Evibe is an online marketplace for birthday parties in Bangalore, India. They ran their first Google AdWords campaign to increase awareness and bookings. Over 17 days, the campaign generated 16,313 impressions, 620 clicks, and 153 leads at a cost of $250.61. This resulted in 40 conversions and a ROAS of 755%, exceeding their targets. Key tactics that contributed to the success were keyword optimization, landing page improvements, call extensions, and dynamic bidding. The campaign met its objectives and the recommendation is to continue investing in AdWords.
Google AdWords allows advertisers to target ads to users based on their search queries. Advertisers set up accounts, campaigns, ad groups and keywords. They pay only when a user clicks on their ad. AdWords provides flexible targeting options and can help advertisers meet objectives like generating brand awareness, acquiring customers and increasing sales. It offers access to a large potential audience at a low cost per click.
The team ran an AdWords campaign for Brehon Brewhouse, a small brewery in Ireland, over 18 days with a budget of $247.97. They created 5 campaigns targeting different audiences and keywords. The Origin campaign performed best with 4,200 impressions and 54 clicks. Overall there were 11,300 impressions and 174 clicks. The team learned about optimizing AdWords campaigns and gained experience with digital marketing strategies. They recommend Brehon Brewhouse continue running AdWords campaigns to expand their online presence.
This document summarizes the steps to create a successful Google AdWords campaign. It begins by introducing Google AdWords as Google's main advertising product and main source of revenue. It then outlines the 10 basic steps to set up an AdWords campaign, including creating an account, choosing keywords and locations, setting a budget, writing ads, and creating ad groups. The document emphasizes that choosing relevant keywords, testing different ad campaigns, and tracking success are important for seeing returns on investment from Google AdWords.
Creative Strategy in Google Ads: what to look at? / Valentin Rudnitsky (Google)DevGAMM Conference
We'll go through the most important aspects of creative strategy applicable to Google Ads, see how they are different from other UA channels, look at what works and what does not, as well as talk about the key frameworks of asset evaluation and management.
This document outlines a social media marketing proposal for Facebook from Push Social. It discusses Push's strategy development process, prices, and an overview of their services. The proposal details how Push can help the client grow their business through Facebook by developing targeted audiences, running different ad types and placements, optimizing campaigns, and maintaining relationships through remarketing. It also provides examples of Push's work through a case study and discusses commitments expected from both the client and Push.
PLAYBOOK FULL FUNNEL FACEBOOK ADS FOR ECOMMERCE MARKETERSFunnely
The document provides an in-depth overview of strategies for optimizing Facebook advertising for ecommerce businesses. It discusses setting up a full sales funnel strategy using Facebook Pixel to track user behavior and build audiences. It also covers optimizing different aspects of Facebook ads like targeting, creative content, bidding, budgeting and placements at each stage of the sales funnel from demand generation to conversion. The document provides best practices and considerations for variables that can impact ad performance like product attributes and business models.
This document provides an overview of search engine marketing and Google AdWords. It covers the key aspects of Google AdWords including how to get ads listed, keyword tools, pricing plans, and common objections. The goal is to help trainees understand search engine optimization, how Google works, and how to use AdWords to reach customers and generate leads through targeted advertising on Google's search network.
Google AdWords allows advertisers to target ads to users based on their search queries. Advertisers set up accounts, campaigns, ad groups and keywords. They pay only when a user clicks on their ad. AdWords provides flexible targeting options and can help advertisers meet objectives like generating brand awareness, acquiring customers and increasing sales. It offers access to a large potential audience at a low cost per click.
The team ran an AdWords campaign for Brehon Brewhouse, a small brewery in Ireland, over 18 days with a budget of $247.97. They created 5 campaigns targeting different audiences and keywords. The Origin campaign performed best with 4,200 impressions and 54 clicks. Overall there were 11,300 impressions and 174 clicks. The team learned about optimizing AdWords campaigns and gained experience with digital marketing strategies. They recommend Brehon Brewhouse continue running AdWords campaigns to expand their online presence.
This document summarizes the steps to create a successful Google AdWords campaign. It begins by introducing Google AdWords as Google's main advertising product and main source of revenue. It then outlines the 10 basic steps to set up an AdWords campaign, including creating an account, choosing keywords and locations, setting a budget, writing ads, and creating ad groups. The document emphasizes that choosing relevant keywords, testing different ad campaigns, and tracking success are important for seeing returns on investment from Google AdWords.
Creative Strategy in Google Ads: what to look at? / Valentin Rudnitsky (Google)DevGAMM Conference
We'll go through the most important aspects of creative strategy applicable to Google Ads, see how they are different from other UA channels, look at what works and what does not, as well as talk about the key frameworks of asset evaluation and management.
This document outlines a social media marketing proposal for Facebook from Push Social. It discusses Push's strategy development process, prices, and an overview of their services. The proposal details how Push can help the client grow their business through Facebook by developing targeted audiences, running different ad types and placements, optimizing campaigns, and maintaining relationships through remarketing. It also provides examples of Push's work through a case study and discusses commitments expected from both the client and Push.
PLAYBOOK FULL FUNNEL FACEBOOK ADS FOR ECOMMERCE MARKETERSFunnely
The document provides an in-depth overview of strategies for optimizing Facebook advertising for ecommerce businesses. It discusses setting up a full sales funnel strategy using Facebook Pixel to track user behavior and build audiences. It also covers optimizing different aspects of Facebook ads like targeting, creative content, bidding, budgeting and placements at each stage of the sales funnel from demand generation to conversion. The document provides best practices and considerations for variables that can impact ad performance like product attributes and business models.
This document provides an overview of search engine marketing and Google AdWords. It covers the key aspects of Google AdWords including how to get ads listed, keyword tools, pricing plans, and common objections. The goal is to help trainees understand search engine optimization, how Google works, and how to use AdWords to reach customers and generate leads through targeted advertising on Google's search network.
