The document discusses trends observed at Cannes Lions 2015, the world's largest annual advertising and marketing event. Three key trends are highlighted: 1) Creativity and health, with brands telling more realistic stories about health issues; 2) Brand love, with emotional attachment to brands becoming increasingly important for loyalty; 3) Brand purpose, with brands using their platforms and technologies to address social issues. Specific campaigns that exemplify these trends, such as providing 3D ultrasounds for visually impaired mothers or developing an app to help Alzheimer's patients, are also described.
#HUBLIONS : INNOVATIONS FROM CANNES LIONS 2015HUB INSTITUTE
The HUB Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative campaigns and ads from the Cannes Lions International Festival of Creativity, thanks to its on-site experts. #HUBLions
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015HUB INSTITUTE
The HUB Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative campaigns and ads from the Cannes Lions International Festival of Creativity, thanks to its on-site experts. #HUBLions
The document discusses key themes from the Cannes Lions International Festival of Creativity in 2015, including an increased emphasis on advertising technology and how it is changing the industry. Speakers called for greater collaboration between creatives and technologists to harness data and build more emotional connections with consumers. The launch of the Cannes Innovation festival focused on how data can be used as the "linchpin" to create more emotional content.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible products that make keeping up with beauty routines easier and faster.
Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
100 tendances macro ou micro qui vont façonner l'année 2017. Réalisé par le département études et planning stratégique de l'agence J Walter Thompson : JWT Intelligence.
Pour plus d'informations : www.jwt.com
#HUBLIONS : INNOVATIONS FROM CANNES LIONS 2015HUB INSTITUTE
The HUB Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative campaigns and ads from the Cannes Lions International Festival of Creativity, thanks to its on-site experts. #HUBLions
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015HUB INSTITUTE
The HUB Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative campaigns and ads from the Cannes Lions International Festival of Creativity, thanks to its on-site experts. #HUBLions
The document discusses key themes from the Cannes Lions International Festival of Creativity in 2015, including an increased emphasis on advertising technology and how it is changing the industry. Speakers called for greater collaboration between creatives and technologists to harness data and build more emotional connections with consumers. The launch of the Cannes Innovation festival focused on how data can be used as the "linchpin" to create more emotional content.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible products that make keeping up with beauty routines easier and faster.
Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
100 tendances macro ou micro qui vont façonner l'année 2017. Réalisé par le département études et planning stratégique de l'agence J Walter Thompson : JWT Intelligence.
Pour plus d'informations : www.jwt.com
DigitasLBi, the only agency co-founder and presenter of the Digital Content NewFronts, brings you a wrap-up of what matters most for brands coming out of NewFronts 2017.
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
Top 10 lessons about brand experience marketing from Cannes LionsJack Morton Worldwide
The document provides 10 lessons learned from the 2013 Cannes Lions International Festival of Creativity. The key takeaways are that brands need to be braver in their creative ideas, focus on being makers by creating experiences rather than just ideas, design experiences with people at the center, solve consumer problems to improve lives, emotion still matters more than technology, seek innovation from outside perspectives, creativity directly impacts business performance, all marketers are storytellers, and the importance of a strong creative brief to spark new ideas.
Consumer Trends at Cannes Lions 2017 - Canvas8Canvas8
Brands are experimenting with new creative strategies to engage consumers. Some key trends seen at Cannes Lions 2017 included campaigns that offer help during difficult life moments, create content in real time to respond to current events, use misleading narratives and plot twists to reveal important truths, hijack popular platforms and technologies to spread messages widely, and incorporate humor and memes to engage audiences. Overall, winning campaigns tried to offer relevance, immediacy, and impact through innovative storytelling and appropriation of current consumer behaviors and interests.
Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
RIP le lien fort qui unissait jadis un employeur à ses collaborateurs. Aujourd’hui, seuls 11% s’investissent émotionnellement dans la réussite de leur entreprise. La faute à une génération individualiste ? Pas vraiment. 77% des collaborateurs ne se sentent pas considérés à leur juste valeur. Ni valorisés, ni écoutés, ils ne trouvent pas de bonne raison de s’engager pour leur employeur.
Henry Mason's 206. Crystal Apple Creativity Festival PresentationFirat Yildiz
This document summarizes 5 trends for 2015: 1) Video Valets - Consumers will expect live video chat with brands as and when needed, 2) Sympathetic Pricing - Brands will offer discounts that relieve lifestyle pains or support shared values, 3) Currencies of Change - Brands will incentivize consumers' self-improvement goals with personalized deals, 4) Politeness Pays - Brands will realize other consumers impact experiences and help customers be considerate, 5) Post-Demographic Consumerism - Consumption patterns are less predictable by demographics and more influenced by shared experiences. The trends provide opportunities for brands to innovate service, pricing, marketing and better understand changing customer needs.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
In recent years, the rise of technology has fundamentally changed Cannes Lions.
From the programming to the awards, the Festival now reflects the fusion of technology and creativity with media and branding.
For those of you who could not attend, we’ve extracted four key takeaways from winning work, and our thought leaders have provided unique points of view.
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
From the new wave of technological phenomena to the expansion of creativity in different formats, Cannes has redefined our interpretation of media execution.
We saw larger stunts, smarter tech, more effective applications of data and more OSEP approaches.
