The document discusses how marketing has transformed in the digital age. It provides statistics showing that consumers now spend much of their time online and use the internet and social media to research products, post reviews, and connect with brands on sites like Facebook and Twitter. It argues that outdated marketing methods like print ads, telemarketing and trade shows are less effective, while new inbound techniques like blogging, social media, and targeted content are more successful at engaging customers and generating leads. The document advocates for businesses to shift their marketing approach to focus on helpful, relevant content online in order to better connect with customers and prospects.
Marketing Transformation Success Stories: Episode 1, Jammin With YouHubSpot
The document discusses how marketing has transformed due to the rise of the internet and social media. Key points made include that most consumers now conduct online product research, social media usage is widespread, and that inbound marketing techniques like blogging and social media are becoming more important as they are more effective and less expensive than traditional outbound marketing methods. It advocates that businesses need to transform their marketing to engage customers through helpful, relevant content online in order to remain competitive.
This document provides statistics and insights about changing consumer behaviors and the rise of digital marketing. It notes that consumers are increasingly researching and interacting with brands online through search engines, social media, blogs and other digital channels. As a result, marketers need to shift from traditional interruptive advertising approaches to more helpful inbound strategies that earn people's interest through useful content and building relationships. The document advocates for becoming more generous with knowledge and making things people want in order to attract visitors and leads in this new marketing environment.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
This document discusses the concept of viral media and strategies used by successful organizations. It begins by looking at the emergence of "virality" in tech companies. It then draws on Am I Hot or Not? as an example of a company that took advantage of social growth strategies. Each user bringing in another user helped the site grow rapidly from just a few people to millions of daily users within a short period of time. The document cautions that while social media strategies can work well, they also carry risks if not implemented properly.
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
Mobile devices and social media are driving major changes in how people access the internet and interact with businesses. Billions of mobile devices are in use worldwide and people are spending more time on their phones each day for activities like social networking and shopping. The rise of big data and cloud computing is also transforming businesses, with more information and computing power available to analyze customer behavior and improve products. Apps have become a primary way people use mobile devices, and their popularity is driving significant revenue growth.
People spend over half their time online consuming content such as news, information and entertainment. An additional 30% of time is spent on social media and email, where content can also be shared. When discussing specific industries, 60% of social media conversations include brands or products, and half of these messages share content. Email is the most common way people share content, though social network sharing is rising, especially among women ages 25-34. People primarily share content with friends and family, and are more likely to share information they trust will help others or was recommended by someone they trust.
2nd time at uploading this and trying to avoid the weird embed problems that pulled some old formatted slides through.
Slides used on the Level 3 new media module at Sunderland. Looks at the intersection of social media and gamification. This session build on the session from last week about games and photography.
Design inspiration: Sebastian Deterding
The document discusses how marketing has transformed in the digital age. It provides statistics showing that consumers now spend much of their time online and use the internet and social media to research products, post reviews, and connect with brands on sites like Facebook and Twitter. It argues that outdated marketing methods like print ads, telemarketing and trade shows are less effective, while new inbound techniques like blogging, social media, and targeted content are more successful at engaging customers and generating leads. The document advocates for businesses to shift their marketing approach to focus on helpful, relevant content online in order to better connect with customers and prospects.
Marketing Transformation Success Stories: Episode 1, Jammin With YouHubSpot
The document discusses how marketing has transformed due to the rise of the internet and social media. Key points made include that most consumers now conduct online product research, social media usage is widespread, and that inbound marketing techniques like blogging and social media are becoming more important as they are more effective and less expensive than traditional outbound marketing methods. It advocates that businesses need to transform their marketing to engage customers through helpful, relevant content online in order to remain competitive.
This document provides statistics and insights about changing consumer behaviors and the rise of digital marketing. It notes that consumers are increasingly researching and interacting with brands online through search engines, social media, blogs and other digital channels. As a result, marketers need to shift from traditional interruptive advertising approaches to more helpful inbound strategies that earn people's interest through useful content and building relationships. The document advocates for becoming more generous with knowledge and making things people want in order to attract visitors and leads in this new marketing environment.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
This document discusses the concept of viral media and strategies used by successful organizations. It begins by looking at the emergence of "virality" in tech companies. It then draws on Am I Hot or Not? as an example of a company that took advantage of social growth strategies. Each user bringing in another user helped the site grow rapidly from just a few people to millions of daily users within a short period of time. The document cautions that while social media strategies can work well, they also carry risks if not implemented properly.
