The document provides an outline for a business plan, including sections on the company and industry, products/services, market analysis, marketing strategy, operations, management, schedule, risks, and financial projections. It recommends including information on the business concept, products/services, markets, competition, management experience, financial needs and projections. The purpose is to guide the business, obtain financing, and communicate strengths and potential to investors or lenders.
The document presents a marketing plan for a new venture. It defines key terms like market plan and marketing plan. It outlines the differences between a business plan and a marketing plan. It discusses the importance of marketing research and understanding the target market. Finally, it outlines the steps involved in preparing an effective marketing plan, including defining goals and objectives, developing marketing strategies, and implementing and monitoring the plan.
A marketing plan is a written document detailing the current situation with respect to customers, competitors, and the external environment and providing guidelines for objectives, marketing actions, and resource allocations over the planning period for either an existing or a proposed product or service.
This presentation focuses on the principles of marketing as the heart of business strategies.Emphasis is on knowledge and understanding for the following:
1. Marketing concept
2. Five P's of marketing
3. Goals of marketing
4. Traditional marketing vs. Contemporary marketing
5. Marketing concept vs. Selling concept
Strategic Marketing versus Tactical MarketingRodolfo Ybañez
Strategic marketing involves developing a long-term plan to achieve marketing goals, while tactical marketing focuses on short-term actions. The document discusses that strategic marketing must come before tactical marketing and provides examples of each. It also outlines the key steps in developing an effective marketing strategy, including understanding the target audience, defining goals, developing communication strategies, and creating a budget. Both strategic and tactical approaches are needed to successfully implement a marketing plan.
This document provides an overview of key concepts in marketing, including definitions of marketing, products, needs and wants, value, exchange and relationships. It discusses marketing management philosophies like the production, product, selling and marketing concepts. It also outlines the marketing management process of analyzing situations, setting objectives and strategies, implementing tactics, and controlling results. The main goal of marketing is to manage markets to facilitate exchanges that satisfy human needs and wants.
This document provides an outline for a business plan covering key sections such as an executive summary, company description, products/services, marketing plan, operational plan, management team, financial plan, and appendices. The executive summary introduces the business and should be 2 pages or less. The company description provides details on ownership, history, strengths, challenges, and long-term goals. The marketing plan analyzes the target market, competition, and promotional strategies. The operational plan outlines daily operations, production, inventory, suppliers, personnel, and legal considerations. The financial plan includes profit/loss projections and cash flow statements.
2. Principles of Marketing - SS2014 - University of Siegen - Paul Marx: Chapt...Paul Marx
The document discusses strategic marketing and strategic planning. It provides information on defining an organization's strategy, conducting a situation analysis including a SWOT analysis, and generating strategies. Specifically, it outlines the importance of strategic planning in clarifying objectives and strategies. It also describes analyzing internal strengths and weaknesses as well as external opportunities and threats through a SWOT analysis. Finally, it discusses matching strengths to opportunities and converting weaknesses to strengths in order to generate effective strategies.
This document provides a sample business plan for a small food business called Fancy's Foods that produces flavored whipped cream toppings. The business is started by Marianne and Keith Bean who have 18 years of experience producing these toppings in their restaurants. They plan to market chocolate, raspberry, cinnamon almond, and strawberry toppings frozen in tubs and canned. The plan provides details on the products, market analysis, competition, marketing strategies, manufacturing, and financial projections to obtain funding and gauge the business's success.
The document presents a marketing plan for a new venture. It defines key terms like market plan and marketing plan. It outlines the differences between a business plan and a marketing plan. It discusses the importance of marketing research and understanding the target market. Finally, it outlines the steps involved in preparing an effective marketing plan, including defining goals and objectives, developing marketing strategies, and implementing and monitoring the plan.
A marketing plan is a written document detailing the current situation with respect to customers, competitors, and the external environment and providing guidelines for objectives, marketing actions, and resource allocations over the planning period for either an existing or a proposed product or service.
This presentation focuses on the principles of marketing as the heart of business strategies.Emphasis is on knowledge and understanding for the following:
1. Marketing concept
2. Five P's of marketing
3. Goals of marketing
4. Traditional marketing vs. Contemporary marketing
5. Marketing concept vs. Selling concept
Strategic Marketing versus Tactical MarketingRodolfo Ybañez
Strategic marketing involves developing a long-term plan to achieve marketing goals, while tactical marketing focuses on short-term actions. The document discusses that strategic marketing must come before tactical marketing and provides examples of each. It also outlines the key steps in developing an effective marketing strategy, including understanding the target audience, defining goals, developing communication strategies, and creating a budget. Both strategic and tactical approaches are needed to successfully implement a marketing plan.
This document provides an overview of key concepts in marketing, including definitions of marketing, products, needs and wants, value, exchange and relationships. It discusses marketing management philosophies like the production, product, selling and marketing concepts. It also outlines the marketing management process of analyzing situations, setting objectives and strategies, implementing tactics, and controlling results. The main goal of marketing is to manage markets to facilitate exchanges that satisfy human needs and wants.
This document provides an outline for a business plan covering key sections such as an executive summary, company description, products/services, marketing plan, operational plan, management team, financial plan, and appendices. The executive summary introduces the business and should be 2 pages or less. The company description provides details on ownership, history, strengths, challenges, and long-term goals. The marketing plan analyzes the target market, competition, and promotional strategies. The operational plan outlines daily operations, production, inventory, suppliers, personnel, and legal considerations. The financial plan includes profit/loss projections and cash flow statements.
2. Principles of Marketing - SS2014 - University of Siegen - Paul Marx: Chapt...Paul Marx
The document discusses strategic marketing and strategic planning. It provides information on defining an organization's strategy, conducting a situation analysis including a SWOT analysis, and generating strategies. Specifically, it outlines the importance of strategic planning in clarifying objectives and strategies. It also describes analyzing internal strengths and weaknesses as well as external opportunities and threats through a SWOT analysis. Finally, it discusses matching strengths to opportunities and converting weaknesses to strengths in order to generate effective strategies.
