The document provides guidelines for writing business case studies, including developing a plot around a central problem or dilemma, structuring the case study to provide relevant background information and describe symptoms of the problem or challenge faced by the protagonist, and asking the student to analyze the situation and identify the underlying issues requiring resolution. It also discusses where to find information, getting permission to use real company data, and testing different levels of knowledge through undergraduate versus MBA case studies.
Chris Roush on 'Organizing your class' at Reynolds Business Journalism Week, Feb. 4-7, 2011, Business Journalism Professors Seminar.
Reynolds Center for Business Journalism, BusinessJournalism.org, Arizona State University's Walter Cronkite School of Journalism.
MNG81001 2017 Session 3 MARKING RUBRIC: ASSESSMENT 4
MNG81001 MANAGEMENT COMMUNICATION
Assessment 4
GROUP REPORT
Document design
Report
Due Date
Friday 2nd February 9.00am(QLD time)
Length
1500 words (+/- 10%) per individual group member + group contribution + 3-minute individual presentation
Weight
35%
Effective communication throughout a workplace is an essential ingredient to align people’s efforts towards achieving goals. Yet it seems that ‘communication problems’ are continually mentioned as one of the main difficulties for most organisations.
Your boss, the CEO of ABC Company, has asked you to investigate the issues associated with each of the following four workplace communication strategies:
1. Social media to improve internal and external communication.
2. Communicating to customers.
3. Connecting with employees.
4. Crisis communication developing strategies to protect the reputation of the organisation in a crisis.
Working in groups of four, each student will write on one of the workplace communication strategies.
Please follow these guidelines to complete the assessment:
1. This assessment comprises two parts: a. group-assigned written report b. three-minute individual oral presentation.
2. You will be assigned to a group of four students. Internal students will be given their group in the tutorial; external students will be notified via email.
3. The purpose of this assessment is for you to engage in web-based research. Each student in your group needs to select ONE of the four workplace communication strategies.
4. Start your web-based research with a search of popular business publications, even trade journals, professional journals and current affairs journals, for any information about workplace communication strategies. Finally, use academic research to support your findings in relation to your selected theme.
5. Each student needs to find 8-10 secondary sources for his/her section. Please note you are expected to use a minimum of four (4) refereed academic journals. You will be shown how to tell if a journal is peer reviewed/refereed. Do not include more than 10 references per student.
6. Document using SCU Harvard format.
7. You are encouraged to write a first draft of this report at least one week prior to the due date to ensure adequate time for revision. Please be aware that the writing quality and appropriate referencing will be marked as well as the content.
8. Submit the report Turnitin via the Blackboard site no later than the due date: Friday 2nd February 2018, 9.00am (QLD time). Please note: only one student submits on behalf of their group.
9. In addition to the report each student will be required to give a three minute oral presentation on their respective report section.
10. Refer to the Marking Criteria Guide and Marking Rubric located under Assessment Details on the Blackboard.
PRIOS/CDT brief (covered in lecture and tutorials) for Assessment 4:
a. Purpose: To conduct web-based res ...
U.S. Department of Homeland Security Washington, D.C. 20528 .docxouldparis
U.S. Department of Homeland Security
Washington, D.C. 20528
(Student Name)
(Private Sector Entity)
Anytown, USA 12345
Dear Mr./Ms.(Student Name):
My name is Randy Ready and I serve as your point of contact for the U.S. Department of
Homeland Security (DHS). As a component of our nation's critical infrastructure, your
company's operations are vital and essential, not only to your community, but to our country’s
homeland security efforts as a whole. Therefore, it is imperative that your organization take
certain steps and measures that will ensure your essential services will continue in the midst of
a critical incident. To that end, I am requesting a report be forwarded to me as soon as possible
that provides the following information:
Summary concerning your organization and what you feel your roles/responsibilities are
related to overall homeland security efforts.
The steps your organization has taken, whether internally or externally, to ensure these
expectations are fulfilled.
Conversely, provide information concerning challenges your organization faces that
serve as an impediment in meeting your homeland security commitments.
Lastly, what do you expect from DHS in this collaborative effort and how can we as a
Federal agency enhance our level of support?
I look forward to receiving your report, as it will serve as a vital component of our future planning
efforts. Should you have any questions, please feel free to contact me at any time.
Randy Ready
Regional Liaison,
U.S. Department of Homeland Security
SSGS Written Assignment Grading Rubric 300-400 Level
EXEMPLARY LEVEL
16-20
ACCOMPLISHED LEVEL
11-15
DEVELOPING LEVEL
6-10
BEGINNING LEVEL
0-5
TOTAL POINTS 100
Focus/Thesis
Student exhibits a defined and clear understanding of the assignment. Thesis is clearly defined and well-constructed to help guide the reader throughout the assignment. Student builds upon the thesis of the assignment with well-documented and exceptional supporting facts, figures, and/or statements.
Establishes a good comprehension of topic and in the building of the thesis. Student demonstrates an effective presentation of thesis, with most support statements helping to support the key focus of assignment.
Student exhibits a basic understanding of the intended assignment, but the thesis is not fully supported throughout the assignment. While thesis helps to guide the development of the assignment, the reader may have some difficulty in seeing linkages between thoughts. While student has included a few supporting facts and statements, this has limited the quality of the assignment.
Exhibits a limited understanding of the assignment. Reader is unable to follow the logic used for the thesis and development of key themes. Introduction of thesis is not clearly evident, and reader must look deeper to discover the focus of the writer. Student’s writing is weak in the inclusion of supporting facts ...
BUSINESS SCHOOL MAKEOVER; A INDUSTRY PERSPECTIVEIJITE
Business schools across the United States and abroad are always on a catchup mode with the industry expectations. Why business schools are not front runners in training students for industry and consulting? Authors of this article discuss this topic by first setting the expectations from the industry and then how business schools can cope up with the evolving trends. Many authors ([1], [11], [13]) have identified the skill gaps in the industry and how business schools can work towards bridging the gap. There are research reports such as [13], that identified the misconception about the business schools expectations based on a survey of business school leaders globally (excluding China and USA). In the USA, even though business schools have strived hard to create an industry pro-environment in the class rooms, the gap continues to exist. The authors of this article address the industry needs first and explore potential solutions to address the skills gap
with a maximum of 2000 words. This course is about Business an.docxambersalomon88660
with a maximum of 2000 words.
This course is about Business and Society. You (each student) are to visit (meet with, interview) a person outside your own company (also no relatives or personal friends allowed) who is engaged in a business activity that you can interview about material and content covered in this course. Examples of business positions that the interviewee could be engaged in include:
Administrator (e.g. office administrator, non-profit organization administrator, university or other learning institution administrator, hospital administrator, etc.)