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
Mobile devices and social media are driving major changes in how people access the internet and interact with businesses. Billions of mobile devices are in use worldwide and people are spending more time on their phones each day for activities like social networking and shopping. The rise of big data and cloud computing is also transforming businesses, with more information and computing power available to analyze customer behavior and improve products. Apps have become a primary way people use mobile devices, and their popularity is driving significant revenue growth.
People spend over half their time online consuming content such as news, information and entertainment. An additional 30% of time is spent on social media and email, where content can also be shared. When discussing specific industries, 60% of social media conversations include brands or products, and half of these messages share content. Email is the most common way people share content, though social network sharing is rising, especially among women ages 25-34. People primarily share content with friends and family, and are more likely to share information they trust will help others or was recommended by someone they trust.
2nd time at uploading this and trying to avoid the weird embed problems that pulled some old formatted slides through.
Slides used on the Level 3 new media module at Sunderland. Looks at the intersection of social media and gamification. This session build on the session from last week about games and photography.
Design inspiration: Sebastian Deterding
Het Datacenter en de Grenzen van CentralisatiePeter Vermeulen
Op 4-9-2013 presenteerde Huawei Benelux aan potentiële partners en klanten zijn "MicroDC", kant-en-klare IT-racks voor gebruik in filialen en kleine kantoren. Tijdens dat door Datacenterworks georganiseerde evenement presenteerde Pb7 als onafhankelijke analist over de trends in datacenterland, en welke rol de aloude "bezemkast" daarin nog heeft te spelen.
Основные проблемы женского организма
-Нарушение овариально-менструального цикла -Бесплодие (эндокринный, трубный фактор, снижение резерва яйцеклеток в яичниках)
-Миома матки, обильные месячные, анемия
-Фиброзно-кистозная мастопатия на фоне снижения функции щитовидной железы и избыточной массы тела / ожирения
Ранняя менопауза, климакс и их осложнения (сердечно-сосудистые, нервно-психические, остеопения / остеопороз, раннее старение)
The document discusses the importance of conserving water. It notes that while water covers most of the Earth's surface, only 1% is available for human use. Nearly 1.1 billion people lack access to safe water. The document provides tips for conserving water at home, including fixing leaks, using low-flow shower heads and toilets, running full loads in appliances, and watering lawns efficiently. Conserving water helps ensure a sustainable supply of clean water for all.
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá las importaciones marítimas de petróleo ruso a la UE y pondrá fin a las entregas a través de oleoductos dentro de seis meses. Esta medida forma parte de un sexto paquete de sanciones de la UE destinadas a aumentar la presión económica sobre Moscú y privar al Kremlin de fondos para financiar su guerra.
A residential plot is available for sale in Kanpura, Patna near Bairiya and a 30 feet road, with the plot located within an area of 12 acres and near proposed bus stand and PMS school, making it a good investment option. For more details, contact Vikrant Singh at 9304611353.
LODStats (Presentation for KESW2013 System Demo)Ivan Ermilov
LODStats is a tool that collects and publishes statistics about Linked Open Data datasets. It gathers 32 statistical metrics about RDF datasets, such as the number of triples, entities, and literals. It can be used to understand datasets and determine their suitability for applications and visualizations. LODStats has a core Python module, a web interface, and publishes the extracted statistics as RDF using the RDF DataCube vocabulary. It allows users to search and explore dataset linkages and facets of the statistical metadata.
The document is an activity worksheet and progress test for a reading comprehension workbook about an African safari. It includes exercises like matching words, filling in blanks, rearranging letters to make words, answering questions, and identifying right/wrong word choices. The passages are about characters like Lily, Adam, and Anne going on a safari tour and learning about wildlife like elephants and the Maasai people.
Skin cancer exposed - Background informationXplore Health
This document provides background information on skin cancer and melanoma. It discusses the state of research on melanoma, including epidemiology, causes, diagnosis, prognosis, treatment options and molecular pathways. Ethical, legal and social aspects related to prevention, screening, treatment and research are also reviewed. The document is intended to help educators prepare lessons using multimedia resources on a skin cancer module.
Creative Technosoft Systems (CTS) is an Indian software development company that provides customized product and application development services and solutions to global businesses. CTS aims to exceed expectations with quality service, an inspiring workplace, and business excellence. The company offers solutions in web development, mobility, digital marketing, and more through technologies and innovation.
