1 •Other Expenditure 7
  • 20. WINNING IN THE MARKET PLACE Consumers are at the heart of our business. We have a large base of consumers served through millions of stores. We are now reaching out with more stores, better stores and better standards of service. At the same time, we are making special efforts to reach out to the remotest corners of India, delivering products and services to people and places that were never
  • 22. THANK YOU BY DEEPAK VERMA PAVAN KUMAR AJAY THAKUR & VIJAY KUMAR M.B.A .1ST