Agent or Broker (e.g. advertising agent, financial broker, insurance agent, real estate broker, travel agent, purchasing agent, etc.)
Business Owner (e.g. small business owner, owner of bank, consulting firm owner, franchise owner, etc.)
Consultant (e.g. business consultant, financial consultant, management consultant, project consultant, research consultant, public relations consultant, etc.)
Distributor (e.g. retailer, wholesaler, shipping firm, etc.)
Manager (e.g. bank manager, office manager, small business manager, hotel manager, franchise manager, sales force manager, financial manager, accounting manager, marketing manager, operations manager, project manager, etc.)
Professional - business (e.g. CPA accountant, banker, economic advisor, financial advisor, management advisor, marketing researcher, sales representative, loan officer, medical caregiver, human resources personnel, etc.)
Service provider (e.g. accounting services, financial services, marketing services, management services, Internet provider, other electronic services provider, legal services, medical services, oil and gas services, project services, utility services, etc.)
Any other similar business position
First, to prepare for the interview, develop a list of questions or topics you would like to discuss with your contact that pertain to this course. A discussion board topic (in March) will be devoted to a discussion of possible interview questions. The interview should cover appropriate material (depending on the interviewee) in this course. Read ahead the material in chapters not yet covered in the course if this material is appropriate to discuss with your chosen interviewee.
Second, write up the interview by answering the following 8 sets of questions/instructions: (make each set of questions/instructions #1, #2, #3, #4, #5, #6, #7 and #8 appendix a section of the paper with a specific recognizable section heading for each in the paper):
#1) Summarize the more interesting responses to your interview concerning topics discussed in the interview that pertain to the content and material in this course. Were there any surprises? Explain. Do NOT include a word-for-word transcript of the interview. I am interested in reading your summary of the interview specifically as it pertains to content and material in this course. (Remember to use appropriate business terms an.
College of Administrative and Financial SciencesAssignment 2.docxmccormicknadine86
College of Administrative and Financial Sciences
Assignment 2
Deadline: 16/11/2019 @ 23:59
Course Name: Strategic Management
Student’s Name:
Course Code: MGT 401
Student’s ID Number:
Semester: I
CRN:
Academic Year: 1440/1441 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
· The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
· Assignments submitted through email will not be accepted.
· Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
· Students must mention question number clearly in their answer.
· Late submission will NOT be accepted.
· Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
· All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
· Submissions without this cover page will NOT be accepted.
Learning outcomes:
1. Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization (Lo 1.2.)
2. Identify opportunities and threats as well as strengths and weakness in the operating environment of hypothetical and real-world organizations (Lo 2.9)
Assignment Questions: (5 Marks)
Based on the text about TOMS Shoes Company, answer the following questions:
1) What is the competitive strategy used by TOMS Shoes Company? (1 mark)
2) Identify opportunities and threats as well as strengths and weakness of the company .(illustrate them within a table ) (2 marks)
3) Describe the roles of directional,marketing, operations and human resource strategies in the overall well-being of TOMS Shoes Company. (2 marks)
Answers
1) .
2) .
3) .
Marketing
Sunil Gupta, Series Editor
Framework for
Marketing Strategy
Formation
ROBERT J. DOLAN
HARVARD BUSINESS SCHOOL
8153 | Published: June 30, 2014
For the exclusive use of M. Adams, 2019.
This document is authorized for use only by Michaela Adams in Marketing Management taught by MICHAEL PETTIETTE, University of Houston from Oct 2019 to Mar 2020.
Table of Contents
1 Introduction ................................................................................................... 3
2 Essential Reading ......................................................................................... 5
2.1 Overview of Marketing Strategy Formation ............................... 6
2.2 Analysis Underlying Marketing Strategy Formation ............... 7
Customer Analysis ................................................................................ 7
Company Analysis ................ ...
Assignment 2 students are provided a business scenario/tutorialoutletIsmans
FOR MORE CLASSES VISIT
tutorialoutletdotcom
Assignment 2
Assignment Purpose:
In Assignment 2, students are provided a business scenario. Gleaning information from the scenario,
students will create interview questions for candidates applying for the new Vice President position
within the organization.
Ashesi University Entrepreneurship Course Outline Fall 2014Todd Warren
Course Outline for Entrepreneurship Fall 2014 at Ashesi University, taught by Sena Agyepong and Todd Warren. Based on the Lean LaunchPad curriculim from steve blank and co.
BUSINESS SCHOOL MAKEOVER; A INDUSTRY PERSPECTIVEIJITE
Business schools across the United States and abroad are always on a catchup mode with the industry expectations. Why business schools are not front runners in training students for industry and consulting?
Authors of this article discuss this topic by first setting the expectations from the industry and then how business schools can cope up with the evolving trends. Many authors ([1], [11], [13]) have identified the skill gaps in the industry and how business schools can work towards bridging the gap. There are research reports such as [13], that identified the misconception about the business schools expectations based on a survey of business school leaders globally (excluding China and USA). In the USA, even
though business schools have strived hard to create an industry pro-environment in the class rooms, the gap continues to exist. The authors of this article address the industry needs first and explore potential solutions to address the skills gap.
DUE DATE AND TIME: Thursday 30 August (week 7) by 5.00pm AEST
PERCENTAGE OF FINAL GRADE: 30%
MODE: Group of 2-3 students or individually
WORD LIMIT: 3000 Words
HURDLE DETAILS: N/A
TO Political Science StudentsFROM Professor Wallace.docxadkinspaige22
TO: Political Science Students
FROM: Professor Wallace
RE: Finances and Budget
DATE: 2020
ISSUE
The issue is Finances. Money in the Federal, State and Local budgets,
where does it come from? Who decides how it is spent? What is it
spent on? In order to understand, research the following; Federal
Reserve, free market, state and national debt, tariffs and government
spending. How do decisions made by the government effect our
budget? Use articles from two different ideological perspectives as
proof of the effects on society.
Framework for Case Analysis (Adapted from the original document published by the UMass College of Management)
Part I – Analyzing a Case
What is this document?
You will be asked throughout your Graduate experience to analyze cases. Because there are many ways to approach cases, the CM faculty has agreed upon a framework for case analysis that you will be asked to learn in MGT 650. This framework will help you throughout your Graduate experience in thinking about cases as well as in preparing written reports.
UC Note: The SL and DEL curricula are not “case-based.” This document is intended to illustrate and explain my two-step case study assignment. My notes appear in bold blue font throughout.
