The document discusses how marketing has transformed in the digital age. It provides statistics showing that consumers now spend much of their time online and use the internet and social media to research products, post reviews, and connect with brands on sites like Facebook and Twitter. It argues that outdated marketing methods like print ads, telemarketing and trade shows are less effective, while new inbound techniques like blogging, social media, and targeted content are more successful at engaging customers and generating leads. The document advocates for businesses to shift their marketing approach to focus on helpful, relevant content online in order to better connect with customers and prospects.
Hubspotmarketingtransformationfinal 110330085430-phpapp02[1]ESI Construction
The document discusses how marketing needs to transform to keep up with changing consumer behaviors and technologies. It provides numerous statistics showing that consumers are increasingly researching, sharing information, and making purchases online and through social media. Traditional marketing methods like print ads, telemarketing and trade shows are becoming less effective as people spend more time engaged with digital content and sharing information online. The document argues that inbound marketing strategies that provide helpful, relevant content to attract and engage customers are now more important than outbound interruption-based advertising approaches.
Marketing Transformation Success Stories: Episode 1, Jammin With YouHubSpot
The document discusses how marketing has transformed due to the rise of the internet and social media. Key points made include that most consumers now conduct online product research, social media usage is widespread, and that inbound marketing techniques like blogging and social media are becoming more important as they are more effective and less expensive than traditional outbound marketing methods. It advocates that businesses need to transform their marketing to engage customers through helpful, relevant content online in order to remain competitive.
This document provides statistics and insights about changing consumer behaviors and the rise of digital marketing. It notes that consumers are increasingly researching and interacting with brands online through search engines, social media, blogs and other digital channels. As a result, marketers need to shift from traditional interruptive advertising approaches to more helpful inbound strategies that earn people's interest through useful content and building relationships. The document advocates for becoming more generous with knowledge and making things people want in order to attract visitors and leads in this new marketing environment.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
This document discusses the concept of viral media and strategies used by successful organizations. It begins by looking at the emergence of "virality" in tech companies. It then draws on Am I Hot or Not? as an example of a company that took advantage of social growth strategies. Each user bringing in another user helped the site grow rapidly from just a few people to millions of daily users within a short period of time. The document cautions that while social media strategies can work well, they also carry risks if not implemented properly.
People spend over half their time online consuming content such as news, information and entertainment. An additional 30% of time is spent on social media and email, where content can also be shared. When discussing specific industries, 60% of social media conversations include brands or products, and half of these messages share content. Email is the most common way people share content, though social network sharing is rising, especially among women ages 25-34. People primarily share content with friends and family, and are more likely to share information they trust will help others or was recommended by someone they trust.
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
Mobile devices and social media are driving major changes in how people access the internet and interact with businesses. Billions of mobile devices are in use worldwide and people are spending more time on their phones each day for activities like social networking and shopping. The rise of big data and cloud computing is also transforming businesses, with more information and computing power available to analyze customer behavior and improve products. Apps have become a primary way people use mobile devices, and their popularity is driving significant revenue growth.
Hubspotmarketingtransformationfinal 110330085430-phpapp02[1]ESI Construction
The document discusses how marketing needs to transform to keep up with changing consumer behaviors and technologies. It provides numerous statistics showing that consumers are increasingly researching, sharing information, and making purchases online and through social media. Traditional marketing methods like print ads, telemarketing and trade shows are becoming less effective as people spend more time engaged with digital content and sharing information online. The document argues that inbound marketing strategies that provide helpful, relevant content to attract and engage customers are now more important than outbound interruption-based advertising approaches.
Marketing Transformation Success Stories: Episode 1, Jammin With YouHubSpot
The document discusses how marketing has transformed due to the rise of the internet and social media. Key points made include that most consumers now conduct online product research, social media usage is widespread, and that inbound marketing techniques like blogging and social media are becoming more important as they are more effective and less expensive than traditional outbound marketing methods. It advocates that businesses need to transform their marketing to engage customers through helpful, relevant content online in order to remain competitive.