With the help of insights from Cannes media jury members - Maria Garrido and Jez Jowett - we have assessed the best trends to develop from the largest festival of the year.
The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and be...TrendWatching
6 trends showing how brands are helping consumers achieve self-actualization by helping to boost their physical and mental wellbeing with all kinds of new innovations.
8 trends of Creativity at #CannesLions 2016 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
More info on hubinstitute.com
The Future 100. Trends and Change to watch in 2017Paula Buit
This document discusses emerging trends in culture in 2017. It notes that experiential technologists are becoming important for brands to engage audiences through technology-driven experiences. It also discusses how artificial intelligence is being used in novel ways in art, such as generating new paintings in styles of famous artists. Additionally, it outlines how discussions of topics related to female sexuality and menstruation that were once taboo are becoming more open on a global scale, including in relatively conservative societies like China and India.
Future 100 propose 100 tendances importantes en marketing et publicité pour l'année 2017. Luxe, Voyage, Santé, Technologies, Food, Retail... les équipes du planning stratégique de JWT Intelligence et J. Walter Thompson Paris vous livrent le résultat de leur recherches.
Pour nous contacter : www.jwt.com/paris
This document discusses emerging trends in culture in 2017. It notes that experiential technologists are becoming important for brands to engage audiences through technology-driven experiences. It also discusses how artificial intelligence is being used in novel ways in art, such as generating new paintings in styles of famous artists. Additionally, it outlines how discussions of topics related to women's health and bodies that were previously taboo are becoming more open on a global scale, including in countries like China and India.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
This was the 61st year for the Cannes Lions International Festival of Creativity. This week-long event was aptly named with creativity being at the center of the conversation. It historically has been a showcase of global advertising creativity, but in recent years has expanded to all things communications, innovation and ideas with a distinct layer of technology.
Discover the top industry trends at Cannes 2014
• True Integration of Technology, Design with Storytelling
• Social Responsibility and Corporate Citizenship
• Merging of Different Marketing Disciplines
• Big
• Data-Magination
As well as some examples of the award-winning work showcased at the event.
Check #MSLCannes for insights from our thought leaders on Cannes 2014.
You can share your feedback with our experts Victoria Biggs (@biggsyv) & David Weinstock (@weinstock) or reach out to us on twitter @msl_group.
Read our blog - Lessons from Cannes msl.gp/6016YsNg
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
DigitasLBi, the only agency co-founder and presenter of the Digital Content NewFronts, brings you a wrap-up of what matters most for brands coming out of NewFronts 2017.
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
Top 10 lessons about brand experience marketing from Cannes LionsJack Morton Worldwide
The document provides 10 lessons learned from the 2013 Cannes Lions International Festival of Creativity. The key takeaways are that brands need to be braver in their creative ideas, focus on being makers by creating experiences rather than just ideas, design experiences with people at the center, solve consumer problems to improve lives, emotion still matters more than technology, seek innovation from outside perspectives, creativity directly impacts business performance, all marketers are storytellers, and the importance of a strong creative brief to spark new ideas.
Consumer Trends at Cannes Lions 2017 - Canvas8Canvas8
Brands are experimenting with new creative strategies to engage consumers. Some key trends seen at Cannes Lions 2017 included campaigns that offer help during difficult life moments, create content in real time to respond to current events, use misleading narratives and plot twists to reveal important truths, hijack popular platforms and technologies to spread messages widely, and incorporate humor and memes to engage audiences. Overall, winning campaigns tried to offer relevance, immediacy, and impact through innovative storytelling and appropriation of current consumer behaviors and interests.
Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
RIP le lien fort qui unissait jadis un employeur à ses collaborateurs. Aujourd’hui, seuls 11% s’investissent émotionnellement dans la réussite de leur entreprise. La faute à une génération individualiste ? Pas vraiment. 77% des collaborateurs ne se sentent pas considérés à leur juste valeur. Ni valorisés, ni écoutés, ils ne trouvent pas de bonne raison de s’engager pour leur employeur.
Henry Mason's 206. Crystal Apple Creativity Festival PresentationFirat Yildiz
This document summarizes 5 trends for 2015: 1) Video Valets - Consumers will expect live video chat with brands as and when needed, 2) Sympathetic Pricing - Brands will offer discounts that relieve lifestyle pains or support shared values, 3) Currencies of Change - Brands will incentivize consumers' self-improvement goals with personalized deals, 4) Politeness Pays - Brands will realize other consumers impact experiences and help customers be considerate, 5) Post-Demographic Consumerism - Consumption patterns are less predictable by demographics and more influenced by shared experiences. The trends provide opportunities for brands to innovate service, pricing, marketing and better understand changing customer needs.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
In recent years, the rise of technology has fundamentally changed Cannes Lions.
From the programming to the awards, the Festival now reflects the fusion of technology and creativity with media and branding.
For those of you who could not attend, we’ve extracted four key takeaways from winning work, and our thought leaders have provided unique points of view.
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
From the new wave of technological phenomena to the expansion of creativity in different formats, Cannes has redefined our interpretation of media execution.
We saw larger stunts, smarter tech, more effective applications of data and more OSEP approaches.
With the help of insights from Cannes media jury members - Maria Garrido and Jez Jowett - we have assessed the best trends to develop from the largest festival of the year.
