Do you know how important the ‘About’ page is to your website? Generally, this page is the second most clicked page after your homepage. If this comes as a surprise to you it might be time to consider a refresh.
5 simple steps to map your visitor journey and optimise your website for conv...Lisa Jansen
Mapping your website visitor journey is key to optimising conversion. Use this simple template to think through the different section of your page, who your key visitors are, what actions you want them to take and what impressions and feelings your site needs to trigger to achieve the desired outcome.
Digital Marketing for ISMT College for BSC. IT College about Content Marketing, Digital Marketing opportunity in Nepal and how to do content marketing.
Content Marketing Presentation by shweta sherchanShweta Sherchan
The presentation is about Content Marketing strategy, content marketing and types of content. How to use magnetic headlines, how to choose youtube channel ideas and themes.
15 Essential Editing Tips Every Content Creator Needs to KnowCopyblogger.com
Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience? It might be your editing. Check out these 15 editing tips to shine up your content and make it glow.
5 simple steps to map your visitor journey and optimise your website for conv...Lisa Jansen
Mapping your website visitor journey is key to optimising conversion. Use this simple template to think through the different section of your page, who your key visitors are, what actions you want them to take and what impressions and feelings your site needs to trigger to achieve the desired outcome.
Digital Marketing for ISMT College for BSC. IT College about Content Marketing, Digital Marketing opportunity in Nepal and how to do content marketing.
Content Marketing Presentation by shweta sherchanShweta Sherchan
The presentation is about Content Marketing strategy, content marketing and types of content. How to use magnetic headlines, how to choose youtube channel ideas and themes.
15 Essential Editing Tips Every Content Creator Needs to KnowCopyblogger.com
Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience? It might be your editing. Check out these 15 editing tips to shine up your content and make it glow.
Blogging – you’ve been told it’s a good idea but why? And more importantly how?
In this webinar, you’ll learn why blogging should be central to your online marketing strategy. But we’ll keep the theory to a minimum and give you a practical guide to blogging success.
You’ll also get tips from top accounting bloggers and there’s free blog content for everyone who registers for the webinar. See you there!
What you’ll Learn
- Why blog?
- How to get ideas for blog posts
- Writing tips from our content team
- Recycling your blog content for a marketing boost
- Pro tips from top accounting bloggers
The Marketer's Guide to Writing A BookMark Sherbin
Ninety-six percent of business authors surveyed by Wellesley Hills Group claim they realized significant positive impact on their businesses from writing a book.
Authorship is a huge advantage for brands. Writing a book may seem like an overwhelming task. But with the right insights, authoring a book is easy. This e-book is dedicated to sharing those insights with marketers working on brands of all shapes and sizes.
Blogging – you’ve been told it’s a good idea but why? And more importantly how?
In this webinar, you’ll learn why blogging should be central to your online marketing strategy. But we’ll keep the theory to a minimum and give you a practical guide to blogging success.
You’ll also get tips from top accounting bloggers and there’s free blog content for everyone who registers for the webinar. See you there!
What you’ll Learn
- Why blog?
- How to get ideas for blog posts
- Writing tips from our content team
- Recycling your blog content for a marketing boost
- Pro tips from top accounting bloggers
The Marketer's Guide to Writing A BookMark Sherbin
Ninety-six percent of business authors surveyed by Wellesley Hills Group claim they realized significant positive impact on their businesses from writing a book.
Authorship is a huge advantage for brands. Writing a book may seem like an overwhelming task. But with the right insights, authoring a book is easy. This e-book is dedicated to sharing those insights with marketers working on brands of all shapes and sizes.
Everything you need to know about preparing a brochure ( www.myassignmenthelp...MyAssignmenthelp.com
"Here are eight tips for writing a brochure that signals professionalism and competence—and spurs your readers to action.
Plan first. ...
Write a compelling headline. ...
Write concisely. ...
Limit the copy to 1-2 typefaces. ...
Make the brochure a keeper. ...
Include next steps for your reader. ...
Proofread the brochure. ...
Don't miss anything.".
Know all about writing a brochure in correct format. In the presentation we have explicitly mentioned which elements of the brochure needs to be placed at which place. Also, the essentials to be included in the brochure has been mentioned.
Hello and Welcome to the Official Guide to Becoming Famous on Club Penguin. Here, you will find the best tips for making an awesome Club Penguin Blog. There will be certain symbols representing different things. Look below for the conversion chart:
= Warning
= Tip
This guide will tell you which hosts you should use, how to make good graphics, and much more! So lets begin!