This document provides statistics and insights about changing consumer behaviors and the rise of digital marketing. It notes that consumers are increasingly researching and interacting with brands online through search engines, social media, blogs and other digital channels. As a result, marketers need to shift from traditional interruptive advertising approaches to more helpful inbound strategies that earn people's interest through useful content and building relationships. The document advocates for becoming more generous with knowledge and making things people want in order to attract visitors and leads in this new marketing environment.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
This document discusses the concept of viral media and strategies used by successful organizations. It begins by looking at the emergence of "virality" in tech companies. It then draws on Am I Hot or Not? as an example of a company that took advantage of social growth strategies. Each user bringing in another user helped the site grow rapidly from just a few people to millions of daily users within a short period of time. The document cautions that while social media strategies can work well, they also carry risks if not implemented properly.
People spend over half their time online consuming content such as news, information and entertainment. An additional 30% of time is spent on social media and email, where content can also be shared. When discussing specific industries, 60% of social media conversations include brands or products, and half of these messages share content. Email is the most common way people share content, though social network sharing is rising, especially among women ages 25-34. People primarily share content with friends and family, and are more likely to share information they trust will help others or was recommended by someone they trust.
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
Mobile devices and social media are driving major changes in how people access the internet and interact with businesses. Billions of mobile devices are in use worldwide and people are spending more time on their phones each day for activities like social networking and shopping. The rise of big data and cloud computing is also transforming businesses, with more information and computing power available to analyze customer behavior and improve products. Apps have become a primary way people use mobile devices, and their popularity is driving significant revenue growth.
The document discusses the rise of social consumers and how to engage with them. It notes that social consumers spend a lot of time on social media and trust their friends' opinions. They get information from multiple channels and actively remix brand messages. It recommends that companies understand where their audience is active online, their level of engagement, and who influences them. Companies should meet social consumers in person and build useful tools for them, rather than just focusing on products. Examples discussed include Vitamin Water's "Flavor Creator" app and Nike's "True City" app.
The document discusses the rise of social consumers and how to engage with them. It notes that social consumers spend a lot of time on social media and trust their friends' opinions. They get information from multiple channels and actively remix brand messages. It recommends that companies understand where their audience is active online, their level of engagement, and who influences them. Companies should meet social consumers in person and build useful tools for them, rather than just focusing on products. Examples discussed include Vitamin Water's "Flavor Creator" app and Nike's "True City" app.
The document discusses how marketing needs to change and adapt to the modern digital landscape. It notes that the internet has transformed messaging into a real-time dialogue with millions of people. Various statistics are presented that show people spend more time on social networks and blogs than email, and search for product information online. It argues that marketing should focus on creating valuable content for customers, building trust through generosity and sharing, optimizing websites for search engines, and having clear calls to action on websites. The future of marketing is about "getting found" by potential customers rather than traditional interruptive advertising.
The document discusses how honeybees communicate through a "waggle dance" to share information about food sources with other bees, and how word-of-mouth customer communication is similarly powerful. It notes that customer experience and trust become most important when customers communicate with each other through social networks, as their opinions can spread unpredictably through word-of-mouth. Building trust with customers through competence and acting in their interests is key to success in a networked world where word-of-mouth is increasingly influential.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
Digital marketing utilizes digital channels to evolve traditional marketing approaches. It provides new opportunities due to the growth of internet users and time spent online outpacing marketing budgets. Digital media differ in allowing a new media model where consumers generate and distribute content, as well as being mobile and unique through personalization and participation. Marketers should focus on the 4 P's of digital marketing - Profile, Participation, Permission, and Personalization.