This document provides a sample business plan for a small food business called Fancy's Foods that produces flavored whipped cream toppings. The business is started by Marianne and Keith Bean who have 18 years of experience producing these toppings in their restaurants. They plan to market chocolate, raspberry, cinnamon almond, and strawberry toppings frozen in tubs and canned. The plan provides details on the products, market analysis, competition, marketing strategies, manufacturing, and financial projections to obtain funding and gauge the business's success.
The document discusses marketing strategies and plans at different organizational levels. It covers developing marketing strategies through understanding customer value, strategic planning at the corporate and business unit levels, and creating marketing plans. Specifically:
- Strategic planning involves understanding customer value through activities like value delivery, value chains, and core competencies. It also covers core business processes and the role of the CMO.
- Corporate strategic planning establishes the mission, identifies strategic business units, allocates resources, and assesses growth opportunities through new businesses, downsizing, or terminating older businesses.
- Business unit strategic planning develops goals and strategies for each unit based on opportunities and threats in external and internal analyses.
- Marketing plans operate at strategic
This document describes a field study exploring different types of curricula. It identifies 7 types of curricula: recommended, written, taught, supported, assessed, learned, and hidden. The study involves visiting schools to interview teachers and complete a matrix identifying the curricula used. It reflects on the importance of understanding different curricula and assessing their effectiveness. The portfolio includes documentation of activities, reflections, and is evaluated based on completion of objectives.
The document provides an overview of key components that should be included in a business plan and marketing plan. It discusses that a business plan is a roadmap for a business that describes its products or services, operations, leadership, financing, and other details. A marketing plan is a blueprint that outlines specific actions to attract customers and persuade them to buy a product or service. Key sections of a marketing plan include an executive summary, business description, target market analysis, unique selling proposition, competition analysis, distribution plan, objectives, action plan, and budget.
This document provides an overview of business marketing. It begins by defining business marketing as the marketing of products and services to business organizations, as opposed to consumer marketing which is the marketing of products and services to individuals. It then discusses the nature of business markets, identifying the main components as commercial markets, trade industries, government, and public and private institutions. The document also differentiates between business-to-business (B2B) and business-to-consumer (B2C) markets using Dell as an example. Finally, it briefly discusses differences that may exist in foreign business markets.
The document outlines an operational plan for a steel mill company called Rather & Khan steel mills. It discusses the organization of the company as a partnership between Manzoor and Yasir Khan. It describes the production of 100 tons of steel bars per month using a rolling technique taking 30-35 minutes per unit. It discusses distributing the steel bars using their own delivery facility and storing products. The plan also addresses utilizing appropriate technology for functions like accounting, ordering, and inventory management.
How is strategic planning carried out at theSameer Mathur
Strategic planning is carried out at different levels of an organization. At the corporate level, headquarters define the corporate mission, establish strategic business units, assign resources to each unit, and assess growth opportunities. Each business unit then develops its own strategic plan, which includes analyzing strengths, weaknesses, opportunities and threats, setting goals, developing strategies to achieve goals, implementing programs, and collecting feedback to adjust plans over time in response to a changing environment. The strategic planning process aims to align business unit plans with the overall corporate mission and strategy.
Asian Corner-Asian Street Food Takeaway Business Plan百惠 谢
Asian Corner is a proposed Asian street food takeaway van located next to the Learning Commons at the University of Manchester. The mission is to become the top choice for authentic Asian takeaway among UoM students. Primary research including surveys found there is demand for Asian street food takeaways on campus. Students typically eat takeaway 1-2 times per week and prefer Chinese, Japanese, Korean and Thai cuisine. The research also provided guidance on the menu, with popular items being Chinese buns, pork burgers, sushi, and noodles. The takeaway aims to offer fresh, affordable Asian street food with short wait times to attract time-strapped students.
This document discusses marketing strategy and planning. It explains that marketing plays a key role in strategic planning by providing customer insights and helping design business unit strategies. Marketing also partners with other departments to create customer value through the value chain and value network. Effective marketing strategy involves market segmentation, targeting, positioning and an integrated marketing mix. Managing marketing requires analyzing markets, planning strategies, implementing plans, and controlling performance through metrics like return on marketing investment.
This PowePoint presentation is a support visual aid/tool presentation of instructional materials in Marketing Principles intended for basic core subject in the undergraduate courses of Bachelor of Science in Business Administration and other business cluster courses in Marketing Communications.
The document discusses the marketing mix, also known as the 7Ps of marketing. It describes each element of the marketing mix (product, price, place, promotion, people, physical evidence, and process) and how marketers use the marketing mix to satisfy customers and gain a competitive advantage. It also discusses how marketers analyze buyer behavior, assemble the appropriate marketing mix based on target customers, and develop a marketing plan to implement marketing strategies and achieve marketing objectives.
This document discusses marketing concepts and the marketing process. It defines marketing as managing profitable customer relationships by attracting new customers and retaining existing customers. The marketing process involves understanding customer needs, designing a customer-driven strategy, developing an integrated marketing program, and building relationships to capture value. It outlines five steps - understand the marketplace, design a strategy, construct a program, build relationships, and capture value. It also discusses key marketing concepts like customer value, exchanges, markets, and different orientations like production, product, selling, and marketing concepts.
The document outlines the strategic marketing planning process and key tools. It discusses the 4 phases of planning: 1) goal setting which includes vision, mission and objectives, 2) situation analysis using tools like SWOT, segmentation and market analysis, 3) strategy formation applying models like BCG matrix to develop objectives and strategies, 4) resource allocation and implementation with budgets, metrics and review processes. Examples are provided for an automotive company to illustrate the application of these concepts and tools to develop an effective strategic marketing plan.
The document discusses the scope and delimitation of a research study. It defines scope and delimitation as elements that inform readers about what information is included in the research and explain the boundaries set by the author. While scope and delimitation limit a study, including this information adds credibility to the research.
Marketing involves creating, communicating, and delivering value to customers. There are several core concepts in marketing including needs, wants, demands, exchange, and market. Marketing encompasses goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.
Traditional approaches to marketing include the production, sales, marketing, relationship, and societal concepts. The goals of marketing are to identify target markets, increase sales and profits, boost brand awareness, gain market share, counter competitors, and expand distribution channels. Contemporary approaches include not-for-profit organization marketing, person marketing, place marketing, cause marketing, event marketing, and green marketing.