The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and be...TrendWatching
6 trends showing how brands are helping consumers achieve self-actualization by helping to boost their physical and mental wellbeing with all kinds of new innovations.
8 trends of Creativity at #CannesLions 2016 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
More info on hubinstitute.com
The Future 100. Trends and Change to watch in 2017Paula Buit
This document discusses emerging trends in culture in 2017. It notes that experiential technologists are becoming important for brands to engage audiences through technology-driven experiences. It also discusses how artificial intelligence is being used in novel ways in art, such as generating new paintings in styles of famous artists. Additionally, it outlines how discussions of topics related to female sexuality and menstruation that were once taboo are becoming more open on a global scale, including in relatively conservative societies like China and India.
Future 100 propose 100 tendances importantes en marketing et publicité pour l'année 2017. Luxe, Voyage, Santé, Technologies, Food, Retail... les équipes du planning stratégique de JWT Intelligence et J. Walter Thompson Paris vous livrent le résultat de leur recherches.
Pour nous contacter : www.jwt.com/paris
This document discusses emerging trends in culture in 2017. It notes that experiential technologists are becoming important for brands to engage audiences through technology-driven experiences. It also discusses how artificial intelligence is being used in novel ways in art, such as generating new paintings in styles of famous artists. Additionally, it outlines how discussions of topics related to women's health and bodies that were previously taboo are becoming more open on a global scale, including in countries like China and India.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
This was the 61st year for the Cannes Lions International Festival of Creativity. This week-long event was aptly named with creativity being at the center of the conversation. It historically has been a showcase of global advertising creativity, but in recent years has expanded to all things communications, innovation and ideas with a distinct layer of technology.
Discover the top industry trends at Cannes 2014
• True Integration of Technology, Design with Storytelling
• Social Responsibility and Corporate Citizenship
• Merging of Different Marketing Disciplines
• Big
• Data-Magination
As well as some examples of the award-winning work showcased at the event.
Check #MSLCannes for insights from our thought leaders on Cannes 2014.
You can share your feedback with our experts Victoria Biggs (@biggsyv) & David Weinstock (@weinstock) or reach out to us on twitter @msl_group.
Read our blog - Lessons from Cannes msl.gp/6016YsNg
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
Here is a roundup of 2017 Cannes Lions facts, stats, & notable news, our take on four key trends from work that won (including case studies of the winning work), and thought leadership from DigitasLBi attendees.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
6 Key trends that every brand and every marketer should follow from this year Cannes Lions International Festival of Creativity. The trends where chosen based on the award winning campaigns and some talks and seminars.
The document summarizes key insights from the Cannes Lions International Festival of Creativity. It discusses themes such as brands moving from creating campaigns to movements that people are passionate about; the importance of understanding millennial consumption habits; the need for brands' social impact partnerships and marketing to credibly inspire real change; how music branding requires adding value through experiences rather than just sponsorships; and innovations in wearable technology enhancing human experiences. The conclusion is that technology must serve people, not just data, and influencer marketing may help bridge the tension if it focuses on human attention rather than statistics.
This document summarizes key takeaways from the 2015 Cannes Lions International Festival of Creativity. It discusses how cognitive neuroscience can be applied in advertising to make messages memorable by turning them into distinct memories encoded in the appropriate part of the brain. Brands must have a distinctive identity wrapped in an emotional story that creates meaningful connections. Data should be used creatively to target ads effectively. Brands need to focus on experiences rather than being rational and listen to audiences have conversations.
How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
Insight we trust - influencers edition 2018TBWA\Corporate
The document discusses sources of trust in the context of declining trust in institutions in France. It finds that micro-influencers with authentic engagements are highly trusted sources. It recommends that brands develop relationships with influencers who demonstrate expertise in their field or who are activists for causes related to the brand's values. The best influencers may already be a brand's employees or customers, who have first-hand experience and knowledge to act as ambassadors. Building trust requires giving influencers experiences, developing long-term relationships through exclusive access and input, and including them in the creative process.
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014Shannon Lewis
As ever, the Cannes Lions International Festival of Creativity was a marathon of ideas and insights. Now into its 61st year, this action packed festival, set along the French Riviera, attracted over 12,000 people from 94 countries. There was no shortage of data or points-of-view.
Liberty & Co. took a few steps back to distill for you what we found to be the key, and consistent, themes.
Are you sick of meaningless advertising / social media / marketing trends that make no sense to you or your business? So are we. That's why we've created our Anti Trend Report, to cut through the BS and help you focus on what counts – using digital and social to actually grow your brand.
- The document summarizes key points from two talks at a Contagious event on building trust through purpose, honesty and transparency.
- It discusses how trust in institutions has declined but been redistributed to individuals and reviews. Brands must focus on expertise, purpose, honesty and transparency to build trust.
- Acting with purpose and having values that align with situations, like Lyft supporting taxi drivers during a boycott, helps build trust over competitors. Transparency through sharing costs and control helps too.
- The second talk stresses understanding audience behaviors, values and interests to connect culturally. Brands should follow trends and lead through positive impact, like addressing gender issues.
