Learn how to make successful social media campaign on Facebook. Presentation prepared by social media professional having 3+ year of experience. Reach me at https://www.facebook.com/ImDgtal
There are 5 main types of influencers on Instagram: celebrities, social celebrities, lifestyle gurus, topic experts, and creators. Choosing an influencer depends on the brand's priorities like reach, brand affinity, engagement, user-generated content, or content quality. Building relationships based on trust is key to successful influencer campaigns, and influencers value creative freedom in long-term collaborations.
This document discusses strategies for running an effective online campaign presence. It outlines key areas like content, participation, integration, and learning from experiences. Specific tools are recommended for different levels of supporter engagement, from casual to highly active. Trends mentioned include the growth of social media use and importance of community building to drive real-world actions. The overall message is that an online campaign should lead a movement, amplify supporters' voices, and find ways to translate online enthusiasm into offline outcomes.
This document describes a game called "Skittles" that is used to teach concepts in user experience research. It discusses setting up the game with cups and Skittles candies. Photos show examples of playing the game, which involves participants drawing Skittles from cups to learn about qualitative and quantitative research methods. The document emphasizes that using both qualitative and quantitative approaches together provides the best insights. It suggests the game is inclusive and discusses ways to ensure participants are satisfied.
The document outlines a proposed advertisement for Skittles candy. It will show a black and white world representing sadness, which then becomes colorful after a child eats Skittles, portraying happiness. The goal is to promote Skittles by appealing to emotions and showing how eating them improves one's life. Legal restrictions like child labor laws and copyright will need to be followed. A budget of over £4,000 is allocated for production equipment, personnel like a director and editor, and other expenses.
The document describes a proposed information system for PepsiCo's supply chain management in Hyderabad, Pakistan. It discusses:
- Current issues with the manual system like time wasted, unreliable data, and high costs
- Objectives of the new MIS like reducing waste, increasing sales and customer satisfaction
- The system development life cycle phases including planning, analysis, design, implementation and use
- Key aspects of each phase like defining problems and objectives, organizing teams, designing inputs/processes/outputs
- Evaluating alternatives for hardware, software, and selecting optimal configurations
The proposed system aims to automate PepsiCo's supply chain and inventory management through a web-based information system.
The document outlines Plant Ahead PH's digital marketing plan, which includes using Facebook, Facebook ads, ManyChat, Instagram, Instagram ads, and blogs to promote their plant products and engage customers. It analyzes the performance of different content types and paid promotions on Facebook and Instagram. Key lessons are that targeted content is more effective at driving actions like purchases, user-generated content builds trust, and gamification significantly increases engagement. The plan aims to improve brand awareness, customer loyalty, and marketplace presence through social media.
The document provides guidance on social marketing via Facebook. It recommends identifying your target audience based on age, location, interests, income, and culture. It also advises creating a strategy that considers previous successes and failures, current trends, and flexibility. Additionally, it suggests setting up a profile, groups, and fan pages to engage contacts and promote your business or cause. Regular updates and participation are also emphasized for effective social marketing on Facebook.
This presentation was given 7-29-10 to the Pittsburgh SEMPO group. We discussed the economic value of FANS and how to calculate the returns on Facebook campaigns.
There are 5 main types of influencers on Instagram: celebrities, social celebrities, lifestyle gurus, topic experts, and creators. Choosing an influencer depends on the brand's priorities like reach, brand affinity, engagement, user-generated content, or content quality. Building relationships based on trust is key to successful influencer campaigns, and influencers value creative freedom in long-term collaborations.
This document discusses strategies for running an effective online campaign presence. It outlines key areas like content, participation, integration, and learning from experiences. Specific tools are recommended for different levels of supporter engagement, from casual to highly active. Trends mentioned include the growth of social media use and importance of community building to drive real-world actions. The overall message is that an online campaign should lead a movement, amplify supporters' voices, and find ways to translate online enthusiasm into offline outcomes.
