3. Ben Mason Head of Digital, Unity & Tin Man How Brand and Instagramers Play Well Together

1. How brands and IGers can play well together

2. #thisisnotme

5. Instagram Growth > 400 million

8. Instagram works for brands by…
- reaching new audiences > creating brand awareness
- Adding credibility > building brand reputation
- creating content for social publishing > fuel wider platforms & communities
- reporting from events / campaigns > amplifying existing activity
- behind the scenes access / insights > deepening brand understanding & love

12. Doesn’t work for
- substituting for a proper digital content strategy
- filling a marketing hole
- banging stuff out
- buying eyeballs
- inauthenticity
- being cool if you’re not, or rather… in ways you’re not
- bragging?

16. Plan

17. Measure

18. Use Tools

21. Tell interesting stories…
Top Five Rules of Storytelling
1. Be relevant. Keep in mind what’s interesting to an audience, not what’s fun to
do as a writer.
2. Provide structure to your story. Once upon a time…
3. Find your passion. Why must you tell this story? What’s the belief burning
within you that your story feeds off of?
4. Know when to edit. Have the guts to cut. If a sentence, no matter how
excellent, does not illuminate your subject in some new and useful way, scratch it
out.
5. Be yourself. I find that I trust my own writing most, and others seem to trust it
most, when I sound like what I am.

22. 2 of Pixar’s 22 Rules of Storytelling
#14: Why must you tell THIS story? What’s the
belief burning within you that your story feeds off
of? That’s the heart of it.
#2: You gotta keep in mind what’s interesting to you
as an audience, not what’s fun to do as a writer.
They can be v. different.

24. #thisisme
Twitter: @benny008
Insta: @benjiwun
#thisisus
www.tinmancomms.com
www.hellounity.com