Employee First - Customer Second

      November 05th, 2011




  HSBC Business School
  Mr. Miguel Cortes S. / Executive Coordinator of Presidency                                                                       1
HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only   November 05th, 2011
Employee First – Customer Second

      ►    “World‟s most modern management idea” Fortune Magazine


      Quick Facts:

     ►     One of the most important companies as HCL Technologies which is a leading global
           IT services company with over $2 billion revenues.
     ►     In February 2005, Vineet Nayar, CEO, HCL Technologies announced a radical new
           philosophy, “Employee First, Customer Second” (EFCS).
     ►     Through this philosophy the aim was to create a unique employee organization, drive
           an inverted organizational structure, create transparency and accountability within
           the organization, and encourage a value driven culture.

      Why it began?

      ►    HCL realized that in service industry the value gets created not in the back office but
           in face to face interaction between the customer and employees.
      ►    Hence it is important to empower employees so that they deliver more value to the
           customers. When an employee is delighted, he will delight the customer.
      ►    This gave birth to a path breaking philosophy called: 'Employee First, Customer
           Second„, termed by Fortune as "The most modern management idea“.




                                                                                                                                   2
HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only   November 05th, 2011
Employee First – Customer Second

     ►     Five pillars of Employee First philosophy




                                                                                                                                   3
HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only   November 05th, 2011
Employee First – Customer Second – Employee First Initiatives

     ►     Smart Service Desk HSBC IT Employee Solution
             •    An automated query resolution mechanism for employees. SSD enables
                  employees raise their concerns for adequate redressal in just three clicks. On an
                  average 31,000 tickets, buy orders or invoices are raised every month.

     ►     I4excel HSBC IT Employee Solution
             •    Employee performance portal which handles end to end appraisal process of all
                  employees. 24,000 appraisals are completed in 30 days in 2007 vs 9,200 in 45
                  days. i4excel transparently shares ratings and views of manager‟s manager
                  (reviewer) with the employee.

     ►     Directions HSBC Team building
             •    “Directions” is an annual company-wide event that takes strategic discussions
                  out of closed-door meetings to all employees. The CEO and the leadership team
                  present at these meetings share the vision and strategy of the company as well
                  as respond to questions in interactive sessions.
             •    Directions allows everyone in HSBC to speak the same language and understand
                  how their individual contributions fit in a larger organizational framework.
             •    The CEO HSBC and his Executive Coordinator takes two weeks each year to
                  prepare for the event and spends another two weeks attending Directions events
                  across the world.
                                                                                                                                   4
HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only   November 05th, 2011
Employee First – Customer Second – Employee First Initiatives

     ►     U&I HSBC IT Employee Solution
             •    A two way dialogue mechanism between CEO and the employees. Nearly 90%
                  questions have been answered by the CEO.
             •    He spends 7 hrs. in a week replying to the queries raised. U&I started a reverse
                  blogging, where in CEO posts questions to the employees.

     ►     EFC HSBC Solution
             •    Employee First councils work on goals that are of common interest to all
                  employees and also help maintain a balance between work and life.
             •    The councils allow employees to unleash their creative talent. Last year over
                  1,500 events were conducted by EFC councils.

     ►     Women First Council HSBC IT Employee Solution
             •    The purpose of this council is to focus on women development and to create an
                  inclusive, supporting and caring environment. A women exclusive website was
                  launched which has information of all women related policies, safety and security
                  measures, work-life balance techniques.




                                                                                                                                   5
HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only   November 05th, 2011
Employee First – Customer Second – Employee First Initiatives

     ►     Career Power HSBC IT Employee Solution
             •    A comprehensive career planning and development program, which provides a
                  framework where each employee is empowered to plan desired career path.

     ►     O2 league of Extraordinary HSBC IT Employee Solution
             •    O2 is a system created in HSBC to recognize high performers. The league
                  constituted those employees who have been outstanding performers since last 2
                  years.

     ►     Xtramiles HSBC IT Employee Solution
             •    HSBC‟s created a unique reward and recognition portal where all employees can
                  see extraordinary efforts & performances and appreciate them at a click of a
                  button. The purpose of Xtramiles is to ensure timely and public instantaneous
                  recognition of employees who have displayed exemplary performance.

     ►     MITR HSBC IT Employee Solution
             •    MITR lends helping hands to all HSBCLites and their family members by
                  providing them expert counseling 24X7 on any issue concerning them.




                                                                                                                                   6
HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only   November 05th, 2011
Employee First – Customer Second – Employee First Initiatives

     ►     Genie HSBC IT Employee Solution
             •    The personal assistant, the all purpose coordinator, the private shopper, the
                  entertainment guide, the travel planer, located within the office premises &
                  programmed to take any request. Genie can manage all trivial and not so trivial
                  chores.

