Marico is among the leading FMCG (Fast Moving Consumer Goods) Companies of the World. The Strategic Management and the Human Resource practices in Marico is unique. It starts from early recruitment planning strategies until the employee wellness programs. The inclusion of latest technologies have boosted the field of Human Resources in terms of data analysis and sentiment analysis. Altogether, it has led to the diversified and improved engagement practices especially during Covid-19 pandemic.

1. HR Practices & Strategies in Marico
By: TANUSHREE BOSE
PGDM-HR
PUNE INSTITUTE OF BUSINESS MANAGEMENT (PIBM)
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2. Marico Limited
International Business offers
Unique brands Parachute, HairCode,
Fiancée, Caivil, Hercules, Black Chic,
Isoplus, Code 10, Ingwe, X-Men and
Thuan Phat that are localized to fulfil the
lifestyle needs of our international
consumers..
Presence In 25 Countries
Emerging Markets of Asia &
Africa.
Products
Hair Care, Edible Oils, Male
Grooming, Fabric Care.
(Parachute, Saffola, Hair & Care,
Nihar Naturals)
World’s leading FMCG Company
Consumer Product companies
operating in wellness and beauty.
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3. Recruitment & Selection Practices
STAMP
IGNITE
CAMPUS HIRING PROCESS
36% of Mid
Management level
hiring is done.
Faster hiring
process & direct
cost savings.
TAREEF
A strong Alumni
Network & Re-hiring
processes.
HOMECOMING
Summer Internship
Program for
understanding field
Sales work & sales
business.
STAMP
Management
Trainee Program.
Strategic business
problems & stints
are worked upon.
Ignite
TALENT HIRING
STRATEGIES
TAREEF
HOMECOMING
REFERRALS
Job Portals: Naukri,
IIM Jobs, Social Media
platforms (LinkedIn,
Facebook, etc.)
Alternate Hiring

4. PERFORMANCE
MANAGEMENT Practices
 Goals are based on Organizational &
Strategic Business plans.
 Each goal has direct influence on
outcomes and performance indicators.
 The goals are discussed with the
supervisors & Stakeholders.
 High degree of clarity in performance
management which is used for assessment.
 Highly Participative Goal Setting process.
MANAGEMENT BY RESULTS-
Strategy

5. Learning &
Development
Practices
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This provides the learning facilities which
has Artificial Learning (AI) & Machine
Learning based contents.
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Virtual learning of through Train the Trainer
“Friday Sessions” & technical e- learning
videos for enhancing development.
Toolbox Talks & Sales Capabilities
03
The Internal Trained Facilitators identify the
specific topics outside the learning plan and
is led through the discussions.
Gyaanshala
“Accelerated Learning Model”
is a 3 days skills facilitation
workshop. Carried out for HR
Analytics, Code of Conduct,
Marico’s values.
Learning through Teachers

6. Leadership Development Strategies
Senior Management from Marketing
field of Premier B-Schools helps to
build Value Proposition with
students.
Just A Minute (JAM)
Students participate in “Think
Innovative” & “ Challenge Status Quo”
competition where in the opportunity is
given to work on business challenges.
Flagship Campus Engagement
Knowledge sharing sessions,
Virtual visit of factories,
operations & supply chain
FMCG business exposure.
Campus Connect Initiative
Over The
Wall
Marico’s JAM
Sessions
Operations
Boot Camp
Leadership Development programs:
 LEAD with Impact for Managers
 LEAD with Impact Partner Series
Building Leadership Early: The Campus Approach Strategy

7. COMPENSATION &
BENEFITS Strategies
Benefits in Leave Management & no
restrictions as the pending leaves can be
carry forward next year.
(EL-25, SL-4,CL-6)
Special Membership Clubs and other
Insurance policies.
Additional Employee Stock Option (ESOP)
Plan scheme for all Marico employees.
Additional Health benefits pertaining to
Covid-19.

8.  The Values Survey: Conducted for Supply Chain & Operations
for engagement levels which reported to be 93% in 2020.
 Employee Dipstick Survey conducted during onset of
Covid-19 & showed 96% of engagement levels in first 4 weeks.
EMPLOYEE ENGAGEMENT
Practices & Strategies
During Covid-19, Virtual engagement activities were
conducted for Employee wellbeing & Work Life Balance.
 Leveraging Technology: “My Voice” Conversational Bot
engaged 77% of frontline sales employees in India.

9. Member Wellness Strategies
WELLBEING SESSIONS
Organized Stepathlon Challenge for
75-days. Conducted regular 20 minutes
Yoga & Zumba sessions. Tied-up with
leading Healthcare apps for onsite
suggestions during Covid-19.
PHYSICAL WELLBEING
Webinar Sessions regarding coping
with anxiety, Work From Home, Stress
Management, Social Distancing, Mental
health, etc.
COMMUNITY WELLBEING
Salary contribution for front-line sales,
Give India Foundation & Daan Utsav
Week for celebration regarding women
empowerment, education, etc.
FINANCIAL WELLBEING
Financial welfare advice through video series by
Financial Planning Experts regarding managing
the financial security during Covid-19.
EMOTIONAL WELLBEING
Marico member Assistant Program (MAP) is a free of
cost and confidential Counselling Service for emotional
benefits. During Covid-19 it doubled the assistance
program regarding mindfulness, mental health &
parenting.
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10. Diversity & Inclusion Practices
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Flexi work options post
Maternity period.
Maternity Breaks
Specific Medi-claim policy for
all.
LGBTQ + Members
Parenthood benefits.
Differently- abled
At all levels applicable in
Marico.
Same Sex Partners
Equal opportunity at workplace, dignity
& human rights fairness at Marico.

11. Thank You
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