This document describes a game called "Skittles" that is used to teach concepts in user experience research. It discusses setting up the game with cups and Skittles candies. Photos show examples of playing the game, which involves participants drawing Skittles from cups to learn about qualitative and quantitative research methods. The document emphasizes that using both qualitative and quantitative approaches together provides the best insights. It suggests the game is inclusive and discusses ways to ensure participants are satisfied.
The document outlines a proposed advertisement for Skittles candy. It will show a black and white world representing sadness, which then becomes colorful after a child eats Skittles, portraying happiness. The goal is to promote Skittles by appealing to emotions and showing how eating them improves one's life. Legal restrictions like child labor laws and copyright will need to be followed. A budget of over £4,000 is allocated for production equipment, personnel like a director and editor, and other expenses.
The document describes a proposed information system for PepsiCo's supply chain management in Hyderabad, Pakistan. It discusses:
- Current issues with the manual system like time wasted, unreliable data, and high costs
- Objectives of the new MIS like reducing waste, increasing sales and customer satisfaction
- The system development life cycle phases including planning, analysis, design, implementation and use
- Key aspects of each phase like defining problems and objectives, organizing teams, designing inputs/processes/outputs
- Evaluating alternatives for hardware, software, and selecting optimal configurations
The proposed system aims to automate PepsiCo's supply chain and inventory management through a web-based information system.
The document outlines Plant Ahead PH's digital marketing plan, which includes using Facebook, Facebook ads, ManyChat, Instagram, Instagram ads, and blogs to promote their plant products and engage customers. It analyzes the performance of different content types and paid promotions on Facebook and Instagram. Key lessons are that targeted content is more effective at driving actions like purchases, user-generated content builds trust, and gamification significantly increases engagement. The plan aims to improve brand awareness, customer loyalty, and marketplace presence through social media.
The document provides guidance on social marketing via Facebook. It recommends identifying your target audience based on age, location, interests, income, and culture. It also advises creating a strategy that considers previous successes and failures, current trends, and flexibility. Additionally, it suggests setting up a profile, groups, and fan pages to engage contacts and promote your business or cause. Regular updates and participation are also emphasized for effective social marketing on Facebook.
This presentation was given 7-29-10 to the Pittsburgh SEMPO group. We discussed the economic value of FANS and how to calculate the returns on Facebook campaigns.
Become a Facebook Power User (Bedok Green Secondary)Dora Chua
This document provides information about becoming a power user of Facebook. It begins with an introduction by the author, Dora Chua, who teaches a social media marketing course. It then discusses various Facebook features such as profiles, groups, and pages; how to use groups and pages; and power features like emojis, keyboard shortcuts, and advanced searching. The document also covers security features and controls available on Facebook to protect accounts. In summary, the document is an instruction manual that aims to teach readers how to fully utilize Facebook's various tools and customize their experience through effective use of profiles, groups, pages, and other advanced features.
Presentation for understanding the key characteristics of a complete social media plan for an e-commerce start-up. The aim was to cover all areas with examples and going into a little more depth on social media.
Sponsor Luncheon Presentation by ExactTargetMediaPost
Acquiring New Customers Through Twitter and Facebook
Social media is an excellent tool for engagement with existing customers and brand awareness, but how do you convert the broader Twitter and Facebook users into customers? Join ExactTarget's Vice President of Social Products Margaret Francis as she dives into the ways successful organizations can and have used social media to build their customer base.
Presenter: Margaret Francis, VP of Product, ExactTarget
Margaret Francis is the Vice President of Social Products at ExactTarget. She is the former VP of Product at Lithium Technologies/Scout Labs, a leading SCRM (social CRM) company focused on customer communities, game theory and social listening and analytics. Prior to co-founding Scout Labs, she was the Director of Strategy and Analytics at Razorfish, where she developed marketing and technology strategies for Fortune 500 companies. Her customers and clients include companies such as Netflix, Coca-Cola, Visa, United Airlines, Nike, Apple, Citibank and Disney. She is a frequent speaker on the topic of social media management and metrics and their integration into marketing strategy and program measurement. Margaret is a graduate of Yale University and SFAI.
