A few key website / brand messaging / copywriting projects from 2019. Grateful for the opportunity to work with such great partners: @laurayurdin @fellswoop @sugarmountain @Montanabanana @publicsafetytesting @seattlechildrens
Social Media For Business 101 - West Vancouver6S Marketing
Presentation done for the West Vancouver Chamber of Commerce Feb. 16, 2011 on using social media for business and utilizing Twitter as well as Facebook Business Pages, Facebook Places, Facebook Deals, Facebook Advertising and also seeding accounts and blog integration.
A few key website / brand messaging / copywriting projects from 2019. Grateful for the opportunity to work with such great partners: @laurayurdin @fellswoop @sugarmountain @Montanabanana @publicsafetytesting @seattlechildrens
Social Media For Business 101 - West Vancouver6S Marketing
Presentation done for the West Vancouver Chamber of Commerce Feb. 16, 2011 on using social media for business and utilizing Twitter as well as Facebook Business Pages, Facebook Places, Facebook Deals, Facebook Advertising and also seeding accounts and blog integration.
Sucessful Link Development - SEM Konferansen 2011Lisa Myers
My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.
This is a companion to our Online Presence strategic plan. The targeted audience was internal staff, and the purpose was to demonstrate the work being done in 2009.
Why Email Is Still King: Strategy, Best Practices, and Techniques That Prove ItBlackbaud
Mobile giving, social giving, team giving, and everything else seem to be ever-changing. But the realm of fundraising email is still the best online fundraising empire builder! Zuri Group will lead you through world of email strategy, segmentation, integration, and tracking to ensure reliable results. This seminar will highlight best practices on: email-building to best convey your brand message and reach your supporters; how to overcome issues nonprofits face in getting their messages across; how to track integrated email/social media campaigns; innovative new tools that multiply your success; and which email add-ons will empower your supporters to succeed on your behalf. So join us for this engaging talk and learn why email is still king!
Bill Hartzer, Digital Marketing Expert, Speaks About On-Page and Off-Page SEOBill Hartzer
Everything You Must Know About On-Page and Off-Page SEO
SEO has evolved over the years and it’s alive and thriving in 2017. Some SEO concepts and techniques haven’t changed, but others must be adapted so they work. And, with mobile and local SEO being so important, you need to know what works and what doesn’t.
In this session, we’ll discuss everything you need to know about on-page and off-page SEO in 2017. Many on-page SEO techniques are against Google’s Webmaster Guidelines, while many techniques are encouraged by Google to make a site more accessible and crawlable. We’ll review what’s recommended and identify what will get a site penalized. We’ll also examine off-page techniques, including link building and social media marketing, that can be tricky as well.
Key takeaways include an on-page SEO checklist, new tips and tricks you can use to find more traffic for your site, and a review of off-page SEO techniques.
Hotseat joined the Games for Health Conference's 3rd Annual Out & About Mobile Serious Games Conference to share what we're doing to turn short social breaks into meaningful activity.
The Dental Division of Weyrich, Cronin and Sorraguestdb39e1f
Since its inception the Dental Division of Weyrich, Cronin & Sorra, Chartered has been a valued resource to dental practices in Maryland and the surrounding states. Dental professionals rely on our competent, efficient and proactive staff to provide them with services specifically related to dental practices.
Led by Helen Connolly, CPA, our staff of professionals maintain the highest level of reliability and integrity. When needed, we have resources available within Weyrich, Cronin & Sorra allowing us to use ‘larger firm talent’ all without compromising the Close Personal Attention that sets us apart from other firms.
Sucessful Link Development - SEM Konferansen 2011Lisa Myers
My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.
This is a companion to our Online Presence strategic plan. The targeted audience was internal staff, and the purpose was to demonstrate the work being done in 2009.
Why Email Is Still King: Strategy, Best Practices, and Techniques That Prove ItBlackbaud
Mobile giving, social giving, team giving, and everything else seem to be ever-changing. But the realm of fundraising email is still the best online fundraising empire builder! Zuri Group will lead you through world of email strategy, segmentation, integration, and tracking to ensure reliable results. This seminar will highlight best practices on: email-building to best convey your brand message and reach your supporters; how to overcome issues nonprofits face in getting their messages across; how to track integrated email/social media campaigns; innovative new tools that multiply your success; and which email add-ons will empower your supporters to succeed on your behalf. So join us for this engaging talk and learn why email is still king!