Using Technology To Improve Membership Sales & RetentionFitmarc
Bryan O'Rourke presented on using technology to improve membership sales and retention at IHRSA 2011 in San Francisco. He discussed key consumer and technology trends, challenges facing fitness facilities, and emerging solutions. Some of the trends he covered included consumers' increasing focus on experiences over ownership, the growth of mobile health apps, and the importance of location-based services and social engagement. He emphasized adapting to shifts in consumer behavior and expectations around authenticity, value and connection.
The document discusses how digital transformation is changing marketing. It notes that the internet has turned one-way messages into real-time dialogues. It provides statistics that show people are increasingly online and using social media, suggesting marketers should rely more on social and inbound marketing approaches. The key message is that digital transformation requires changes to marketing strategies and tactics to engage today's online, socially-connected customers.
The document discusses how digital transformation is changing marketing. It notes that the internet has turned one-way messages into real-time dialogues. It provides statistics that show people are increasingly online and using social media, suggesting marketers should rely more on social and inbound marketing approaches. The key message is that digital transformation requires changes to marketing strategies and tactics to engage today's online, socially-connected customers.
Why You Need Digital Marketing? - Digital Marketers IndiaAsh (Ashvini) Vyas
This document provides reasons why digital marketing is important for companies. It summarizes key statistics showing people spend more time on social media and conducting online research than other online activities. It also shows that inbound marketing costs less per lead than traditional marketing. The document recommends companies start creating helpful content like blogs, how-to guides and videos to attract customers online organically. It stresses the importance of search engine optimization to get found online when potential customers are searching.
Brand building for the digital age: the DestinationMirum Africa
The document discusses a new paradigm for building brand platforms through relationships enabled by technology. It advocates creating and curating content across multiple mediums to develop patterns that define the brand, rather than a single message. Technology enables real-time communication and dialogue with consumers, moving beyond traditional one-way advertising approaches. The goal is to do marketing with and for people, not just to them.
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
While social media is not a perfect solution, it provides an important and low-cost way for companies to engage with consumers, which can directly impact sales and word-of-mouth. Companies that do not utilize social media are missing opportunities and sending negative messages to consumers. Social media usage is widespread, with people spending more time on social networks and blogs than email. Both businesses and consumers are increasingly using social media for communication, marketing, and purchases.
The Socializers - A Thousand True Fans - IMH Communications 2011 CyprusThe Socializers
Video of this presentation: http://bit.ly/9thcomcon
More on A Thousand True Fans here: http://bit.ly/a_thoousand_fans
IMH Communications Conference May 2011 in Cyprus. More information here: http://bit.ly/IMH_Cyprus2011
The document discusses how to build collaborative partnerships to address community needs through a holistic management approach. It emphasizes starting with identifying a shared need, building trust among stakeholders, and forming an adaptive team to direct activities. The team should develop partners across agencies, organizations, and landowners. Goals and tools can then be evaluated using feedback to enhance communities financially, socially, and environmentally in a sustainable way. The Sunflower Coordinated Resource Management Plan is provided as an example of this approach.
Holistic Management is an adaptive decision-making framework that focuses on managing whole systems for more effective natural resource management. It involves understanding ecosystem processes and partnering with nature to improve soil health, water infiltration, habitat, and carbon sequestration. Key principles include planned grazing to simulate natural herbivore impacts which increases plant and animal diversity, soil carbon, water retention, and profitability, while decreasing labor needs and bare ground.
This document provides instructions for setting up and using Twitter for business purposes. It begins with an introduction to inbound marketing and how Twitter fits within this model. It then defines key Twitter terminology and discusses how businesses can utilize Twitter for marketing, PR, customer service, and analytics. The document is split into two parts - the first covers basics of Twitter, and the second provides step-by-step guidance on setting up a Twitter profile and account for business use.