The document discusses Facebook marketing campaigns. It describes three common types of Facebook marketing: sponsored stories, Facebook fan pages, and Facebook ads. It provides tips for using each method, such as generating brand awareness through a fan page and interacting with customers. The document also lists several benefits of Facebook marketing, such as customer interaction, networking, driving web traffic, and reputation management. It concludes by presenting guidelines for creating a successful Facebook marketing campaign in Vietnam.
This is my project one for UF's Social Media Management course with Lisa Buyer. My project is a social media audit of Patticakes, a small business in Gainesville, Florida.
This presentation takes a deep dive into understanding activation on Facebook. You have fans but how do you make them take action? What are organic activation techniques for Facebook marketing? Where does paid activation fit in?
This document outlines an organic social media campaign on Facebook to promote virtual assistant services. It includes defining the target audience as business owners and goals of brand awareness and sales. The campaign will include posts with photos and text on topics like motivating yourself at work, discounts, and the best social media platforms for business in 2021. Hashtags like #VirtualAssistant and #business will be used.
Facebook: Beyond Fundamentals
With announcements in late April 2010, Facebook changed the game again. Their "open graph" and "social plugins" extend the already rich feature set offered by this massively adopted platform. Learn how to leverage the power Facebook platform to add amazing social features to your website and online presence.
* Mike Weisfeld, Director of Social Media, BusinessOnline
This is a social media strategy plan that I made for my social media management course at the University of Florida. I followed the layout from the Hootsuite social media learning course.
This document provides an analysis of social media strategies used by various brands. It discusses Pepsi Max's on-pack promotion supporting a Top Gear sponsorship which allowed entries online or via SMS. It also discusses Coca-Cola's "Secret Formula" campaign across multiple platforms and applications to reward fans. Skittles' campaign to get over 100k Facebook likes in exchange for a scholarship prize is summarized. Solo's promotion during the World Cup to have fans pledge support virtually or via lucky undies, Budweiser's Facebook app allowing fans to customize photos, and Old Spice's viral video responses are briefly outlined. Finally, Ford's 100% social media launch of the new Explorer via insights and influencers on Facebook is mentioned.
This document discusses how local businesses can benefit from social media marketing on Facebook. It provides statistics on Facebook's large user base and level of user engagement. The summary explains that social media marketing differs from traditional online marketing by focusing on building a brand and status through engagement rather than direct sales. Several organic and paid strategies for Facebook marketing are outlined, including posting on walls and in groups, creating events, and using Facebook ads to target specific audiences. The document encourages local businesses to take advantage of Facebook marketing.
Internet World 2011 & Oxfordshire Social Media Seminar Social Media Strategy ...BOTTLE PR
There is a lot of discussion around the ROI of social media marketing and how to measure it. This presentation, made at Internet World on 11 May 2011 and the Oxfordshire Social Media Seminar on 12 May 2011, looks at an evolving model for measuring social communications in terms of how it impacts human behaviour and the decision making process.
This document provides a social media strategy for Apryl Webb. The goals are to increase traffic to her blog and social media pages by sharing engaging content and promoting a welcoming community. Two key strategies are increasing content volume and reducing personal attacks. The strategy outlines objectives, brand persona, content strategies, a critical response plan, and metrics for measuring performance over three months when followers grew significantly across platforms and engagement increased.
Gabriel created a social media strategy plan to increase engagement on his accounts. An audit found his Twitter had 106 followers, Facebook 41 likes, and Instagram 244 followers. Objectives were to increase followers by specific percentages in 4 months. The strategy included owned, paid, and earned content. Key tactics were a weekly Facebook Live, boosted posts, and engaging with hashtags. Progress would be measured by follower counts and engagement rates. After 4 months, most objectives were achieved or nearly achieved, and engagement grew across all platforms, indicating a successful initial strategy.
This document discusses strategies for maximizing a brand on Facebook. It emphasizes setting goals and identifying the target audience. Key recommendations include creating engaging content in 50-70 words that provides value to users, uses emotion, encourages reaction and sharing, and includes a clear call-to-action. Photos, videos and links should be included. Posts should be scheduled for best days and times, and users should be interacted with through comments and responses. Insights can be gained from analytics to improve the Facebook strategy.
