Veronica Penzo gives a presentation on modern communication. She discusses how communication has changed from the past with the rise of digital communication and mobile devices. She covers topics like different communication styles, conflicts that can arise, and the use of emojis. She emphasizes the importance of integrated communication that uses multiple channels like text, images, and video to effectively convey messages.
Tratando seu blog como um (ótimo) negócioNick Ellis
Será que os blogs realmente estão morrendo? Pra mim não, e longe disso, mas como é possível transformar o seu blog (ou vlog) em um negócio viável e conseguir viver dele?
Na minha palestra na Campus Party Brasil compartilho minha experiência e dou dicas sobre como se destacar no mundo dos blogs nestes tempos de redes sociais, e também quais são as armadilhas você deve evitar. Espero que o seu blog viva muito e prospere!
Assista ao vídeo da palestra no dia 07/02/2015 na Campus Party Brasil:
https://www.youtube.com/watch?v=E9M2T_S17Oc
Social Media Week: Towards Social AwesomenessYoung & Rubicam
Y&R Chicago Social/Digital Planning Director Greg Getner's "Social Awesomeness" presentation from Social Media Week looks at various brands-states in the social space.
Tratando seu blog como um (ótimo) negócioNick Ellis
Será que os blogs realmente estão morrendo? Pra mim não, e longe disso, mas como é possível transformar o seu blog (ou vlog) em um negócio viável e conseguir viver dele?
Na minha palestra na Campus Party Brasil compartilho minha experiência e dou dicas sobre como se destacar no mundo dos blogs nestes tempos de redes sociais, e também quais são as armadilhas você deve evitar. Espero que o seu blog viva muito e prospere!
Assista ao vídeo da palestra no dia 07/02/2015 na Campus Party Brasil:
https://www.youtube.com/watch?v=E9M2T_S17Oc
Social Media Week: Towards Social AwesomenessYoung & Rubicam
Y&R Chicago Social/Digital Planning Director Greg Getner's "Social Awesomeness" presentation from Social Media Week looks at various brands-states in the social space.
Bank 4.0: Banking Everywhere, Never at a Bank: Bestselling Author, Entrepreneur, Founder & CEO | Moven
Anne Boden is the Founder and CEO of Starling Bank. Prior to Starling, she was Chief Operating Officer of Allied Irish Banks PLC and Head of EMEA Global Transaction Banking across 34 countries for RBS and ABN AMRO. She has more than 30 years experience in banking, including Lloyds Bank, Standard Chartered Bank, and UBS. She was recently recognized as one of the Global Power Women in FinTech. She holds a BSc in Computer Science and Chemistry and is a Fellow of the Chartered Institute of IT.
Augmented: Life in the Smart Lane presentation for Techsauce 2017Brett King
My opening keynote presentation at Asia's largest dedicated technology conference - Techsauce. This year in Bangkok with over 6,500 in attendance. It covers key technologies that will disrupt the way we live, work and play over the next 15-20 years. The Ying and Tang of technology disruption
Aristotle's Storytelling Framework for the WebJeroen van Geel
A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage customers in the right way.
En aquesta xerrada tractarem els canvis que han sofert les comunicacions dels ciutadans i empreses, entre elles i amb l´Administració. S´estudiarà la contractació electrònica, la firma digital, la factura electrònica, DNI electrònic, etz.
Bank 4.0: Banking Everywhere, Never at a Bank: Bestselling Author, Entrepreneur, Founder & CEO | Moven
Anne Boden is the Founder and CEO of Starling Bank. Prior to Starling, she was Chief Operating Officer of Allied Irish Banks PLC and Head of EMEA Global Transaction Banking across 34 countries for RBS and ABN AMRO. She has more than 30 years experience in banking, including Lloyds Bank, Standard Chartered Bank, and UBS. She was recently recognized as one of the Global Power Women in FinTech. She holds a BSc in Computer Science and Chemistry and is a Fellow of the Chartered Institute of IT.
Augmented: Life in the Smart Lane presentation for Techsauce 2017Brett King
My opening keynote presentation at Asia's largest dedicated technology conference - Techsauce. This year in Bangkok with over 6,500 in attendance. It covers key technologies that will disrupt the way we live, work and play over the next 15-20 years. The Ying and Tang of technology disruption
Aristotle's Storytelling Framework for the WebJeroen van Geel
A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage customers in the right way.
En aquesta xerrada tractarem els canvis que han sofert les comunicacions dels ciutadans i empreses, entre elles i amb l´Administració. S´estudiarà la contractació electrònica, la firma digital, la factura electrònica, DNI electrònic, etz.
[Whitepaper] Recruitment Analytics in a Programmatic Sourcing EraAppcast
Whitepaper Preview:
"Only twenty-five years ago jobs were posted on physical bulletin boards at job centers and listed in newspapers. Today, real-time, programmatic bidding engines and algorithms negotiate behind the scenes to determine who will see which job ads, and where and when they will see them.