5tips to turn_your_website_into_a_marketing_machine_hubspot[1]aadamsholistic
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What is social media. informational by edibles advocate allianceaadamsholistic
This document provides an overview of social media marketing. It includes statistics on social media usage, definitions of key terms, descriptions of popular social media platforms like Facebook and Twitter, and how businesses can use social media for lead generation and marketing. Free and paid social media monitoring tools are discussed, as well as how social media can help drive website traffic and sales.
The document discusses the results of a study on the impact of climate change on coffee production. Researchers found that suitable land for coffee production could decline by up to 50% by 2050 due to rising temperatures and changing rain patterns associated with climate change. Arabica coffee was found to be most at risk, as its growing regions would shrink significantly according to the study's climate models. The study concludes that climate change poses a serious threat to the coffee industry worldwide if steps are not taken to mitigate future warming and help farmers adapt to the new conditions.
The document discusses the rise of social consumers and how to engage with them. It notes that social consumers spend a lot of time on social media and trust their friends' opinions. They get information from multiple channels and actively remix brand messages. It recommends that companies understand where their audience is active online, their level of engagement, and who influences them. Companies should meet social consumers in person and build useful tools for them, rather than just focusing on products. Examples discussed include Vitamin Water's "Flavor Creator" app and Nike's "True City" app.
The document discusses the rise of social consumers and how to engage with them. It notes that social consumers spend a lot of time on social media and trust their friends' opinions. They get information from multiple channels and actively remix brand messages. It recommends that companies understand where their audience is active online, their level of engagement, and who influences them. Companies should meet social consumers in person and build useful tools for them, rather than just focusing on products. Examples discussed include Vitamin Water's "Flavor Creator" app and Nike's "True City" app.
The document discusses how marketing needs to change and adapt to the modern digital landscape. It notes that the internet has transformed messaging into a real-time dialogue with millions of people. Various statistics are presented that show people spend more time on social networks and blogs than email, and search for product information online. It argues that marketing should focus on creating valuable content for customers, building trust through generosity and sharing, optimizing websites for search engines, and having clear calls to action on websites. The future of marketing is about "getting found" by potential customers rather than traditional interruptive advertising.
The document discusses how honeybees communicate through a "waggle dance" to share information about food sources with other bees, and how word-of-mouth customer communication is similarly powerful. It notes that customer experience and trust become most important when customers communicate with each other through social networks, as their opinions can spread unpredictably through word-of-mouth. Building trust with customers through competence and acting in their interests is key to success in a networked world where word-of-mouth is increasingly influential.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
Digital marketing utilizes digital channels to evolve traditional marketing approaches. It provides new opportunities due to the growth of internet users and time spent online outpacing marketing budgets. Digital media differ in allowing a new media model where consumers generate and distribute content, as well as being mobile and unique through personalization and participation. Marketers should focus on the 4 P's of digital marketing - Profile, Participation, Permission, and Personalization.
Using Technology To Improve Membership Sales & RetentionFitmarc
Bryan O'Rourke presented on using technology to improve membership sales and retention at IHRSA 2011 in San Francisco. He discussed key consumer and technology trends, challenges facing fitness facilities, and emerging solutions. Some of the trends he covered included consumers' increasing focus on experiences over ownership, the growth of mobile health apps, and the importance of location-based services and social engagement. He emphasized adapting to shifts in consumer behavior and expectations around authenticity, value and connection.
The document discusses how digital transformation is changing marketing. It notes that the internet has turned one-way messages into real-time dialogues. It provides statistics that show people are increasingly online and using social media, suggesting marketers should rely more on social and inbound marketing approaches. The key message is that digital transformation requires changes to marketing strategies and tactics to engage today's online, socially-connected customers.
The document discusses how digital transformation is changing marketing. It notes that the internet has turned one-way messages into real-time dialogues. It provides statistics that show people are increasingly online and using social media, suggesting marketers should rely more on social and inbound marketing approaches. The key message is that digital transformation requires changes to marketing strategies and tactics to engage today's online, socially-connected customers.
