40 minute presentation meant as an introduction to an active workshop where participants can try out different ways of using Google Analytics with DSpace. The presentation covers: - standard reports - custom reports - campaigns - tracking file downloads - limitations of Google Analytics - @mire content and usage analysis module

1. www.atmire.com
Slice and Dice
your repository stats
A workshop on using Google Analytics with DSpace
Bram Luyten

2. OUTLINE
Introduction to Google Analytics (GA)
GA Standard Reports
GA Custom Reports
Campaigns
Tracking file downloads
Limitations

3. INTRODUCTION
analytics.google.com

4. HOW DOES ANALYTICS GET THE DATA?
Javascript added to repository page
A unique identifier associates the
execution of the script with your website
profile on Google Analytics

5. MOST POPULAR PICTURE ON THE WEB?

6. UTM.GIF
1 pixel by 1 pixel
Is requested by the GA Javascript
Parameters associated with the request
transfer actual usage data to Google

7. GOOGLE ANALYTICS STANDARD REPORTS

8. IDENTIFYING SOCIAL SUCCESS STORIES
Traffic Sources > Social

9. IDENTIFYING SOCIAL SUCCESS STORIES
Traffic Sources > Social

10. IDENTIFYING SOCIAL SUCCESS STORIES
Which social network is the traffic coming from?

11. IDENTIFYING SOCIAL SUCCESS STORIES
What item is this about?

12. IDENTIFYING SOCIAL SUCCESS STORIES
Google: “site:wordpress.com Heleen Touquet”

13. GOOGLE ANALYTICS CUSTOM REPORTS

14. WHY DO I NEED CUSTOM REPORTS
Storing custom settings for easy reuse
More valuable information
More granular filtering

15. EXAMPLE

16. MOST POPULAR CONTENT

17. FANCY EXAMPLE - ACADEMIC TRAFFIC

18. ACADEMIC TRAFFIC

19. EMAILING THESE REPORTS AUTOMATICALLY

20. DOES IT GET ANY MORE AWESOME THAN THIS?
Press here

21. MOTION CHARTS

22. INCREASING THE USE OF YOUR REPOSITORY
Increase new visits
Increase returning visits
Decrease bounce rate
Increase visits coming from particular
sources
Increase visits from a particular location
From data to actions

23. CREATING YOUR OWN SUCCESS
Campaigns

24. TAGGING YOUR URLS
Add campaign parameters to the landing
urls you want to use.
Example:
The core of campaign tracking
more info: https://support.google.com/analytics/answer/1033867?hl=en
dspace.myuni.edu/handle/1/213&utm_campaign=item_of_the_week

25. ADDING ADDITIONAL PARAMETERS
Using different media and sources
more info: https://support.google.com/analytics/answer/1033867?hl=en
Medium
email, cpc, social
Source
twitter, facebook, mysite
Example:
dspace.myuni.edu/handle/1/213&utm_campaign=item_of_the_week&utm_source=newsletter&utm_medium=email

26. URL SHORTENERS
aka “Wow, those are some ugly long links”
http://Bit.ly

27. BACK IN GOOGLE ANALYTICS
1414 people visited this site

28. SUCCESS!

29. TRACKING FILE DOWNLOADS
Problem
Javascript does not get executed.
Approach
Building our own request for utm.gif, the smallest picture in the
world, and manually adding the parameters.
Where can you do this?
BitstreamServlet.java (JSP), BitstreamReader.java (XMLUI) or in
SolrLogger.java.
Caveat
Passing an IP requires you to “mask” your usage as mobile
usage, by changing UA- to MO- in your GA ID

30. TRACKING FILE DOWNLOADS
https://code.google.com/p/php-ga/
http://www.lunametrics.com/blog/
2011/10/04/utmgif-request-parameters/
https://developers.google.com/analytics/
devguides/collection/other/mobileWebsites
Specific links about this

31. GOOGLE ANALYTICS LIMITATIONS
You don’t have the data on local servers
Customization required for integration in
the DSpace user interface
No aggregations by collection or community
Measuring web usage is not an exact
science just yet
Having multiple data points is not a luxury
Some implementation details are unknown
Bot filtering

32. DSPACE STATS AND @MIRE MODULE
http://atmire.com/website/?q=modules/cua
Complementary to your use of Google Analytics

34. www.atmire.com
Let’s get to work!
More info:
http://www.google.be/analytics/iq.html

35. IMAGE CREDITS
Question Mark:
http://www.flickr.com/photos/ogil/
Victory Baby/I hate sandcastles:
http://www.flickr.com/photos/sammyjammy/1285612321/in/set-72157620597747933
Controls:
http://www.flickr.com/photos/artemisia_owl/
Screenshots Google inc.