Part 1 – Choosing a Host
There are a lot of hosts out there, but you want the one that fits you. So first, think of what kind of website you want. Do you want a website with good appearance and colours, or do you want to have a classic theme? It is your choice. This will tell you which host you should use.
Building your tribe is the cornerstone of modern marketing. In this presentation, Mark Breadner's Yogacoachers (level 2 trainees) looked at how to find their voice, define their ideal client and specifically determine their key benefits to this group. Then we examined how to use social media, particularly Facebook, to effectively market our businesses, and email marketing to tie it all together and move leads into committed 'tribal members' and, eventually, clients.
Online marketing intensive especially for health and wellbeing professionalsHustle & Heart
Yoga Reach one-day online marketing intensive held in Brisbane, Australia on July 24, 2012. This intensive was especially for yoga teachers, health and wellbeing professionals who are seeking ways to market themselves authentically, naturally and effectively.
Yoga Reach online marketing intensive course, held in beautiful Byron Bay on August 1, 2012.
Topics covered:
• The story behind your business and why you need one
• The secrets of website marketing
• The essentials of gaining a good Google ranking
• How to use Facebook for business effectively
• Video marketing basics
• Email marketing to pull it all together
• Your marketing plan and how to do it day-in, day-out.
Register your interest in attending our next course: http://www.yogareach.com.au/online-marketing-course
Get in touch if you'd like us to come to your town or city to present this course: http://www.yogareach.com.au/contact
All participants left with their own marketing plan. Now the real work begins....
(I can't promise it'll be easy but I can promise it'll be worth it.)
"Empowering businesses to thrive and conquer with strategic consulting & coaching. 🚀 Transform your journey with #BusinessMasteryPro. 🌐 Elevate your success today! #BusinessConsulting #CoachingExcellence" https://businessmasterypro.in/
"Empowering businesses to thrive and conquer with strategic consulting & coaching. 🚀 Transform your journey with #BusinessMasteryPro. 🌐 Elevate your success today! #BusinessConsulting #CoachingExcellence" https://businessmasterypro.in/
You discover how to find that niche, choose in affiliate program,free training,make a website or blog, and marketing methods. Also to get training on generate more sales in a day.
Similar to How to Write an Irresistible ‘About’ Page (20)
2. Do you know how important the ‘About’ page is to
your website?
Generally, this page is the second most clicked page
after your homepage
Regular updating of your about page keeps it fresh,
relevant and appealing to your reader
This is the welcome mat to your website - keep it
interesting or you’ll lose your traffic!
3. What now?
Open up your own about page ready for
editing (or grab a pen and paper)
Grab a cuppa
Take a deep breath... and let’s go!
4.
5. 1. The First Impression
First impressions count. Does your ‘About’ page include a photo – of
you? A decent (and recent) one?
Think of this space like a prime time advertising slot - YES your
visitors want to know about you but really, they want to see who they
are buying from
Depending on the nature of your business and the tone of your
website, consider the kind of photo you want to use
6. Quick Fix Action Point #1:
Make sure your ‘About’
page features a well
composed, high quality,
relevant and up to
date headshot.
7.
8. 2. Securing the Bond
Think of this like a speed dating opportunity; you
have a matter of seconds to make a great first
impression or risk missing out on what could
potentially be the beginning of a beautiful
relationship.
9. 2. Securing the Bond (cont’d)
Keep the copy snappy and on point (your job is to
inspire confidence in the reader that you know your stuff and
ultimately – get them to part with their hard earned cash <devil icon>)
Review and condense. Repeatedly.
10. 2. Securing the Bond (cont’d)
Essentials to cover include:
1. So… nice site but who are you?
2. What qualifies you to do what you do?
3. What exactly is it that you do?
4. Sounds cool – but how can you help me?
5. Sounds even cooler but what makes you any different
to anyone else in your field?
6. OK I’m sold, what do I do now?
11. Quick Fix Action Point #2:
Condense, condense, condense.
If you’re unsure if it’s relevant? Ditch it. Edit
as you write and repeat this process.
Thoroughly.
12. 3. Keep it Pretty
Use headers and formatting to keep drawing
the reader down the page
Offer clear direction that engages attention
Break up large sections of text to avoid
overwhelm
13. Quick Fix Action Point #3:
Make full use of page formatting and styling to
guide the reader through your page.