The document provides information about upcoming assignments and projects for a chemistry class. It details requirements for a periodic table project where students must create a poster and packet about an element family. It also describes retake tests being offered and materials needed for class that day, including a semester cooperative project and acids and bases assignments.
The document describes an experimental workshop protocol to investigate vaccine candidates for malaria. Participants will use ELISA techniques to analyze blood samples from individuals living in malaria-endemic areas and determine if they have developed an immune response to different candidate antigens. This will help identify the most effective vaccine candidates, as antigens that elicit antibodies in immune individuals are most likely to protect against future infection. The protocol involves binding antigens to wells, adding serum and labeled secondary antibodies to form complexes, then detecting the reaction with a colored substrate. Comparing results will reveal the antigen activating the strongest immune response, making it the best potential vaccine candidate.
The document discusses the rise of social consumers and how to engage with them. It notes that social consumers spend a lot of time on social media and trust their friends' opinions. They get information from multiple channels and actively remix brand messages. It recommends that companies understand where their audience is active online, their level of engagement, and who influences them. Companies should meet social consumers in person and build useful tools for them, rather than just focusing on products. Examples discussed include Vitamin Water's "Flavor Creator" app and Nike's "True City" app.
The document discusses the rise of social consumers and how to engage with them. It notes that social consumers spend a lot of time on social media and trust their friends' opinions. They get information from multiple channels and actively remix brand messages. It recommends that companies understand where their audience is active online, their level of engagement, and who influences them. Companies should meet social consumers in person and build useful tools for them, rather than just focusing on products. Examples discussed include Vitamin Water's "Flavor Creator" app and Nike's "True City" app.
Het Datacenter en de Grenzen van CentralisatiePeter Vermeulen
Op 4-9-2013 presenteerde Huawei Benelux aan potentiële partners en klanten zijn "MicroDC", kant-en-klare IT-racks voor gebruik in filialen en kleine kantoren. Tijdens dat door Datacenterworks georganiseerde evenement presenteerde Pb7 als onafhankelijke analist over de trends in datacenterland, en welke rol de aloude "bezemkast" daarin nog heeft te spelen.
Основные проблемы женского организма
-Нарушение овариально-менструального цикла -Бесплодие (эндокринный, трубный фактор, снижение резерва яйцеклеток в яичниках)
-Миома матки, обильные месячные, анемия
-Фиброзно-кистозная мастопатия на фоне снижения функции щитовидной железы и избыточной массы тела / ожирения
Ранняя менопауза, климакс и их осложнения (сердечно-сосудистые, нервно-психические, остеопения / остеопороз, раннее старение)
The document discusses the importance of conserving water. It notes that while water covers most of the Earth's surface, only 1% is available for human use. Nearly 1.1 billion people lack access to safe water. The document provides tips for conserving water at home, including fixing leaks, using low-flow shower heads and toilets, running full loads in appliances, and watering lawns efficiently. Conserving water helps ensure a sustainable supply of clean water for all.
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá las importaciones marítimas de petróleo ruso a la UE y pondrá fin a las entregas a través de oleoductos dentro de seis meses. Esta medida forma parte de un sexto paquete de sanciones de la UE destinadas a aumentar la presión económica sobre Moscú y privar al Kremlin de fondos para financiar su guerra.
A residential plot is available for sale in Kanpura, Patna near Bairiya and a 30 feet road, with the plot located within an area of 12 acres and near proposed bus stand and PMS school, making it a good investment option. For more details, contact Vikrant Singh at 9304611353.
LODStats (Presentation for KESW2013 System Demo)Ivan Ermilov
LODStats is a tool that collects and publishes statistics about Linked Open Data datasets. It gathers 32 statistical metrics about RDF datasets, such as the number of triples, entities, and literals. It can be used to understand datasets and determine their suitability for applications and visualizations. LODStats has a core Python module, a web interface, and publishes the extracted statistics as RDF using the RDF DataCube vocabulary. It allows users to search and explore dataset linkages and facets of the statistical metadata.
The document is an activity worksheet and progress test for a reading comprehension workbook about an African safari. It includes exercises like matching words, filling in blanks, rearranging letters to make words, answering questions, and identifying right/wrong word choices. The passages are about characters like Lily, Adam, and Anne going on a safari tour and learning about wildlife like elephants and the Maasai people.
