How we hit 700% roas for strong liftwear
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The monthly Facebook campaign insight report summarizes the performance of various campaigns from January 1-31, 2018. Key findings include: - The Australia Day Sale campaign had the lowest cost per acquisition and highest return on ad spend. - The retargeting campaign on discounted stocks had the most purchases but a lower return on ad spend than the Australia Day campaign. - 55% of purchases came from 25-34 year olds, mostly in Victoria, New South Wales, and Queensland. - Projected ad spend for next month is $2,500 to continue testing new ad sets and audiences to increase sales conversions.
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Google online marketing challenge 2015
Evibe is an online marketplace for birthday parties in Bangalore, India. They ran their first Google AdWords campaign to increase awareness and bookings. Over 17 days, the campaign generated 16,313 impressions, 620 clicks, and 153 leads at a cost of $250.61. This resulted in 40 conversions and a ROAS of 755%, exceeding their targets. Key tactics that contributed to the success were keyword optimization, landing page improvements, call extensions, and dynamic bidding. The campaign met its objectives and the recommendation is to continue investing in AdWords.
Project 5- Part 2 Run an AdWords Campaign
The campaign aimed to generate 25 leads and 5 conversions in 5 days with a $75 budget. Ad Group 1 targeted small business owners looking to grow, while Ad Group 2 targeted stable companies wanting increased revenue. The campaign generated 660 impressions, 31 clicks, and 3 conversions, achieving positive ROI but falling short of objectives. Top keywords were "Growth", "Revenue", and "Success". Recommendations include testing additional ads, keeping top keywords only, increasing daily budget and duration to improve conversions.
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How we hit 700% roas for strong liftwear
- 2. Monthly Facebook Campaign Insight Report Jan 1st - Jan 31st 2018
- 4. Campaign Statistics Report (Jan 1st - Jan 31st 2018) Total Link Clicks Add to Cart Link Click Through Rate (CTR) Cost per link click (CPC) Total Cost (AUD) Total Website Purchase Cost per Website Purchase (AUD) Website ROAS Conversion Rate (%) 1,620 962 0.52% $1.35 $2,183.60 213 $10.25 7.33 13.14% Conversion Campaigns Video Plays 10-second video views Cost per 10-second video view Total Cost (AUD) Video watches at 50% Video watches at 75% Video watches at 95% Video watches at 100% 35,789 7,004 $0.03 $185.05 3,563 2,525 1,257 715 Video Views Campaign
- 5. Campaign Statistics Report (Jan 1st - Jan 31st 2018) Total Link Clicks Post Engagement Cost per post Engagement (AUD) Add to Cart Link Click Through Rate (CTR) Cost per link click (CPC) Total Cost (AUD) Total Website Purchase Website checkout initiated 138 1,089 $0.13 3 0.83% $1.03 $141.47 - 1 Post Engagement Campaign
- 6. Date Range Total Link Clicks Add to Cart Link Click Through Rate (CTR) Cost per link click (CPC) Total Cost (AUD) Total Website Purchase Cost per Website Purchase (AUD) Website ROAS Conversion Rate (%) Dec 31 - Jan 6 340 148 0.65% $1.11 $378.14 29 $13.04 4.90 8.53% Jan 7 - Jan 13 324 149 0.52% $1.31 $423.50 43 $9.85 7.48 13.27% Jan 14 - Jan 20 371 167 0.49% $1.37 $507.22 39 $13.01 5.33 10.51% Jan 21 - Jan 27 422 272 0.51% $1.50 $631.17 56 $11.27 6.83 13.27% Jan 28 - Jan 31 198 143 0.45% $1.50 $297.66 30 $9.92 9.83 15.15% WEEKLY Key Stats (Conversion Campaigns)
- 7. WEEKLY Key Stats ( Video Views Campaign) Date Range Video Plays 10-second video views Cost per 10-second video view Total Cost (AUD) Video watches at 50% Video watches at 75% Video watches at 95% Video watches at 100% Dec 31- Jan 6 6,867 1,178 $0.03 $34.96 583 372 183 107 Jan 7 - Jan 13 6,394 1,135 $0.03 $35.11 553 387 230 110 Jan 14 - Jan 20 7,683 1,344 $0.03 $42.11 655 465 249 146 Jan 21 - Jan 31 15,732 3,501 $0.02 $77.60 1,857 1,349 667 361
- 8. Campaign Insights ● Australia Day Sale Campaign has the lowest CPA at $6.98 and highest ROAS of 11.78 ● Retargeting campaign on Discounted Stocks has the most number of purchases of 156 at CPA $9.32 and ROAS of 8.05 ● Best ad set: “Add to Cart 7 Days” with 27 purchases during the month, CPA at $ 11.04 and ROAS of 7.02 ● 55% of purchases this month coming from 25-34 audience group. ● Most purchases are coming from these top 3 locations: Victoria, New South Wales and Queensland (74% of total purchases this month).
- 9. Campaign Optimization For Next Month ● .Continue to daily monitor ad sets to properly optimize ads that are performing. ● Test new lookalike audiences, interests and behaviour. ● Upload new creatives on prospecting campaigns. ● Continue to run conversion campaign on discounted stocks and optimize. ● Continue to run dynamic ads retargeting and gradually increase budget on performing ad sets. ● Update creatives on retargeting campaigns.
- 10. Suggestions ● Create new shorter videos of the product to increase page engagement and purchase conversion.
- 11. Ads Expenditure Projections for Next Month Monthly Ad Spent Project: $ 2,500 We will continue to test more ad sets to increase sales conversion.
- 15. Looking To Scale Your eCommerce? Speak To Our Consultant today Gerald@dojolab.co