Why You Need Digital Marketing? - Digital Marketers IndiaAsh (Ashvini) Vyas
This document provides reasons why digital marketing is important for companies. It summarizes key statistics showing people spend more time on social media and conducting online research than other online activities. It also shows that inbound marketing costs less per lead than traditional marketing. The document recommends companies start creating helpful content like blogs, how-to guides and videos to attract customers online organically. It stresses the importance of search engine optimization to get found online when potential customers are searching.
Brand building for the digital age: the DestinationMirum Africa
The document discusses a new paradigm for building brand platforms through relationships enabled by technology. It advocates creating and curating content across multiple mediums to develop patterns that define the brand, rather than a single message. Technology enables real-time communication and dialogue with consumers, moving beyond traditional one-way advertising approaches. The goal is to do marketing with and for people, not just to them.
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
While social media is not a perfect solution, it provides an important and low-cost way for companies to engage with consumers, which can directly impact sales and word-of-mouth. Companies that do not utilize social media are missing opportunities and sending negative messages to consumers. Social media usage is widespread, with people spending more time on social networks and blogs than email. Both businesses and consumers are increasingly using social media for communication, marketing, and purchases.
The Socializers - A Thousand True Fans - IMH Communications 2011 CyprusThe Socializers
Video of this presentation: http://bit.ly/9thcomcon
More on A Thousand True Fans here: http://bit.ly/a_thoousand_fans
IMH Communications Conference May 2011 in Cyprus. More information here: http://bit.ly/IMH_Cyprus2011
Similar to Its time to transform your marketing! (16)
The document discusses how to build collaborative partnerships to address community needs through a holistic management approach. It emphasizes starting with identifying a shared need, building trust among stakeholders, and forming an adaptive team to direct activities. The team should develop partners across agencies, organizations, and landowners. Goals and tools can then be evaluated using feedback to enhance communities financially, socially, and environmentally in a sustainable way. The Sunflower Coordinated Resource Management Plan is provided as an example of this approach.
Holistic Management is an adaptive decision-making framework that focuses on managing whole systems for more effective natural resource management. It involves understanding ecosystem processes and partnering with nature to improve soil health, water infiltration, habitat, and carbon sequestration. Key principles include planned grazing to simulate natural herbivore impacts which increases plant and animal diversity, soil carbon, water retention, and profitability, while decreasing labor needs and bare ground.
This document provides instructions for setting up and using Twitter for business purposes. It begins with an introduction to inbound marketing and how Twitter fits within this model. It then defines key Twitter terminology and discusses how businesses can utilize Twitter for marketing, PR, customer service, and analytics. The document is split into two parts - the first covers basics of Twitter, and the second provides step-by-step guidance on setting up a Twitter profile and account for business use.
5tips to turn_your_website_into_a_marketing_machine_hubspot[1]aadamsholistic
This document provides 5 tips for turning a website into a marketing machine. Tip 1 is on-page search engine optimization (SEO), which involves optimizing elements like page titles, headings, URLs, page text, descriptions and keywords to help search engines understand what the website is about and who should find it. Proper on-page SEO helps the website rank higher organically in search results. The other 4 tips are not described in detail. Overall the document discusses how the internet has transformed marketing and businesses must leverage online marketing techniques like SEO, paid search, blogging and analytics to effectively reach customers.
What is social media. informational by edibles advocate allianceaadamsholistic
This document provides an overview of social media marketing. It includes statistics on social media usage, definitions of key terms, descriptions of popular social media platforms like Facebook and Twitter, and how businesses can use social media for lead generation and marketing. Free and paid social media monitoring tools are discussed, as well as how social media can help drive website traffic and sales.
The document discusses the results of a study on the impact of climate change on coffee production. Researchers found that suitable land for coffee production could decline by up to 50% by 2050 due to rising temperatures and changing rain patterns associated with climate change. Arabica coffee was found to be most at risk, as its growing regions would shrink significantly according to the study's climate models. The study concludes that climate change poses a serious threat to the coffee industry worldwide if steps are not taken to mitigate future warming and help farmers adapt to the new conditions.