The document discusses how marketers and advertisers are facing the challenge of "digital extremists" in the age of Web 2.0: people who are not content with accepting brand messages and instead use online tools to voice polarizing opinions that can undermine brand metrics and objectives. It provides examples of brands like Kryptonite and Cillit Bang that were negatively impacted by digital extremists exposing flaws. However, it also discusses how some brands like Mentos have embraced digital extremism by capitalizing on viral videos. The document argues that to harness extremists' passion and influence, brands must work with anti-cultural sentiments, look to brand advocates in societal margins, and listen to extremists to understand and facilitate their
Innovation et Open data : Écosystème des territoires toulousainsAmel Miaoulis
Travaux d'études se portant sur les enjeux des politiques publiques territoriales en matière d'innovation et d'open data.
La question des ressources et des moyens mis en place sont évoqués. En effet, la région possède de nombreux atouts économiques, géographiques et humains. Néanmoins, des freins existent (zones blanches, peu de diversité économiques; inégalités des villes...). La question de l'innovation par la numérisation et l'exploitation des données publiques peuvent apporter un élément puissant dans le développement de la région.
L'open Data dans le développement économique.Amel Miaoulis
Compte rendu d'une analyse sur les politiques publiques de l'open data dans le territoire toulousain sous un axe économique.
L'open data jouer peut-elle un rôle dans l'économie ? Les administrations sont -elles à un nouveau tournant dans la gestion de leurs administrés ? Deviendront-elles un nouvel acteur dans l'espace économique ? Qu'en est-il du patrimoine numérique et de la question juridique (RGPD) sur l'exploitation de nos données.
Etude s'est portée sur le territoire toulousain et la région Occitanie.
This document contains financial data for 44 companies across multiple industries for the year 2022, including revenue, operating income, and net income figures. The data shows total annual revenues ranging from $1 million to $10 billion, with operating incomes from -$10 million to $1 billion, and net incomes from -$100 million to $500 million.
This document provides a summary of 10 social media platforms that every PR professional should know in 2015. It briefly describes each platform, including key stats like user numbers, how brands are using features like live video streaming, and tips for gaining followers and engagement on platforms like Instagram, YouTube, Vine and more. Recommendations include posting consistently with good quality content and cross-promoting across multiple networks.
The document summarizes the top 10 global brands on LinkedIn based on their Content Marketing Score in 2015. The Content Marketing Score is a metric developed by LinkedIn to measure the influence companies have through their content marketing efforts on LinkedIn's global active members. The top companies actively shared content, published long-form posts, published company updates, and utilized sponsored updates. On average, the top companies posted 12.6 updates per week to engage audiences.
This presentation discusses design trends for 2014, including flat and minimalist designs, interesting infographics, striking typography, big imagery and full-screen backgrounds, filtered photos, simple color combinations, and using videos and icons to explain concepts. It provides statistics on popular cities to travel to in 2014 and failure rates for startups in their first few years. The presentation encourages connecting via its website and thanks the audience.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
2. CANNES
LIONS
2015
World’s
most
famous
event
dedicated
to
Creativity
and
Innovation
Trends analysis from Cannes Lions 2015 by the HUB Institute 2HUB REPORT
Created
in
1954
as
the
International
Advertising
Film
Festival
in
Italy,
the
festival
changed
its
name
with
the
print
apparition
and
was
renamed
the
International
Film
Festival.
Then,
the
number
of
categories
rapidly
increased
and
the
festival
took
finally
the
name
of
the
“Cannes
Lions
International
Festival
of
creativity”.
Cannes
Lions
define
the
future
trends
by
rewarding
innovation
and
creativity
The
Hub
Institute,
a
digital
think
tank
based
in
Paris,
is
bringing
to
light
the
main
creative
and
innovative
trends
and
ads
from
this
amazing
event,
thanks
to
its
on-‐site
experts.
3. CANNES
LIONS
2015
World’s
most
famous
event
dedicated
to
Creativity
and
Innovation
Trends analysis from Cannes Lions 2015 by the HUB Institute 3HUB REPORT
1.
CREATIVITY
AND
HEALTH
2.
DATA
INSPIRED
CREATIVITY
The
rise
of
Health
Tracking
Technology,
part
of
new
creativity
value
Harnessing
the
science
of
data
with
the
art
of
advertising
The
next
frontier
between
Human
&
Machine
Creativity
?
3.
TECHNOLOGY
&
AI
:
FUTURE
OF
CREATIVITY
?
4. What’s
new
in
2015
?
CANNES
LIONS
2015
Trends analysis from Cannes Lions 2015 by the HUB Institute 4HUB REPORT
The
Data
Creative
Lions
are
emerging.
The
category
is
intended
to
reward
the
creative
use
of
data.
This
new
category
reveals
that
the
communication
professionals
recognize
the
importance
of
greater
convergence
between
the
art
of
creativity
and
science
of
the
data.
The
Glass
Lion
–
The
Lion
for
change
is
a
festival
novelty
.
The
award
aims
to
promote
a
more
positive
and
progressive
communication.