What is a case?
A case is a story---usually a true story, but not always---that illustrates business and management theories and concepts you are studying in a course and/or presents a problem or series of problems for you to solve. A case usually ends with a dilemma or critical issue faced by a particular character or organization depicted in the case. Sometimes a case will be accompanied by a set of questions, usually theory-based, that your instructor expects you to answer. Some questions will be devoted to figuring out the problems imbedded in the case and the causes of those problems; others will ask you to determine a course of action to take in the future. These questions will be provided between steps one and two. More complex cases usually contain a variety of types of information, e.g. industry and economic data, financial reports, policies and procedures, market share and pricing data, descriptions of personnel and other resources, job descriptions, individual perceptions, and dialogue. Due to their complex nature, these cases demand your careful, sustained attention; indeed, each case contains subtleties that are likely to be discerned only by several re-readings and discussions with other students.
Why do professors ask students in the Graduate Programs to analyze cases?
Through the process of analyzing cases, professors believe that Graduate students can learn the value of: [1] responding actively and constructively to the conflicts of organizational life by: suspending judgment about personalities as well as about courses of action; differentiating between facts and opinions; graciously giving up an opinion if it is shown to be inadequate; integrating what one learns through discussions .
TO Political Science StudentsFROM Professor Wallace.docxgertrudebellgrove
TO: Political Science Students
FROM: Professor Wallace
RE: Finances and Budget
DATE: 2020
ISSUE
The issue is Finances. Money in the Federal, State and Local budgets,
where does it come from? Who decides how it is spent? What is it
spent on? In order to understand, research the following; Federal
Reserve, free market, state and national debt, tariffs and government
spending. How do decisions made by the government effect our
budget? Use articles from two different ideological perspectives as
proof of the effects on society.
Framework for Case Analysis (Adapted from the original document published by the UMass College of Management)
Part I – Analyzing a Case
What is this document?
You will be asked throughout your Graduate experience to analyze cases. Because there are many ways to approach cases, the CM faculty has agreed upon a framework for case analysis that you will be asked to learn in MGT 650. This framework will help you throughout your Graduate experience in thinking about cases as well as in preparing written reports.
UC Note: The SL and DEL curricula are not “case-based.” This document is intended to illustrate and explain my two-step case study assignment. My notes appear in bold blue font throughout.
What is a case?
A case is a story---usually a true story, but not always---that illustrates business and management theories and concepts you are studying in a course and/or presents a problem or series of problems for you to solve. A case usually ends with a dilemma or critical issue faced by a particular character or organization depicted in the case. Sometimes a case will be accompanied by a set of questions, usually theory-based, that your instructor expects you to answer. Some questions will be devoted to figuring out the problems imbedded in the case and the causes of those problems; others will ask you to determine a course of action to take in the future. These questions will be provided between steps one and two. More complex cases usually contain a variety of types of information, e.g. industry and economic data, financial reports, policies and procedures, market share and pricing data, descriptions of personnel and other resources, job descriptions, individual perceptions, and dialogue. Due to their complex nature, these cases demand your careful, sustained attention; indeed, each case contains subtleties that are likely to be discerned only by several re-readings and discussions with other students.
Why do professors ask students in the Graduate Programs to analyze cases?
Through the process of analyzing cases, professors believe that Graduate students can learn the value of: [1] responding actively and constructively to the conflicts of organizational life by: suspending judgment about personalities as well as about courses of action; differentiating between facts and opinions; graciously giving up an opinion if it is shown to be inadequate; integrating what one learns through discussions ...
ALTHOUGH PAC RESOURCES IS A FICTIONAL ORGANIZATION, IT EXPERIENCES MANY OF TH...MalcolmJerry
ALTHOUGH PAC RESOURCES IS A FICTIONAL ORGANIZATION, IT EXPERIENCES MANY OF THE DIFFICULTIES COMMON IN TODAY’S BUSINESS CLIMATE. IN RESPONSE TO DECLINING SALES, PAC RESOURCES MUST TRANSFORM ITSELF FROM A STRATEGY OF EXPANSION AND HIGH PROFIT TO ONE
Throughout the course, you have learned a wide array of business con.docxamit657720
Throughout the course, you have learned a wide array of business concepts and theories. This assignment is designed to have you demonstrate knowledge of the material learned in the course applying concepts and theories to a case scenario.
Outcomes Met With This Assignment:
After completing this course, you should be able to:
identify the critical business functions and how they interact in order to position the organization to be effective in the current business environment
explain the importance of the integration of individuals and systems to organizational effectiveness
describe the ethical and social responsibilities that confront a business
Assignment Instructions:
This assignment is the second of two assignments. In this paper, you will analyze and discuss small business growth in terms of growth strategy, business forms, short and medium term goals, financing assistance, organizational structure and staffing needs, customers and promotion, and ethics and social responsibility. You will apply business and management concepts learned throughout the course to the case scenario provided.
Step 1: Preparation for Writing the Assignment
Before you begin writing the paper, you will read the following requirements that will help you meet the writing and APA requirements. Not reading this information will lead to a lower grade:
Review “How to Analyze a Case Study” under Week 4 Content. You will use the facts from the case scenario focusing on using this information to determine opportunities and solve problems.
Read the grading rubric for the assignment. Use the grading rubric while writing the paper to ensure all requirements are met that will lead to the highest possible grade.
In writing this assignment, you will read and following these tasks:
Task 1: Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link:
http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person
.
Task 2: Contractions are not used in business writing, so DO NOT use contractions in writing this assignment.
Task 3: You are expected to paraphrase and are NOT to use direct quotes. You are expected to paraphrase, which can be learned by reviewing this link:
https://writing.wisc.edu/Handbook/QPA_paraphrase2.html
.
Task 4: You are responsible for APA only for in-text citations and a reference list.
Task 5: You are expected to use the facts from the case scenario paired with the weekly courses readings to develop the analysis and support the reasoning.
No more than two (2) external resources can be used in completing the assignment.
The expectation is that you provide a robust use of the course readings. If any material is used from a source document, it must be cited and referenced. A reference within a reference list cann ...
Chris Roush on 'Organizing your class' at Reynolds Business Journalism Week, Feb. 4-7, 2011, Business Journalism Professors Seminar.
Reynolds Center for Business Journalism, BusinessJournalism.org, Arizona State University's Walter Cronkite School of Journalism.
