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B Y : K A N I K A C U M M I N G S
Internet Browsing Tracking
What is Internet Browsing Tracking?
 HTTP cookie, also known as just browser cookies, is
an example of browsing tracking
 Cookies are a small piece of data sent from a website
and stored in a user's web browser while a user is
browsing a website
 This stored data will be remember what was
previously done to that website for when you go to
this website again
The Good
 Advertisements
 Google
 Facebook
 Yahoo!
 MSN
 Personalizes your favorite websites
 Supply less information, they know less information
The Bad
 IP addresses
 Anonymous profile
 Lack of control
http://www.bbc.co.uk/news/magazine-22255402
Do you feel safe?
 Uncomfortable feeling
 No Privacy
How to get privacy?
 Private browsing
 There are many websites that allow you to not be
tracked such as
https://www.abine.com/dntdetail.php
 Also browsers now give you the option to be tracked
 http://support.mozilla.org/en-US/kb/settings-privacy-browsing-
history-do-not-track
 https://www.eff.org/deeplinks/2012/04/4-simple-changes-
protect-your-privacy-online
 http://www.onguardonline.gov/articles/0042-cookies-leaving-
trail-web
References
 http://en.wikipedia.org/wiki/HTTP_cookie
 http://online.wsj.com/article/SB100014240527487
03748904575411530096840958.html
 http://blog.thepitagroup.com/2012/the-good-and-
bad-of-online-tracking/
 http://www.itworld.com/it-
managementstrategy/250828/so-how-bad-online-
tracking?page=0,0
 http://www.bbc.co.uk/news/magazine-22255402
https://www.abine.com/dntdetail.php

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Internet browsing tracking

  • 1. B Y : K A N I K A C U M M I N G S Internet Browsing Tracking
  • 2. What is Internet Browsing Tracking?  HTTP cookie, also known as just browser cookies, is an example of browsing tracking  Cookies are a small piece of data sent from a website and stored in a user's web browser while a user is browsing a website  This stored data will be remember what was previously done to that website for when you go to this website again
  • 3. The Good  Advertisements  Google  Facebook  Yahoo!  MSN  Personalizes your favorite websites  Supply less information, they know less information
  • 4. The Bad  IP addresses  Anonymous profile  Lack of control http://www.bbc.co.uk/news/magazine-22255402
  • 5. Do you feel safe?  Uncomfortable feeling  No Privacy
  • 6. How to get privacy?  Private browsing  There are many websites that allow you to not be tracked such as https://www.abine.com/dntdetail.php  Also browsers now give you the option to be tracked  http://support.mozilla.org/en-US/kb/settings-privacy-browsing- history-do-not-track  https://www.eff.org/deeplinks/2012/04/4-simple-changes- protect-your-privacy-online  http://www.onguardonline.gov/articles/0042-cookies-leaving- trail-web
  • 7. References  http://en.wikipedia.org/wiki/HTTP_cookie  http://online.wsj.com/article/SB100014240527487 03748904575411530096840958.html  http://blog.thepitagroup.com/2012/the-good-and- bad-of-online-tracking/  http://www.itworld.com/it- managementstrategy/250828/so-how-bad-online- tracking?page=0,0  http://www.bbc.co.uk/news/magazine-22255402 https://www.abine.com/dntdetail.php

Editor's Notes

  1. http://en.wikipedia.org/wiki/HTTP_cookie
  2. When a website such as Google tracks the things you do on their site their advertisements fit to your liking.Because you give information to cookies they personalize your websites to how you would like it to be.It is a give and take. If you give information they will take it. Supply less information they will know less information.http://online.wsj.com/article/SB10001424052748703748904575411530096840958.html
  3. IP addresses alone track where you live and who your ISP is. An IP address can be obtained from any website.This anonymous profile created by the trackers watch what website you go to and assumes whether you have a bad credit score which can lead to the denial of a new credit card.All the advertisements that come out of online tracking doesn’t give you the opportunity to control what you want to see or are interested in.http://blog.thepitagroup.com/2012/the-good-and-bad-of-online-tracking/http://www.itworld.com/it-managementstrategy/250828/so-how-bad-online-tracking?page=0,0This link shows a man being profiled. This show exactly the lack of control we have http://www.bbc.co.uk/news/magazine-22255402
  4. Knowing that your every move on the internet is being put into a profile gives people an uncomfortable feeling. If you do not have protection from the web you have no privacy. Everything that you search or do on a website is kept in a profile.
  5. Private browsing is allows a person to browse the Web without storing local data that could be retrieved at a later date. Privacy mode will also disable the storage of data in cookiesand Flash cookies