Skin cancer exposed - Background informationXplore Health
This document provides background information on skin cancer and melanoma. It discusses the state of research on melanoma, including epidemiology, causes, diagnosis, prognosis, treatment options and molecular pathways. Ethical, legal and social aspects related to prevention, screening, treatment and research are also reviewed. The document is intended to help educators prepare lessons using multimedia resources on a skin cancer module.
Creative Technosoft Systems (CTS) is an Indian software development company that provides customized product and application development services and solutions to global businesses. CTS aims to exceed expectations with quality service, an inspiring workplace, and business excellence. The company offers solutions in web development, mobility, digital marketing, and more through technologies and innovation.
The document provides information about upcoming assignments and projects for a chemistry class. It details requirements for a periodic table project where students must create a poster and packet about an element family. It also describes retake tests being offered and materials needed for class that day, including a semester cooperative project and acids and bases assignments.
The document describes an experimental workshop protocol to investigate vaccine candidates for malaria. Participants will use ELISA techniques to analyze blood samples from individuals living in malaria-endemic areas and determine if they have developed an immune response to different candidate antigens. This will help identify the most effective vaccine candidates, as antigens that elicit antibodies in immune individuals are most likely to protect against future infection. The protocol involves binding antigens to wells, adding serum and labeled secondary antibodies to form complexes, then detecting the reaction with a colored substrate. Comparing results will reveal the antigen activating the strongest immune response, making it the best potential vaccine candidate.
The document discusses the rise of social consumers and how to engage with them. It notes that social consumers spend a lot of time on social media and trust their friends' opinions. They get information from multiple channels and actively remix brand messages. It recommends that companies understand where their audience is active online, their level of engagement, and who influences them. Companies should meet social consumers in person and build useful tools for them, rather than just focusing on products. Examples discussed include Vitamin Water's "Flavor Creator" app and Nike's "True City" app.
The document discusses the rise of social consumers and how to engage with them. It notes that social consumers spend a lot of time on social media and trust their friends' opinions. They get information from multiple channels and actively remix brand messages. It recommends that companies understand where their audience is active online, their level of engagement, and who influences them. Companies should meet social consumers in person and build useful tools for them, rather than just focusing on products. Examples discussed include Vitamin Water's "Flavor Creator" app and Nike's "True City" app.
The document discusses how honeybees communicate through a "waggle dance" to share information about food sources with other bees, and how word-of-mouth customer communication is similarly powerful. It notes that customer experience and trust become most important when customers communicate with each other through social networks, as their opinions can spread unpredictably through word-of-mouth. Building trust with customers through competence and acting in their interests is key to success in a networked world where word-of-mouth is increasingly influential.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
Using Technology To Improve Membership Sales & RetentionFitmarc
Bryan O'Rourke presented on using technology to improve membership sales and retention at IHRSA 2011 in San Francisco. He discussed key consumer and technology trends, challenges facing fitness facilities, and emerging solutions. Some of the trends he covered included consumers' increasing focus on experiences over ownership, the growth of mobile health apps, and the importance of location-based services and social engagement. He emphasized adapting to shifts in consumer behavior and expectations around authenticity, value and connection.
The document discusses how marketing needs to change and adapt to the modern digital landscape. It notes that the internet has transformed messaging into a real-time dialogue with millions of people. Various statistics are presented that show people spend more time on social networks and blogs than email, and search for product information online. It argues that marketing should focus on creating valuable content for customers, building trust through generosity and sharing, optimizing websites for search engines, and having clear calls to action on websites. The future of marketing is about "getting found" by potential customers rather than traditional interruptive advertising.
Digital marketing utilizes digital channels to evolve traditional marketing approaches. It provides new opportunities due to the growth of internet users and time spent online outpacing marketing budgets. Digital media differ in allowing a new media model where consumers generate and distribute content, as well as being mobile and unique through personalization and participation. Marketers should focus on the 4 P's of digital marketing - Profile, Participation, Permission, and Personalization.
The document discusses how digital transformation is changing marketing. It notes that the internet has turned one-way messages into real-time dialogues. It provides statistics that show people are increasingly online and using social media, suggesting marketers should rely more on social and inbound marketing approaches. The key message is that digital transformation requires changes to marketing strategies and tactics to engage today's online, socially-connected customers.
The document discusses how digital transformation is changing marketing. It notes that the internet has turned one-way messages into real-time dialogues. It provides statistics that show people are increasingly online and using social media, suggesting marketers should rely more on social and inbound marketing approaches. The key message is that digital transformation requires changes to marketing strategies and tactics to engage today's online, socially-connected customers.
