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This document appears to be notes from a presentation on social media and technology change. It discusses topics like how to use social media, why measurement is important, and developing social media policies for organizations. Specific stats are mentioned like 600M users in 2012. Developing an organizational story and balancing personal and corporate branding are also covered. Contact details are provided at the end.

www.kylelacy.com @kyleplacy facebook.com/kyleplacy

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