As a result, the metrics, benchmarks, and KPIs used to measure recruitment advertising effectiveness have shifted. This whitepaper explores those changes and recommends a mix of revised and new measures based on the changing landscape of recruitment advertising."
Download this paper to learn the NEW metrics and KPIs for an age of programmatic recruitment advertising.
Written by Allan Schweyer - Founder, TMLU
Showcases s the most followed influencers
in the world based on a recent, and how they use
Instagram to build their brand, engage audiences, and
promote their wares while identifying the successful (and
unsuccessful) tactics that these brands are using.
Digital experiences across multiple languages and channels and markets bring a new level of complexity to an omni-channel strategy. See how top brands are leverage people, process and technology to deliver a first rate experience.
Data Creativity, comment interpréter les tendances consommateurs grâce au Dat...La Cuisine du Web
Je vous propose un retour d’expériences sur la détection des tendances consommateurs sur le marché du food.
Où trouver et comment interpréter les données récoltées sur le web et l’ensemble des réseaux sociaux ?
Quels sont les outils qui permettent de recueillir des données comportementales, relationnelles, déclaratives et transactionnelles ?
Comment les études, le contenu utilisateur, la Data Google et le Social Media Monitoring permettent de définir des personae type ?
Quelles interprétations et quelles clés de lecture de ses données pour comprendre les usages consommateurs d’aujourd’hui ?
The success of your strategy relies on delivery by people who are already telling -- and believing -- stories about your brand and position. Do you know what they are? An excerpt from Storyworks: How Stories Can Advance Your Business Cause and Career.
Ensuring the consistent adoption of brand elements across various channels can be a problem for many large organizations. As West Virginia University rolls out a new brand campaign our central Digital Services unit is sharing tools with our web development community to help them make this shift. In this talk you will learn how we’re using patterns to:
* modernize and standardize toolsets
* encourage broad and fast adoption of the new brand elements
* make it easier to incorporate future changes to brand elements
This process has not been without its challenges so expect many pitfalls and missteps to be shared.
What the Flash Crash & Black Boxes can teach us about the Search #searchlove ...Kelvin Newman
May 6th, 2010 the Dow Jones Industrial Average plunged about 1000 points only to recover those losses within minutes – this was the Flash Crash. No catastrophes or physical events caused this swing, it was the black boxes of stock market algorithms. Black boxes a lot like Google’s. How do we prepare for the future when even Google doesn’t know how its algorithm works?
7 razones para no enfocar su estrategia digital solamente en redes socialeseMarketingHoy
Ante el rápido crecimiento de las redes sociales en Colombia y la “aparente” fácil implementación de estrategias digitales basadas en éste canal, muchas marcas han optado no solo por enfocar sus recursos de marketing digital únicamente en las redes sociales sino también por convertir los fans y followers en los KPI más importantes de su estrategia digital….7 argumentos clave para abrir los ojos de sus clientes… Y los propios.
Infografía con los distintos tipos de relaciones sexo-afectivas que existen entorno a la forma de establecernos como parejas los humanos. Información elaborada por el blog de divulgación de la sexualidad humana, Las experiencias de Toulouse.
Santahelena Truthtelling - Por marcas mais humanas, autênticas e verdadeirasRaul Santahelena
Palestra do livro "Truthtelling - Por marcas mais humanas, autênticas e verdadeiras". O livro trata deste movimento por mais autenticidade que vem exigindo das corporações uma postura mais aberta e transparente. Editora Voo.
Because today every time we choose an algorithm, a dataset, a framework, even a plugin, our decision may have tremendous consequences on people near and far around us.
As we, in the tech industry, slowly come to realise the power we wield, we urgently need to train our brains into an ethical decision-making framework.
How can we make sure our choices won't harm others?
The Surefire Way to Make Sure Your Donations Are Going to the Right PlaceCarole Argo
There's always a hint of mystery when it comes to donating money. Many people refuse to give money for this exact reason: they're not quite sure where it's all going. There is, however, one way to quickly and easily ensure your philanthropy is going exactly where it should be.
Similar to Il codice nascosto nelle app di messaggistica mobile (20)
2. CHI SONO E COSA FACCIO
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 2
FACEBOOK: https://www.facebook.com/veronica.penzo.1
TWITTER: @LadyBitterHoney
LINKEDIN: https://it.linkedin.com/in/veronicapenzo
INSTAGRAM: https://instagram.com/veronicapenzo/
PINTEREST: https://www.pinterest.com/veronicapenzo1/
SOCIAL MEDIA
PERSONAL BRANDING
COMUNICAZIONE DIGITALE
PASSIONE
ENTUSIASMO
CORAGGIO
3. «LA MENTE UMANA NON E’
FATTA PER PARLARE IN
UNA SOLA LINGUA!»