This document outlines the syllabus for a marketing planning and implementation course. The course objectives are for students to understand basic marketing theories and develop analytical skills for real-world application. Key topics covered include the marketing mix, marketing strategies, research, branding, and ethics. Assessment will comprise assignments, quizzes, presentations, and an exam. The instructor aims to blend theory and practice to promote active learning. Recommended textbooks are also listed.
Marketing planning involves systematically assessing marketing opportunities and resources, determining marketing objectives, and developing an implementation and control plan. It is an important process that focuses an organization on its future direction and values. Marketing planning helps identify market opportunities and threats, establishes performance standards, facilitates coordination, and encourages innovation. Planning can be classified as short-term tactical plans or long-term strategic plans. The strategic marketing planning process involves defining goals, establishing business units, setting objectives, analyzing the situation, developing strategies, implementing tactics, and monitoring results. SWOT analysis evaluates internal strengths and weaknesses and external opportunities and threats. It is an important part of planning that helps organizations build on strengths and address weaknesses.
The document discusses marketing processes and strategic marketing planning. It covers defining a corporate mission and goals, establishing business units, conducting SWOT and environmental analyses, developing marketing strategies using frameworks like Ansoff's matrix and Porter's generic strategies, creating a marketing plan, and analyzing marketing opportunities through internal records and market intelligence. The purpose of strategic planning and having a marketing plan is to help firms deliver targeted profits and growth.
The document provides guidance on developing an effective marketing plan. It outlines 10 key elements that should be included: describing the business, conducting a situational analysis, defining customers, strategizing market entry, forecasting sales, defining a marketing budget, integrating marketing communications, identifying sales channels, tracking marketing activities, and evaluating progress. The marketing plan is presented as a strategic document to guide a business and coordinate its marketing efforts.
The document provides an overview of key concepts in marketing and marketing management. It defines marketing as managing profitable customer relationships by attracting new customers and retaining current ones. The goals of marketing are to promise superior value to attract customers and deliver satisfaction to keep them. Marketing is further defined as a social and managerial process where individuals obtain what they need through creating and exchanging products of value with others. The document then discusses marketing management philosophies from production to societal concepts and how new technologies enable connecting with customers, partners, and the world to build relationships.
This document provides an overview of marketing opportunities analysis and planning. It discusses identifying market opportunities through factors like target market and market size. Sources of opportunities include short supply, innovation, weak competitors, and changes in customer wants. The document also covers marketing environment scanning, strategic planning at the corporate and business unit levels, and tools for assigning resources like the BCG matrix and GE matrix. It provides details on the nature and contents of marketing plans.
The document discusses marketing strategies and plans at different organizational levels. It covers developing marketing strategies through understanding customer value, strategic planning at the corporate and business unit levels, and creating marketing plans. Specifically:
- Strategic planning involves understanding customer value through activities like value delivery, value chains, and core competencies. It also covers core business processes and the role of the CMO.
- Corporate strategic planning establishes the mission, identifies strategic business units, allocates resources, and assesses growth opportunities through new businesses, downsizing, or terminating older businesses.
- Business unit strategic planning develops goals and strategies for each unit based on opportunities and threats in external and internal analyses.
- Marketing plans operate at strategic
This document describes a field study exploring different types of curricula. It identifies 7 types of curricula: recommended, written, taught, supported, assessed, learned, and hidden. The study involves visiting schools to interview teachers and complete a matrix identifying the curricula used. It reflects on the importance of understanding different curricula and assessing their effectiveness. The portfolio includes documentation of activities, reflections, and is evaluated based on completion of objectives.
The document provides an overview of key components that should be included in a business plan and marketing plan. It discusses that a business plan is a roadmap for a business that describes its products or services, operations, leadership, financing, and other details. A marketing plan is a blueprint that outlines specific actions to attract customers and persuade them to buy a product or service. Key sections of a marketing plan include an executive summary, business description, target market analysis, unique selling proposition, competition analysis, distribution plan, objectives, action plan, and budget.
This document provides an overview of business marketing. It begins by defining business marketing as the marketing of products and services to business organizations, as opposed to consumer marketing which is the marketing of products and services to individuals. It then discusses the nature of business markets, identifying the main components as commercial markets, trade industries, government, and public and private institutions. The document also differentiates between business-to-business (B2B) and business-to-consumer (B2C) markets using Dell as an example. Finally, it briefly discusses differences that may exist in foreign business markets.
The document outlines an operational plan for a steel mill company called Rather & Khan steel mills. It discusses the organization of the company as a partnership between Manzoor and Yasir Khan. It describes the production of 100 tons of steel bars per month using a rolling technique taking 30-35 minutes per unit. It discusses distributing the steel bars using their own delivery facility and storing products. The plan also addresses utilizing appropriate technology for functions like accounting, ordering, and inventory management.
How is strategic planning carried out at theSameer Mathur
Strategic planning is carried out at different levels of an organization. At the corporate level, headquarters define the corporate mission, establish strategic business units, assign resources to each unit, and assess growth opportunities. Each business unit then develops its own strategic plan, which includes analyzing strengths, weaknesses, opportunities and threats, setting goals, developing strategies to achieve goals, implementing programs, and collecting feedback to adjust plans over time in response to a changing environment. The strategic planning process aims to align business unit plans with the overall corporate mission and strategy.
Asian Corner-Asian Street Food Takeaway Business Plan百惠 谢
Asian Corner is a proposed Asian street food takeaway van located next to the Learning Commons at the University of Manchester. The mission is to become the top choice for authentic Asian takeaway among UoM students. Primary research including surveys found there is demand for Asian street food takeaways on campus. Students typically eat takeaway 1-2 times per week and prefer Chinese, Japanese, Korean and Thai cuisine. The research also provided guidance on the menu, with popular items being Chinese buns, pork burgers, sushi, and noodles. The takeaway aims to offer fresh, affordable Asian street food with short wait times to attract time-strapped students.
This document discusses marketing strategy and planning. It explains that marketing plays a key role in strategic planning by providing customer insights and helping design business unit strategies. Marketing also partners with other departments to create customer value through the value chain and value network. Effective marketing strategy involves market segmentation, targeting, positioning and an integrated marketing mix. Managing marketing requires analyzing markets, planning strategies, implementing plans, and controlling performance through metrics like return on marketing investment.