It
will
recognize
work
that
“implicitly
or
explicitly
addresses
issues
of
gender
inequality
or
prejudice”
5. The
2015
categories
CANNES
LIONS
2015
Trends analysis from Cannes Lions 2015 by the HUB Institute 5HUB REPORT
BRANDED
CONTENT
&
ENTERTAINMENT
CREATIVE
EFFECTIVENESS
CYBER
DESIGN
FILM
CRAFT
DIRECT
INNOVATIONMEDIA
MOBILE
OUTDOOR
PR
PRESSE
PRODUCT
DESIGN
PROMO
&
ACTIVATION
RADIO
TITANIUM
&
INTEGRATED
7. The
story-‐telling:
more
realistic
than
ever
The
way
of
communicating
evolves
Trends analysis from Cannes Lions 2015 by the HUB Institute 7HUB REPORT
A
part
of
the
AMC
succes
show,
THE
WALKING
DEAD
is
at
2015
Cannes
Lions.
They
came
to
explain
the
reasons
for
the
success
of
a
show
that
kills
of
its
heroes
on
a
regular
basis.
8. The
story-‐telling:
more
realistic
than
ever
The
way
of
communicating
evolves
Trends analysis from Cannes Lions 2015 by the HUB Institute 8HUB REPORT
The
writers
created
complete
characters,
with
stories
and
particular
personnalities
subject
to
evolutions.
That
is
how
they
created
an
attachement
to
the
brand.
They
then
developped
a
strong
attachement
to
the
transparency
of
their
contents.
One
can
understand
why
this
or
this
other
character
died,
there
is
a
certain
logic
to
the
unfolding
of
the
story.
Steven
Yeun
–
Glenn
dans
THE
WALKING
DEAD
9. The
story-‐telling:
more
realistic
than
ever
The
way
of
communicating
evolves
Trends analysis from Cannes Lions 2015 by the HUB Institute 9HUB REPORT
The
story-‐telling
is
pushed
to
the
maximum
of
realism.
This
narrative
technique
is
going
to
push
the
viewer
who
is
facing
the
death
of
its
favourite
characters
in
two
directions:
appreciation
or
reject.
Équipe
THE
WALKING
DEAD
à
une
cérémonie
de
remise
de
prix
11. Build
a
place
in
your
clients
hearts
BRAND
LOVE
Trends analysis from Cannes Lions 2015 by the HUB Institute 11HUB REPORT
People
are
facing
a
trumendous
amount
of
choice
options.
This
situation
makes
it
difficult
for
brands
that
wish
to
stand
out.
Yet,
when
looking
at
the
brands
that
manage
to
stay
the
most
relevant,
they
often
are
the
most
liked
ones.
The
emotional
attachement
plays
a
big
role
in
the
sustainability
of
the
brand.
It’s
going
to
encourage
people
to
stay
loyal
and
therefore
the
brand
to
survive.
This,
at
least,
is
one
of
the
big
tendencies
of
this
years
Cannes
Lions.
12. Case
1
:
3D
impression
for
visually
impaired
soon
to
be
mothers
BRAND
LOVE
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
HUGGIES
The
diaper
brand,
3D
printed
the
images
of
the
first
ultrasound
of
visual
impaired
women.
The
brand
offers
a
spot
full
of
love
and
sensivity.
Trends analysis from Cannes Lions 2015 by the HUB Institute 12HUB REPORT
13. Case
2
:
Technology
puts
to
the
service
of
Alzheimer
patients
BRAND
LOVE
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 13
SAMSUNG
In
Tunisia,
Samsung
developped
an
app,
The
backup
Memory,
to
help
patients
remember
their
close
ones.
The
app
allows
them
to
exercize
their
memory
and
therefore
to
slow
the
progression
of
Alzheimers
down.
HUB REPORT
15. Case
1
:
I
touch
myself,
to
detect
breast
cancer
BRAND
PURPOSE
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 15
CANCER
COUNCIL
The
1990
hit
of
the
Divinyl’s
is
being
used
as
the
anthem
for
breast
cancer.
The
Cancer
Council
for
New
South
Wales
in
Australia
wanted
an
impactfull
campaign.
The
purpose
was
to
encourage
the
self
detection
of
suspiscious
masses
in
breasts
in
the
early
stages.
Deployed
on
all
Australia,
the
campaign
touched
47%
of
the
countries
women.
HUB REPORT
16. Case
2
:
Cartoons
designed
and
adapted
for
sick
children
BRAND
PURPOSE
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 16
GRAACC
To
encourage
children
with
cancer
integration,
around
40
cartoon
characters
where
drawn
bald.
The
bald
cartoons
episodes
where
then
broadcasted
on
the
Brazilian
TV.
Children
with
cancer
where
able
to
gain
back
their
self-‐confidence.
HUB REPORT
17. Case
3
:
A
doll
to
learn
to
where
sunblock
BRAND
PURPOSE
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 17
NIVEA
On
the
beaches
of
Rio
de
Janeiro,
Nivea
distribute’s
dolls
that
reacted
to
UV
light
to
kids.
They
become
red
when
they
are
exposed
to
the
sun
without
sunscreen.
Nivea
is
raising
awareness
among
kids
to
understand
the
importance
of
sun
block
in
that
way.
HUB REPORT
18. Case
4
:
Enabling
a
tattoo
artist
to
detect
skin
cancer
BRAND
PURPOSE
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 18
SOL
DE
JANEIRO
The
brazilian
youth
sunscreen
brand
Sol
de
Janeiro,
decided
to
advertise
on
the
detection
of
skin
cancer.
The
brand
offered
brazilian
tattoo
artists
to
get
trained
by
doctors
to
recognize
the
early
stages
of
skin
cancer.