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2. trans·for·ma·tion
-noun"
"
A change or alteration, "
especially a radical one."
2
SOURCE: WORLD ENGLISH DICTIONARY
3. “ …the Internet has turned what used
to be a controlled, one-way
message into "
a real-time dialogue
with millions.
DANIELLE SACKS
THE FUTURE OF ADVERTISING
FAST COMPANY, NOVEMBER 17, 2010
3
4. 79% "
of adult Americans use the Internet.
4
4
SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010
5. 78% "
of Internet users conduct product research online.
5
SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010
6. 10.3 Billion
searches are conducted "
every month on Google.
6
SOURCE: COMSCORE, AUGUST 2010
7. The average US Internet user"
2,750
views"
web pages per month.
7
SOURCE: THE NIELSEN COMPANY, JANUARY 2011
8. 1/3
of US consumers spend "
three or more hours
online every day.
8
SOURCE: THE MEDIA AUDIT, OCTOBER 2010
9. 24% "
of adults have posted comments "
or reviews online about the things
they buy.
9
SOURCE: ONLINE PRODUCT RESEARCH, SEPTEMBER 29, 2010
10. Your customers are relying more & more on
social. 9 out of 10
9 out of 10 Internet users visited "
a social networking site each month in 2010.
10
SOURCE: COMSCORE, FEBRUARY 2011
11. 1 out of every 8 "
minutes online "
is spent on Facebook.
11
SOURCE: COMSCORE, FEBRUARY 2011
12. Twitter’s active
user base generates
90 Million
tweets per day.
12
SOURCE: RJMETRICS, JANUARY 2010
13. More than half "
of all Internet users "
read blogs at least monthly.
13
SOURCE: EMARKETER, AUGUST 2010
14. US Internet users spend "
3x more minutes on blogs "
& social networks "
than on email.
= 1 MINUTE
SOCIAL NETWORKS/BLOGS ONLINE
EMAIL PORTALS VIDEOS/MOVIES
GAMES
14
SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
15. 40% "
of Facebook’s "
user base is "
age 35+.
15
SOURCE: ISTRATEGY LABS, JANUARY 2010
16. 64% "
of Facebook "
users have "
become “fans” "
of at least "
one company.
16
SOURCE: EXACTTARGET, 2011
17. Web-based email usage "
is on
the dec
line. 28%
22%
AGE 12-17 AGE 18-24 AGE 25-34 AGE 35-44 AGE 45-54
-1%
AGE 55-64 AGE 65+
-8%
-12%
-18%
(% CHANGE, DECEMBER 2009 – DECEMBER 2010)
-59%
17
SOURCE: COMSCORE, DECEMBER 2010
18. “ Search engines, blogging & other
Internet trends have
fundamentally transformed "
the way people & businesses
purchase products, "
but most small businesses still use outdated "
& inefficient marketing methods—like print
advertising, telemarketing & trade shows"
—that people increasingly find intrusive "
& screen out."
BRIAN HALLIGAN
CO-FOUNDER & CEO
HUBSPOT
18
19. 70 %"
of t
rch users " aid.
he links sea anic—not p
click on are org
19
SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007
20. 78%
of business people "
use their mobile device "
to check email.
20
20
SOURCE: AT&T, MARCH 2011
21. 40%
of US smartphone owners compare prices "
on their mobile device while in-store, "
shopping for an item.
21
SOURCE: COMSCORE, JANUARY 2011
22. 1 in 5
US adult mobile phone owners "
have used their device
to make a purchase "
in the past month.
22
SOURCE: MOBILE MARKETING ASSOCIATION & LUTH RESEARCH, MAY 2010
23. 40%
of US households have a DVR.