This PowePoint presentation is a support visual aid/tool presentation of instructional materials in Marketing Principles intended for basic core subject in the undergraduate courses of Bachelor of Science in Business Administration and other business cluster courses in Marketing Communications.
The document discusses the marketing mix, also known as the 7Ps of marketing. It describes each element of the marketing mix (product, price, place, promotion, people, physical evidence, and process) and how marketers use the marketing mix to satisfy customers and gain a competitive advantage. It also discusses how marketers analyze buyer behavior, assemble the appropriate marketing mix based on target customers, and develop a marketing plan to implement marketing strategies and achieve marketing objectives.
This document discusses marketing concepts and the marketing process. It defines marketing as managing profitable customer relationships by attracting new customers and retaining existing customers. The marketing process involves understanding customer needs, designing a customer-driven strategy, developing an integrated marketing program, and building relationships to capture value. It outlines five steps - understand the marketplace, design a strategy, construct a program, build relationships, and capture value. It also discusses key marketing concepts like customer value, exchanges, markets, and different orientations like production, product, selling, and marketing concepts.
The document outlines the strategic marketing planning process and key tools. It discusses the 4 phases of planning: 1) goal setting which includes vision, mission and objectives, 2) situation analysis using tools like SWOT, segmentation and market analysis, 3) strategy formation applying models like BCG matrix to develop objectives and strategies, 4) resource allocation and implementation with budgets, metrics and review processes. Examples are provided for an automotive company to illustrate the application of these concepts and tools to develop an effective strategic marketing plan.
The document discusses the scope and delimitation of a research study. It defines scope and delimitation as elements that inform readers about what information is included in the research and explain the boundaries set by the author. While scope and delimitation limit a study, including this information adds credibility to the research.
Marketing involves creating, communicating, and delivering value to customers. There are several core concepts in marketing including needs, wants, demands, exchange, and market. Marketing encompasses goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.
Traditional approaches to marketing include the production, sales, marketing, relationship, and societal concepts. The goals of marketing are to identify target markets, increase sales and profits, boost brand awareness, gain market share, counter competitors, and expand distribution channels. Contemporary approaches include not-for-profit organization marketing, person marketing, place marketing, cause marketing, event marketing, and green marketing.
This document outlines the syllabus for a marketing planning and implementation course. The course objectives are for students to understand basic marketing theories and develop analytical skills for real-world application. Key topics covered include the marketing mix, marketing strategies, research, branding, and ethics. Assessment will comprise assignments, quizzes, presentations, and an exam. The instructor aims to blend theory and practice to promote active learning. Recommended textbooks are also listed.
Marketing planning involves systematically assessing marketing opportunities and resources, determining marketing objectives, and developing an implementation and control plan. It is an important process that focuses an organization on its future direction and values. Marketing planning helps identify market opportunities and threats, establishes performance standards, facilitates coordination, and encourages innovation. Planning can be classified as short-term tactical plans or long-term strategic plans. The strategic marketing planning process involves defining goals, establishing business units, setting objectives, analyzing the situation, developing strategies, implementing tactics, and monitoring results. SWOT analysis evaluates internal strengths and weaknesses and external opportunities and threats. It is an important part of planning that helps organizations build on strengths and address weaknesses.
The document discusses marketing processes and strategic marketing planning. It covers defining a corporate mission and goals, establishing business units, conducting SWOT and environmental analyses, developing marketing strategies using frameworks like Ansoff's matrix and Porter's generic strategies, creating a marketing plan, and analyzing marketing opportunities through internal records and market intelligence. The purpose of strategic planning and having a marketing plan is to help firms deliver targeted profits and growth.
The document provides guidance on developing an effective marketing plan. It outlines 10 key elements that should be included: describing the business, conducting a situational analysis, defining customers, strategizing market entry, forecasting sales, defining a marketing budget, integrating marketing communications, identifying sales channels, tracking marketing activities, and evaluating progress. The marketing plan is presented as a strategic document to guide a business and coordinate its marketing efforts.
The document provides an overview of key concepts in marketing and marketing management. It defines marketing as managing profitable customer relationships by attracting new customers and retaining current ones. The goals of marketing are to promise superior value to attract customers and deliver satisfaction to keep them. Marketing is further defined as a social and managerial process where individuals obtain what they need through creating and exchanging products of value with others. The document then discusses marketing management philosophies from production to societal concepts and how new technologies enable connecting with customers, partners, and the world to build relationships.
This document provides an overview of marketing opportunities analysis and planning. It discusses identifying market opportunities through factors like target market and market size. Sources of opportunities include short supply, innovation, weak competitors, and changes in customer wants. The document also covers marketing environment scanning, strategic planning at the corporate and business unit levels, and tools for assigning resources like the BCG matrix and GE matrix. It provides details on the nature and contents of marketing plans.
Este documento describe los principales componentes de las lámparas fluorescentes, incluyendo el tubo de descarga, los gases de mercurio, el balasto y el arrancador. Explica cómo funcionan estos componentes juntos para iniciar y mantener la descarga eléctrica que produce la luz fluorescente.
This document outlines the key components of a successful business plan, including an executive summary, background, key personnel, operations, marketing, and financial plan. The executive summary should provide an overview of the business objectives, products/services, market potential, management experience, operations, projected financials, funding needs, and anticipated returns. The full business plan allows entrepreneurs to comprehensively describe their business concept and strategy to secure funding.
The document provides guidance on key sections to include in a business plan, including a cover page, summary, description of the business/product, market research, marketing plan, management overview, financial forecasts, and break-even analysis. It emphasizes that the summary should briefly describe the business purpose, how it will be achieved, and why the proprietor is well-suited to make it successful. Financial forecasts including profit/loss, cash flow, and balance sheet projections must also demonstrate that the business will be profitable and have sufficient cash flow.
The document provides guidelines for creating a feasibility plan for a new business venture. It outlines the key sections that should be included such as an executive summary describing the business, products/services, market, team, and finances. Other sections cover business description, products/services, market research/analysis, operations, leadership, risks/progress, and financial documentation including income statements, cash flow statements, balance sheets, and break even analysis. The plan establishes the business concept and determines if the venture is worth pursuing further.