Bill Hartzer, Digital Marketing Expert, Speaks About On-Page and Off-Page SEOBill Hartzer
Everything You Must Know About On-Page and Off-Page SEO
SEO has evolved over the years and it’s alive and thriving in 2017. Some SEO concepts and techniques haven’t changed, but others must be adapted so they work. And, with mobile and local SEO being so important, you need to know what works and what doesn’t.
In this session, we’ll discuss everything you need to know about on-page and off-page SEO in 2017. Many on-page SEO techniques are against Google’s Webmaster Guidelines, while many techniques are encouraged by Google to make a site more accessible and crawlable. We’ll review what’s recommended and identify what will get a site penalized. We’ll also examine off-page techniques, including link building and social media marketing, that can be tricky as well.
Key takeaways include an on-page SEO checklist, new tips and tricks you can use to find more traffic for your site, and a review of off-page SEO techniques.
Hotseat joined the Games for Health Conference's 3rd Annual Out & About Mobile Serious Games Conference to share what we're doing to turn short social breaks into meaningful activity.
The Dental Division of Weyrich, Cronin and Sorraguestdb39e1f
Since its inception the Dental Division of Weyrich, Cronin & Sorra, Chartered has been a valued resource to dental practices in Maryland and the surrounding states. Dental professionals rely on our competent, efficient and proactive staff to provide them with services specifically related to dental practices.
Led by Helen Connolly, CPA, our staff of professionals maintain the highest level of reliability and integrity. When needed, we have resources available within Weyrich, Cronin & Sorra allowing us to use ‘larger firm talent’ all without compromising the Close Personal Attention that sets us apart from other firms.
The Dental Division of Weyrich, Cronin and SorraHelenConnolly
Since its inception the Dental Division of Weyrich, Cronin & Sorra, Chartered has been a valued resource to dental practices in Maryland and the surrounding states. Dental professionals rely on our competent, efficient and proactive staff to provide them with services specifically related to dental practices.
Led by Helen Connolly, CPA, our staff of professionals maintain the highest level of reliability and integrity. When needed, we have resources available within Weyrich, Cronin & Sorra allowing us to use ‘larger firm talent’ all without compromising the Close Personal Attention that sets us apart from other firms.
Green Hectares Rural Tech Workshop – Search Engine OptimizationGreen Hectares
A workshop covering the basics of search engine optimization. Green Hectares offers this content as part of an initiative to enable rural communities with technology.
Search Engine Optimization has changed over the years> Websites with high-quality content that engages and informs the visitor will rank high, while websites with poor quality content will be penalized.
Nuts And Bolts Checklist for Digital MediaKaren Graham
A practical checklist for nonprofits to ensure consistent branding and optimize engagement across all major digital communication channels. Copy of my slides from a presentation for the Georgia Nonprofit Summit, 5/22/2012.
Presentation by Matt Certo of WebSolvers to members of the Florida Cleantech Acceleration Network (FL-CAN). Topics included web design, internet marketing, and content marketing.
This is Everett's deck from MozTalk Denver, Content Edition, in 2016 in which he discusses how to prune cruft from your website to improve sitewide quality indicators for better rankings.
Presentation to staff at the State Library of Victoria on how to write for the web - also useful for anyone interested in web writing. Presented (several times) in October 2007 by Philippa Costigan and Kelly Gardiner.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
3. “There is nothing search
engines prefer more than
killer Web content.”
Tara Loftus | Frontier Web Development
4. “„I‟m not technical‟ is no longer
an excuse for a marketing or
communications
professional.”
Tara Loftus | Frontier Web Development
5. What is “killer” Web content?
The small percentage of Web content
that really makes a difference
It makes the sale, delivers the service
and builds the brand
Probably represents less than 10% of
content published on the Web
Tara Loftus | Frontier Web Development
6. The “Six Cs” of Killer Web Content
1. Who Cares?
2. Is it Compelling?
3. Is it Clear?
4. Is it Complete?
5. Is it Concise?
6. Is it Correct?
Tara Loftus | Frontier Web Development
7. Writing for the organization vs.
writing for the reader
If you want to get found by Google, you
need to use your customers’/members’
words – not yours!
Know your reader: there are no more
“users” on the Web anymore – instead,
members, customers, teenagers, etc.