Leaf Grow is a smart automation and insights platform for Facebook and Instagram Ads, it abstracts all the complexity from setting and optimising your ads campaigns while providing you with in-app expert support by Facebook-Certified Marketing consultants that can advise you on your campaigns and provide you with support on Facebook Ads Manager.
Pay per click (PPC) advertising is a model where advertisers pay each time a user clicks on their ad. PPC ads often appear at the top of search engine results or on other websites. With PPC, advertisers bid on keywords related to their business to have their ad displayed. Each click from a user represents attention and potential traffic to the advertiser's website. To be effective, PPC requires identifying high-value keywords, determining a budget, and targeting ads toward the right consumer personas. Understanding PPC, keywords, budgets, and customers allows advertisers to reach the right people and guide them toward making purchases.
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Your competitors are winning business with local AdWords campaigns. As a Google Premier Partner and Surefire Local’s in-house experts, Kerry Phipps and Brian Seskin will review best practices remodelers are utilizing today to find customers in their neighborhoods.
Here's what you'll learn:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do’s and Don’ts of running local campaigns
Yengage is a one-stop partner for mobile app companies looking to expand their business in Japan and Asia. They provide a full suite of app marketing services including strategy, analytics, production, media management, and operations. Their expertise in the Japanese and Asian markets allows them to develop effective marketing campaigns through proprietary ad technology, extensive industry relationships, and experienced local knowledge.
The ad campaign for a roofing company in North Tampa, Florida was successful in driving many conversions. The campaign received over 2,270 impressions which led to 55 conversions. Key metrics like conversion rate of 35.71% and cost per acquisition of $40.83 showed the campaign achieved its goals of generating phone call leads in a cost effective manner. Optimizing for mobile devices and including phone call extensions helped increase visibility and drive high phone conversion numbers.
This document summarizes several advertising campaigns run by Marley Rose Harris Consulting. It includes:
1. Three location-based search advertising campaigns in London, Ontario, Blue Mountain, Ontario, and a hashtag campaign targeting Ontario.
2. Details on campaign dates, ad groups, top performing and least successful keywords and ad groups.
3. Strategies used to optimize the campaigns including increasing budgets, adjusting bids, adding negative keywords and pausing underperforming ads and keywords.
4. Key performance indicators and daily activities tracked to monitor campaign performance such as search term reports, keyword quality scores and conversion rates.
Digital marketing road map for a real estate company in indiaJishnu Brahma
This document outlines a digital marketing roadmap for a real estate company in India. It includes:
1. An analysis of potential digital lead sources like Google AdWords, Facebook, email marketing and their quality.
2. A strategy for testing different channels, measuring results, and optimizing based on cost per lead and quality.
3. Details on implementing specific tactics like search and display ads, landing pages, chat support, CRM integration, and closed-loop marketing to improve leads.
The goal is to generate quality leads across multiple channels in a cost-effective way and funnel them through the sales process. Testing and measurement is key to optimizing the strategy over time.
Pay-Per-Click (PPC) Marketing Proposal | LinkCaffeine
Realistic walkthrough & detailed breakdown of what our particular client can expect from PPC Marketing effects in the very beginning stages on a new campaign. Their target is to achieve 50,000 in monthly traffic within the 1st year and 100,000 by end of year 2. We have effectively developed a plan of action down to the average Cost per Click (CPC) and the appropriate spend level needed to achieve their goals within their industry.
- It is not recommended to duplicate keywords across multiple ad groups, as the keywords will compete against each other and only the highest performing ad group will show ads for that keyword.
- Keywords should be grouped into ad groups based on common themes to ensure ad relevance.
- Placement settings can be controlled at the ad group level, and including both keywords and placements will restrict ads to only specific sites and pages relevant to the keyword themes.
The Google Ads certification is a professional accreditation that Google offers to digital marketing beginners or individuals who demonstrate proficiency in basic and advanced aspects of digital marketing.
Knockdown ran a three week Google AdWords campaign from March 25th to April 15th with a budget of $150 to generate leads and increase brand awareness for their gym, MMA, and crossfit services. The campaign included 12 ads across three ad groups and saw over 900 clicks with an overall CTR of 5.35%. While the gym ad group performed best, adjustments were made such as changing keywords and locations to improve results. The campaign met the client's goals and it is recommended to continue running periodic AdWords campaigns to further boost the brand.
Advertisers typically use Google AdWords to drive conversions but very few look at how it can be used to encourage customer loyalty and advocacy.
In this presentation you will learn 14 strategies that can used to target people after they have converted.
Webinar: Facebook Ads Targeting Tips to Maximize ROIFunnely
This document outlines Susana Cipriota's webinar on maximizing ROI through Facebook targeting. The webinar agenda covers demand generation, audience insights, demand capture, targeting tips, and key metrics. Susana discusses different targeting options like interests, behaviors, demographics and custom audiences. She provides recommendations on optimizing interest targeting, using location data, lookalike audiences, and capturing demand through website custom audiences and Facebook pixels to improve ROI and conversions.
In this webinar, WordStream's Founder and CTO Larry Kim is joined by two of Google's experts on Enhanced Campaigns to explore four ways you will benefit from the new AdWords features. The panel discusses the specific features, value, and performance reporting available using four distinct use cases and examples.
You'll learn why and how to use:
- New Offer Extensions
- Mobile App Promotions
- Day parting & Location Targeting
- Mobile Sitelinks & Mobile Ad Formats
The document discusses Pay-Per-Click (PPC) marketing, including what PPC is, the services provided by HawkEye Search Marketing for PPC campaigns, how PPC works, the benefits of PPC over other advertising methods like yellow pages, tips for getting started with PPC, and considerations for setting up an effective PPC campaign.