Marketing planning for on the activitiesgaurav jain
The document provides an outline for the contents of a comprehensive marketing plan, including sections on marketing goals and objectives, market analysis, SWOT analysis, marketing focus, promotion, price, and financial information. The purpose is to clearly show the steps that will be undertaken to achieve business objectives over the 1-5 year period covered by the plan. Key elements include sales, profit, pricing, and product objectives; environmental and consumer analysis; identifying strengths, weaknesses, opportunities, and threats; and describing the product or service, location, promotion strategies, and pricing approach. Financial projections should show expected sales and market share with and without the proposed marketing strategies.
The document outlines the typical sections included in a business plan, including an executive summary, business concept, market analysis, operations plan, management team, and financial plan. It provides guidance on what to include in each section, such as describing the industry, market opportunity, business model, marketing strategy, and three-year financial projections in the respective sections. An appendix may include supporting documents and materials. The executive summary should highlight the business overview, financials, capital needs, and achievements to entice readers to review the full plan.
The document provides guidance on developing an effective marketing plan. It explains that the plan should outline specific actions to interest customers and persuade them to buy. Key elements that should be addressed include goals, target audience, and marketing system. It also describes conducting a SWOT analysis and market research to understand strengths, weaknesses, opportunities, threats, target markets, and competitors. The marketing mix of product, price, place, promotion, and people should be considered to coordinate the planning, implementation, and monitoring of the marketing strategy.
The document provides guidance on creating an effective marketing plan. It outlines key sections to include such as historical background, marketing goals and objectives, market analysis, strengths/weaknesses/opportunities/threats analysis, and financial information. The plan should demonstrate a thorough understanding of the target market and strategies to attract customers and gain a competitive advantage.
This document provides an overview of the key elements to include when creating a business plan. It discusses the importance of a business plan for attracting investors, evaluating the feasibility of a business idea, and setting milestones. The document outlines the typical sections of a business plan, including an executive summary, company description, market analysis, management overview, marketing plan, funding request, and financial projections. It provides guidance on the level of detail needed for each section and what information should be included.
The document provides guidance on developing an effective marketing plan. It recommends including an overview of the company and products, a market analysis examining competitors and trends, and strategies for product development, promotion, pricing, and finances. The plan aims to improve competitive positioning by demonstrating a thorough understanding of the market and strategies for gaining customers and market share.
The document provides guidance on creating an effective marketing plan. An effective plan is backed by market research and professional advice. It helps improve competitive advantage by recognizing trends, developing loyal customers, and demonstrating that a product is innovative. The plan should include sections on goals, objectives, pricing, products, market analysis, environmental analysis, suppliers, and social/cultural factors. Conducting thorough research and understanding customers, competitors and the business environment are essential to creating a strategic marketing plan.
The document provides guidance on developing an effective business plan. It discusses that a business plan clarifies a company's direction, allows a company to acquire capital and financing, and identifies goals. It recommends including an executive summary, company description, products/services, marketing plan, operational plan, management overview, financial plan, capital needs, risks/opportunities, and appendices. The marketing plan should include research on the target market and competition, as well as sales forecasts. The operational plan outlines daily operations, location, inventory, legal needs, staffing, and policies.
This document outlines the key sections and content to include in a business plan. It describes the typical structure of a business plan, including a cover page, executive summary, table of contents, description of the business and products/services, market analysis, competition, management team, financial projections, and supporting documents. For each main section, it provides guidance on the types of information to include, such as describing the business goals, market size and trends, competitive advantages, marketing strategy, and three-year financial projections.
aTable of ContentsExecutive Summary2HighlightsObjec.docxrock73
a
Table of Contents
Executive Summary 2
Highlights
Objectives
Mission Statement
Keys to Success
Description of Business 2
Company Ownership/Legal Entity
Location
Interior
Hours of Operation
Products and Services
Suppliers
Service
Manufacturing
Management
Financial Management
Start-Up/Acquisition Summary
Marketing 2
Market Analysis
Market Segmentation
Competition
Pricing
Appendix 2
Start-Up Expenses
Determining Start-Up Capital
Cash Flow
Income Projection Statement
Profit and Loss Statement
Balance Sheet
Sales Forecast
Milestones
Break-Even Analysis
Miscellaneous Documents
Executive Summary
Write this last so that you can summarize the most important points from your business plan. Provide a concise but positive description of your company, including objectives and accomplishments. For example, if your company is established, consider describing what it set out to do, how it has accomplished goals to date, and what lies ahead. If new, summarize what you intend to do, how and when you intend to do it, and how you think you can overcome major obstacles (such as competition). You can also choose to use the following four subheadings to organize and help present the information for your executive summary. Note: to delete any tip, such as this one, just click the tip text and then press the spacebar.
Highlights
Summarize key business highlights. For example, you might include a chart showing sales, expenses and net profit for several years. Note: to replace the sample chart data with your own, right-click the chart and then click Edit Data.
Objectives
For example, include a timeline of the goals you hope you to achieve.
Mission Statement
To Embrace Technology and Design, Develop energy saving products that will significantly reduce our Carbon Foot by using less electricity.
Keys to Success
Keep it simple
Create a box shifting enterprise, thus keeping overheads and staffing cost low
With minimum capital the business can be home grown
Use and Grow local talent. By reducing the travel time to and from work, allows employees to have more downtime. Ensuring that there is flextime, especially during children school holiday season.
This will allow employee loyalty and good product services to our customers.Description of Business
The business identifies house hold use or commonly used products in the market. And using technology rethinking the task and design, develop and bring to market devise that will save at least 25% electrical usage per year.
The company must only box shift the products, this will keep overheads, low and profit high. With minimum investments. This will allow the company to be flexible and stay focus on finding target products, filter these through rigorous design, fiscal and marking criteria to ensure they meet the company’s mission.
Company Ownership/Legal Entity
Indicate whether your business is a sole proprietorship, corporation (type), or partnership. If appropriate, define the business type (such as manufacturing, me ...