Why You Need Digital Marketing? - Digital Marketers IndiaAsh (Ashvini) Vyas
This document provides reasons why digital marketing is important for companies. It summarizes key statistics showing people spend more time on social media and conducting online research than other online activities. It also shows that inbound marketing costs less per lead than traditional marketing. The document recommends companies start creating helpful content like blogs, how-to guides and videos to attract customers online organically. It stresses the importance of search engine optimization to get found online when potential customers are searching.
Brand building for the digital age: the DestinationMirum Africa
The document discusses a new paradigm for building brand platforms through relationships enabled by technology. It advocates creating and curating content across multiple mediums to develop patterns that define the brand, rather than a single message. Technology enables real-time communication and dialogue with consumers, moving beyond traditional one-way advertising approaches. The goal is to do marketing with and for people, not just to them.
While social media is not a perfect solution, it provides an important and low-cost way for companies to engage with consumers, which can directly impact sales and word-of-mouth. Companies that do not utilize social media are missing opportunities and sending negative messages to consumers. Social media usage is widespread, with people spending more time on social networks and blogs than email. Both businesses and consumers are increasingly using social media for communication, marketing, and purchases.
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
Social media platforms like Facebook, Twitter, and LinkedIn have experienced explosive growth and now play an important role in marketing for many businesses. Effective social media strategies involve engaging customers through conversations on these channels, listening to feedback, and participating in online communities to build relationships and influence purchasing decisions. It is also important to maintain a consistent presence across social networks and avoid one-time campaigns in order to keep customers engaged over the long term.
Similar to Hubspotmarketingtransformationfinal 110330085430-phpapp02 (1) (16)
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. trans·for·ma·tion
-noun"
"
A change or alteration, "
especially a radical one."
2
SOURCE: WORLD ENGLISH DICTIONARY
3. “ …the Internet has turned what used
to be a controlled, one-way
message into "
a real-time dialogue
with millions.
DANIELLE SACKS
THE FUTURE OF ADVERTISING
FAST COMPANY, NOVEMBER 17, 2010
3
4. 79% "
of adult Americans use the Internet.
4
4
SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010
5. 78% "
of Internet users conduct product research online.
5
SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010
6. 10.3 Billion
searches are conducted "
every month on Google.
6
SOURCE: COMSCORE, AUGUST 2010
7. The average US Internet user"
2,750
views"
web pages per month.
7
SOURCE: THE NIELSEN COMPANY, JANUARY 2011
8. 1/3
of US consumers spend "
three or more hours
online every day.
8
SOURCE: THE MEDIA AUDIT, OCTOBER 2010
9. 24% "
of adults have posted comments "
or reviews online about the things
they buy.
9
SOURCE: ONLINE PRODUCT RESEARCH, SEPTEMBER 29, 2010
10. Your customers are relying more & more on
social. 9 out of 10
9 out of 10 Internet users visited "
a social networking site each month in 2010.
10
SOURCE: COMSCORE, FEBRUARY 2011
11. 1 out of every 8 "
minutes online "
is spent on Facebook.
11
SOURCE: COMSCORE, FEBRUARY 2011
12. Twitter’s active
user base generates
90 Million
tweets per day.
12
SOURCE: RJMETRICS, JANUARY 2010
13. More than half "
of all Internet users "
read blogs at least monthly.
13
SOURCE: EMARKETER, AUGUST 2010
14. US Internet users spend "
3x more minutes on blogs "
& social networks "
than on email.
= 1 MINUTE
SOCIAL NETWORKS/BLOGS ONLINE
EMAIL PORTALS VIDEOS/MOVIES
GAMES
14
SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
15. 40% "
of Facebook’s "
user base is "
age 35+.
15
SOURCE: ISTRATEGY LABS, JANUARY 2010
16. 64% "
of Facebook "
users have "
become “fans” "
of at least "
one company.
16
SOURCE: EXACTTARGET, 2011
17. Web-based email usage "
is on
the dec
line. 28%
22%
AGE 12-17 AGE 18-24 AGE 25-34 AGE 35-44 AGE 45-54
-1%
AGE 55-64 AGE 65+
-8%
-12%
-18%
(% CHANGE, DECEMBER 2009 – DECEMBER 2010)
-59%
17
SOURCE: COMSCORE, DECEMBER 2010
18. “ Search engines, blogging & other
Internet trends have
fundamentally transformed "
the way people & businesses
purchase products, "
but most small businesses still use outdated "
& inefficient marketing methods—like print
advertising, telemarketing & trade shows"
—that people increasingly find intrusive "
& screen out."