For key phrases, strike the balance
between broad and specific
Tara Loftus | Frontier Web Development
8. Which key phrase is the best?
1 . Association executives in Midwest
2 . Association networking
3 . Association networking in
Minnesota
4 . Association networking mn
Tara Loftus | Frontier Web Development
9. Using keywords on your website
Page titles
Page descriptions
Page headings
Page content
Links
Tara Loftus | Frontier Web Development
10. What‟s a page title?
Tara Loftus | Frontier Web Development
11. What‟s a page title?
Tara Loftus | Frontier Web Development
12. What‟s a page description?
Tara Loftus | Frontier Web Development
13. Page titles & descriptions
(a.k.a. “meta data”)
Make it unique for every page
of your website
Describe what that page is
about – make it enticing so
users will click
Use your keywords – lead with
them, then organization name
Tara Loftus | Frontier Web Development
14. Example Title for MSAE “About Us” page
Currently:
MSAE
Better:
About the Midwest Society of Association
Executives (MSAE)
Best:
Association Management in
MN, ND and SD | About the Midwest Society of
Association Executives (MSAE)
Tara Loftus | Frontier Web Development
15. Example Description for MSAE “About Us” page
Currently:
[none] Google is substituting first content on page
Suggested:
MSAE serves association professionals in
Minnesota, North Dakota and South Dakota,
helping members stay informed of industry
trends, meet organizational challenges and
network with their peers.
Tara Loftus | Frontier Web Development
16. What about keyword tags?
(more “meta data”)
Because it was so abused in
the past, keyword tags are of
little significance to Google
and other search engines.
Do your title and description
tags first, then keywords if
you have time.
Tara Loftus | Frontier Web Development
17. Page headings
(denoted by <h> tag in HTML)
Your heading is your hook –
be as compelling and
specific as possible! (Six Cs)
Headings should stand on
their own two feet
Lead with keywords
Tara Loftus | Frontier Web Development
18. Example: MSAE “About Us” page
Currently:
Midwest Society of Association Executives
Suggested:
#1 Networking Group for
Association Professionals in the Midwest
or:
Association Management Networking for
Association Professionals in the Midwest
Tara Loftus | Frontier Web Development
19. Page content
Each page should focus on a
single term, using keyword
phrases for that term
All content should be USEFUL
Web paragraphs should be 4
sentences or fewer
Position keywords at the
beginning of sentences rather
than the end
Tara Loftus | Frontier Web Development
20. Page content
Be original – Google awards
no points for copied content
Update regularly – be
careful of “smelly” content
End with a call to action – a
link is best (no page should
be a dead end)
Tara Loftus | Frontier Web Development
21. “When it comes to conciseness,
when in doubt, cut it out.
When it comes to clarity, when
it doubt, spell it out.”
Tara Loftus | Frontier Web Development
23. Example content for MSAE “About Us” page
#1 Networking Group for Association Professionals in the Midwest
MSAE is the #1 networking group for association professionals in the
Midwest because we advance and serve association management
professionals in Minnesota, North Dakota, and South Dakota on a daily
basis. We do this by offering the highest quality, cost-effective education
and networking opportunities for association professionals, from young
professionals to CEOs.
Hundreds of association professionals in the Midwest stay informed of
industry trends, meet organizational challenges and achieve their goals for
professional development through MSAE.
Read more about MSAE‟s mission and vision
Meet the MSAE Board of Directors
Check out the MSAE Young Professionals group
Tara Loftus | Frontier Web Development
24. Links
Link within your discipline to
build credibility
Do “reciprocal linking”
cautiously – only if the link
adds value to your reader
Google gives special emphasis
to words found in links
Place links at action points in
your text
Tara Loftus | Frontier Web Development
25. Examples of links:
Click here for more information.
Tara Loftus | Frontier Web Development
26. Examples of links:
Currently:
MSAE is governed by a volunteer Board of
Directors.
Suggested:
Meet the MSAE Board of Directors.
Best practice:
Keywords in the link should match the
keywords in the title and description of the
page you are linking to – Google LOVES this!
Tara Loftus | Frontier Web Development
27. Remember!
Your “score” with Google can
never be less than zero.
Tara Loftus | Frontier Web Development
28. Resources for the Web writer
Killer Web Content by Gerry
McGovern
Search Engine Marketing by Ramos
& Cota
SEO for Dummies
Above the Fold by Brian Miller
A List Apart blog
Plus any websites you love to read – analyze
and emulate them!
Tara Loftus | Frontier Web Development