MNG81001 2017 Session 3 MARKING RUBRIC: ASSESSMENT 4
MNG81001 MANAGEMENT COMMUNICATION
Assessment 4
GROUP REPORT
Document design
Report
Due Date
Friday 2nd February 9.00am(QLD time)
Length
1500 words (+/- 10%) per individual group member + group contribution + 3-minute individual presentation
Weight
35%
Effective communication throughout a workplace is an essential ingredient to align people’s efforts towards achieving goals. Yet it seems that ‘communication problems’ are continually mentioned as one of the main difficulties for most organisations.
Your boss, the CEO of ABC Company, has asked you to investigate the issues associated with each of the following four workplace communication strategies:
1. Social media to improve internal and external communication.
2. Communicating to customers.
3. Connecting with employees.
4. Crisis communication developing strategies to protect the reputation of the organisation in a crisis.
Working in groups of four, each student will write on one of the workplace communication strategies.
Please follow these guidelines to complete the assessment:
1. This assessment comprises two parts: a. group-assigned written report b. three-minute individual oral presentation.
2. You will be assigned to a group of four students. Internal students will be given their group in the tutorial; external students will be notified via email.
3. The purpose of this assessment is for you to engage in web-based research. Each student in your group needs to select ONE of the four workplace communication strategies.
4. Start your web-based research with a search of popular business publications, even trade journals, professional journals and current affairs journals, for any information about workplace communication strategies. Finally, use academic research to support your findings in relation to your selected theme.
5. Each student needs to find 8-10 secondary sources for his/her section. Please note you are expected to use a minimum of four (4) refereed academic journals. You will be shown how to tell if a journal is peer reviewed/refereed. Do not include more than 10 references per student.
6. Document using SCU Harvard format.
7. You are encouraged to write a first draft of this report at least one week prior to the due date to ensure adequate time for revision. Please be aware that the writing quality and appropriate referencing will be marked as well as the content.
8. Submit the report Turnitin via the Blackboard site no later than the due date: Friday 2nd February 2018, 9.00am (QLD time). Please note: only one student submits on behalf of their group.
9. In addition to the report each student will be required to give a three minute oral presentation on their respective report section.
10. Refer to the Marking Criteria Guide and Marking Rubric located under Assessment Details on the Blackboard.
PRIOS/CDT brief (covered in lecture and tutorials) for Assessment 4:
a. Purpose: To conduct web-based res ...
U.S. Department of Homeland Security Washington, D.C. 20528 .docxouldparis
U.S. Department of Homeland Security
Washington, D.C. 20528
(Student Name)
(Private Sector Entity)
Anytown, USA 12345
Dear Mr./Ms.(Student Name):
My name is Randy Ready and I serve as your point of contact for the U.S. Department of
Homeland Security (DHS). As a component of our nation's critical infrastructure, your
company's operations are vital and essential, not only to your community, but to our country’s
homeland security efforts as a whole. Therefore, it is imperative that your organization take
certain steps and measures that will ensure your essential services will continue in the midst of
a critical incident. To that end, I am requesting a report be forwarded to me as soon as possible
that provides the following information:
Summary concerning your organization and what you feel your roles/responsibilities are
related to overall homeland security efforts.
The steps your organization has taken, whether internally or externally, to ensure these
expectations are fulfilled.
Conversely, provide information concerning challenges your organization faces that
serve as an impediment in meeting your homeland security commitments.
Lastly, what do you expect from DHS in this collaborative effort and how can we as a
Federal agency enhance our level of support?
I look forward to receiving your report, as it will serve as a vital component of our future planning
efforts. Should you have any questions, please feel free to contact me at any time.
Randy Ready
Regional Liaison,
U.S. Department of Homeland Security
SSGS Written Assignment Grading Rubric 300-400 Level
EXEMPLARY LEVEL
16-20
ACCOMPLISHED LEVEL
11-15
DEVELOPING LEVEL
6-10
BEGINNING LEVEL
0-5
TOTAL POINTS 100
Focus/Thesis
Student exhibits a defined and clear understanding of the assignment. Thesis is clearly defined and well-constructed to help guide the reader throughout the assignment. Student builds upon the thesis of the assignment with well-documented and exceptional supporting facts, figures, and/or statements.
Establishes a good comprehension of topic and in the building of the thesis. Student demonstrates an effective presentation of thesis, with most support statements helping to support the key focus of assignment.
Student exhibits a basic understanding of the intended assignment, but the thesis is not fully supported throughout the assignment. While thesis helps to guide the development of the assignment, the reader may have some difficulty in seeing linkages between thoughts. While student has included a few supporting facts and statements, this has limited the quality of the assignment.
Exhibits a limited understanding of the assignment. Reader is unable to follow the logic used for the thesis and development of key themes. Introduction of thesis is not clearly evident, and reader must look deeper to discover the focus of the writer. Student’s writing is weak in the inclusion of supporting facts ...
BUSINESS SCHOOL MAKEOVER; A INDUSTRY PERSPECTIVEIJITE
Business schools across the United States and abroad are always on a catchup mode with the industry expectations. Why business schools are not front runners in training students for industry and consulting? Authors of this article discuss this topic by first setting the expectations from the industry and then how business schools can cope up with the evolving trends. Many authors ([1], [11], [13]) have identified the skill gaps in the industry and how business schools can work towards bridging the gap. There are research reports such as [13], that identified the misconception about the business schools expectations based on a survey of business school leaders globally (excluding China and USA). In the USA, even though business schools have strived hard to create an industry pro-environment in the class rooms, the gap continues to exist. The authors of this article address the industry needs first and explore potential solutions to address the skills gap
with a maximum of 2000 words. This course is about Business an.docxambersalomon88660
with a maximum of 2000 words.
This course is about Business and Society. You (each student) are to visit (meet with, interview) a person outside your own company (also no relatives or personal friends allowed) who is engaged in a business activity that you can interview about material and content covered in this course. Examples of business positions that the interviewee could be engaged in include:
Administrator (e.g. office administrator, non-profit organization administrator, university or other learning institution administrator, hospital administrator, etc.)
Agent or Broker (e.g. advertising agent, financial broker, insurance agent, real estate broker, travel agent, purchasing agent, etc.)
Business Owner (e.g. small business owner, owner of bank, consulting firm owner, franchise owner, etc.)
Consultant (e.g. business consultant, financial consultant, management consultant, project consultant, research consultant, public relations consultant, etc.)
Distributor (e.g. retailer, wholesaler, shipping firm, etc.)
Manager (e.g. bank manager, office manager, small business manager, hotel manager, franchise manager, sales force manager, financial manager, accounting manager, marketing manager, operations manager, project manager, etc.)