Digital Content Marketing Proposal Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Display your search engine rankings and impress your clients by using our topic-specific Digital Content Marketing Proposal PowerPoint Presentation Slides. With the help of this interactive digital content marketing proposal PPT layout, you can showcase the various digital marketing services you offer that hold the interest of the customers. Use the online marketing presentation template to highlight your content services that consist of video production, graphic design, multi-language content, digital content strategy, and content production. This template includes a table of contents that contains topics such as project context and goals, services schedule, timeframe and investment, client testimonials, terms and conditions, etc. Take advantage of this reliable and engaging content marketing proposal PowerPoint presentation slides to mention your company’s goals and objectives that create a positive impact on your clients. With the help of our online content marketing proposal PPT theme, you can portray the different phases of service schedule that includes buyer personas, keyword search estimates, content management systems, editorial calendar, key metrics & performance indicators, and many more. Take the assistance of this visually appealing digital content marketing proposal PowerPoint layout to explain how you design and implement the content marketing solution. By using our attractive online marketing proposal presentation slides, you can grab the attention of your clients by discussing how you monitor and analyze the content marketing matrix for a specific period of time. Talk about your experience as an online content creator and publisher to create a first great impression on the client with the aid of digital content marketing PPT theme. Employ this eye-catchy digital media marketing proposal PPT theme to illustrate the timeframe and investment table of digital content services. You can show your past work samples and turn your prospects into clients by downloading our ready to use digital content marketing PowerPoint presentation templates. https://bit.ly/3oQF3dR
Social media has become one of the most significant aspects of digital marketing, which provides incredible benefits that help reach millions of customers all over the world. Out of all the social media platforms, YouTube has turned out to be the most leading platform for any information to go viral and attract a lot of potential customers. If your company provides YouTube marketing services to your clients, then this YouTube marketing proposal PowerPoint presentation is exclusively for you. In order to pitch to your clients, sponsors, etc. it is essential to have an appropriate proposal. This PPT slideshow enables you to present your YouTube marketing proposal efficiently as it includes well-researched content. Mention here the company expectations and the services you're willing to deliver. In this PPT slideshow, we provide you ideal slides using which you can put forward your action plan in front of the potential clients. Showcase your talent and your past expertise in handling YouTube account of your customers to bring them maximum leads. Also, elaborate on the project timeline and the total investment required to complete the project. Persuade various business operators by explaining to them how your services are better than others and why the client should choose your marketing services in comparison to others. Make your proposal more effective by including some case studies to gain the client's trust. Avail this template now to propose your services spectacularly and gain maximum clients for your marketing business.
SpotOn is like a Swiss Army Knife for small businesses. It's a full-featured loyalty and marketing platform that makes it fast and easy to increase customer loyalty and grow your business. SpotOn does all the work of collecting customers data so you can get back in touch anytime. In just a few clicks, you can craft and send beautifully-designed marketing campaigns to your customers via email, mobile, and social media.
Awesome Reporting for Winning at PPC #HeroConfKoozai
Whether you are a seasoned PPC pro or you are just getting started, you need to be reporting like a rockstar. Understanding the data you are presented with is paramount when it comes to paid search; the decisions you make need to be informed and backed with stats. There really is no need for the guessing game with all the tools available to us. You'll learn:
- How to report findings in an actionable, specific way to each type of audience (colleague, boss, client, potential client).
- Ways to use Google AdWords, Google Analytics and Excel in partnership to get the most out of your data.
- Why it's beneficial to use audit checklists.
Digital Marketing Nanoedegree - SEM Part 2Imad Mawlawi
The campaign aimed to generate leads for Udacity's web accessibility course in the UK. Two ad groups targeted different purchase cycle stages: Awareness and Action. The Awareness group sought interested learners, while Action targeted decided learners. The campaign fell short of its 35 visitor goal but saw positive ROI and reasonable 12.5% conversion rate. Top performers were the Awareness group and its ad targeting "Learn development online", suggesting to focus future efforts there. Recommendations include longer A/B testing, additional ads, changed underperforming keywords, and higher bids on converting keywords.
Leaf Grow is a smart automation and insights platform for Facebook and Instagram Ads, it abstracts all the complexity from setting and optimising your ads campaigns while providing you with in-app expert support by Facebook-Certified Marketing consultants that can advise you on your campaigns and provide you with support on Facebook Ads Manager.
Pay per click (PPC) advertising is a model where advertisers pay each time a user clicks on their ad. PPC ads often appear at the top of search engine results or on other websites. With PPC, advertisers bid on keywords related to their business to have their ad displayed. Each click from a user represents attention and potential traffic to the advertiser's website. To be effective, PPC requires identifying high-value keywords, determining a budget, and targeting ads toward the right consumer personas. Understanding PPC, keywords, budgets, and customers allows advertisers to reach the right people and guide them toward making purchases.
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Your competitors are winning business with local AdWords campaigns. As a Google Premier Partner and Surefire Local’s in-house experts, Kerry Phipps and Brian Seskin will review best practices remodelers are utilizing today to find customers in their neighborhoods.
Here's what you'll learn:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do’s and Don’ts of running local campaigns
Yengage is a one-stop partner for mobile app companies looking to expand their business in Japan and Asia. They provide a full suite of app marketing services including strategy, analytics, production, media management, and operations. Their expertise in the Japanese and Asian markets allows them to develop effective marketing campaigns through proprietary ad technology, extensive industry relationships, and experienced local knowledge.
The ad campaign for a roofing company in North Tampa, Florida was successful in driving many conversions. The campaign received over 2,270 impressions which led to 55 conversions. Key metrics like conversion rate of 35.71% and cost per acquisition of $40.83 showed the campaign achieved its goals of generating phone call leads in a cost effective manner. Optimizing for mobile devices and including phone call extensions helped increase visibility and drive high phone conversion numbers.
This document summarizes several advertising campaigns run by Marley Rose Harris Consulting. It includes:
1. Three location-based search advertising campaigns in London, Ontario, Blue Mountain, Ontario, and a hashtag campaign targeting Ontario.
2. Details on campaign dates, ad groups, top performing and least successful keywords and ad groups.
3. Strategies used to optimize the campaigns including increasing budgets, adjusting bids, adding negative keywords and pausing underperforming ads and keywords.
4. Key performance indicators and daily activities tracked to monitor campaign performance such as search term reports, keyword quality scores and conversion rates.