     ►     Weekly Polls HSBC IT Employee Solution
             •    Polls are conducted on weekly basis to gather employee feedback on various
                  issues. The results are shared on the intranet and guide decision making.

     ►     Catalyst HSBC IT Employee Solution
             •    A employee driven team building program, catalyst enables much of the desired
                  work-life balance for his/her team by rolling out various activities in a year.




                                                                                                                                   7
HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only   November 05th, 2011
Employee First – Customer Second – Training

     ►     HSBC has adopted a number of innovative methods of training and
           developing talent within the organization. The extensive program includes:
             •    Five methods: Computer Based Training, Instructor Led Training, Web Based
                  Training, On the Job Training and Blended Learning.
             •    Four tracks: in Campus, Fresher, On-going, Re-skill.
             •    Three streams: Technical Training, Domain Training, and Behavioral Training.
             •    Two channels: Leaders Teach (an internal training program), Talent
                  Transformation and Entrepreneurship Development Team.

     ►     Results
             •    HSBC‟s attrition rate has dropped significantly for nine consecutive quarters.
             •    Employee utilization rate and revenue/employee has seen an increase.
             •    Through Employee First initiative, HSBC strives to provide excellent human
                  resources leadership and expertise to the organization, and also attract and
                  retain a workforce that is diverse, inclusive and committed to creating quality
                  customer service.
             •    „Employee First‟ is featured as the „World‟s Most Modern Management Idea‟ by
                  Fortune Magazine and termed as „Disruptive Force‟ by a leading analyst group.



                                                                                                                                   8
HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only   November 05th, 2011
Employee First – Customer Second – Training

     ►     Open 360 degree feedback HSBC IT Employee Solution
             •    HSBC‟s annual survey of 20,000 people across the company rates 1,500
                  managers on 20 aspects of their performance.
             •    There is nothing unusual in running such a process. But what is unusual is that
                  the results of the survey are aggregated and published online for every
                  employee to look at.
             •    This is a simple change in practice, but one with profound consequences. For the
                  manager, there is nowhere to hide if he or she gets negative feedback. Most
                  managers take the feedback very seriously and make changes; a few choose to
                  move on.
             •    360-degree feedback is not linked to the annual appraisal or to the
                  compensation package. It is open for everyone to see, and that is enough to
                  encourage changes in behavior.

     ►     Key Learning's
             •    Technology: Leverage technology to make life simple. Automate process and
                  empower employees to raise there voice.
             •    Changes: Put in place a series of small changes that will potentially have a
                  dramatic effect on how people work.

                                                                                                                                   9
HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only   November 05th, 2011
Employee First – Customer Second




               HSBC Employee First initiative
                  reveals how innovation
                 can apply to organization
                     systems as well.




