This document outlines the principles that leaders at Hubspot Academy are expected to follow. The principles include: executing work with excellence and accountability; educating with passion and inspiration; creating globally accessible learning experiences; fostering collaboration internally and externally; putting users first and solving problems; challenging the status quo and embracing continuous improvement; cultivating curiosity and openness to new ideas; and championing inclusivity, diversity, and belonging.

1. HUBSPOT ACADEMY
TEAM PRINCIPLES

2. EXECUTE WITH
EXCELLENCE
As a leader, you consistently produce remarkable work that team
members are proud to put the Academy name on. But remarkable
work isn’t just the destination, it’s the process. You are
accountable for outputs that reduce friction and don’t cause pain
for others. Benchmark against the best. Be intentional in where
you put your focus.

3. EDUCATE WITH PASSION
As a leader, you use your knowledge and expertise to spark
curiosity, motivate, and inspire people to reach their goals. Care
deeply about what you do. Enthusiasm matters.

4. CREATE EQUITABLE
LEARNING EXPERIENCES
As a leader, you consistently create global, accessible learning
experiences so that all learners have rightful opportunities to
develop their knowledge and expertise. Solve for scale.

5. FOSTER MEANINGFUL
COLLABORATION
As a leader, you seek out opportunities to work with others to
better serve our learners. Prioritize collaboration both internally
and externally. Run meetings efficiently, listen attentively, treat
others respectfully, and facilitate collaboration between others.
Build your team.

6. PUT THE USER FIRST
As a leader, you put the user first and solve for impact. Empower
users to reach where they want to go through actionable steps.
Remove friction and create outstanding experiences. Exceeding user
expectations is a must.

7. NEVER SETTLE
As a leader, you do things differently than the way they’ve
always been done. Challenge the status quo and identify room
for improvement that solves for the business. Take the leap and
address fears head-on. Experiment, scale your successes, and
treat failures as learning opportunities.

8. ALWAYS BE LEARNING
As a leader, you are innately curious and cultivate a growth
mindset. Push your own boundaries and explore new areas of
growth. Seek out diverse perspectives and be comfortable
challenging your beliefs. Find ways to be better—there’s an
opportunity to learn from everyone and everything.

9. AUTHENTICITY
As a leader, you create the space for everyone to be their
authentic selves. Celebrate each other and be an
uncompromising champion for inclusivity, diversity, and
belonging.

10. Execute with excellence.
Education with passion.
Create equitable learning experiences.
Foster meaningful collaboration.
Put the user first.
Never settle.
Always be learning.
Authenticity.