Professional - business (e.g. CPA accountant, banker, economic advisor, financial advisor, management advisor, marketing researcher, sales representative, loan officer, medical caregiver, human resources personnel, etc.)
Service provider (e.g. accounting services, financial services, marketing services, management services, Internet provider, other electronic services provider, legal services, medical services, oil and gas services, project services, utility services, etc.)
Any other similar business position
First, to prepare for the interview, develop a list of questions or topics you would like to discuss with your contact that pertain to this course. A discussion board topic (in March) will be devoted to a discussion of possible interview questions. The interview should cover appropriate material (depending on the interviewee) in this course. Read ahead the material in chapters not yet covered in the course if this material is appropriate to discuss with your chosen interviewee.
Second, write up the interview by answering the following 8 sets of questions/instructions: (make each set of questions/instructions #1, #2, #3, #4, #5, #6, #7 and #8 appendix a section of the paper with a specific recognizable section heading for each in the paper):
#1) Summarize the more interesting responses to your interview concerning topics discussed in the interview that pertain to the content and material in this course. Were there any surprises? Explain. Do NOT include a word-for-word transcript of the interview. I am interested in reading your summary of the interview specifically as it pertains to content and material in this course. (Remember to use appropriate business terms an.
College of Administrative and Financial SciencesAssignment 2.docxmccormicknadine86
College of Administrative and Financial Sciences
Assignment 2
Deadline: 16/11/2019 @ 23:59
Course Name: Strategic Management
Student’s Name:
Course Code: MGT 401
Student’s ID Number:
Semester: I
CRN:
Academic Year: 1440/1441 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
· The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
· Assignments submitted through email will not be accepted.
· Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
· Students must mention question number clearly in their answer.
· Late submission will NOT be accepted.
· Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
· All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
· Submissions without this cover page will NOT be accepted.
Learning outcomes:
1. Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization (Lo 1.2.)
2. Identify opportunities and threats as well as strengths and weakness in the operating environment of hypothetical and real-world organizations (Lo 2.9)
Assignment Questions: (5 Marks)
Based on the text about TOMS Shoes Company, answer the following questions:
1) What is the competitive strategy used by TOMS Shoes Company? (1 mark)
2) Identify opportunities and threats as well as strengths and weakness of the company .(illustrate them within a table ) (2 marks)
3) Describe the roles of directional,marketing, operations and human resource strategies in the overall well-being of TOMS Shoes Company. (2 marks)
Answers
1) .
2) .
3) .
Marketing
Sunil Gupta, Series Editor
Framework for
Marketing Strategy
Formation
ROBERT J. DOLAN
HARVARD BUSINESS SCHOOL
8153 | Published: June 30, 2014
For the exclusive use of M. Adams, 2019.
This document is authorized for use only by Michaela Adams in Marketing Management taught by MICHAEL PETTIETTE, University of Houston from Oct 2019 to Mar 2020.
Table of Contents
1 Introduction ................................................................................................... 3
2 Essential Reading ......................................................................................... 5
2.1 Overview of Marketing Strategy Formation ............................... 6
2.2 Analysis Underlying Marketing Strategy Formation ............... 7
Customer Analysis ................................................................................ 7
Company Analysis ................ ...
Assignment 2 students are provided a business scenario/tutorialoutletIsmans
FOR MORE CLASSES VISIT
tutorialoutletdotcom
Assignment 2
Assignment Purpose:
In Assignment 2, students are provided a business scenario. Gleaning information from the scenario,
students will create interview questions for candidates applying for the new Vice President position
within the organization.
Ashesi University Entrepreneurship Course Outline Fall 2014Todd Warren
Course Outline for Entrepreneurship Fall 2014 at Ashesi University, taught by Sena Agyepong and Todd Warren. Based on the Lean LaunchPad curriculim from steve blank and co.
BUSINESS SCHOOL MAKEOVER; A INDUSTRY PERSPECTIVEIJITE
Business schools across the United States and abroad are always on a catchup mode with the industry expectations. Why business schools are not front runners in training students for industry and consulting?
Authors of this article discuss this topic by first setting the expectations from the industry and then how business schools can cope up with the evolving trends. Many authors ([1], [11], [13]) have identified the skill gaps in the industry and how business schools can work towards bridging the gap. There are research reports such as [13], that identified the misconception about the business schools expectations based on a survey of business school leaders globally (excluding China and USA). In the USA, even
though business schools have strived hard to create an industry pro-environment in the class rooms, the gap continues to exist. The authors of this article address the industry needs first and explore potential solutions to address the skills gap.
DUE DATE AND TIME: Thursday 30 August (week 7) by 5.00pm AEST
PERCENTAGE OF FINAL GRADE: 30%
MODE: Group of 2-3 students or individually
WORD LIMIT: 3000 Words
HURDLE DETAILS: N/A
TO Political Science StudentsFROM Professor Wallace.docxadkinspaige22
TO: Political Science Students
FROM: Professor Wallace
RE: Finances and Budget
DATE: 2020
ISSUE
The issue is Finances. Money in the Federal, State and Local budgets,
where does it come from? Who decides how it is spent? What is it
spent on? In order to understand, research the following; Federal
Reserve, free market, state and national debt, tariffs and government
spending. How do decisions made by the government effect our
budget? Use articles from two different ideological perspectives as
proof of the effects on society.
Framework for Case Analysis (Adapted from the original document published by the UMass College of Management)
Part I – Analyzing a Case
What is this document?
You will be asked throughout your Graduate experience to analyze cases. Because there are many ways to approach cases, the CM faculty has agreed upon a framework for case analysis that you will be asked to learn in MGT 650. This framework will help you throughout your Graduate experience in thinking about cases as well as in preparing written reports.
UC Note: The SL and DEL curricula are not “case-based.” This document is intended to illustrate and explain my two-step case study assignment. My notes appear in bold blue font throughout.
What is a case?
A case is a story---usually a true story, but not always---that illustrates business and management theories and concepts you are studying in a course and/or presents a problem or series of problems for you to solve. A case usually ends with a dilemma or critical issue faced by a particular character or organization depicted in the case. Sometimes a case will be accompanied by a set of questions, usually theory-based, that your instructor expects you to answer. Some questions will be devoted to figuring out the problems imbedded in the case and the causes of those problems; others will ask you to determine a course of action to take in the future. These questions will be provided between steps one and two. More complex cases usually contain a variety of types of information, e.g. industry and economic data, financial reports, policies and procedures, market share and pricing data, descriptions of personnel and other resources, job descriptions, individual perceptions, and dialogue. Due to their complex nature, these cases demand your careful, sustained attention; indeed, each case contains subtleties that are likely to be discerned only by several re-readings and discussions with other students.