Digital marketing road map for a real estate company in indiaJishnu Brahma
This document outlines a digital marketing roadmap for a real estate company in India. It includes:
1. An analysis of potential digital lead sources like Google AdWords, Facebook, email marketing and their quality.
2. A strategy for testing different channels, measuring results, and optimizing based on cost per lead and quality.
3. Details on implementing specific tactics like search and display ads, landing pages, chat support, CRM integration, and closed-loop marketing to improve leads.
The goal is to generate quality leads across multiple channels in a cost-effective way and funnel them through the sales process. Testing and measurement is key to optimizing the strategy over time.
Pay-Per-Click (PPC) Marketing Proposal | LinkCaffeine
Realistic walkthrough & detailed breakdown of what our particular client can expect from PPC Marketing effects in the very beginning stages on a new campaign. Their target is to achieve 50,000 in monthly traffic within the 1st year and 100,000 by end of year 2. We have effectively developed a plan of action down to the average Cost per Click (CPC) and the appropriate spend level needed to achieve their goals within their industry.
- It is not recommended to duplicate keywords across multiple ad groups, as the keywords will compete against each other and only the highest performing ad group will show ads for that keyword.
- Keywords should be grouped into ad groups based on common themes to ensure ad relevance.
- Placement settings can be controlled at the ad group level, and including both keywords and placements will restrict ads to only specific sites and pages relevant to the keyword themes.
The Google Ads certification is a professional accreditation that Google offers to digital marketing beginners or individuals who demonstrate proficiency in basic and advanced aspects of digital marketing.
Knockdown ran a three week Google AdWords campaign from March 25th to April 15th with a budget of $150 to generate leads and increase brand awareness for their gym, MMA, and crossfit services. The campaign included 12 ads across three ad groups and saw over 900 clicks with an overall CTR of 5.35%. While the gym ad group performed best, adjustments were made such as changing keywords and locations to improve results. The campaign met the client's goals and it is recommended to continue running periodic AdWords campaigns to further boost the brand.
Advertisers typically use Google AdWords to drive conversions but very few look at how it can be used to encourage customer loyalty and advocacy.
In this presentation you will learn 14 strategies that can used to target people after they have converted.
Webinar: Facebook Ads Targeting Tips to Maximize ROIFunnely
This document outlines Susana Cipriota's webinar on maximizing ROI through Facebook targeting. The webinar agenda covers demand generation, audience insights, demand capture, targeting tips, and key metrics. Susana discusses different targeting options like interests, behaviors, demographics and custom audiences. She provides recommendations on optimizing interest targeting, using location data, lookalike audiences, and capturing demand through website custom audiences and Facebook pixels to improve ROI and conversions.
In this webinar, WordStream's Founder and CTO Larry Kim is joined by two of Google's experts on Enhanced Campaigns to explore four ways you will benefit from the new AdWords features. The panel discusses the specific features, value, and performance reporting available using four distinct use cases and examples.
You'll learn why and how to use:
- New Offer Extensions
- Mobile App Promotions
- Day parting & Location Targeting
- Mobile Sitelinks & Mobile Ad Formats
The document discusses Pay-Per-Click (PPC) marketing, including what PPC is, the services provided by HawkEye Search Marketing for PPC campaigns, how PPC works, the benefits of PPC over other advertising methods like yellow pages, tips for getting started with PPC, and considerations for setting up an effective PPC campaign.
Digital Content Marketing Proposal Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Display your search engine rankings and impress your clients by using our topic-specific Digital Content Marketing Proposal PowerPoint Presentation Slides. With the help of this interactive digital content marketing proposal PPT layout, you can showcase the various digital marketing services you offer that hold the interest of the customers. Use the online marketing presentation template to highlight your content services that consist of video production, graphic design, multi-language content, digital content strategy, and content production. This template includes a table of contents that contains topics such as project context and goals, services schedule, timeframe and investment, client testimonials, terms and conditions, etc. Take advantage of this reliable and engaging content marketing proposal PowerPoint presentation slides to mention your company’s goals and objectives that create a positive impact on your clients. With the help of our online content marketing proposal PPT theme, you can portray the different phases of service schedule that includes buyer personas, keyword search estimates, content management systems, editorial calendar, key metrics & performance indicators, and many more. Take the assistance of this visually appealing digital content marketing proposal PowerPoint layout to explain how you design and implement the content marketing solution. By using our attractive online marketing proposal presentation slides, you can grab the attention of your clients by discussing how you monitor and analyze the content marketing matrix for a specific period of time. Talk about your experience as an online content creator and publisher to create a first great impression on the client with the aid of digital content marketing PPT theme. Employ this eye-catchy digital media marketing proposal PPT theme to illustrate the timeframe and investment table of digital content services. You can show your past work samples and turn your prospects into clients by downloading our ready to use digital content marketing PowerPoint presentation templates. https://bit.ly/3oQF3dR
Social media has become one of the most significant aspects of digital marketing, which provides incredible benefits that help reach millions of customers all over the world. Out of all the social media platforms, YouTube has turned out to be the most leading platform for any information to go viral and attract a lot of potential customers. If your company provides YouTube marketing services to your clients, then this YouTube marketing proposal PowerPoint presentation is exclusively for you. In order to pitch to your clients, sponsors, etc. it is essential to have an appropriate proposal. This PPT slideshow enables you to present your YouTube marketing proposal efficiently as it includes well-researched content. Mention here the company expectations and the services you're willing to deliver. In this PPT slideshow, we provide you ideal slides using which you can put forward your action plan in front of the potential clients. Showcase your talent and your past expertise in handling YouTube account of your customers to bring them maximum leads. Also, elaborate on the project timeline and the total investment required to complete the project. Persuade various business operators by explaining to them how your services are better than others and why the client should choose your marketing services in comparison to others. Make your proposal more effective by including some case studies to gain the client's trust. Avail this template now to propose your services spectacularly and gain maximum clients for your marketing business.
SpotOn is like a Swiss Army Knife for small businesses. It's a full-featured loyalty and marketing platform that makes it fast and easy to increase customer loyalty and grow your business. SpotOn does all the work of collecting customers data so you can get back in touch anytime. In just a few clicks, you can craft and send beautifully-designed marketing campaigns to your customers via email, mobile, and social media.
