A presentation on what's the magic in LinkedIn? LinkedIn's DNA & recipe, tips, tricks and examples.
Presented at Sosa Tel Aviv, on 1/3/16 at the Israeli Marketing Innovation Forum conference - a LinkedIn event, with Tal Shmueli, Linkedin Marketing Solutions Account Manager, Tsur Shraibman, Linkedin Marketing Solutions Account Executive and Efrat Fenigson, Senior Director of Marketing Communications at Viaccess-Orca (Orange group)
11. In 2015 for VO: costs 78% less, twice more leads
Content marketing generates 3 times more leads than
traditional outbound marketing, but costs 62% less.
(Demand Metric)
35. • Post 1-3 times a day, every day
• Blogs, case studies, white papers, curated content, photos
• Echo with your personal profile and your team's profiles
65. Wrapping up
• Have a killer profile
• Build your community, slowly, gradually, continuously
• Share valuable stuff
• Share others’ stuff
• Keep it simple, at eye level
• Don’t hesitate to approach
• Boost your content to the right targets