This document provides an outline for the contents of an effective marketing plan. It details sections that should be included such as the executive summary, company background, market analysis, marketing strategy, and financial projections. The marketing plan outline provides guidance on what to include in each section, such as sales and profit objectives in the goals and objectives section, and strengths, weaknesses, opportunities, and threats in the SWOT analysis. The document emphasizes that an effective marketing plan is backed by market research and shows how the strategies outlined will help the business meet its goals.
A business plan outlines a company's goals, operations, finances, and marketing strategies. It identifies objectives and helps ensure those goals are met. Business plans are important as they attract investors, guide the company, and help avoid failure by providing a roadmap. An effective plan considers the reader and desired response, describes the company and products or services, analyzes the market and competition, and provides financial projections and strategies for success.
This document provides a business plan for a marketing and business group focusing on providing ritual events services for various religions in India. It includes an introduction to the group members and an overview of the key services provided for Hinduism, Islam, Christianity, Sikhism, and Jainism. The business plan then discusses the research conducted, a SWOT analysis, marketing mix, target market, and future plans to attract Indians living abroad.
The document discusses developing a business concept and business plan. It provides guidance on key elements to include in a business concept such as the product/service, customer, benefit, and distribution. A business plan should then be developed to test the feasibility of the concept. Key sections of an effective business plan are identified as the executive summary, management team plan, company description, product/service plan, market analysis, financial plan, and contingency plan. Sources of information and common mistakes to avoid in developing a business plan are also reviewed.
The document discusses developing an effective marketing plan for a business. It identifies the key components of a marketing plan, including describing the business, conducting a SWOT analysis, defining customers, strategizing market entry, forecasting sales, defining a marketing budget, integrating marketing communications, identifying sales channels, tracking marketing activities, and evaluating progress. An effective marketing plan provides direction and coordination for a business's strategic and tactical marketing efforts.
This document outlines the sections and topics to be addressed in a business plan's economics and marketing sections. For the economics section, it describes analyzing a business's revenue drivers, profit margins, fixed and variable costs, breakeven point, and economic model. The marketing section summary includes developing an overall marketing strategy, pricing approach, sales tactics, advertising and promotion plan, customer service approach, and distribution channels. Key elements are identifying target customers, differentiating the product or service, setting competitive prices, building sales teams or partnerships, and creating an advertising budget and public relations strategy.
Introduction to EntrepreneurshipPage 21 of 27Business Plan for aTatianaMajor22
This document provides guidance on creating a business plan. It recommends answering over 150 questions divided into sections to develop a collection of essays covering topics like the business description, products/services, marketing plan, operations plan, management team, and financial projections. The value is in the research and systematic thinking required. It typically takes several weeks to properly complete a good plan.
Introduction to EntrepreneurshipPage 21 of 27Business Plan for a
Business plan
1. APPENDIX B
OUTLINE OF A BUSINESS PLAN
A business plan is a description of your proposed or existing business and should include
information on the business' products or services, markets, marketing strategies, manufacturing
procedures, ownership, management structure, needs (organizational, personnel and financial)
and projections. A well-prepared business plan serves two important functions. First, it is a
basic management tool that helps guide the future direction of your company. Second, it is a
mandatory document if you plan to seek business financing.
How much detail should your business plan contain and in what order? What will help make it
effective in communicating your proposed or existing company's strengths and potential? The
purpose of this section of the handbook is to help you answer such questions. Not all plans need
to be alike. Some sections of this outline may be more applicable to your company than others.
You should make every effort to tailor your plan to your company's specific set of
circumstances.
PLAN SUMMARY
A well-written business plan summary allows prospective lenders and investors to quickly decide
if they want to examine the entire plan in detail. Therefore, your objective in the plan summary
is to convince them to study the plan further. Although a plan summary appears first, it should
be the last part you write. The summary should briefly highlight the key elements of your
business plan and include the following points:
- A brief history of your business or business concept;
- A description of your products or services with emphasis on their distinguishing
features, the market needs they will meet, the market potential and assessment of the
competition:
- How the products will be made, or services performed;
- An outline of your management team's experience and talent;
- A summary of your financial projections; and
- How much money you are seeking, in what form, for what purpose and how it will be
repaid.
COMPANY AND INDUSTRY
The purpose of this part of the plan is to provide background information on your company, and
to describe the condition and prospects of your industry. The following points should be
covered:
COMPANY
- The business you are in or plan to be in, including a description of your product or
services;
- The background of your business, including when it was started, current ownership, its
legal structure, and highlights of its progress and prospects; and
- The principals of your business and the roles each played or will play in the firm.
2. INDUSTRY
- A brief discussion of your industry (e.g., restaurant, plastics, executive recruiting,
etc.);
- Your view of the current status and prospects for the industry;
- Description of your principal competitors and how they are performing in terms of
growth in sales, profits and market share; and
- An analysis of the effect of major economic, social, technological or regulatory
trends.
PRODUCT OR SERVICE
In this section you need to thoroughly describe your product or service, along with any
proprietary features and future development plans. The following information should be
presented:
- Description of product or service--Describe in detail and include engineering studies,
photographs and sales brochures, if needed, to help further the reader's understanding.
- Research and development--If applicable, describe the nature and extent of research
and development work that must be accomplished before your product or service is
placed on the market. Also indicate the time and costs involved.
- Proprietary features--Describe any patents, copyrights and any other proprietary
features. Also discuss any other factors that have enabled you or could allow you to
obtain an advantageous position in your industry.
- Future development--Outline any plans you may have for the extension of your
product or service, or development of new or related products.
MARKET ANALYSIS
This section and the "Marketing Strategy" section are generally the most difficult parts of the
business plan for an entrepreneur to develop. It is here that you show how you plan to turn your
idea into a product or service that people will want to buy. Your objective is to convince lenders
or investors that:
- There is a market need for your product or service;
- You understand the potential customers' or clients' needs, and your product service
will meet such needs; and
- You can sell your product or service at a profit.
Included in this section should be the following information:
- Market definition--Define the target market and your niche in it by describing the
potential customers, their locations, why they buy or might buy your product or
service, when they buy or might buy, and that their expectations are for price, quality
and service. If your company has a track record, discuss how its products or services
have been received in the marketplace. It is important to discuss any negative
reactions to your product or service, as well as current or planned actions to overcome
such problems.