Awesome Reporting for Winning at PPC #HeroConfKoozai
Whether you are a seasoned PPC pro or you are just getting started, you need to be reporting like a rockstar. Understanding the data you are presented with is paramount when it comes to paid search; the decisions you make need to be informed and backed with stats. There really is no need for the guessing game with all the tools available to us. You'll learn:
- How to report findings in an actionable, specific way to each type of audience (colleague, boss, client, potential client).
- Ways to use Google AdWords, Google Analytics and Excel in partnership to get the most out of your data.
- Why it's beneficial to use audit checklists.
Digital Marketing Nanoedegree - SEM Part 2Imad Mawlawi
The campaign aimed to generate leads for Udacity's web accessibility course in the UK. Two ad groups targeted different purchase cycle stages: Awareness and Action. The Awareness group sought interested learners, while Action targeted decided learners. The campaign fell short of its 35 visitor goal but saw positive ROI and reasonable 12.5% conversion rate. Top performers were the Awareness group and its ad targeting "Learn development online", suggesting to focus future efforts there. Recommendations include longer A/B testing, additional ads, changed underperforming keywords, and higher bids on converting keywords.
Leap Junction is a campus-linked accelerator program in London, Ontario that supports startups through business mentorship and workshops. It provides co-working space and acts as a link between students, investors, and other stakeholders. A Google Ads campaign was run for Leap Junction from March 26th to April 15th with a budget of CAD $271. The campaign generated 248 clicks and 11 conversions. Keywords around student entrepreneurship performed best. Continuing AdWords was recommended to increase Leap Junction's brand awareness and take advantage of being the only player in their niche on the platform.
Google Ads Campaign Analysis for Our Meal-kit Review BlogChenJI12
My final project for Digital Marketing Analytics course. We reviewed the performance of the Google Ads Paid Search campaign and analyzed how we can further improve and optimize it.
Project 5- Part 2 Run an AdWords CampaignMeghna David
The campaign aimed to generate 25 leads and 5 conversions in 5 days with a $75 budget. Ad Group 1 targeted small business owners looking to grow, while Ad Group 2 targeted stable companies wanting increased revenue. The campaign generated 660 impressions, 31 clicks, and 3 conversions, achieving positive ROI but falling short of objectives. Top keywords were "Growth", "Revenue", and "Success". Recommendations include testing additional ads, keeping top keywords only, increasing daily budget and duration to improve conversions.
The campaign for Legia Warsaw soccer club exceeded its goals. Tactics including discount coupons, ticket packages, and remarketing helped drive regular sales. Key results included 2351 clicks and 426 conversions, generating over $9,963 in revenue compared to a goal of $3,333. Optimization of keywords, ads, and targeting helped improve click-through rate and lower cost-per-click over the 19-day campaign period.
The document summarizes a Google AdWords campaign run by a group for Ziferblat, a cafe in London. The 12-day campaign had the goals of promoting brand awareness and attracting more customers to maximize profits. It exceeded targets with 95 clicks, 78,732 impressions and a 0.12% click-through rate. Regular monitoring and optimization led to steady improvements over three phases. At the end, both the group and Ziferblat considered the campaign a success based on increased website traffic and number of in-person customers.
In this throat cutting competitive market, coming and staying on top has become a priority of every business owner. No matter how much you love your old traditional Marketing methods, just relying on them simply wouldn’t do the job. They are way too outdated to even compete with modern methods. Today the whole world is online on their fingertips. People are most likely to ignore the traditional methods, but they for sure will notice your online presence, given you make an effort to be there.
Xpecto is a Digital Marketing Services that helps you build an immaculate online presence. Without any further ado let us look at how you can make an effective presence online.
This document provides 15 tips and tricks for pay-per-click (PPC) campaigns, including using negative keywords, phrase and exact matching, dayparting and geotargeting ads, creating optimized landing pages, and testing campaigns regularly. It also introduces Trada, a marketplace where PPC experts can work on advertiser campaigns and earn money based on performance.
This document summarizes the results of three advertising campaigns - Affinity Audience, Site Targeting, and Remarketing - run to promote enrollment in a Digital Marketing Nanodegree program. The Affinity Audience campaign performed best with an ROI of $150 and 2 student sign-ups. It had the highest clicks and impressions. Site Targeting had the lowest performance. Recommendations include optimizing ad creatives, conducting A/B testing, and expanding remarketing audiences. With an additional budget, the document recommends focusing on Affinity Audience, updating ad groups, and testing new creative images.
Our AdWords campaign for StudentRND lasted 30 days from April 12th to May 12th, costing $248.83. The campaign goals were to boost registrations for Labs and raise brand awareness. Key results found over 126k impressions, 273 clicks, and an average CPC of $0.91. 40 leads were generated for Labs, doubling the previous year's amount. The campaign evolved over 5 phases, modifying keywords and landing pages weekly based on analytics to optimize spend and focus on successful terms and audiences. Overall, the campaign met expectations by driving over double the registrations for Labs compared to the previous year.
This document summarizes a Google Online Marketing Challenge campaign run by Group 12 for Colordearth, an eco-friendly company that works with artisans. The campaign had four parts targeting different regions with the objective of creating awareness of Colordearth's terracotta jewelry. Performance was analyzed weekly and strategies were adjusted, such as adding keywords and dynamic ads. Overall the campaign saw improved metrics over three weeks and budget was not fully spent, showing successful awareness creation within budget. Lessons included benefits of testing, flexibility, and using social media for community involvement.
This document provides information on a PPC proposal from Push, including their strategy development process, prices and packages, an overview of Push, a PPC audit, and new opportunities. It highlights Push's focus on digital advertising since 2007, their values and industry recognition. It also outlines their global expansion support, account management process, use of scripts and tools for optimization, and exploring other advertising channels like display, video, and remarketing. Pricing packages ranging from £997 to £9997 are presented for PPC management services.
