This document discusses internet privacy and how to browse the web anonymously. It defines internet privacy and discusses how social media sites, IP addresses, cookies, and data mining can impact user privacy. It then provides tips for browsing privately, including using incognito mode, clearing cookies, stopping location tracking, searching anonymously, blocking trackers, and using VPNs and privacy apps. The conclusion recommends balancing privacy with limitations of anonymous browsing and using social media privacy settings.

1. Do not track me
Vikrant Kamble
Jamnalal Institute of Management Studies
MIM 17-I-109 (2017-2020)

2. Definition of Internet Privacy
Internet Privacy is the ability of individuals to control the flow of information and
have reasonable access to data generated during a browsing session.
Internet privacy is the privacy and security level of personal data published via the
Internet.

3. Social Media
Social media are Internet-based applications.
User-generated content (UGC) is the lifeblood of the social media organism.
Users create service-specific profiles for the site or app that are designed and
maintained by the social media organization.
Social media facilitate the development of online social networks by connecting a
user's profile with those of other individuals or groups.

4. Common social media sites
The term social media is usually used to describe social networking sites such as:
1. Facebook
2. Twitter
3. LinkedIn
4. Instagram
5. Snapchat
6. Pinterest

5. IP Addresses
Your privacy extends to your IP address. Every time you visit a website your IP
address is logged. Your IP address tells the website (and the people that run it)
approximately where you are. They know your city or state based on your IP
address.
To protect your IP address you can use a proxy browser like TOR Browser.

6. Cookies
A web cookie is just a text file placed on your computer, usually by a website.
Sometimes cookies are 'session' based meaning they only work while you are on a
site. Other cookies are 'persistent' meaning they continue to exist long after you
have left a site. Normally, it tracks your visits so the website knows you are a
returning visitor, or what ads to show you.

7. Benefit from data
This accessible data along with data mining technology, users' information can be
used in different ways to improve customer service.
According to what you retweet, what you like and the hashtag, Twitter can
recommend some topics and advertisements. Twitter's suggestions for who to
follow is done by this recommendation system. Commerce, such as Amazon,
make use of users' information to recommend items for users. Recommendations
are based on at least prior purchases, shopping cart, and wishlist. Affinity analysis
is a data mining technique that used to understand the purchase behavior of
customers.

8. More than 1,000 companies are waiting in line to get
access to millions of tweets from users that are
using the popular social networking website.
Companies believe that by using data mining
technologies they would be able to gather important
information that can be used for marketing and
advertising.

9. Facebook Advertisement
A leaked document from Facebook has revealed that the company was able to
identify "insecure, worthless, stressed or defeated" emotions, especially in
teenagers, and then proceeded to inform advertisers. While similar issues have
arisen in the past, this continues to make individuals’ emotional states seem more
like a commodity. They are able to target certain age groups depending on the
time that their advertisements appear.
Source: https://www.usatoday.com/story/tech/news/2017/05/01/facebook-can-tell-when-teens-feel-
insecure-advertiser-target/101158752/

10. The illusion of anonymity
Many people, believe that while using the web, little can be done to invade their
privacy. This is called illusion of anonymity.

11. How to browse web w/o being tracked
Browse web using Incognito mode
Third-party cookies – small text files that
track your movement between various
sites – are blocked, and first-party
cookies (which track your movement
within a site in order to keep track of, say,
your shopping basket or preferences) are
deleted at the end of the session, so that
the next time someone visits that site, it
won't be clear that you'd been there too.

12. Kill all cookies
Download the free CCleaner to clear
both Flash and regular cookies, but
be warned – some sites use third-
party cookies to track you within the
site, so you may find yourself having
to sign in repeatedly.

13. Stop your browser sending location data
Chrome – Preferences > Settings > Advanced > Content settings, and choose to either disallow any site to
track your physical location, or ask when a site wants to track.
Safari – Preferences > Privacy, where you can disable location services, or let each website make a
request.
Firefox – Type “about:config” in the URL bar, then “geo.enabled”. Double-click to disable location entirely.
Otherwise, Firefox always asks before sending your location to a website.
Microsoft Edge – You don't set this using the Edge browser. You'll need to turn off location tracking using
your computer's main Settings > Privacy and then scroll down to Choose apps that can use your precise
location and toggle Microsoft Edge to Off.

14. Search anonymously
To prevent your searches being tracked – and affecting the ads you're shown –
switch to a private search engine such as DuckDuckGo.

15. Stop Google tracking you
Download the Google Analytics Browser Add-on to stop Google Analytics using
data on your movements to create profiles for its ad partners. Opt out of “shared
endorsement” in ads and turn off ad personalization (you'll still be shown ads, but
they won't be targeted).

16. Stop social sites figuring you out
Head to Facebook's Settings / Adverts to control whether ads are targeted based
on your clicks in and out of Facebook; for Twitter, Settings / Security and Privacy,
then uncheck the box for “Tailor ads...”; for LinkedIn, Privacy & Settings / Account
/ Manage Advertising Preferences.
In each of these cases, you won't receive ads based on your browsing, but you'll
still be tracked for security reasons. (However, some sites, including Twitter, honor
the Do Not Track setting found in your browser's privacy settings, which means
they will not log your presence at their site.)

17. Block all trackers
Download an anti-tracker plugin which blocks tracking cookies to prevent ad
analytics companies from building a grand profile of just where you like to go on
the internet.
1. Privacy Badger
2. Ublock Origin
3. Ghostery
4. Https everywhere

18. Apps on mobile devices
Opera VPN blocks ad trackers and lets you
change your virtual location. Unblock more
content and access your favorite websites
and apps from anywhere - completely free.
Browse like no one’s watching. The new
Firefox Focus automatically blocks a wide
range of ads and online trackers Easily
erase your history, passwords and cookies,
so you won’t get followed by things like
unwanted ads.

19. Conclusion
There are more ways to go all anonymous, like using VPN and Tor Browser along
with the add-ons mentioned today in this presentation.
Browsing the web anonymously is good but it comes with some limitations, you
will have slower internet speed as your traffic is relayed from another country, TOR
does not allow resizing the browser window, download files etc.
Browse securely with apps and add-ons mentioned. Don't share addresses,
contacts with anyone online. Make use of privacy settings on social media so only
people you choose and trust, relatives, friends can see your data.

20. Thank you.