The document discusses how personal data is collected and used online, highlighting the role of cookies and apps in tracking user activity. It explains that this data is utilized for personalized experiences and advertisements, often compiled into detailed profiles sold to advertisers. The document also offers tips to minimize data tracking and questions whether the convenience of customized browsing is worth the potential risks to personal security.

1. How Tracking Your Personal Data
Really Adds Up
“Getting information from the Internet is like
taking a drink from a hydrant.”
- Mitchell Kapor

2. Data collection is big business—and a big threat.
Do you know how your data is being used?

3. What data is collected?

4. • Websites use cookies, information
collected by your web browser, to
recognize your device when you visit
in the future.

5. • First party cookies can save your
preferences, language(s), shopping
cart, etc.
• Third party cookies track and record
what sites you visit, what you click
on, and what you read.

6. • Additionally, most apps collect your
name, photos, email, phone number,
what you do in the app, your IP
address, etc.

7. How is my data used?

8. • Your tracked data is used to give
you:
• A personalized browsing
experience
• Useful, relevant advertisements
• Improved products and services

9. • The third-party data collected is also
used to create a profile of you by
tracking your preferences and your
identity.
• This information about you is then
sold to advertisers.

10. • Data brokers collect your online
movements and merge it with
personally identifiable information.

11. What does it all mean?

12. • Advertisers use your digital footprint
across your devices to fill databases
with an intimate profile of you.
• They can know everything about you
like your preferences in travel or
even bagels.

13. • Some apps and websites have billions
of active users, giving the companies
that own them enormous power over
lives.
• While we can hope that they use all of
this personal data responsibly, privacy
scandals are very real.

14. How do I minimize data
tracking?

15. • Change your phone settings to make
it harder to link your device with your
past activity.
• Browse in private.
• Opt out of cookies and delete the
ones already in your browser.
• Check out the Federal Trade
Commission’s resource on online
tracking for more.

16. Final Thoughts…
Customized browsing and ads are nice, but are
they worth your personal security?

17. Want more?
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https://www.sogosurvey.com/blog/how-tracking-
personal-data-adds-up/

18. Email:
Reach us
on: support1@sogosurvey.com
+1 (800) 646-0520

19. Thank You!
www.sogosurvey.com