They
then
received
a
certification,
the
project
was
also
available
online.
HUB REPORT
19. Case
5
:
Disease
seen
through
the
eyes
of
children
BRAND
PURPOSE
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 19
NOEMIE
The
french
association
Noémie
is
working
on
the
integration
of
handicaped
people.
They
created
a
video
which
is
putting
forward
the
perception
differences
between
adults
and
children,
with
the
help
of
the
french
agency
Léo
Burnett.
HUB REPORT
20. Case
6
:
Every
girl
must
be
proud
of
its
body
BRAND
PURPOSE
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 20
SPORT
ENGLAND
This
girl
can
campaign
was
launched
by
Sport
England
to
encourage
women
to
transcend
the
cultural,
barriers
and
practice
sports
regarding
the
critics.
The
campaign
was
accompanied
with
a
social
media
action,
a
website
and
a
video.
HUB REPORT
21. Case
7
:
A
fish
to
prevent
from
iron
lack
in
a
body
BRAND
PURPOSE
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 21
LUCKY
IRON
FISH
In
Cambodia,
where
6
Million
people
are
suffering
from
iron
deficiency.
The
lucky
fish
company
created
an
iron
fish
that
people
can
cook
with.
The
fish,
which
is
manufactured
thanks
to
local
support,
can
bring
up
to
75%
of
someones
daily
needs
in
iron.
HUB REPORT
24. THE
RISE
OF
SMART
ROOMS
Brands
are
becoming
medias
to
catch
smart
data
24
25. More
and
more
brands
and
agencies
are
equipping
themselves
of
smart
rooms
Do
you
have
your
own
smart
room
?
Trends analysis from Cannes Lions 2015 by the HUB Institute 25
The
new
Social
Hub
of
Orange
opened
in
April
2015
HUB REPORT
26. What
is
a
newsroom
?
26
A
NEWSROOM
IS
A
PLACE
OF
REAL
TIME
INSIGHTS
AND
IDEAS
MULTI-‐SKILLS
TEAM
HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute
27. Making
your
brand
a
real
media
Do
you
have
your
own
smart
room
?
Trends analysis from Cannes Lions 2015 by the HUB Institute 27
The
room’s
objectives
is
to
monitor
data
and
news
in
real-‐time
to
analyze
your
earned
media
and
produce
content
in
response
HUB REPORT
28. The
Ephemeral
Cannes
Lions
2015’s
newsroom
The
Havas
Socialize
Newsroom
Trends analysis from Cannes Lions 2015 by the HUB Institute 28HUB REPORT
29. Exclusive
Interview
:
Presentation
of
the
Havas
Socialize
Newsroom
The
Havas
Socialize
Newsroom
Trends analysis from Cannes Lions 2015 by the HUB Institute 29HUB REPORT
31. THE
REAL
TIME
ERA
Trends analysis from Cannes Lions 2015 by the HUB Institute 31
We
have
entered
the
Real
time
marketing
era.
A
brand
has
always
to
be
present
for
the
connected
consumer.
It
has
become
a
way
of
thinking
and
a
philosophy.
Real-‐time
is
the
convergence
of
search,
social,
real-‐time
content
production
and
distribution.
HUB REPORT
32. The
newsjacking
trend
is
spreading
THE
REAL
TIME
ERA
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
32
Newsjacking
:
Using
real
time
to
create
content
HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute
33. Case
1
:
Promo
&
Activation
“Grand
prix”
2015
THE
REAL
TIME
ERA
33
VOLVO
Whenever
you
watch
a
car
commercial
broadcasted
on
TV
,
you
can
tweet
with
the
hashtag
#VolvoContest
to
tell
Volvo
who
they
think
deserves
a
brand
new
Volvo
XC60.
All
eligible
tweets
will
receive
a
response
from
Volvo,
and
each
person
must
then
tell
why
his
or
her
nominee
was
chosen.
HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute
34. THE
CANNES’s
GREGATOR’
FOR
THE
REAL
TIME
ERA
Trends analysis from Cannes Lions 2015 by the HUB Institute 34
The
Cannes
Social
Pulse
a
real-‐time
feed
of
Twitter
and
Instagram
posts
about
the
Groupe’s
activity
around
the
event.
The
Cannes
Radar
a
collection
of
the
most
popular
trending
topics
and
news
stories
from
the
festival
The
Cannes
Reader
will
group
together
all
the
stories
about
the
advertising
network.
Finally,
Awards
Central
will
showcase
all
the
network’s
big
wins
in
one
place.
http://www.publicisgroupeatcannes.com/
THE
FESTIVAL’S
SOCIAL
AND
ONLINE
CONTENT
HUB REPORT
36. Cannes
adds
Creative
Data
Lions
to
2015
Awards
DATA
INSPIRED
CREATIVITY
Trends analysis from Cannes Lions 2015 by the HUB Institute 36HUB REPORT
Dentsu’s
Creativity
in
the
Age
of
Data
session
"The
Lions
Innovation
Festival
will
highlight
how
data
and
technology
can
be
powerful
catalysts
for
creativity."
Philip
Thomas,
CEO
-‐
Cannes
Lions
37. Can
data
really
be
creative
?