BRIAN HALLIGAN
CO-FOUNDER & CEO
HUBSPOT
18
19. 7
o
0% " arch users " t paid.
f the links serganic—no
cl ick on are o
19
SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007
20. 78%
of business people "
use their mobile device "
to check email.
20
20
SOURCE: AT&T, MARCH 2011
21. 40%
of US smartphone owners compare prices "
on their mobile device while in-store, "
shopping for an item.
21
SOURCE: COMSCORE, JANUARY 2011
22. 1 in 5
US adult mobile phone owners "
have used their device
to make a purchase "
in the past month.
22
SOURCE: MOBILE MARKETING ASSOCIATION & LUTH RESEARCH, MAY 2010
23. 40%
of US households have a DVR.
23
SOURCE: LEICHTMAN RESEARCH GROUP, INC., SEPTEMBER, 2010
24. 200 Million
Americans have registered on the Federal Trade Commission’s "
“Do Not Call” list.
24
SOURCE: FTC, JULY 2010
25. 46%.
The decline in spending "
on tech trade shows in 2009.
25
SOURCE: TRADESHOW EXHIBITORS ASSOCIATION, MARCH 2009
26. 91%
of email users have "
unsubscribed "
from a company email "
they previously opted-in to.
26
SOURCE: EXACTTARGET, , 2011
27. 84%
of 25-34 year-olds have left "
a favorite website because of "
intrusive or irrelevant advertising.
27
SOURCE: HOWTO.TV, APRIL 2008
28. “ Audiences everywhere are tough.
They don’t have time to be bored
or brow beaten by orthodox, "
old-fashioned advertising.
We need to stop interrupting
what people are interested in &"
be what people "
are interested in.”
CRAIG DAVIS
CHIEF CREATIVE OFFICER, WORLDWIDE
J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)
28
29. new
–adjective"
"
Markedly different from what
was before; changed,
especially for the better."
29
SOURCE: WORLD ENGLISH DICTIONARY
31. This " OUTBOUND
is "
your "
new "
marketing "
mix.
INBOUND
31
32. Be helpful.
Helpful is the new viral.
ask yourself how you can be of service to
Helpful
your current and potential customers. What
problems can you solve? What questions
Relevant
can you answer? What knowledge can you
share?
Remarkable
Read more: http://blog.hubspot.com/blog/
Frequent
tabid/6307/bid/10291/Helpful-is-the-New-
Viral.aspx#ixzz1GsSghdGN
32
39. “ If you don’t like change, "
you’re going to like "
irrelevancy even less.”
GENERAL ERIC SHINSEKII, 2003
39
40. in·bound mar·ket·ing"
-noun"
Any marketing tactic that relies "
on earning people’s interest "
instead of buying it; "
a.k.a. the key to marketing "
transformation."
40
SOURCE: WIKIPEDIA
41. Inbound marketing "
in a nutshell.
1: GET FOUND ONLINE
3: ANALYZE & IMPROVE
2: CONVERT VISITORS & LEADS
41
42. More than 1/3 of US companies "
use blogs for marketing purposes.
42
SOURCE: UM, OCTOBER 2010
43. Companies that blog get "
55% more
website visitors.
43
SOURCE: HUBSPOT, 2010
44. Inbound marketing costs 62% less "
per lead than traditional, outbound marketing.
AVG COST/LEAD: $373
AVG COST/LEAD: $143
OUTBOUND
INBOUND
44
SOURCE: HUBSPOT, 2011
45. 67% o
f B2C
and 4
have 1% o comp
acqu f B2B c anies
ired ompa "
throu a custo nies
gh Fa mer
cebo "
ok.
45
SOURCE: HUBSPOT, 2011
46. 57%
of businesses have "
acquired a customer "
through their "
company blog.
46
SOURCE: HUBSPOT, 2011
48. 2/3 "
of marketers say
their company blog "
is “critical” or
“important” "
to their business.
48
SOURCE: HUBSPOT, 2011
49. The number "
of marketers "
who say
Facebook "
is “critical” "
or “important”"
to their business "
has increased
83%
in just two years.
