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Alex Greenwood PR Presentation - New Design

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I was privileged to have an opportunity to help Alex Greenwood redesign his Public Relations training presentation. This is the redesigned or "after" version.

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Alex Greenwood PR Presentation - New Design

  1. 1. New Design fromPresentation Transformations
  2. 2. This is the re-designed version of Alex Greenwood’sPR training presentation.Please see the re-designed version of this presentation titled: Alex Greenwood, Original Design. Available on Slideshare
  3. 3. This presentation was designed for a grouptraining session and does not contain Alex Greenwood’s narration.
  4. 4. Comments about this design...“Al really understands that getting your message across inpresentations starts with using tools like Keynote orPowerPoint creatively and properly. He took my clunkyKeynote presentation and smoothed out the roughtransitions, fonts and multimedia elements. His expertisetransformed it into a consistent, creative presentation thatwill help me focus on sharing information rather thanfooling with a gimmicky, clunky slide show. I appreciatedhis laid back and collaborative approach.I recommend Al and Presentation Transformations to eventhe most seasoned presentation veteran.” -Alex Greenwood
  5. 5. Into Triumph
  6. 6. Strategies for working with thenews media.
  7. 7. AlexGreenwood
  8. 8. 20 Yearsof experience in newsmedia, public relations and marketing.
  9. 9. NewspaperReporter and Editor
  10. 10. Radio TalkShow Host
  11. 11. VP of Public Affairs
  12. 12. M ed iaTr ain ing
  13. 13. c hw rit ingSp ee
  14. 14. Cr isis nic atio nsCom mu
  15. 15. Public relations is a profession that ethically identifies, develops andcreates strategies to communicate the key messages of the client.
  16. 16. P.R. is not...
  17. 17. Propaganda
  18. 18. Advertising
  19. 19. Marketing
  20. 20. P.R. Professionals
  21. 21. Writers/Editors
  22. 22. Spokespersons
  23. 23. Speechwriters
  24. 24. Strategic Planners
  25. 25. Media Relations Experts
  26. 26. Media Relations
  27. 27. ? Who are these Mediapeople and what do they want, anyway?
  28. 28. What is News ?
  29. 29. Timely and relevantinformation
  30. 30. Often containsconflict and drama
  31. 31. Consists of notable or unusual happenings
  32. 32. scoop scoopScoopscoop scoop scoop scoop scoop scoop SCOOPscoop scoop scoop Scoop scoop scoopopopop scoopscoop scoopop scoop scoopSCOOP SCOOP SCOO scoop sco
  33. 33. Is of general interest to a particular audience
  34. 34. The News Media
  35. 35. Newspapers
  36. 36. Local
  37. 37. National Magazines
  38. 38. Trade Publications
  39. 39. Radio News/Talk shows
  40. 40. Online News Sites
  41. 41. 200,000,000
  42. 42. Podcasts
  43. 43. Media Roles/Needs
  44. 44. Inform
  45. 45. Compelling story
  46. 46. Sell publication or story
  47. 47. Act as a catalyst for change.
  48. 48. Make History.
  49. 49. Bring consumers and producers together
  50. 50. Reporters Rogues GalleryThere are lots of different kinds of reporters
  51. 51. Today’sDiscussion
  52. 52. The Basics about who the mediaare and how you can get the best results through interaction with reporters, editors, bloggers and other news gatherers.
  53. 53. ?What do they want?
  54. 54. Content is...
  55. 55. They need ratings
  56. 56. They need tosell papers.
  57. 57. TextWebsite impressionsand unique visitors
  58. 58. Truth FactsTruth is subjective, sadly so are facts in some cases these days.
  59. 59. OpportunityHas a (Secret) Knock.
  60. 60. The secret is... Most people see the news media as something to befeared or tolerated, not as a golden opportunity.
  61. 61. Look good, sound good... ...and never let’em see you sweat.
  62. 62. The Scenario
  63. 63. You’ve been asked by yourlocal newspaper to give aninterview at your officeabout your company’s newservice.
  64. 64. Congrats!An opportunity
  65. 65. Advertising = Awareness Good P.R. = Credibility
  66. 66. BePrepared
  67. 67. What’s the angle?
  68. 68. They want to interview you about your lastsustainability project.
  69. 69. Action Steps before the interview
  70. 70. Hold your horses!Ask if the reporter is on deadline
  71. 71. Take time to prep with your PR person or project team.
  72. 72. Brainstorm
  73. 73. 3 KEYPOINTS
  74. 74. Anticipated and ones you hope to get.
  75. 75. Make your answers into good sound bites.
  76. 76. ?What is a sound bite?
  77. 77. Sounds bites are clear,concise, conversational,catchy sentences that areporter can quote.
  78. 78. If they’re good, they canshape the entire story.
  79. 79. Prepare 3 good sound bites.
  80. 80. Hallmarks of aGood Bite.
  81. 81. Sizzle, not
  82. 82. Sizzle, not It’s his joke, not mine.
  83. 83. Humor is good... Use Caution
  84. 84. Absolutes, action words and analogies are absolutely good ideas.
  85. 85. cliches
  86. 86. “I know youare, but what am I.”
  87. 87. Keep the hyperbole to a minimum.
  88. 88. The Three P’s Presentable. Positive. Professional.
  89. 89. Quick Tips forphone interviews
  90. 90. ints andB ulle t po oun db ites S AD --don’t RE Use them th em. into your lend them B ersa tion. conv
  91. 91. Stand up
  92. 92. Be Presentable
  93. 93. Look your best!
  94. 94. Make the interview site presentable
  95. 95. Be Positive Upbeat Pleasant Positive
  96. 96. Be Professional
  97. 97. The reporter has a job to do, so do you.
  98. 98. “Off the record”
  99. 99. Brevity is the mother of great coverage.
  100. 100. Sound bites
  101. 101. Wrapping up the interview
  102. 102. A brief interview is a good thing.
  103. 103. “Is there anything I forgot to ask?”
  104. 104. Short-sheet the reporter.
  105. 105. A few No-No’s...
  106. 106. Don’t assume it’sover until you’re out of the room.
  107. 107. Errors and corrections
  108. 108. Crisis Communications
  109. 109. ’t P a n icD o n
  110. 110. Stay Calm
  111. 111. Crisis Com Have a crisiscommunications strategy for your company and any high profile project.
  112. 112. Crisis Com Have a crisiscommunications strategy for your company and any high profile project.
  113. 113. Be honest
  114. 114. Be yourself
  115. 115. Social Media is a conversation.If you aren’t listening and responding, you are just broadcasting.
  116. 116. Time to GoThe Media Seeks ContentAn Interview is anOpportunity.Be Positive, Professionaland Presentable.Be Prepared, too.Sound bites help youcontrol the story
  117. 117. Time to GoSay thanks.Be yourself in a crisis--your calm, honest self.Use your power for good,not evil in social media.There’s more...
  118. 118. Beyond the Basics SeminarGoes in-depth withstrategies, tips andactual hands-onpractice.
  119. 119. Visit our website for more details about our services.
  120. 120. Questions?
  121. 121. For a PDF of this presentation, please email us: Alex@AlexGPR.comSign up for our PR Tips Newsletter and Read our AlexanderG Whiz Blog at: www.AlexGPR.com

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