Why do professors ask students in the Graduate Programs to analyze cases?
Through the process of analyzing cases, professors believe that Graduate students can learn the value of: [1] responding actively and constructively to the conflicts of organizational life by: suspending judgment about personalities as well as about courses of action; differentiating between facts and opinions; graciously giving up an opinion if it is shown to be inadequate; integrating what one learns through discussions .
TO Political Science StudentsFROM Professor Wallace.docxgertrudebellgrove
TO: Political Science Students
FROM: Professor Wallace
RE: Finances and Budget
DATE: 2020
ISSUE
The issue is Finances. Money in the Federal, State and Local budgets,
where does it come from? Who decides how it is spent? What is it
spent on? In order to understand, research the following; Federal
Reserve, free market, state and national debt, tariffs and government
spending. How do decisions made by the government effect our
budget? Use articles from two different ideological perspectives as
proof of the effects on society.
Framework for Case Analysis (Adapted from the original document published by the UMass College of Management)
Part I – Analyzing a Case
What is this document?
You will be asked throughout your Graduate experience to analyze cases. Because there are many ways to approach cases, the CM faculty has agreed upon a framework for case analysis that you will be asked to learn in MGT 650. This framework will help you throughout your Graduate experience in thinking about cases as well as in preparing written reports.
UC Note: The SL and DEL curricula are not “case-based.” This document is intended to illustrate and explain my two-step case study assignment. My notes appear in bold blue font throughout.
What is a case?
A case is a story---usually a true story, but not always---that illustrates business and management theories and concepts you are studying in a course and/or presents a problem or series of problems for you to solve. A case usually ends with a dilemma or critical issue faced by a particular character or organization depicted in the case. Sometimes a case will be accompanied by a set of questions, usually theory-based, that your instructor expects you to answer. Some questions will be devoted to figuring out the problems imbedded in the case and the causes of those problems; others will ask you to determine a course of action to take in the future. These questions will be provided between steps one and two. More complex cases usually contain a variety of types of information, e.g. industry and economic data, financial reports, policies and procedures, market share and pricing data, descriptions of personnel and other resources, job descriptions, individual perceptions, and dialogue. Due to their complex nature, these cases demand your careful, sustained attention; indeed, each case contains subtleties that are likely to be discerned only by several re-readings and discussions with other students.
Why do professors ask students in the Graduate Programs to analyze cases?
Through the process of analyzing cases, professors believe that Graduate students can learn the value of: [1] responding actively and constructively to the conflicts of organizational life by: suspending judgment about personalities as well as about courses of action; differentiating between facts and opinions; graciously giving up an opinion if it is shown to be inadequate; integrating what one learns through discussions ...
ALTHOUGH PAC RESOURCES IS A FICTIONAL ORGANIZATION, IT EXPERIENCES MANY OF TH...MalcolmJerry
ALTHOUGH PAC RESOURCES IS A FICTIONAL ORGANIZATION, IT EXPERIENCES MANY OF THE DIFFICULTIES COMMON IN TODAY’S BUSINESS CLIMATE. IN RESPONSE TO DECLINING SALES, PAC RESOURCES MUST TRANSFORM ITSELF FROM A STRATEGY OF EXPANSION AND HIGH PROFIT TO ONE
Throughout the course, you have learned a wide array of business con.docxamit657720
Throughout the course, you have learned a wide array of business concepts and theories. This assignment is designed to have you demonstrate knowledge of the material learned in the course applying concepts and theories to a case scenario.
Outcomes Met With This Assignment:
After completing this course, you should be able to:
identify the critical business functions and how they interact in order to position the organization to be effective in the current business environment
explain the importance of the integration of individuals and systems to organizational effectiveness
describe the ethical and social responsibilities that confront a business
Assignment Instructions:
This assignment is the second of two assignments. In this paper, you will analyze and discuss small business growth in terms of growth strategy, business forms, short and medium term goals, financing assistance, organizational structure and staffing needs, customers and promotion, and ethics and social responsibility. You will apply business and management concepts learned throughout the course to the case scenario provided.
Step 1: Preparation for Writing the Assignment
Before you begin writing the paper, you will read the following requirements that will help you meet the writing and APA requirements. Not reading this information will lead to a lower grade:
Review “How to Analyze a Case Study” under Week 4 Content. You will use the facts from the case scenario focusing on using this information to determine opportunities and solve problems.
Read the grading rubric for the assignment. Use the grading rubric while writing the paper to ensure all requirements are met that will lead to the highest possible grade.
In writing this assignment, you will read and following these tasks:
Task 1: Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link:
http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person
.
Task 2: Contractions are not used in business writing, so DO NOT use contractions in writing this assignment.
Task 3: You are expected to paraphrase and are NOT to use direct quotes. You are expected to paraphrase, which can be learned by reviewing this link:
https://writing.wisc.edu/Handbook/QPA_paraphrase2.html
.
Task 4: You are responsible for APA only for in-text citations and a reference list.
Task 5: You are expected to use the facts from the case scenario paired with the weekly courses readings to develop the analysis and support the reasoning.
No more than two (2) external resources can be used in completing the assignment.
The expectation is that you provide a robust use of the course readings. If any material is used from a source document, it must be cited and referenced. A reference within a reference list cann ...
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How to write simple business case studies
1. How to Write
Business Case Studies
By
Maxwell Ranasinghe
Presentation made to lecturers at
Department of Marketing at
University of Kelaniya
10/2/2020 Presentation By Maxwell Ranasinghe
2. Outline of the presentation
Types of Case studies
Importance of case studies
Undergraduate/ MBA level case studies
Guideline for case study writing
Developing a plot
Where to get information
How to get commitment from a company to write a real
case study
Structure of a case study
Q & A
Comments of Harvard’s “Nike” case study – Practical
Session
Discussion
10/2/2020 Presentation By Maxwell Ranasinghe
3. We write assignments/case studies for
testing of knowledge and skills of
students
We usually write two types of
scenarios as follows:
◦ 1. Find the answer through given facts
◦ ( analysis based assignments)
◦ 2. Request students to answer by
collecting further information from the
market place
◦ ( tasks based assignments)10/2/2020 Presentation By Maxwell Ranasinghe
4. The first option where you provide
information in the case study itself and
let student answer it without referring to
any other material (but with logical
assumptions)
These case studies can be given in an
exam, where student write the answer on
his own
The second option is a kind of
exploratory, observational or research
type of tasks. These case studies can be
given as individual or group
assignments. 10/2/2020 Presentation By Maxwell Ranasinghe
5. A business case study puts the student in
to real life scenario.