49
SOURCE: HUBSPOT, 2011
50. 51% "
of Facebook fans "
are more likely to buy"
the brands they fan.
50
SOURCE: CHADWICK MARTIN BAILEY & IMODERATE RESEARCH TECHNOLOGIES, FEBRUARY 2010
51. 79% "
of Twitter followers"
are more likely "
to recommend "
the brands they follow.
51
SOURCE: CHADWICK MARTIN BAILEY & IMODERATE RESEARCH TECHNOLOGIES, FEBRUARY 2010
52. The average budget spent on company blogs "
& social media has nearly doubled in two years.
2009
$
$
$
$
$
$
$
$
$
2011
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
= 1% OF ANNUAL MARKETING BUDGET
52
SOURCE: HUBSPOT, 2011
53. “ What we really need is "
a mindset shift that will make us
relevant to today’s consumers, "
a mindset shift from "
‘telling & selling’ "
to building relationships.”
JIM STENGEL
FORMER GLOBAL MARKETING OFFICER "
FOR PROCTER & GAMBLE
53
54. how·to
–noun"
"
A set of step-by-step instructions
for accomplishing a certain task
or reaching a certain objective."
54
SOURCE: RANDOM HOUSE DICTIONARY
55. 1 Make "
stuff "
people "
want.
• EDUCATIONAL EBOOKS
• HOW-TO VIDEOS
• ONLINE CALCULATORS
• PLANNING TOOLS
• ANSWERS TO COMMON QUESTIONS
55
56. • THE MORE YOU
GIVE, THE MORE "
YOU GET
2 Be
generous.
• BUILD TRUST,
CREDIBILITY, "
& GOOD WILL
• INCREASE # "
OF PAGES"
& INBOUND LINKS
56
57. 3 Rock " • HTTP://WWW.HUBSPOT.COM/INTERNET-
MARKETING-TIPS/DETAILED-KEYWORD-
your " TIPS/
keywords.
• HTTP://WEBSITEGRADER.COM/
57
58. 4 Give "
great "
directions.
• RELEVANT LANDING PAGES
• CLEAR CALLS TO ACTION
• COMPELLING OFFERS
58
59. 5 Invest "
wisely.
“IF IT DON’T MAKE DOLLARS, IT DON’T MAKE SENSE.”
59
60. “ It no longer makes
economic sense to send
an advertising message
to the many, in hopes "
of persuading the few.
M. LAWRENCE LIGHT"
FORMER CHIEF MARKETING OFFICER
MCDONALDS
60
63. IMAGE CREDITS."
HubSpot gratefully acknowledges the following photographers for sharing their original works via flickr & the Creative Commons license.
SLIDE
FLICKR USERNAME
SLIDE
FLICKR USERNAME
4
PIMBOULA
32-34
SHEREEN M
5
MEZ LOVE
35
MAIT JÜRIADO
6, 58 STÉFAN
36
AJITH
& 59
7
DARRREN HESTER
37
TELSTAR LOGISTICS
8
NICHOLASJON
38
DR CRAIG
9
GUSTAVO PIMENTA
41
EKURVINE
12
ETGEEK (ERIC)
42
AGAHRAN
13 & DELPHWYND
43
B.ROMAIN
15
16
IAN RANSLEY DESIGN + ILLUSTRATION
46
JULIANA COUTINHO
22
MASOCHISMTANGO
47
RJMETRICS
23
ABBYLADYBUG
48
EFLON
24
TYLERDURDEN1
49
ESCAPEDTOWISCONSIN
25
CELINE NADEAU
50
XURDE
26
INKMAN_
55
JOSH LIBA
27
ASHLEY ROSE
56
BRANDON CHRISTOPHER WARREN
32-34
SHEREEN M
57
FEITICEIRA_ORG
63
*ALL IMAGES WERE PURCHASED ON ISTOCKPHOTO.COM UNLESS NOTED ABOVE.
64. ABOUT HUBSPOT.
HubSpot is an all-in-one marketing software
platform for small and medium-sized businesses.
4,000+ companies use HubSpot to generate "
over 500,000 leads per month.
LET’S BE FRIENDS ONLINE!
http://blog.hubspot.com/
Twitter.com/hubspot
Facebook.com/hubspot
Linkedin/com/hubspot
Youtube.com/hubspot
flickr.com/photos/hubspot
64
NO SPROCKETS WERE HARMED IN THE MAKING OF THIS PRESENTATION.