23
SOURCE: LEICHTMAN RESEARCH GROUP, INC., SEPTEMBER, 2010
24. 200 Million
Americans have registered on the Federal Trade Commission’s "
“Do Not Call” list.
24
SOURCE: FTC, JULY 2010
25. 46%.
The decline in spending "
on tech trade shows in 2009.
25
SOURCE: TRADESHOW EXHIBITORS ASSOCIATION, MARCH 2009
26. 91%
of email users have "
unsubscribed "
from a company email "
they previously opted-in to.
26
SOURCE: EXACTTARGET, , 2011
27. 84%
of 25-34 year-olds have left "
a favorite website because of "
intrusive or irrelevant advertising.
27
SOURCE: HOWTO.TV, APRIL 2008
28. “ Audiences everywhere are tough.
They don’t have time to be bored
or brow beaten by orthodox, "
old-fashioned advertising.
We need to stop interrupting
what people are interested in &"
be what people "
are interested in.”
CRAIG DAVIS
CHIEF CREATIVE OFFICER, WORLDWIDE
J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)
28
29. new
–adjective"
"
Markedly different from what
was before; changed,
especially for the better."
29
SOURCE: WORLD ENGLISH DICTIONARY
31. This " OUTBOUND
is "
your "
new "
marketing "
mix.
INBOUND
31
32. Be helpful.
Helpful is the new viral.
ask yourself how you can be of service to
Helpful
your current and potential customers. What
problems can you solve? What questions
Relevant
can you answer? What knowledge can you
share?
Remarkable
Read more: http://blog.hubspot.com/blog/
Frequent
tabid/6307/bid/10291/Helpful-is-the-New-
Viral.aspx#ixzz1GsSghdGN
32
32
39. “ If you don’t like change, "
you’re going to like "
irrelevancy even less.”
GENERAL ERIC SHINSEKII, 2003
39
40. in·bound mar·ket·ing"
-noun"
Any marketing tactic that relies "
on earning people’s interest "
instead of buying it; "
a.k.a. the key to marketing "
transformation."
40
SOURCE: WIKIPEDIA
41. Inbound marketing "
in a nutshell.
1: GET FOUND ONLINE
3: ANALYZE & IMPROVE
2: CONVERT VISITORS & LEADS
41
42. More than 1/3 of US companies "
use blogs for marketing purposes.
42
SOURCE: UM, OCTOBER 2010
43. Companies that blog get "
55% more
website visitors.
43
SOURCE: HUBSPOT, 2010
44. Inbound marketing costs 62% less "
per lead than traditional, outbound marketing.
AVG COST/LEAD: $373
AVG COST/LEAD: $143
OUTBOUND
INBOUND
44
SOURCE: HUBSPOT, 2011
45. 67% o
f B2C
and 4
have 1% o comp
acqu f B2B c anies
ired ompa "
throu a custo nies
gh Fa mer
cebo "
ok.
45
SOURCE: HUBSPOT, 2011
46. 57%
of businesses have "
acquired a customer "
through their "
company blog.
46
SOURCE: HUBSPOT, 2011
48. 2/3 "
of marketers say
their company blog "
is “critical” or
“important” "
to their business.
48
SOURCE: HUBSPOT, 2011
49. The number "
of marketers "
who say
Facebook "
is “critical” "
or “important”"
to their business "
has increased
83%
in just two years.
49
SOURCE: HUBSPOT, 2011
50. 51% "
of Facebook fans "
are more likely to buy"
the brands they fan.
50
SOURCE: CHADWICK MARTIN BAILEY & IMODERATE RESEARCH TECHNOLOGIES, FEBRUARY 2010
51. 79% "
of Twitter followers"
are more likely "
to recommend "
the brands they follow.
51
SOURCE: CHADWICK MARTIN BAILEY & IMODERATE RESEARCH TECHNOLOGIES, FEBRUARY 2010
52. The average budget spent on company blogs "
& social media has nearly doubled in two years.