Veronica Penzo
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 3
4. OBIETTIVI DELLA PRESENTAZIONE
• Avere più consapevolezza della nostra comunicazione
• Capire meglio come decodificare il linguaggio degli
altri e il significato delle emoticons nelle app
• Conoscere i vari strumenti di comunicazione sul
digitale
• Imparare ad utilizzare una comunicazione integrata
efficace
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 4
5. DI COSA PARLEREMO:
• COMUNICAZIONE
• LINGUAGGIO
• CONFLITTI DELLA COMUNCAZIONE
• COMUNICAZIONE MOBILE
• EMOTICONS
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 5
12. OGGI ACCADE QUESTO
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 12
13. PROCESSO COMUNICATIVO
CONOSCENZA DI SE’
CONOSCENZA DELL’ALTRO
CONOSCENZA DELLO STRUMENTO DI COMUNICAZIONE E
DEL LINGUAGGIO
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 13
14. I° POSTULATO DELLA COMUNICAZIONE
SI COMUNICA SEMPRE
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 14
15. II° POSTULATO DELLA COMUNICAZIONE
NON CONTA CIO’ CHE PARTE MA CONTA CIO’ CHE
ARRIVA
ovvero
LA RESPONSABILITA’ DELLA COMUNICAZIONE E’
NOSTRA!!!
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 15
16. III° POSTULATO DELLA COMUNICAZIONE
LA MAPPA NON E’ IL TERRITORIO
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 16
17. LINGUAGGIO
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 17
18. COME FILTRIAMO LA REALTÀ?
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 18
20. ELEMENTI CHIAVE PER UNA COMUNICAZIONE
EFFICACE OGGI:
• ASCOLTO ATTIVO
• ATTENZIONE A LINGUAGGIO VERBALE, PARAVERBALE E
LINGUAGGIO DEL CORPO
• INDIVIDUARE LO STILE VAK DELL’ALTRA PERSONA
• IMPARARE A FARE DOMANDE PER COMPRENDERE MEGLIO
• ELEMENTI CULTURALI E LINGUE DIVERSE
• GRADO DI EDUCAZIONE DIGITALE
• EMOTICON
• ABBREVIAZIONI DIGITALI CHE NON CONOSCIAMO
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 20
21. V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 21
23. V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 23
24. V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 24
25. V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 25
26. V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 26
27. V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 27
28. V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 28
29. V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 29
30. V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 30
31. DALL’ALTRA PARTE DELLO SCHERMO CI SONO
PERSONE CHE PROVANO EMOZIONI
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 31
32. IL MOBILE È COME IMPARARE UN’ALTRA LINGUA
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 32
33. OGGI, MENTRE I BAMBINI IMPARANO A
PARLARE…
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 33
34. …GLI ANZIANI IMPARANO IL «DIGITALE»
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 34
35. LA COMUNICAZIONE DI OGGI
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 35
36. COSA VUOL DIRE MOBILE PER LA
COMUNICAZIONE?
• Comunicazione più diretta
• Abbreviazioni
• Più intima
• Più immediata (arriva subito e ci sono notifiche di
lettura)
• Più invadente
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 36
37. PROBLEMI DELLA COMUNICAZIONE MOBILE
• «CON I MESSAGGI NON TI CAPISCO»
• «NON CI GUARDIAMO IN FACCIA»
• «NON SI SENTE IL TONO DELLA VOCE»
• «NON HO TEMPO»
• «LO SCHERMO E’ PICCOLO»
• «HO GENTE INTORNO E NON MI CONCENTRO»
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 37
38. LE «FACCINE»
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 38
39. COME SI USANO???
CHE SIGNIFICANO???
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 39
EMOJI O EMOTICONS
40. PROBLEMI DELLE EMOTICON
• Non tutti sappiamo usarle
• Rappresentano gesti del corpo non sempre
mondialmente riconosciuti
• I sistemi di traduzione non sempre le riconoscono e le
traducono
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 40
41. CONOSCI IL SIGNIFICATO DI OGNUNA?
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 41
42. DIZIONARIO DELLE EMOJI: IEMOJI.COM
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 42
65. RICORDA:
NEL MARKETING ORMAI «ALLA VELOCITA’
DELLA LUCE» CORRISPONDE
ALL’ESPRESSIONE «ALLA VELOCITA’ DEL
MOBILE»!!!
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 65
66. IL TRUCCO PER COMUNICARE BENE E’:
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 66
UNA COMUNICAZIONE «INTEGRATA»!
67. …ANCHE E SOPRATTUTTO NEL BUSINESS!
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 67
68. COMUNICAZIONE INTEGRATA:
• TESTO, PAROLE
• EMOTICON
• IMMAGINI E FOTO
• NOTE VOCALI
• PICCOLI VIDEO
• VIDEO CHIAMATE
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 68
69. DOMANDE?
V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 69
70. V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 70
71. V E R O N I C A P E N Z O - @ L A D Y B I T T E R H O N E Y 71
FACEBOOK: https://www.facebook.com/veronica.penzo.1
TWITTER: @LadyBitterHoney
LINKEDIN: https://it.linkedin.com/in/veronicapenzo
INSTAGRAM: https://instagram.com/veronicapenzo/
PINTEREST: https://www.pinterest.com/veronicapenzo1
EMAIL: veronica.penzo@hotmail.it