Confluence
of
Data,
Tech
and
Emotion
DATA
INSPIRED
CREATIVITY
Trends analysis from Cannes Lions 2015 by the HUB Institute 37HUB REPORT
Dentsu’s
Creativity
in
the
Age
of
Data
session
Creative
work
is
the
most
successful
when
there
is
a
higher
purpose
and
can
change
the
world.
Data
has
the
ability
to
help
maketers
and
people
creating
more
emotional
content.
Tomorow,
sensors
will
be
everywhere
and
everything
will
be
driven
by
data.
Data
makes
marketing
better
and
enhanced
creativity
!
38. Case
1
:
Use
of
real
time
data
to
improve
everyday
life
DATA
INSPIRED
CREATIVITY
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 38
EL
HUECO
TWITERO
A
connected
device
was
installed
inside
the
potholes
on
the
most
damaged
streets
in
the
city.
Every
time
a
car
runs
over
one
of
the
devices,
a
complaining
tweet
is
send
to
the
Department
of
Public
Works’
Twitter
account
in
order
to
encourage
them
to
make
some
roadworks.
HUB REPORT
39. Case
2
:
Creative
data
visualisation
for
an
historical
commemoration
DATA
INSPIRED
CREATIVITY
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 39
HONDA
Internavi
is
a
data
anylsis
software
loaded
on
every
Honda
car.
Its
ancestor
was
used
when
Ayrton
Senna
realized
the
fastest
lap
of
Japan’s
Formula
One
Grand
Prix.
Honda
used
those
datas
to
recreate
this
famous
lap
using
sound
and
lights.
A
way
to
create
a
bond
between
history
and
the
present.
HUB REPORT
40. Case
3
:
Sound
data
visualization
for
a
better
immersion
DATA
INSPIRED
CREATIVITY
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
40
THALYS
Thalys
created
three
interactive
billboards.
Each
billboard
represented
a
city,
and
each
was
host
to
more
than
1000
unique
sounds
from
that
city.
Pedestrians
were
invited
to
plug
in
with
their
personal
headphones
and
start
exploring.
HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute
41. Case
4
:
“Knowledge
is
the
first
step
on
the
way
to
progress”
DATA
INSPIRED
CREATIVITY
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 41
GOOD
Sponsored
by
Progressive,
GOOD
Magazine
launched
a
vertical
of
data
driven
infographics
that
break
down
complex
issues
from
health
to
global
warming
with
solid
reporting
and
inspired
design.
HUB REPORT
42. Case
6
:
Using
data
to
improve
security
DATA
INSPIRED
CREATIVITY
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 42
CLEVER
BUOY
Optus’s
‘Clever
Buoy’
campaign
saw
M&C
Saatchi
win
the
award
in
the
mobile
category.
A
marketing
campaign
for
a
device
designed
to
prevent
shark
attacks
in
Australia.
HUB REPORT
44. TED-‐RNN
A
Recurrent
Neural
Network
trained
on
all
existing
TED
Talk
Transcripts.
The
model
outputs
machine
generated
TED
Talks,
spoken
by
a
text-‐to-‐speech
system.
All
text
is
generated
by
a
Recurrent
Neural
Network
and
voice
is
genated
with
Text-‐To-‐Speech
Synth
Case
1:
Machine
generated
TED-‐Talks
TECHNOLOGY
&
AI
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 44HUB REPORT
45. MarI/O
by
SthBling
Case
2
:
The
learning
Ai
wich
attempt
to
master
Mario
Kart
TECHNOLOGY
&
AI
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 45
Seth
Bling
created
Marl/O,
a
neural
network
.
This
AI
attempted
to
master
the
Nnitendo
Mario
Kart
game
on
its
own
via
a
process
of
trial
and
error,
learning
how
to
navigate
the
track
and
deal
with
other
racers.
HUB REPORT
46. Case
3
:
Building
a
deeper
understanding
of
images
TECHNOLOGY
&
AI
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 46
Artificial
Neural
Networks
have
spurred
remarkable
recent
progress
in
image
classification
and
speech
recognition.
INCEPTIONISM
GOOGLE
RESEARCH
HUB REPORT
47. GOOGLE
CARDBOARD
Google
topped
the
Mobile
category
at
Cannes
Lions
for
Google
Cardboard.
The
object
is
a
simple
virtual
reality
platform
developed
featuring
a
fold-‐out
carboard
mount
for
a
mobile
phone.
The
simplicty
and
pleasant
low-‐tech
DIY
VR
pleased
the
jury
of
the
Lions
Case
4
:
Virtual
Reality
by
expanding
the
possibility
of
mobile
TECHNOLOGY
&
AI
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 47HUB REPORT
48. PEPPER
HACKER
Technology
has
hijacked
family
dinnertime.
So
to
help
bring
families
together
for
dinner,
Dolmio
created
the
Pepper
Hacker.
It
cracks
pepper,
shuts
down
TVs,
wipes
out
WiFi
and
disables
mobile
devices.
Case
5
:
Technology
hijacking
to
offer
new
(un)connected
experience
TECHNOLOGY
&
AI
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 48HUB REPORT
49. WHISKAS
Whiskas
launched
CATSTACAM,
an
Instagram
enabled
cat
camera
to
let
cats
take
photos
from
their
point
of
view
and
post
them
directly
to
their
own
instagram
account.
The
owner
may
chat
with
a
Whiskas
expert
for
a
better
understanding
of
their
animal’s
behaviour.