It challenges student to apply theory he
or she has learnt in the class to a practical
situation.
The case study should be a story that
changes the student’s view point to a
business manager’s
10/2/2020 Presentation By Maxwell Ranasinghe
6. Student should feel that he is the
principal character( protagonist-
ප්රෝටැ) who is given the responsibility
of solving the problem in the case.
He should also feel that the body of
knowledge that he had acquired
through academic work and
experience can be used to handle
the case.
10/2/2020 Presentation By Maxwell Ranasinghe
7. Therefore, a good case study
should be written to create a
real life kind of situation with a
well crafted story to intrigue
the student.
10/2/2020 Presentation By Maxwell Ranasinghe
8. Undergraduate level case
studies
Case study writers who write
cases for undergraduate level or
diploma Level students should
bear in mind that the answer
expected could be provided well
with the level of knowledge and
experience that those students
posses.
10/2/2020 Presentation By Maxwell Ranasinghe
9. Case study should not be
complicated and it should
have one central decision
point or dilemma ( bear in
mind that this is not an MBA
case)
10/2/2020 Presentation By Maxwell Ranasinghe
10. MBA Level case studies
These case studies may have one or
more core issues and could be
complicated.
Therefore the case writer should be in a
position to describe a scenario that has
many facets to the problem
Case writer has to mix different areas of
the problem to form a challenging
situation
Individual related areas could be thought
separately and it has to be mixed
together by superimposing each other to
have a one single story. It is a challenge
! 10/2/2020 Presentation By Maxwell Ranasinghe
11. Layers to be thought separately
and superimposed
Internal layer( staff relations, resource
constraints and corporate culture etc.)
Operational layer(Suppliers,
Intermediaries, Competitors- Direct
and Indirect ,Customers of a
business/marketer, Publics)
External layer ( PESTEEL factors)
It is important to note that they are not
written in sequence but throughout
the story
10/2/2020 Presentation By Maxwell Ranasinghe
12. Lets start with undergraduate
case study to illustrate
Case should have a proper problem
within the facts of the case
Student should not feel that he can
answer the case study without going
through the facts of the case but
referring to the class notes or any
other material outside of the case
10/2/2020 Presentation By Maxwell Ranasinghe
13. The nature of the situation should be
clearly apparent once the case is
read.
Most importantly the case writer
should not write too much of
background details which may not
have much bearing on the problem.
10/2/2020 Presentation By Maxwell Ranasinghe
14. In marketing case studies
Case writers should be careful
when making the plot of the
story not to end up in asking
the student to write a
marketing plan as it has
become a common feature of
many marketing case studies
10/2/2020 Presentation By Maxwell Ranasinghe
15. There is no proper format for case
studies but it is always better to
have a logical format so that the
case writer will be directed to
include the main ingredients of a
case study
10/2/2020 Presentation By Maxwell Ranasinghe
16. Have you got to follow
Harvard, Princeton or Yale
University styles ? No
Have your own Sri Lankan
style. Then only you will get
creative and objective.
Can we have a simple
guideline in writing case
studies ? Yes10/2/2020 Presentation By Maxwell Ranasinghe
17. Guideline
1. Decide what you need to
test in students through the
case study.
2. Develop a plot
3. Structure the case
4. Find information and data to
fill the structure
10/2/2020 Presentation By Maxwell Ranasinghe
18. 5. Provide symptoms of the
situation
6. Let student analyse the
symptoms and find out the central
problem.
( Case writer should not write all information that student could
write that back in his/her answer in the same form. In other words,
do not ask a question that student can write the answer without
analyzing the facts of the case)
7. Ask questions to provide
answers to the central problem or10/2/2020 Presentation By Maxwell Ranasinghe
19. Decide what you need to test in
students through the case study.
Most importantly the case writer
should know the level of
knowledge and experience that
the student posses
At least the course content and
the syllabus should be known to
the case writer
10/2/2020 Presentation By Maxwell Ranasinghe
20. Case writer should not write a
problem that he has to face in
his business which may not be
suitable to check on students
at this level or in the subject
that the case is given
10/2/2020 Presentation By Maxwell Ranasinghe
21. Case writer should know the
areas of studies done by the
student where the practical
application is very important
Those are the areas that he
should test through a case study.
Then the student will also
appreciate about the importance
of the case study10/2/2020 Presentation By Maxwell Ranasinghe
22. Developing a plot
Here the case writers creativity comes to
play ( copying from other exam papers or
case books are not recommended….. be
creative ??????)
He can have any kind of logical formats
(where the facts that he is going to relate
will have a bearing on finding the symptoms
of the problem that would finally pave the
way in finding the central problem)
The plot should provide a “fine idea” “ big
idea” to be structured and developed
10/2/2020 Presentation By Maxwell Ranasinghe
23. Where to get information
Published information: ( no permission from
company is needed)
Newspaper articles
Magazines
Special brand related books, reports or
periodicals such as “Super brands Sri Lanka” or
Brand Finance, Millward Brown and Interbrand
Reports.
Annual Reports and company websites
Students’ assignments
Your own experience
Many other secondary sources
( please quote all the sources you have obtained
data and information at the end of the case)
10/2/2020 Presentation By Maxwell Ranasinghe
24. Unpublished information
If you are indicating unpublished actual information of a company,
please take proper authority to indicate them in your case study
If a business case employs insider
information, written permission must be
obtained from the company to use,
publish, and market the case study.
Organizations can be notoriously
frustrating to work with in this regard—
especially large, complex organizations
with sophisticated legal and marketing
departments.
Once the case is complete, it can take
months (or longer) to obtain permission
and approvals. So many drafts may
have to be written
10/2/2020 Presentation By Maxwell Ranasinghe
25. It is best to let the organization know
up front that you are writing a case
study that will be used in teaching and
published for use in institutions of
higher learning.
Assembling the right team of
advocates for the case study is a
critical task, and the team should
include representatives from the
company.
10/2/2020 Presentation By Maxwell Ranasinghe
26. WHAT IS THE ROLE OF THE
FEATURED ORGANIZATION?
The role of the Featured Organization
is to provide information and data, to
check for accuracy/completeness, and
to assist in final review and release of
the case.
Most importantly, the Featured
Organization must provide legal
permission to use the case for
educational purposes upon completion
of the case.
10/2/2020 Presentation By Maxwell Ranasinghe
27. WHAT ARE THE BENEFITS OF BEING A
FEATURED ORGANIZATION?
