The document outlines a presentation on enhancing the online presence of the YMCA of Metropolitan Chicago, focusing on consolidating website architecture and improving content. It emphasizes the need for a unified website strategy to increase visibility, e-commerce capabilities, and user engagement. The YMCA plans to partner with Table XI to implement these strategies starting in 2009.

1. YMCA Online Presence YMCA of Metropolitan Chicago April 2009

2. Online Presence “Components”

3. This presentation will focus on…

4. Website Strategy This is where we show our passion! 2009

5. Consolidate Architecture Keep center URL’s but allow all sites to come under the YMCA umbrella, which also helps people find us and what we do.

6. Current Website Structure CenterName.org CampName.com CampName.com CampName.org CampName.com CenterName.org CenterName.org CenterName.org CenterName.org HumanService.org HumanService.org HumanService.org No Program Landing Pages with Searchable Content Different hosts, pricing, support, performance… .orgs, .coms, .nets registered with different companies, owned by different people

7. Future Website Structure Using same developers, hosting, pricing, support…

8. Grow and Enhance Content We do a lot of good work and we need to write about it so our friends can find it, and make use of it.

9. Current Content Directory of locations Links to most center websites Program brochures and schedules Limited HS program descriptions Links to separate camp websites Corporate materials and press releases That’s all OK, but we need to offer much more information and get people excited about the Y!

10. Future Content

11. Grow e-Commerce We should make it easy and convenient for our friends to interact with us, whether they prefer personal, virtual interactions , or both!

12. Current e-Commerce [Stand Alone] Camp Registration #1 [Stand Alone] Camp Registration #2 [Stand Alone] Camp Registration #3 [Stand Alone] Camp Registration #4 Tied to Voyager [Stand Alone] Appointments [Stand Alone] Room Bookings [Limited] Rentals Through Notes (employee use only, not online) [External] Blogs

13. Future e-Commerce Examples To Be Further Refined

14. Improve Traffic Our friends can’t find us because we are scattered all over the web, and we don’t write about our work enough

15. Website Traffic Today Unless they are looking for “YMCA” Google Analytics for 20+ domains

16. Future Website Traffic Content from all pages is indexed in one place so we show up “closer to the top” in searches “ Chicago” in URL helps us appear in local searches

17. We are excited! We have partnered with Table XI to undertake this challenging stragegy starting in 2009.

18. Questions? Judith Sol-Dyess [email_address] http://www.linkedin.com/in/judithsoldyess Steve Heye [email_address] http://www.linkedin.com/in/steveheye