This document describes a viral video contest hosted by HubSpot for student groups. Groups are tasked with creating a 2-minute video promoting inbound marketing and why their group loves it. Videos must be uploaded to YouTube by February 28th and groups will compete based on the number of views their video receives by March 31st. The winning group will receive a meeting at HubSpot's office with free food, a marketing training session with the CMO, and tickets to the INBOUND conference. Groups must sign up by February 1st.

1. VIRAL VIDEO CONTEST

2. WHAT IS HUBSPOT
HubSpot provides an all-in-one marketing
software platform that helps more than
10,000 companies in 56 counties attract
leads and convert them into customers.
We’re kind of a big deal.

3. WHY INBOUND MARKETING?
TRADITIONAL MARKETING IS BROKEN.
Buyers are taking control. They’re tuning out old
school marketing tactics like billboards, cold calling
and ads that are impersonal and interruptive.
THERE’S A BETTER WAY.
AN INBOUND WAY.
Inbound marketing focuses on using quality content
to attract people to a company’s website through
online channels like Google, blogging, and social
media.

4. SO HERE’S THE DEAL…
The contest is simple. Just…
1. Familiarize your group with inbound marketing
2. Create a viral video that tell the world why your
group loves marketing
3. Upload your video to the YouTube machine on
the interwebs and promote it throung inbound
channels.
4. The group with the most video views will be
crowned champion.

5. PRIZES? PRIZES.
Check out this dope cheddar.
We’ll host your next group
meeting at our Cambridge
office. Will there be free food?
You know it. Your group will
also get a VIP crash course with
our CMO, Mike Volpe, on
building a personal brand.
But wait, there’s more! We’ll
give you free tickets to the
world’s largest gathering of
inbound marketers, INBOUND
2014. Just check out the
video from last year.

6. IMPORTANT DATES
1. Sign up with (use the link below) by February 1st
2. Create and upload your max 2-minute video to
YouTube by February 28th
3. Fire up your inbound marketing and get the most
views by March 31st – you will be competing
against other student groups in Massachusetts
4. Winners will be selected April 1st
GET STARTED