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How to write awesome email subject lines
1.
2.
3. Digg is a good
source of excellent
headlines.
It’s a social news
website that lets
people vote stories
up or down, called
digging and
burying, respectively
4. They use curiosity-driven
headlines that get people’s
attention and leads readers
to read the story.
E-mail Subject-lines are
abbreviated headlines with a
punch!
5.
6.
7. Use benefit-driven subject lines
that get straight to the point and
offer a direct benefit to the
reader right away or what’s in it
for them.
8. For example:
• What You Can Do to be on
Top of Google Places?
• How Facebook FanPages
Can Improve Your Sales?
• Why You Should Not Miss
Out the Mobile Trend?
• Want to Grow Your Business
on a Limited Budget?
10. Use what’s in the news! Are there any related
headlines you can adapt as your subject line?
11. Article Headline E-mail Subject-Line
A Little Mistake That Cost A A Business Mistake That’s
Farmer $3,000 A Year Costing You $3,000 A Year
Make This 1-Minute Test of an Make This 1-Minute Test of an
Amazing New Kind of Shaving Incredible New Way of Local
Cream Marketing
The Crime We Commit Against The Crimes We Commit To Crush
Our Stomachs Our Competitors
Six Type of Investors – Which Three Types of Social Media –
Group Are You In? Which One is Best For You?
Discover the Fortune That Lies Discover the Fortune That Lies
Hidden in Your Salary Hidden in Your Tax Payments
12. • Power words evoke emotion powerful than an average
• Shorter words are more powerful
• Have a list of power words (positive & negative) and use it
before and after writing your subject line
Positive Negative
Titan Latest You Smashes Deadly
Success Shocking Ultimate Collapse Low
Best Profit Discover Worst High
Powerful Top Immediately Agony Bizaare
Explodes Incredible Proven Slams Disappear
Amazing Extra Improve Backlash Sucks
13. Instead of simply saying… Say…
Report Teaches You How To Get Shocking Report Reveals The
Traffic From Google Secrets To Free Google Traffic
10 Ways To Market Your 10 Sure-Fire Methods to
Business Market Your Business
Solving a Boring Party 5 Killer Solutions to End Boring
Parties
New Products that will Help Fresh Technologies that will
Your Business Transform Your Business
How to Improve Your Golfing Why Mic Jaggar is a better
Skills golfer than you
14. • Your subject line is an
invitation to dinner; you still
have to cook the main course.
• Use this subject line to get your email opened, but once
you capture your reader’s attention, prove that you
deserved it by providing a useful solution to their most
pressing problem.
• Remind your reader that someone understands what they
are going through and cares about helping them, you will
become their hero.
Editor's Notes
Don't spill all the beans.... There is no need to reveal EVERYTHING in your email subject line. It’s important to build some suspense, curiosity and intrigue...
“An effective subject line is approximately six to eight words, or around 45 to 50 characters,” says Matthew Johnson, EDM specialist at Vision 6. “The reason is that when a recipient actually views the email, most will do so in their preview pane and that’s limited to about six to eight words. You’ve only got that much space to attract the reader’s attention and entice the open.”