Case
6
:
When
cats
post
their
own
photos
to
Instagram
TECHNOLOGY
&
AI
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 49HUB REPORT
51. _Accelerate
your
digital
leadership
“UNLOCKING
THE
POWER
THAT
TECHNOLOGY
CAN
BRING.”
Cannes
Lions
2015
52. TECH
ADVERTISING
REVOLUTION
Technology
is
fundamentally
changing
how
advertising
is
created,
bought
and
sold
Trends analysis from Cannes Lions 2015 by the HUB InstituteHUB REPORT
53. THIS
YEAR
the
Ad
Tech
companies
are
central
to
the
Cannes
Lions
Talking
about
a
“seismic”
and
“tectonic”
transformation
Trends analysis from Cannes Lions 2015 by the HUB InstituteHUB REPORT
54. Technology
helps
us
to
think
outside
the
box
and
to
build
brillant
ideas.
TECH
ADVERTISING
REVOLUTION
Trends analysis from Cannes Lions 2015 by the HUB InstituteHUB REPORT
55. Technology
has
become
a
playground
for
imagination
TECH
ADVERTISING
REVOLUTION
Trends analysis from Cannes Lions 2015 by the HUB Institute 55
Augmented
reality
Eye
traking
technology
Movement
sensors
HUB REPORT
56. Case
1
:
An
interactive
experience
on
Youtube
with
just
an
“R”
TECH
ADVERTISING
REVOLUTION
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
56
HONDA
To
promote
its
new
Honda
Civic
R,
the
autmotive
brand
created
a
unique
interactive
experience
on
YouTube.
The
spot
enables
the
viewer
to
switch
between
two
stories
that
highlight
the
Civic
and
its
sport
version,
by
tapping
on
the
«
R
»
touch
on
the
keyboard.
HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute
57. Case
2
:
using
technology
to
feel
the
product
TECH
ADVERTISING
REVOLUTION
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
57
COCA
COLA
ZERO
Coca
Cola
Zero
realized
the
first
drinkable
campaign
ever.
Based
on
the
insight
that
no
one
really
knows
the
taste
of
the
drink,
the
brand
launched
a
drinkable
billboard
but
also
print,
retail
versions.
By
using
Shazam
on
mobile,
an
animation
will
enable
viewers
to
get
a
voucher
for
a
free
bottle.
HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute
58. Case
3
:
Unbelievable
Bus
Shelter
TECH
ADVERTISING
REVOLUTION
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 58HUB REPORT
PEPSI
MAX
Pepsi
Max
realized
an
augmented
reallity
bus
shelter
billboard
to
make
pedestrians
live
an
extraordinary
experience.
59. Case
4
:
iBeacon
Tech
at
Cannes
Lions
TECH
ADVERTISING
REVOLUTION
Trends analysis from Cannes Lions 2015 by the HUB Institute 59HUB REPORT
Some
iBeacons
have
been
installed
throughout
the
festival
to
offer
a
variety
of
customized
interactive
experiences
and
real-‐time
information
to
participants.
"Around
Me
Enhanced”gives
a
list
view
of
nearby
attendees
who
are
also
using
the
app,
as
well
as
venues
and
events.
LinkedIn
integration
shows
first
degree
connections
in
the
area,
while
attendees
can
add
new
relationships
through
Cannes
Connect.
61. HUBDAY
CONFERENCE
Future
of
Video
&
Digital
Creativity
61
JULY
2nd,
2015
•
PARIS
8
conferences
devoted
to
digital
marketing
250
ATTENDEES
&
20
SPEAKERS
The
monthly
meeting
for
digital
and
creative
maker
CANNES
LIONS
REPORT
+
TRENDS
Best
digital
campaign
and
creative
cases
Trends analysis from Cannes Lions 2015 by the HUB Institute 61HUB REPORT
www.hubinstitute.com/hubday
62. HUB
Institute’s
website
:
hubinstitute.com/livecanneslions/
#HUBLions
:
EVERYTHING
ABOUT
CANNES
LIONS
2015
Trends analysis from Cannes Lions 2015 by the HUB Institute 62HUB REPORT
Cliquez
sur
le
logo
pour
accéder
à
la
page
63. HUB
INSTITUTE
:
DIGITAL
THINK
TANK
Discover
our
DIGITAL
TRANSFORMATION
PASSPORT
LEARN
MORE
63
5
PASS
FOR
EACH
OF
OUR
2015
HUBDAYS
8
conferences
devoted
to
digital
marketing
5
PASS
FOR
OUR
HUBFORUM
PARIS
2015
SUMMIT
The
annual
meeting
for
every
digital
decision-‐maker
ACCESS
TO
ALL
OUR
HUBREPORTS
2015
8
studies
and
strategic
analysis
on
the
last
digital
innovations
Trends analysis from Cannes Lions 2015 by the HUB Institute 63HUB REPORT
64. France
:
44
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CONTACTS
Trends analysis from Cannes Lions 2015 by the HUB Institute
VINCENT
DUCREY
CO-‐FOUNDER
EMMANUEL
VIVIER
CO-‐FOUNDER
WWW.HUBINSTITUTE.COM
HUBINSTITUTE
@HUBINSTITUTE
@vincent_ducrey
@emmanuelvivier
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