This document discusses how to leverage Facebook Platform and Ads to market a product. It introduces various Facebook tools including the Open Graph Protocol, Social Plugins, Graph API, Ads, and Insights. It then provides a fictional example of a meal battle website that could use these tools to drive acquisition, activation, retention, and referral of users according to the AARRR pirate metrics model. The document encourages testing ads and customizing content to engage audiences.
BlogWell Chicago Social Media Case Study: Moen, presented by Ginny LongSocialMedia.org
In her BlogWell Chicago presentation, Moen's Director of Digital and Direct Marketing, Ginny Long, talks about their phased approach to adapting different social media platforms.
She outlines the steps they took to figuring out the best way to engage their community and how blogger outreach ended up being a key source of finding their fans.
The document provides an overview of Facebook and a model for measuring return on investment (ROI) from Facebook activities. It introduces the AIDAA model which structures Facebook efforts into 5 phases: Awareness, Interest, Desire, Action, and Advocacy. Tactics for each phase like ads, content, and applications are discussed. The importance of monitoring insights and promoting sharing is covered. Overall, the presentation argues that Facebook is a powerful platform that companies can use to achieve marketing goals through strategic efforts across awareness, engagement, conversions, and word-of-mouth.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
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This document provides information about becoming a power user of Facebook. It begins with an introduction by the author, Dora Chua, who teaches a social media marketing course. It then discusses various Facebook features such as profiles, groups, and pages; how to use groups and pages; and power features like emojis, keyboard shortcuts, and advanced searching. The document also covers security features and controls available on Facebook to protect accounts. In summary, the document is an instruction manual that aims to teach readers how to fully utilize Facebook's various tools and customize their experience through effective use of profiles, groups, pages, and other advanced features.
Presentation for understanding the key characteristics of a complete social media plan for an e-commerce start-up. The aim was to cover all areas with examples and going into a little more depth on social media.
Sponsor Luncheon Presentation by ExactTargetMediaPost
Acquiring New Customers Through Twitter and Facebook
Social media is an excellent tool for engagement with existing customers and brand awareness, but how do you convert the broader Twitter and Facebook users into customers? Join ExactTarget's Vice President of Social Products Margaret Francis as she dives into the ways successful organizations can and have used social media to build their customer base.
Presenter: Margaret Francis, VP of Product, ExactTarget
Margaret Francis is the Vice President of Social Products at ExactTarget. She is the former VP of Product at Lithium Technologies/Scout Labs, a leading SCRM (social CRM) company focused on customer communities, game theory and social listening and analytics. Prior to co-founding Scout Labs, she was the Director of Strategy and Analytics at Razorfish, where she developed marketing and technology strategies for Fortune 500 companies. Her customers and clients include companies such as Netflix, Coca-Cola, Visa, United Airlines, Nike, Apple, Citibank and Disney. She is a frequent speaker on the topic of social media management and metrics and their integration into marketing strategy and program measurement. Margaret is a graduate of Yale University and SFAI.
The document discusses Facebook marketing campaigns. It describes three common types of Facebook marketing: sponsored stories, Facebook fan pages, and Facebook ads. It provides tips for using each method, such as generating brand awareness through a fan page and interacting with customers. The document also lists several benefits of Facebook marketing, such as customer interaction, networking, driving web traffic, and reputation management. It concludes by presenting guidelines for creating a successful Facebook marketing campaign in Vietnam.
This is my project one for UF's Social Media Management course with Lisa Buyer. My project is a social media audit of Patticakes, a small business in Gainesville, Florida.
This presentation takes a deep dive into understanding activation on Facebook. You have fans but how do you make them take action? What are organic activation techniques for Facebook marketing? Where does paid activation fit in?
This document outlines an organic social media campaign on Facebook to promote virtual assistant services. It includes defining the target audience as business owners and goals of brand awareness and sales. The campaign will include posts with photos and text on topics like motivating yourself at work, discounts, and the best social media platforms for business in 2021. Hashtags like #VirtualAssistant and #business will be used.
Facebook: Beyond Fundamentals
With announcements in late April 2010, Facebook changed the game again. Their "open graph" and "social plugins" extend the already rich feature set offered by this massively adopted platform. Learn how to leverage the power Facebook platform to add amazing social features to your website and online presence.
