Presentation by Matt Certo of WebSolvers to members of the Florida Cleantech Acceleration Network (FL-CAN). Topics included web design, internet marketing, and content marketing.

1. Website Strategies Webinar
Matthew W. Certo, CEO & Principal

2. WEBSOLVERS
LEADERSHIP
MATTHEW W. CERTO
Founder and CEO
Matt founded the company in 1995 while still a student at Rollins College. He released a book
nationwide entitled Digital Dimensioning: Finding the ebusiness in Your Business.
In 2002, he was invited by President Bush to speak at the Economic Forum near his
Crawford Ranch concerning ebusiness trends. An active community participant,
Matt is also involved with the following organizations:
• Edyth Bush Charitable Foundation, Director/Investment Committee Chairman
• The First Tee of Central Florida, Founding Director
• Ronald McDonald House Charities of Central Florida, Past Chairman
• Winter Park Chamber of Commerce, Past Chairman
• Rollins College, President’s Leadership Council, Founding Member
• Rollins College Center for Entrepreneurship, Founding Member
©2013 WebSolvers, Inc.

3. ©2013 WebSolvers, Inc.

4. 01 Best Practices Review
02 Review Survey of Member Sites
03 Live Website Review
04 Q&A
TODAY’S TOPICS

5. 01 Best Practices Review
02 Review Survey of Member Sites
03 Live Website Review
04 Q&A
TODAY’S TOPICS

6. 01 Best Practices Review
02 Review Survey of Member Sites
03 Live Website Review
04 Q&A
TODAY’S TOPICS

7. 01 Best Practices Review
02 Review Survey of Member Sites
03 Live Website Review
04 Q&A
TODAY’S TOPICS

8. 01 Best Practices Review
02 Review Survey of Member Sites
03 Live Website Review
04 Q&A
TODAY’S TOPICS

9. Best Practices Review

10. What’s a good Website?

11. What’s a good Website?
one that performs...

12. How do you define
performance?

13. How do you define
performance?
producing intended results

14. Website Performance:
A 3-step Approach

15. Website Performance

16. Website Performance

17. Website Performance

20. Focusing on Customers

27. Website Fundamentals

28. Website Fundamentals
High Quality Design

31. Website Fundamentals
Discernible Calls to Action

34. Website Fundamentals
Familiar Layout

39. Website Fundamentals
Well-conceived
Navigation

42. Website Fundamentals
Search-friendly

43. Website Fundamentals
Lead Capture Mechanism

47. Website Fundamentals
Fresh Content (Blog)

48. • US Internet users spend 3
times the amount of time
on blogs and social networks
than they do e-mail
• Businesses that blog over
20 times per month get 5
times more traffic than
those that blog less than
4 times per month
• 57% of marketers
gained
customers by
blogging

53. FLCAN Member Site Survey

54. Design
Quality
Calls
to
Action
Layout Navigation SEO Lead
Capture
Blog
FLCAN Member Site Survey

55. Design
Quality
Calls
to
Action
Layout Navigation SEO Lead
Capture
Blog
C-
FLCAN Member Site Survey

56. Design
Quality
Calls
to
Action
Layout Navigation SEO Lead
Capture
Blog
C- D
FLCAN Member Site Survey

57. Design
Quality
Calls
to
Action
Layout Navigation SEO Lead
Capture
Blog
C- D B
FLCAN Member Site Survey

58. Design
Quality
Calls
to
Action
Layout Navigation SEO Lead
Capture
Blog
C- D B B
FLCAN Member Site Survey

59. Design
Quality
Calls
to
Action
Layout Navigation SEO Lead
Capture
Blog
C- D B B A
FLCAN Member Site Survey

60. Design
Quality
Calls
to
Action
Layout Navigation SEO Lead
Capture
Blog
C- D B B A C
FLCAN Member Site Survey

61. Design
Quality
Calls
to
Action
Layout Navigation SEO Lead
Capture
Blog
C- D B B A C D
FLCAN Member Site Survey

62. Live Website Review

68. Thank You!

69. websolvers.com/blog

70. MATTHEW W. CERTO
Telephone: 407-722-7830
E-mail: mcerto@websolvers.com
Twitter: @mcerto
©2013 WebSolvers, Inc.

71. Q&A