3. - Market size -- Describe the market's current size. The market should be determined
based on a review of statistical data and discussions with potential distributors, sales
representatives and customers.
- Market trends--Describe the market's growth potential. Discuss how big you believe
the market will be in three years, five years and ten years. Support growth estimates
with industry trends, technological developments, changing customer needs and other
related factors. Your sources and assumptions should be clearly stated and realistic.
If you overstate the size of the market or your market share, investors will question
the credibility of the entire business plan.
- Competition--Name and describe the companies that will be your competitors, and
describe their market share potential. Compare products and/or services with your
competition on the basis of price, performance, service, warranties and other
important features. Review your competitors' strengths and weakness in financial,
marketing and operational areas. If there are no competitors, describe the possible
development of competition and from where it is likely to come. Discuss barriers to
entry and the likelihood of technological or other obsolescence factors.
MARKETING STRATEGY
The purpose of this section is to provide projections of sales, market share and target market(s),
and to support your belief that your marketing plan will achieve projections. It should include
the following:
- Estimated sales and market share--Provide an estimate of sales and market share
(units and dollars) based on your assessment of customer or client acceptance of your
product/service, potential market size and trends, and the competition. Also, identify
any major customers who have made, or are willing to make, purchase commitments.
- Market strategy--Identify your target market(s). It is important to target and/or
segment your market carefully. Concentrating your resources on the needs of a
specific segment and carving out a market niche may mean the difference between
success and failure. Also, outline your method of identifying and contacting potential
customers or clients, as well as the product or service features that will be
emphasized.
- Pricing--Discuss the prices to be charged for your product or service and compare
your pricing policy with those of major competitors. Explain how your pricing or fee
structure will enable you to gain acceptance of your product or service, maintain and
increase market share, and provide for a profit.
- Sales and distribution--Discuss your plans for selling and distribution. If a direct sales
force will be used, describe how it will be organized and controlled. This should
include the number and location of sales personnel and the salary or commission each
will receive. If distributors or sales representatives will be used, describe how they
will be recruited and paid, and what geographic territories will be covered. Also, you
could discuss sales efficiency issues such as how many sales calls it will take to get
an order and how large an average order will be.
4. - Service and warranty issues--Discuss your service and warranty policies and your
methods for handling service and warranty problems.
- Promotion--Discuss how you will generate awareness of your product or service,
including the use of such tactics as: trade show participation, trade periodical ads,
promotional literature, public relations, etc. Estimate the percentage of total expenses
that will be allocated to promotion and when such expenses are likely to be incurred.
OPERATIONS
In this section, you should describe how you plan to produce your product or perform your
service, including how and where it will be carried out, your physical space and equipment
needs, and your labor requirements. Included should be the following information:
- Location--Describe the location of the business and the advantages and disadvantages
of the site with respect to labor and material costs and availability, proximity to
customers, access to transportation, state and local laws (including zoning), and utility
costs.
- Physical space and equipment--Describe the physical facilities in use or to be
acquired (leased, purchased or built) and the costs and timing of such acquisitions.
Estimate future facilities and equipment needs, based on sales projections, including
the cost of additional capacity and its timing.
- Production processes--Describe the production processes necessary to develop your
product or provide your service, including: method of production; procedures for
quality, production and inventory control; raw materials required (including sources,
costs, etc.); organization and control of purchasing; breakdown of fixed production
costs; and breakdown of variable unit costs by product/service.
- Labor--Other than management, describe to what extent the local labor force is
adequate in terms of quality and quantity. If applicable, discuss the type of training
needed and the cost to your company.
MANAGEMENT AND ORGANIZATION
The experience, training and talent of your management team is very important, particularly if
you are seeking equity financing. Generally, venture capital firms will conduct a complete
reference check of each member of your management team. Therefore, this section of your
business plan should describe the following:
- Organization--Explain how your company's management team is organized and
describe the primary role of each team member. If appropriate, include an
organizational chart. Demonstrate how team members' skills complement each other.
Investors are looking for a team with a balance of management, financial, production
and marketing skills, as well as experience with the product or service you intend to
provide.
5. - Key management--Prepare a brief summary of each key member of the management
team to include duties and responsibilities, career highlights and significant
accomplishments (include resumes in the appendix). The discussion of the
management team should also outline any weaknesses and how they will be
overcome (e.g., training, recruiting, outside advisors, etc.).
- Compensation of ownership--Indicate how each member of the management team
will be compensated (e.g., salary, profit sharing, incentive bonus, stock options, etc.),
and what investment each has in the company. Include a list of key stockholders,
with the number of shares each owns.
- Board of directors--Identify your board members, briefly discuss how they are
expected to benefit your company and list their investment in the company, if any.
- Professional services--List the legal, accounting, banking and any other service
organization that will advise your company or help fill gaps in the organization.
SCHEDULE OF ACTIVITIES
A realistic schedule that shows the timing of activities for the major events of your business plan
is critical to your company's success. It also indicates the ability of management to plan the
company's development. A schedule should be prepared outlining steps to be taken in your
company's development and the completion date of each step for a period of three to five years.
Entrepreneurs tend to underestimate the amount of time needed to complete various tasks. Be
realistic.
CRITICAL RISKS AND PROBLEMS
The development and operation of any business involves risks and problems, and it is best to
identify these potentially negative factors and explore their implications. To determine the risks
and problems that require discussion, you should identify the plan assumptions or potential
problems that are most critical in terms of the success of your venture. Then discuss them and
outline possible ways for dealing with them or minimizing their impact.
FINANCIAL INFORMATION
The amount of financial information required in your business plan will depend on the stage of
financing, the amount of money needed and the nature of financing being sought. Generally, the
amount of information required will increase as the amount of financing requested increases, as
it will when equity (versus fully collateralized) lending is requested.
Your business plan should describe, in general terms, the type and amount of funding you are
seeking. Also, information on your firm's present financial status (include current financial
statements if your firm is already in operation) and financial projections must be included. The
part of the Financial Information section should cover the following:
- Desired financing--State how much money is needed and how it will be used.
6. - Capitalization--Explain the capital structure of your company and what effect funding
will have on it.