* Mike Weisfeld, Director of Social Media, BusinessOnline
This is a social media strategy plan that I made for my social media management course at the University of Florida. I followed the layout from the Hootsuite social media learning course.
This document provides an analysis of social media strategies used by various brands. It discusses Pepsi Max's on-pack promotion supporting a Top Gear sponsorship which allowed entries online or via SMS. It also discusses Coca-Cola's "Secret Formula" campaign across multiple platforms and applications to reward fans. Skittles' campaign to get over 100k Facebook likes in exchange for a scholarship prize is summarized. Solo's promotion during the World Cup to have fans pledge support virtually or via lucky undies, Budweiser's Facebook app allowing fans to customize photos, and Old Spice's viral video responses are briefly outlined. Finally, Ford's 100% social media launch of the new Explorer via insights and influencers on Facebook is mentioned.
This document discusses how local businesses can benefit from social media marketing on Facebook. It provides statistics on Facebook's large user base and level of user engagement. The summary explains that social media marketing differs from traditional online marketing by focusing on building a brand and status through engagement rather than direct sales. Several organic and paid strategies for Facebook marketing are outlined, including posting on walls and in groups, creating events, and using Facebook ads to target specific audiences. The document encourages local businesses to take advantage of Facebook marketing.
Internet World 2011 & Oxfordshire Social Media Seminar Social Media Strategy ...BOTTLE PR
There is a lot of discussion around the ROI of social media marketing and how to measure it. This presentation, made at Internet World on 11 May 2011 and the Oxfordshire Social Media Seminar on 12 May 2011, looks at an evolving model for measuring social communications in terms of how it impacts human behaviour and the decision making process.
This document provides a social media strategy for Apryl Webb. The goals are to increase traffic to her blog and social media pages by sharing engaging content and promoting a welcoming community. Two key strategies are increasing content volume and reducing personal attacks. The strategy outlines objectives, brand persona, content strategies, a critical response plan, and metrics for measuring performance over three months when followers grew significantly across platforms and engagement increased.
Gabriel created a social media strategy plan to increase engagement on his accounts. An audit found his Twitter had 106 followers, Facebook 41 likes, and Instagram 244 followers. Objectives were to increase followers by specific percentages in 4 months. The strategy included owned, paid, and earned content. Key tactics were a weekly Facebook Live, boosted posts, and engaging with hashtags. Progress would be measured by follower counts and engagement rates. After 4 months, most objectives were achieved or nearly achieved, and engagement grew across all platforms, indicating a successful initial strategy.
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This document discusses how to leverage Facebook Platform and Ads to market a product. It introduces various Facebook tools including the Open Graph Protocol, Social Plugins, Graph API, Ads, and Insights. It then provides a fictional example of a meal battle website that could use these tools to drive acquisition, activation, retention, and referral of users according to the AARRR pirate metrics model. The document encourages testing ads and customizing content to engage audiences.
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The document provides an overview of Facebook and a model for measuring return on investment (ROI) from Facebook activities. It introduces the AIDAA model which structures Facebook efforts into 5 phases: Awareness, Interest, Desire, Action, and Advocacy. Tactics for each phase like ads, content, and applications are discussed. The importance of monitoring insights and promoting sharing is covered. Overall, the presentation argues that Facebook is a powerful platform that companies can use to achieve marketing goals through strategic efforts across awareness, engagement, conversions, and word-of-mouth.
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3. Social Media Campaign is not Ready to Eat food
Post on faceb as per your target audience’s interest
Analyze results through analytics
Update your social media strategy based on user’s interest
https://www.facebook.com/ImDgtal
4. Facebook Campaign Analysis
Analyze Facebook analytics
Overview / Likes / Research / Talking about this
Re-plan facebook posting strategy based on analysis
Wait for new response towards new strategy
Analyze current campaign again
Update your Facebook campaign strategy
https://www.facebook.com/ImDgtal
5. Analyze: Overview / Likes / Research / Talking about this
https://www.facebook.com/ImDgtal