Attraction Marketing to Empowered Consumers

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This document outlines an attraction marketing strategy to empower consumers by targeting them demographically and geographically using a passive marketing system of websites, videos, slideshows and social media to attract and opt-in leads over time through reciprocal education on topics like homeownership. The strategy has generated thousands of views, hundreds of leads and dozens of leads in a single week through targeted outreach without constant selling or advertising.

Attraction Marketing to Empowered Consumers Scott Schang @ScottSchang#RETSO www.HomeownershipUniversity.com

WordPress | CRM | Email Marketing Passive Marketing System

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Education Focused Attraction Marketing Strategy

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Community Focused Attraction Marketing Strategy

Walking at 4 Months Old 69% Google - 14% Cici’s

@ScottSchang Scott Schang www.LiveTemeculaValley.com www.HomeownershipUniversity.com

Content should be a key focus in your marketing plan, whether this is in the form of blogs, articles, video or other imagery. Using this content and distributing it in the right place, at the right time, to the right audience is key in building that essential trust between brand and consumer and will, in time, grow your sales. Digital Strategist Luke Knight will be discussing how to build this consumer-brand relationship through a good content strategy.

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Seventeen percent of marketers say they have no content effectiveness measurements in place and 49% are using only basic metrics such as clicks or downloads, according to a Demand Metric study. In order to be truly effective with content, the modern marketer needs to understand and measure the health of the content operation, the total reach of content, and the conversions content generates. Take the guesswork out of measuring the effectiveness of your content and learn more about content marketing metrics: http://bit.ly/1KV57uD

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