                                                                                                                                  10
HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only   November 05th, 2011

HSBC Employee First Customer Second 2011

  • 1.
    Employee First -Customer Second November 05th, 2011 HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency 1 HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only November 05th, 2011
  • 2.
    Employee First –Customer Second ► “World‟s most modern management idea” Fortune Magazine Quick Facts: ► One of the most important companies as HCL Technologies which is a leading global IT services company with over $2 billion revenues. ► In February 2005, Vineet Nayar, CEO, HCL Technologies announced a radical new philosophy, “Employee First, Customer Second” (EFCS). ► Through this philosophy the aim was to create a unique employee organization, drive an inverted organizational structure, create transparency and accountability within the organization, and encourage a value driven culture. Why it began? ► HCL realized that in service industry the value gets created not in the back office but in face to face interaction between the customer and employees. ► Hence it is important to empower employees so that they deliver more value to the customers. When an employee is delighted, he will delight the customer. ► This gave birth to a path breaking philosophy called: 'Employee First, Customer Second„, termed by Fortune as "The most modern management idea“. 2 HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only November 05th, 2011
  • 3.
    Employee First –Customer Second ► Five pillars of Employee First philosophy 3 HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only November 05th, 2011
  • 4.
    Employee First –Customer Second – Employee First Initiatives ► Smart Service Desk HSBC IT Employee Solution • An automated query resolution mechanism for employees. SSD enables employees raise their concerns for adequate redressal in just three clicks. On an average 31,000 tickets, buy orders or invoices are raised every month. ► I4excel HSBC IT Employee Solution • Employee performance portal which handles end to end appraisal process of all employees. 24,000 appraisals are completed in 30 days in 2007 vs 9,200 in 45 days. i4excel transparently shares ratings and views of manager‟s manager (reviewer) with the employee. ► Directions HSBC Team building • “Directions” is an annual company-wide event that takes strategic discussions out of closed-door meetings to all employees. The CEO and the leadership team present at these meetings share the vision and strategy of the company as well as respond to questions in interactive sessions. • Directions allows everyone in HSBC to speak the same language and understand how their individual contributions fit in a larger organizational framework. • The CEO HSBC and his Executive Coordinator takes two weeks each year to prepare for the event and spends another two weeks attending Directions events across the world. 4 HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only November 05th, 2011
  • 5.
    Employee First –Customer Second – Employee First Initiatives ► U&I HSBC IT Employee Solution • A two way dialogue mechanism between CEO and the employees. Nearly 90% questions have been answered by the CEO. • He spends 7 hrs. in a week replying to the queries raised. U&I started a reverse blogging, where in CEO posts questions to the employees. ► EFC HSBC Solution • Employee First councils work on goals that are of common interest to all employees and also help maintain a balance between work and life. • The councils allow employees to unleash their creative talent. Last year over 1,500 events were conducted by EFC councils. ► Women First Council HSBC IT Employee Solution • The purpose of this council is to focus on women development and to create an inclusive, supporting and caring environment. A women exclusive website was launched which has information of all women related policies, safety and security measures, work-life balance techniques. 5 HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only November 05th, 2011
  • 6.
    Employee First –Customer Second – Employee First Initiatives ► Career Power HSBC IT Employee Solution • A comprehensive career planning and development program, which provides a framework where each employee is empowered to plan desired career path. ► O2 league of Extraordinary HSBC IT Employee Solution • O2 is a system created in HSBC to recognize high performers. The league constituted those employees who have been outstanding performers since last 2 years. ► Xtramiles HSBC IT Employee Solution • HSBC‟s created a unique reward and recognition portal where all employees can see extraordinary efforts & performances and appreciate them at a click of a button. The purpose of Xtramiles is to ensure timely and public instantaneous recognition of employees who have displayed exemplary performance. ► MITR HSBC IT Employee Solution • MITR lends helping hands to all HSBCLites and their family members by providing them expert counseling 24X7 on any issue concerning them. 6 HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only November 05th, 2011
  • 7.
    Employee First –Customer Second – Employee First Initiatives ► Genie HSBC IT Employee Solution • The personal assistant, the all purpose coordinator, the private shopper, the entertainment guide, the travel planer, located within the office premises & programmed to take any request. Genie can manage all trivial and not so trivial chores. ► Weekly Polls HSBC IT Employee Solution • Polls are conducted on weekly basis to gather employee feedback on various issues. The results are shared on the intranet and guide decision making. ► Catalyst HSBC IT Employee Solution • A employee driven team building program, catalyst enables much of the desired work-life balance for his/her team by rolling out various activities in a year. 7 HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only November 05th, 2011
  • 8.
    Employee First –Customer Second – Training ► HSBC has adopted a number of innovative methods of training and developing talent within the organization. The extensive program includes: • Five methods: Computer Based Training, Instructor Led Training, Web Based Training, On the Job Training and Blended Learning. • Four tracks: in Campus, Fresher, On-going, Re-skill. • Three streams: Technical Training, Domain Training, and Behavioral Training. • Two channels: Leaders Teach (an internal training program), Talent Transformation and Entrepreneurship Development Team. ► Results • HSBC‟s attrition rate has dropped significantly for nine consecutive quarters. • Employee utilization rate and revenue/employee has seen an increase. • Through Employee First initiative, HSBC strives to provide excellent human resources leadership and expertise to the organization, and also attract and retain a workforce that is diverse, inclusive and committed to creating quality customer service. • „Employee First‟ is featured as the „World‟s Most Modern Management Idea‟ by Fortune Magazine and termed as „Disruptive Force‟ by a leading analyst group. 8 HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only November 05th, 2011
  • 9.
    Employee First –Customer Second – Training ► Open 360 degree feedback HSBC IT Employee Solution • HSBC‟s annual survey of 20,000 people across the company rates 1,500 managers on 20 aspects of their performance. • There is nothing unusual in running such a process. But what is unusual is that the results of the survey are aggregated and published online for every employee to look at. • This is a simple change in practice, but one with profound consequences. For the manager, there is nowhere to hide if he or she gets negative feedback. Most managers take the feedback very seriously and make changes; a few choose to move on. • 360-degree feedback is not linked to the annual appraisal or to the compensation package. It is open for everyone to see, and that is enough to encourage changes in behavior. ► Key Learning's • Technology: Leverage technology to make life simple. Automate process and empower employees to raise there voice. • Changes: Put in place a series of small changes that will potentially have a dramatic effect on how people work. 9 HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only November 05th, 2011
  • 10.
    Employee First –Customer Second HSBC Employee First initiative reveals how innovation can apply to organization systems as well. 10 HSBC Business School Mr. Miguel Cortes S. / Executive Coordinator of Presidency / Restricted for Company use Only November 05th, 2011