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The document discusses how digital transformation is changing marketing. It notes that the internet has turned one-way messages into real-time dialogues. It provides statistics that show people are increasingly online and using social media, suggesting marketers should rely more on social and inbound marketing approaches. The key message is that digital transformation requires changes to marketing strategies and tactics to engage today's online, socially-connected customers.
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The document discusses how marketing needs to transform to keep up with changing consumer behaviors and new technologies. It notes that consumers are increasingly relying on social media and online content to research products and make purchasing decisions. As a result, traditional marketing methods like print ads, telemarketing and trade shows are becoming less effective. The document advocates for businesses to shift to inbound marketing strategies like blogging, social media engagement and helpful online content to attract and convert website visitors.
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The document discusses how marketing needs to transform to keep up with changing consumer behaviors and new technologies. It notes that consumers are increasingly researching products and engaging with brands online and through social media. Traditional marketing methods like print ads, telemarketing and trade shows are becoming less effective. The document advocates for an inbound marketing approach using tactics like blogging, social media, online content creation and search engine optimization to engage customers. It provides statistics showing the business benefits of these inbound strategies over outbound advertising.
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The document discusses how marketing needs to transform to keep up with changing consumer behaviors and new technologies. It notes that consumers are increasingly researching products and engaging with brands online and through social media. Traditional marketing methods like print ads, telemarketing and trade shows are becoming less effective. The document advocates for an inbound marketing approach using tactics like blogging, social media, online content creation and search engine optimization to engage customers. It provides statistics showing the business benefits of these inbound strategies over outbound advertising.
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Hubspotmarketingtransformationfinal 110330085430-phpapp02[1]
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Hubspotmarketingtransformationfinal 110330085430-phpapp02
The document discusses how marketing needs to transform to keep up with changing consumer behaviors and technologies. It notes that consumers are increasingly researching and interacting with brands online through social media, blogs, and mobile devices. As a result, traditional marketing methods like print ads, telemarketing and trade shows are becoming less effective. The document advocates for businesses to shift to inbound marketing strategies that focus on creating helpful content to attract and engage customers online through search engines, blogs, social media and other digital channels.
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The document discusses how marketing needs to transform to keep up with changing consumer behaviors and technologies. It provides numerous statistics showing that consumers are increasingly researching, sharing information, and making purchases online and through social media. Traditional marketing methods like print ads, telemarketing and trade shows are becoming less effective as people spend more time engaged with digital content and sharing information online. The document argues that inbound marketing strategies that provide helpful, relevant content to attract and engage customers are now more important than outbound interruption-based advertising approaches.
Hubspotmarketingtransformationfinal 110330085430 Phpapp02
The document discusses how marketing needs to transform to keep up with changing consumer behaviors and new technologies. It notes that consumers are increasingly researching products and engaging with brands online and through social media. Traditional marketing methods like print ads, telemarketing and trade shows are becoming less effective. The document advocates for an inbound marketing approach using tactics like blogging, social media, online content creation and search engine optimization to engage customers. It provides statistics showing the business benefits of these inbound strategies over outbound advertising.
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The document discusses how marketing needs to transform to keep up with changing consumer behaviors and technologies. It provides numerous statistics showing that consumers are increasingly researching, sharing information, and making purchases online and through social media. Traditional marketing methods like print ads, telemarketing and trade shows are becoming less effective as people spend more time engaged with digital content and sharing information online. The document argues that inbound marketing strategies that provide helpful, relevant content to attract and engage customers are now more important than outbound interruption-based advertising approaches.
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Presentation with some really great (and current) stats on social media use. Love the quote re: change vs irrelevancy - no kidding!
Hubspotmarketingtransformationfinal 110330085430 Phpapp02
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In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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Marketing
- 1. IT’S TIME TO! TRANSF RM! YOUR MARKETING.
- 2. trans·for·ma·tion -noun" " A change or alteration, " especially a radical one." 2! SOURCE: WORLD ENGLISH DICTIONARY!
- 3. “ …the Internet has turned what used to be a controlled, one-way message into " a real-time dialogue with millions. ! DANIELLE SACKS! THE FUTURE OF ADVERTISING! FAST COMPANY, NOVEMBER 17, 2010! 3!
- 4. The average US Internet user" 2,750! views" web pages per month. 7! SOURCE: THE NIELSEN COMPANY, JANUARY 2011
- 5. 1/3 of US consumers spend " three or more hours ! online every day.! 8! SOURCE: THE MEDIA AUDIT, OCTOBER 2010
- 6. Your customers are relying more & more on social. 9 out of 10! 9 out of 10 Internet users visited " a social networking site each month in 2010.! 10! SOURCE: COMSCORE, FEBRUARY 2011
- 7. 64% " of Facebook " users have " become “fans” " of at least " one company.! 16! SOURCE: EXACTTARGET, 2011
- 8. This is your new business card.! 30!
- 9. This " OUTBOUND! is " your " new " marketing " mix.! INBOUND! 31!
- 10. More than 1/3 of US companies " use blogs for marketing purposes.! 42! SOURCE: UM, OCTOBER 2010
- 11. 67% o f B2C and 4 have 1% o comp acqu f B2B c anies ired ompa " throu a custo nies! gh Fa mer cebo " ok.! 45! SOURCE: HUBSPOT, 2011