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformMickey Mellen
Lead by Josh Bernstein, owner of Josh Bernstein Media, this session provided a one-of-a-kind behind the curtain look into the Google AdWords interface and learn the truth behind paid search. During this session, we explored the mystery and unknown of paid search with a transparent discussion.
With over 11 years experience in the channel, Josh is known as a true expert with AdWords and has worked and consulted with some of the biggest brands near & far including JCPenney, Chick-fil-A, Toyota, Scoutmob, The Tommy Nobis Center and many others! Josh is one of Atlanta's most trusted names when it comes to Google AdWords & paid search marketing.
- A Google AdWords campaign was run from March 30th to April 22nd with a $250 budget to increase awareness of Crime Stoppers of Mid Michigan's website, Facebook page, and fundraising page.
- The fundraising page campaign performed best with the highest impressions and click-through rate, while the official website campaign had the highest CTR. In total over 3 weeks, there were 4,875 impressions and 171 clicks.
- Recommendations include continuing the AdWords campaign, improving analytics tracking, optimizing keywords and landing pages, and promoting impact over just information to increase engagement.
The document discusses 5 essential key performance indicators (KPIs) for pay-per-click (PPC) advertising campaigns. The 5 KPIs are clicks and click-through rate (CTR), quality score, cost-per-click (CPC), conversion rate, and average ad position determined by ad rank. Tracking these KPIs can help measure campaign performance from the start and determine which ads and keywords are most successful. The KPIs also provide useful metrics to optimize campaigns over time by informing bidding and budget decisions.
7 Key Paid Search Plays for B2B MarketersDemandWave
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Google online marketing challenge 2015
1. Executive Summary | Evibe is a start-up, conceived in July (2014), acting as an online
marketplace/aggregator to find, book & arrange birthday parties in Bangalore city of India. Prior
to our online marketing campaign, Evibe hadn’t spent time in marketing as Founders were busy
in building the business. Our campaign was the first structured marketing campaign for
Evibe. The objective was to increase the awareness & the number of bookings for Evibe. We ran
the campaign for 17 days and spend $250.61. There were 3 campaigns (each dedicated to a
particular category of service) running 8 Ad groups where each Adgroup was dedicated to
promote a specific service offered. Our strategy was to maximize the CTR & conversion by making
Ad relevant to the offering of Evibe. At the same time we improved keywords daily so higher
quality score & to make sure we consistently ranked in top 2 position by spending less.
Techniques like landing page optimisation, Call-to-action, Ad extension, dynamic keyword
insertion, flexi-bidding, Bid simulator, Keyword planner, Google analytics, Optmyzr were
used to optimise the performance of the campaign. Before running the campaign we had an
objective of generating ROAS=516%. To our surprise, we exceeded our expectation. We were
able to generate 7 leads via website form-filling & 146 through Call-Ad extension. Out of this
153 leads, finally 40 got converted (Source: Evibe) resulting into actual ROAS of 755%. We
also exceeded other KPIs like
Impression, CTR & Average CPC. We
did a conservative estimate for
impressions (as there was no past data
available) to be around 7000. But we
exceeded that number in the first week
itself. By the end of campaign we had 16313 impressions & 620 clicks which gave us the CTR of
3.8% compared to our initial target CTR of 7.14% which was high by the industry standard and
was very ambitious. Our Impression share for most of the days was above 50%.Our search exact
match was above 80%, avg position 1.7, account quality score 7.5 (Source: Optmyzr).
Conclusion & recommendation: Our campaign met the desired objective of creating more than
500 clicks & 7000 impressions. Conversions were less but customers spent more on the category
Party venues which had high avg ticket value thereby increasing ROAS. Now paid search
contribute 11.8% of the total traffic. Our recommendation to the Client is to continue investing in
Google Ad words as this increased the size of the pie.
Pre-campaign Post-Campaign
CTR 7.14% 3.8%
Average CPC $0.5 $0.4
Clicks 500 620
Impressions 7000 16313
Conversions 80 40
Avg Ticket Spend $ 162 $ 330
ROAS 516% 755%
CPC % of total traffic 0 11.8%
2. Industry Component | India is currently witnessing an E-commerce boom. Indian consumer has
more discretionary spending and has accepted the digital sales channel for its convenience, greater
discovery & long-tail assortment. Event management industry is one such space being transformed
by technology & is estimated to be at $830 million and YoY growth 14%. Our client Evibe
Technologies Ltd is one such startup which operates in the birthday planning & organizing
space and has built a marketplace of birthday party organizers with related services.
Target group is 24-40 years old technocrats in Bangalore who want to organize the birthdays for
their kids. The Founders’ did an excellent job at SEO and now when anybody searches for birthday
party in Bangalore in Google, our client’s website is the first result and hence all the enquiries are
organic.
Since the entry barrier is low in this industry & the customers in this target group are tech
savvy, players like Partymanao.com, headrush.in launched an aggressive Adwords campaign
leading to dip in enquiries received. In order to stay ahead of
competition and recapture the market share, it became
necessary that our client connects with the potential customer
and communicates the value proposition well to differentiate
itself well. Therefore in the Google Adwords, the mandate of
our campaign was twofold-
1. Create awareness of Evibe’s services for birthday party
planning and
2. Generate leads from prospects
Table 1 Adwords pre-campaign goals for key metric & the actual results achieved.
Network Impressions
Result Target
Clicks
Result Target
CTR
Result Target
CPC
Result Target
Leads
Result Target
ROAS
Result Target
Search 16313 7000 620 500 3.8% 7.14% $0.40 $0.50 153 80 755% 516%
Our campaign was launched on 5th
May. We were able to track lead generation by no. of enquiry
form filled on website & the call-extension clicked on mobile. Since Google Forwarding no. is
not available in India, calls made to client by prospects who started from Adwords served on
Desktop cannot be tracked, some of sales cannot be attributed because of this ROPO effect. We
made full use of Ad-extensions like site-links, call-Extensions & call-out extensions. We kept
our campaign restricted to search network & partners only because the kind of services our client
16,313 Impressions
620 Clicks
153 Leads
40 Conversions
3. offer does not fall under the category of “Impulse Buy” but it is a “Planned Buy” hence a
customer actively looks for this service when he needs it. We dropped the idea of remarketing
because the frequency of using birthday party services by a customer is low, only once/twice
a year. The remarketing budget was reallocated to the campaigns which were attracting maximum
customer. We also excluded the IP address of our college and the client’s office IP in Google
Adwords to prevent serving of any ads. We Focus on clicks, manual maximum CPC bidding on
all types of devices.