- Use of funds --Explain how you plan to use the funds. The use should be consistent
with your financial projections. For example, if you need seed capital, you might
indicate that the money will be used to further develop your product and set up a
marketing organization. Int rounds of financing, you can refer the reader to your
financial projections for details, but briefly explain how much of the money will be
used for R&D, production, equipment, etc.
- Future financing--Clearly outline your company's future funding needs. Discuss
when you will require future funding and what the milestones are for reaching that
point.
- Current financial statements--If your company has a track record, provide financial
statements for the last three years or from inception.
- Financial projections--You should provide a three-year cash flow, projected income
(profit and loss) statements, and balance sheet projections (see Forms I-VI). If your
company has been in business for awhile, the cash flow projections should be on a
quarterly basis for the first year and annually thereafter. Otherwise, cash flow
projections should be on a monthly basis for the first year, a quarterly basis for the
second year and annually thereafter. When making financial projections, it is
mandatory that you explain all key assumptions. They can get involved, so make use
of your accountant and/or other professional advisors. There are also several good
computer software packages available to help you accomplish these tasks.
Your financial projections and funding request must be keyed to your market expectations. You
should begin your financial projections with a sales forecast. Often, entrepreneurs make the
mistake of starting at the production cost level and assuming that everything produced can be
marketed for a profit. Starting with a sales forecast will also help you define how much cash you
will have coming from operations and when it will be coming in. This is essential to forecasting
cash flow and determining how much equity and debt capital you will require until the company
generates a positive cash flow.
You may want to seek assistance from an accountant or one of Illinois' Small Business
Development Centers (SBDCs) in developing the Financial Information section of your plan. To
receive information about the SBDC nearest you, contact the Illinois Business Assistance Line
at 1-800/252-2923, TDD 1-800/785-6055.
7. CONCLUSION
In summary, your plan should describe:
- Your company and industry;
- The product or service;
- The market and marketing approach;
- How the product or service will be produced;
- Management of the company; and
- How much money the company needs and what it will do with it.
By following these guidelines, you should be able to describe your company and its market
niche, your operations strategy and future goals and objectives. Your business plan will also be
able to provide a prospective investor or lender with information about your company that is well
prepared and persuasive in portraying the potential of your company
10. FORM III: SAMPLE INCOME STATEMENT EXPLANATIONS
Gross Sales: First year based on projections from business plan. Second year gross sales based
on a 5 percent growth rate and 4 percent inflation.
Cost of Sales: Used industry ratio of "X" percent.
Gross Profit: Difference between gross sales and cost of sales.
VARIABLE EXPENSES
Salaries and Wages: First year based on business plan projections. Salaries and wages are
projected to increase 5 percent the second year and 5 percent the third year.
Other Employee Expenses: Includes employer's share of Social Security and assigned rate for
unemployment compensation.
Utilities: (Industry ratio -- "X" percent) Includes electricity, gas, water and trash removal.
Office Supplies: (Industry ratio -- "X" percent) For stationery, forms, photocopy paper, etc.
Miscellaneous: 0.5 percent allotted for postage, petty cash, etc.
Advertising: (Industry ratio -- "X" percent) For advertising in local papers, yellow pages and
trade magazines. Four percent of sales is allocated in the first year to cover initial promotion of
$1,000, $250 of which will be spent prior to opening day (see Marketing Strategy section of
business plan.)
Legal/Accounting: (Industry ratio -- 1 percent) For legal services, bookkeeping and necessary
accounting and tax services.
(Explain other items as appropriate.)
FIXED EXPENSES
Rent: Based on lease agreement.
Insurance: Includes workers' compensation, life insurance on president, general liability,
automobile and equipment.
Taxes/Licenses: Occupational licenses for each city served by the business.
Interest: 10 percent interest per year on unpaid balance of 5-year bank loan ($800 first year on
unpaid balance of $8,000). A loan payment of $1,600 will be made at the end of the first year,
decreasing the interest paid in the second year to 10 percent on the unpaid balance of $6,400 (or
$640), and the same amount in the third year.
Depreciation: On furniture, fixtures, and equipment including office equipment and automobile
using straight line depreciation method as follows:
11. FORM IV: SAMPLE INCOME STATEMENT EXPLANATIONS (cont.)
Amount of
Original Useful Salvage Depreciation
Item Cost Life Value Per Year
Office furniture/fixtures $2,000 10 $ 200 $ 180
Office equipment 4,000 10 400 360
Automobile 12,000 5 2,600 1,880
TOTAL $2,420
Auto/Transportation: Repairs, gas/oil, maintenance.
Decorating: "X" percent of sales for improvements to leased premises. No decorating expected
in second or third years.
12. FORM V: PROJECTED BALANCE SHEET
Opening Day
ASSETS
Current Assets:
Cash on hand and in bank $ _____________
Accounts receivable _____________
Inventory _____________
Total Current Assets $ ____________
Fixed Assets: _____________
Automobile _____________
Furniture, fixtures and equipment _____________
Less allowance for depreciation _____________
Total Fixed Assets ____________
Other Assets:
Deposit - utilities _____________
Deposit - lease _____________
Prepaid expenses - remodeling & advertising _____________
Total Other Assets ____________
TOTAL ASSETS $ ____________
LIABILITIES AND CAPITAL
Current Liabilities:
Loan payable, due within 1 year $ _____________
Total Current Liabilities ____________
Long-Term Liabilities:
Loan payable, 5 years, 10% $ _____________
Less: Current portion above _____________
Total Long-Term Liabilities ____________
TOTAL LIABILITIES ____________
Proprietor's Capital ____________
TOTAL LIABILITIES AND CAPITAL $ ____________
(A similar format will be used for projected balance sheets at the end of year one and year two.)
13. FORM VI: SAMPLE BALANCE SHEET EXPLANATIONS
Opening Day
Cash: $25,000 available 30 days before
Less: 2,000 decorating
12,000 automobile
4,000 office equipment
2,000 inventory
250 advertising in advance
$ 4,750
All cash expenditures prior to opening have been converted to assets. Unlike the other cash
expenditures, the $250 in advertising and $2,000 in decorating expenses are "temporary assets"
(see Prepaid Expenses under Other Assets). Once the business is open, these will be transferred
to an expense account and will appear in the income statement.