2009
$
$
$
$
$
$
$
$
$
2011
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
= 1% OF ANNUAL MARKETING BUDGET
52
SOURCE: HUBSPOT, 2011
53. “ What we really need is "
a mindset shift that will make us
relevant to today’s consumers, "
a mindset shift from "
‘telling & selling’ "
to building relationships.”
JIM STENGEL
FORMER GLOBAL MARKETING OFFICER "
FOR PROCTER & GAMBLE
53
54. how·to
–noun"
"
A set of step-by-step instructions
for accomplishing a certain task
or reaching a certain objective."
54
SOURCE: RANDOM HOUSE DICTIONARY
55. 1 Make "
stuff "
people "
want.
• EDUCATIONAL EBOOKS
• HOW-TO VIDEOS
• ONLINE CALCULATORS
• PLANNING TOOLS
• ANSWERS TO COMMON QUESTIONS
55
56. • THE MORE YOU
GIVE, THE MORE "
YOU GET
2 Be
generous.
• BUILD TRUST,
CREDIBILITY, "
& GOOD WILL
• INCREASE # "
OF PAGES"
& INBOUND LINKS
56
57. 3 Rock " • HTTP://WWW.HUBSPOT.COM/INTERNET-
MARKETING-TIPS/DETAILED-KEYWORD-
your " TIPS/
keywords.
• HTTP://WEBSITEGRADER.COM/
57
58. 4 Give "
great "
directions.
• RELEVANT LANDING PAGES
• CLEAR CALLS TO ACTION
• COMPELLING OFFERS
58
59. 5 Invest "
wisely.
“IF IT DON’T MAKE DOLLARS, IT DON’T MAKE SENSE.”
59
60. “ It no longer makes
economic sense to send
an advertising message
to the many, in hopes "
of persuading the few.
M. LAWRENCE LIGHT"
FORMER CHIEF MARKETING OFFICER
MCDONALDS
60
63. IMAGE CREDITS."
HubSpot gratefully acknowledges the following photographers for sharing their original works via flickr & the Creative Commons license.
SLIDE
FLICKR USERNAME
SLIDE
FLICKR USERNAME
4
PIMBOULA
32-34
SHEREEN M
5
MEZ LOVE
35
MAIT JÜRIADO
6, 58 STÉFAN
36
AJITH
& 59
7
DARRREN HESTER
37
TELSTAR LOGISTICS
8
NICHOLASJON
38
DR CRAIG
9
GUSTAVO PIMENTA
41
EKURVINE
12
ETGEEK (ERIC)
42
AGAHRAN
13 & DELPHWYND
43
B.ROMAIN
15
16
IAN RANSLEY DESIGN + ILLUSTRATION
46
JULIANA COUTINHO
22
MASOCHISMTANGO
47
RJMETRICS
23
ABBYLADYBUG
48
EFLON
24
TYLERDURDEN1
49
ESCAPEDTOWISCONSIN
25
CELINE NADEAU
50
XURDE
26
INKMAN_
55
JOSH LIBA
27
ASHLEY ROSE
56
BRANDON CHRISTOPHER WARREN
32-34
SHEREEN M
57
FEITICEIRA_ORG
63
*ALL IMAGES WERE PURCHASED ON ISTOCKPHOTO.COM UNLESS NOTED ABOVE.
64. ABOUT HUBSPOT.
HubSpot is an all-in-one marketing software
platform for small and medium-sized businesses.
4,000+ companies use HubSpot to generate "
over 500,000 leads per month.
LET’S BE FRIENDS ONLINE!
http://blog.hubspot.com/
Twitter.com/hubspot
Facebook.com/hubspot
Linkedin/com/hubspot
Youtube.com/hubspot
flickr.com/photos/hubspot
64
NO SPROCKETS WERE HARMED IN THE MAKING OF THIS PRESENTATION.