Evolution of Campaign Evolution: Phase 1: May 5 – May 9
New Kid on the block &
competition: We expanded a
lot of effort in integrating
Google Analytics with our
Adwords campaign as
needed the event tracking for
counting leads and bounce
rate per keyword. Initially
we let our campaings run so
as to gather significant no.
of impressions but then we
lost a lot of impression
market share & avg CPC
went above $.50 which was
the danger zone for us. After
hooking up with Google
Analytics we analyzed bounce rate per keywords and avg session duration.
We brainstormed on how to regain a market share of at least 40%. Meanwhile we decided to
pause one of our Adgroup in the Birthday Packages campaign as some of the keywords were
overlapping with the other Adgroup and suffered from low impressions because of long-tail
keywords which had low search volume.
We used the landing pages associated with these Adgroups in our six sitelinks ad-extension. We
had garnered 68 clicks, 2584 impressions with avg CPC of $.47.
Account
In-Party ServicesParty VenuesBirthday Packages
2 Adgroups
5 Ads
108
Keywords
2 Adgroups
7 Ads
219
Keywords
3 Adgroups
8 Ads
60
Keywords
0
0.2
0.4
0.6
0
50
100
1 2 3 4 5
AvgCPC($)
ImprMarketShare
Day: May 5 - May 9
Impr Share vs Avg CPC
Impr Share
Avg CPC
4. Table 2: Campaign wise break up of phase 1 result
Phase 2: May 10- May 15 Optimization is the Mantra: Some of our actions bore fruit and we
regained our lost market share. Earlier we were using Flexible Bid strategy but now we
moved to manual bid strategy. We scheduled all our campaigns to run from 9:00 AM to 9:00
PM IST so as to get eyeballs of most working class people. We analyzed the trade-off between
the bounce rate, CTR & avg CPC at keyword level and paused many of the keywords. We
removed some of our Adgroups from Google Search Partner networks as they were not getting
any clicks event after sufficient impressions.
We paused 2 Adgroups in the In-Party services campaign as they were not getting any clicks. We
created Dynamic Keyword
Insertion Ads and rotated the Ads
by optimizing for clicks. Our
quality score improved & avg.
CPC came down. In the previous
phase we were losing Impr Share
because of budget constraints [Lost
IS (budget)], we decided to accept Google recommendation of increasing our budget to capture
more impressions & clicks.
Phase 3: May 16- May 21 Decrease the bounce rate we must: We were really concerned about
the high bounce rates because this will lead to lower leads generations & eventually lower
conversions & ROI. We then discovered In-Page analytics feature of Google Analytics. This
was wonderful because instead of A/B testing the landing pages, we could see which of the
vendor had high clicks in each category, had high visual appeal & load times as the landing
Campaign Clicks Impressions CTR Avg. CPC Cost Avg. Pos Leads Bounce Rate
Birthday Packages 162 4725 3.43% $0.40 $64.23 1.8 44 53.55%
Party Venue 119 3013 3.95% $0.45 $53.15 1.5 13 62.62%
In Party Services 49 1325 3.70% $0.28 $13.79 2.5 35 52.08%
Total 330 9,063 3.64% $0.40 $131.17 1.6 95 56.45%
Campaign Clicks Impressions CTR
Avg.
CPC Cost
Avg.
Pos
In Party Services 23 639 3.60% $0.31 $7.19 2.2
Party Venue 28 1204 2.33% $0.45 $12.69 1.8
Birthday Packages 17 741 2.29% $0.70 $11.97 1.5
Total 68 2,584 2.63% $0.47 $31.85 1.8
0.3
0.35
0.4
0.45
0
50
100
16 17 18 19 20 21 AvgCPC($)
ImprMarketShare
Day: May 10 - May 15
Impr Market Share vs Avg CPC
Impr Share
Avg CPC
5. pages. We added Dynamic Ad
Targets in this phase, disabled
a lot more keywords which had
accumulated a high bounce
rate. The hard work bore fruit
and we were able to bring
down bounce rate of two
campaigns.
Campaign Clicks Impressions CTR Avg. CPC Cost Avg Pos Leads Bounce Rate
Birthday Packages 74 1351 5.48% $0.41 $30.29 1.5 9 42.67%
Party Venue 120 2643 4.54% $0.40 $48.55 1.3 39 63.41%
In Party Services 28 672 4.17% $0.31 $8.75 2.3 3 41.38%
Total 82 1664 4.93% $0.39 $87.59 1.5 54* 53.74%
Table 3 : Phase III May 16-May21
Key results & conclusion although we planned to run the campaign for 3 weeks our budget got
over for us in 17 days. We overshot some of our set targets in terms of CTR and ROAS which
was good. We succeeded to an extent in decreasing the bounce rate. Although we expected
overall CTR 7.14% (which was very high & optimistic) but we got a decent CTR of 3.8%. We
targeted average CPC to be less than $0.5 and we were successfully able to bring it down to $0.4.
Table 4: Overall Campaign
The client was able to convert 40 out of the 153 leads acquired from the Adwords CPC channel.
The avg ticket size of the client is around $330 leading to a ROMI of 755% and ROI of 655%.