1. Being a Featured Organization is
both a practical and altruistic role.
The organization will play a significant
role in helping tomorrow’s business
leaders become better prepared to face
complex decisions in the constantly-
changing world of business.
10/2/2020 Presentation By Maxwell Ranasinghe
28. 2. The organization will also gain
broad exposure to thousands of future
graduates who are likely to seek out
the organization for employment.
( Students with diverse experience may
come out with fine answers. Sometimes the
business managers of the featured
company in the case study, attend class
discussions and presentations to find out
the ideas of the students)
10/2/2020 Presentation By Maxwell Ranasinghe
29. 3. Many Featured Organizations use
the completed case study in their
internal training programs.
4. Employees within the Featured
Organizations benefit from sharing the
importance of their roles and tasks in
the case study’s business situation.
10/2/2020 Presentation By Maxwell Ranasinghe
30. Structuring the case studies
Title and introduction
Company
Industry
Competitors
Symptoms of the problem
Challenges
Problems to be answered
10/2/2020 Presentation By Maxwell Ranasinghe
31. Structuring the case
studies….
Title and Introduction
It is always better to have a creative
title so that the student will feel he is
not reading another note
Even a journalistic title should create
interest in student to read
In a case study written in English, can
even have a title in your own mother
tongue e.g. Sinhala
10/2/2020 Presentation By Maxwell Ranasinghe
32. Introduction
Within the first paragraph, identify the
protagonist. ( main character)
Within the first few paragraphs, present—
from the protagonist’s point of view—the
decision point. (This will avoid posing case
study questions such as “Assume you are
appointed as Marketing Manager” at the
end)
In a good case, you need to set the main
character that the students has to play in the
case, from the beginning.
Then student will read the case as it is his/her
problem.
10/2/2020 Presentation By Maxwell Ranasinghe
33. Context
Provide the context for the situation.
Include the situation’s time frame,
location, the purpose of the company
or organization, relevant business
factors, and the goal of the
protagonist.
( write only the relevant facts, even
famous case studies by renowned
universities, make this mistake)
10/2/2020 Presentation By Maxwell Ranasinghe
34. Structuring the case studies…
Background
Case writers often add extraneous
information in this section in a deliberate
effort to lead students astray.
Case writer should bear in mind that he
should provide the relevant information only
to set up the foundation to build his story
Many cases have too much of background
factors
Do not write a lot of historical matter just
because you find them in the internet or other
journals/magazines
10/2/2020 Presentation By Maxwell Ranasinghe
35. Structuring the case studies…
Company and products
A brief historical setting of the
company, its product lines,
brands, status in the market place,
market share etc.
Consider depicting the structure,
culture and resources of the of the
company or organization, if it has
any bearing on the story that you
are going to present
10/2/2020 Presentation By Maxwell Ranasinghe
36. - Industry
Brief introduction of the industry, size,
nature and the trends should be
provided depending on the problem
that you are going to write in the case
study
If any PESTEEL factor would be
relevant to your case, you may write
about it too
.
10/2/2020 Presentation By Maxwell Ranasinghe
37. Competitive environment-
Major competitors, market
share, products, challenges
posed and strategies
adopted can be discussed
depending on the case
10/2/2020 Presentation By Maxwell Ranasinghe
38. Structuring the case studies…
Symptoms and the problems
The important part of the story begins here
Bear in mind that you are writing a story. It
should not be totally technical or
colloquial. Use some dialogues of company
managers
A fine blend will make the case interesting for
the reader
It is always better to bring the main character
here into play so that students will read in his
point of view. ( protagonist)
10/2/2020 Presentation By Maxwell Ranasinghe
39. Structuring the case studies…
Bit of his background, character and
the dilemma faced by him should be
introduced
The writer should describe what has
happened to create an emotional
attachment by the reader to the
central character( protagonist) of the
story
10/2/2020 Presentation By Maxwell Ranasinghe
40. Structuring the case studies…
Readers who have both an emotional
connection to the Central Character
of the story will be more motivated to
find actionable solutions to the
problems depicted in the case.
Keep this section complex enough
that students cannot come to an easy
decision.
10/2/2020 Presentation By Maxwell Ranasinghe
41. Structuring the case studies…
Write the symptoms supported by
data, sales, profits, tables, graphs
to show the status where the
student can analyse and find out
the trend .
( Students should not be able to get the
trend or problem by just reading the figures,
but by analyzing it)
10/2/2020 Presentation By Maxwell Ranasinghe
42. Structuring the case studies…
Connect the background in this
section to the current situation,
including underlying causes and
current results.
• Deal more deeply into the context and
possible consequences of the decision
point, dilemma faced.
Include the consequences for the
central character as well as for
company or organization.
10/2/2020 Presentation By Maxwell Ranasinghe
43. Tell what has the principal character
done in order to remedy the situation
and what is the status after such
action
Clearly state the current status
What finally matters in your story is to
provide information to the student to
analyse and find out the underlying
reason/reasons for the central
problem.
10/2/2020 Presentation By Maxwell Ranasinghe
44. Structuring the case studies…
Challenge
Throw the challenge of finding the
underlying problem to the student on
behalf of the Central Character of the
case study
Students should be looking at problems
from a systemic perspective and trying to
solve problems based on the
complexities of the environment,
resource constraints, availability of
information, and a general understanding
that the main characters situation is
10/2/2020 Presentation By Maxwell Ranasinghe
45. Structuring the case studies…
Problem to be answered
At the conclusion of this section,
include the degree of urgency involved
in the decision-making or the timeline
for the decision to be made
Offer him the chance of suggesting
the proper course of action or task to
be done in order to remedy the
situation
10/2/2020 Presentation By Maxwell Ranasinghe
46. Tables and Exhibits
You could have tables such as market
share, financial information etc. in the
body of the case study or at the end
Exhibits such as advertisements,
paper articles, reports etc. should
come at the end of the case study.
Links to video clips, websites etc.
( Let student analyze data to take
decisions rather than citing what is
stated) 10/2/2020 Presentation By Maxwell Ranasinghe
47. Do not issue case studies
Without going through you draft
several times to ensure it is in line with
your plot.
Without checking spelling and
grammar
Without developing your own model
answer before it is issued to the
students.
Without being moderated by a Senior10/2/2020 Presentation By Maxwell Ranasinghe
48. The only way to learn is to commence
writing at least small case studies.
Then you will develop the art of writing
case studies
Good Luck
Email: maxran1@yahoo.com
10/2/2020 Presentation By Maxwell Ranasinghe