Campaign Clicks Impressions CTR Avg. CPC Cost Avg. Pos Bounce rate Leads Cost per Lead
Birthday Packages 259 6715 3.86% $0.39 $101.71 1.8 50% 73 $ 1.39
Party Venue 267 6860 3.89% $0.43 $114.39 1.5 63% 57 $ 2.01
In Party Services 94 2738 3.43% $0.37 $34.51 2.2 48% 17 $ 2.16
Total 620 16313 3.80% $0.40 $250.61 1.7 55% 153* $ 1.64
0
0.5
0
2000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
CTR
Impressions
Days
Impressions vs CTR
Impr
CTR
0.3
0.35
0.4
0.45
0
50
100
16 17 18 19 20 21
AvgCPC($)
ImprMarketShare
Day: May 16 - May 21
Impr Market Share vs Avg CPC
Impr Share
Avg CPC
6. Table 5 SEO ( 17 days of April) Adwords (17 days of May)
Impressions 11874 16313
CTR 11.84% 3.80%
Leads 120 153
Leads/Clicks Ratio 9% 25%
Investment Opportunity Cost of Founder’s Skill $250.67
Cost Per Lead - $ 1.64
Avg Ticket Size $330 $330
Gross Value of Services
Sold
$ 9,900 $ 12,622.50
Margin (@15%) $ 1,485.00 $ 1,893.38
ROMI/ROAS - 755%
ROI - 655%
Return per Leads $ 12.38 $ 12.38
In the graph below, date from Google Analytics is retrieved and by comparing the website traffic
between Apr 5-
Apr 21 (No
Adwords) vs May
5 – May 21
(Adwords) the
overall website sessions increased by 41.67%. Most of it can attributed to seasonality of
searches as we saw from Keyword Planner that traffic peaks from Apr till July but direct traffic
too increased by 21.72% part of which can be attributed to Adwords impressions.
Future Recommendations
1. Landing page and website content is very important for the final conversion: With the Ad
words one can achieve CTR and impressions but final conversion depends a lot on the website
experience and ease of navigation. Use In-Page analytics and A/B testing to find out which
landing pages generate greater session duration, low bounce rates and higher conversions.
2. Introduce online payment gateway : customers feel much more secure paying via verified
payment gateways rather than depositing money in the bank a/c it becomes easier to track ROI
3. Focus on Mobile: Around 41% of the total Adwords traffic was from Mobile devices. Bounce
rates are high on mobile too but avg CPC and Ad Position is better compared to Desktop. We
made same Ads for mobile as well Desktop, but we suggest that the client make two different
ads because there is substantial avg CPC difference. ($ 0.42 on Desktop vs $ 0.37 on Mobiles).
4. Use Ad extension to have a good call-to-action: We experimented with many different ads.
Used questions in Ad headings, capitalisations etc. We were surprised to see that the
0
500
5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
DailySessions
Days: May 5 - May 21/ Apr 5 - Apr 21
Website Traffic: Before & After
May Sessions
Apr Sessions
7. Dynamic Keyword Insertion Ad performing really well. We tried to use the word ‘GET’ in
the all of our ads for greater call-to-action emphasis.
Ads with the following extensions had a higher CTR compared to ads which didn’t show these.
Therefore it becomes implicit to maintain position in ‘Top’ ads compared to ‘Others’ otherwise
these extensions wouldn’t be displayed.
5. Use Google Analytics: Google Analytics can give some very important key insights. Use it to
make your campaign effective by tracking bounce rates, session duration and do cohort
analysis too.
6. Target Women: This is age of Millenials and Indie-Woman’s spending is on the rise. As we
can see from the below graphs, more than 60% of the
traffic, both SEO & Adwords, comprises of woman.
Create Personas of target groups and design your
website & sales funnel optimising for their journey.
7. Lastly, schedule ads by the time of the day
This table shows
impressions vs clicks
for time and day of
the week. Since our
target groups are
from the working
population, we had
scheduled ads from
9:00 AM – 9:00 PM IST. First three days of the week offer greater return and it makes sense to
bid aggressively on these days by grabbing a larger impression share than competitors.
Extensions Impressions CTR
Call Extensions 3268 4.47%
Call-Out Extensions 8174 5.13%
Site-links Extensions 81424 4.24%
63%
37%
Organic
Female
Male
73%
27%
Adwords
Female
Male
8. Learning Objectives and Outcomes | Businesses have started to allot more of their marketing
budget to the digital marketing to reach with customers & build relationships. Google Ad words
has proved to be an effective tool in this respect. With the Google analytics and clear tracking of
impression, CTR & conversion, business can track money allotted and what is ROI per dollar
spend. During pre-launch period, we went through the digital marketing course given on the
GOMC page. Our focus was on understanding A/B testing, Second Price auction, and quality
score calculation effectively. Major part of the learning about the Adwords happened during the
campaign. We understood that there is no one formula to succeed. It matters a lot on the industry
you are and how your competitors are using Adwords. All this makes Adwords campaigns very
dynamic and gives a lot of control like daily budget, Maximum Bid etc. As a marketer we can
see bounce rate, how much time visitors are spending on the website etc. we can clearly show the
value to the business.
We learned that customer-centred Ad words will always result in High CTR and Low Bounce rate
ultimately resulting in high conversion. We understood why Google stress on the point that Ad
should be relevant to your offerings. This is because if customer gets what he looks for, he will
keep coming to you and you will get a loyal customer. We learned that if campaign is watched and
monitored closely, it is possible to get high ROI.
Group Dynamics | our team had members from diverse backgrounds but all were passionate about
digital marketing. We wanted to learn how Google Adwords work and what the best practices are.
In the initial phase we all worked together so as to build a complete understanding but later we
divided us into 3 groups responsible for each of the 3 campaigns. We used to compete against each
other to develop healthy competition. We had weekly review meeting where we used to ask tough
questions to each other for budget allocation to respective campaigns. It was purely performance
driven allocation and we discussed key insights.
Client Dynamics | Our Client Evibe was very cooperative throughout the campaign. The Founders
of the company are very young and dynamic. They are very tech-friendly and understood clearly
what Google Adwords is all about. They had previously run a Facebook ocpm campaign which
according to them, was not very effective.
As participants of management studies, the Google Online Marketing Challenge proved very
effective for us in putting things to perspective and applying classroom concepts to real life. We
plan to give Adwords & Analytics exam too.