Stan Phelps eSpeaker Reviews 2019
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What I learned by examining 5,000 business case studies?
What did I learn by examining 5,000 business case studies?
"Black Goldfish" is the culmination of all my work over the last decade. A journey that has included 12 coauthors and 16 Goldfish books.
Here are 10 takeaways from the upcoming book that will launch on 2.22.22:
1. There is one word that comes from New Orleans that epitomizes the need to exceed customer expectations. That word is lagniappe. It is a Creole word meaning “the gift” or “to give more.” It is a signature personal touch by the business that creates differentiation and promotes word of mouth.
2. In business, price is what you pay. And price is only relevant to the value received. Value is what you get. Maintenance represents the business processes you are subjected to. The effort you need to make during an experience. The combination of value and maintenance nets out to be about a feeling.
3. An engaged workforce is key. Because value is created in the last two feet of a transaction—the space between the employee and the customer.
4. Not all of your customers and employees are created equal. Know your "vital few."
5. Companies that have a strong, defined purpose find that it drives employee engagement, connects with customers, and fuels the bottom line.
6. It’s easy to follow the crowd. It feels safe. But it’s not. Successful brands stick out. They are unusual. Don’t apologize for your flaws and don’t try to fix them. Instead, exploit your imperfections.
7. There is no black and white approach to leadership. There isn’t a clear-cut path to becoming a great leader. You have to use a variety of techniques to overcome challenges and get the most from five generations of employees.
8. Business is a game. And the key to winning in sales is managing relationships and minimizing pressure.
9. In the words of George Bernard Shaw, “The single biggest problem in communication is the illusion that it has taken place.” Communication occurs when your audience can repeat your message in their language.
10. Your brand today is no longer what you tell people it is. It is the differentiated experience your employees deliver. It is what you stand for and how your customers feel. And most importantly, your brand is what your customers and employees tell others about their experience. All else is derivative of this and only this.
To quote Alecia Beth Moore (aka P!NK), "That's all I know, that's all I know so far."
The Great Resignation - The Top 10 Reason Employees Are Quitting
Why "The Great Resignation?" The Top 10 reasons why employees are quitting at record levels.
Nearly 3% of the workforce quit their jobs in October. That's over 4 million resignation letters. And it is just shy of the record set the month before.
Here are the top 10 contributing reasons and 3 factors that I believe are negligible…
1. Horrible Bosses - 70% of workers who voluntarily resign don't quit their job... they quit their boss.
Here was a comment from the CEO of SHRM Johnny C. Taylor, Jr.,
“People don't leave jobs, they leave bad managers and bad cultures. The pandemic has shown many of us what truly matters, and what truly matters is PEOPLE. Employees want to feel valued and appreciated. They want to feel like they belong. And it's time for workplace leaders to step up.”
2. Lack of freedom - Many workers have been remote over the last two years. They've gotten used to work-from-home. Namely less stress and greater flexibility. Now many are being mandated to go back to the office.
3. Friends - According to Gallup, “Those who [have a best friend at work] are seven times as likely to be engaged in their jobs." The pandemic has weakened work relationships.
4. Peer Pressure - You can't discount the "knock-on" effect of job-hopping. All of a sudden you start seeing coworkers or friends quitting in droves. You begin to question it yourself.
5. Generational - Millennials and GenZ are now the vast majority of workers. They don't see work the same way as previous generations. Job hopping isn't a black mark any longer.
6. Mo' Money - In the words of Ray DuBeau Jr., "Money is the conduit that allows people to live their lives. Companies and industries that are offering above-market rates aren't experiencing the great resignation."
7. Start-Up Boom - Americans started 4.3 million businesses last year, a 24% increase from the year before and by far the most in the 15 years that the government has kept track. Applications are on a pace to be even higher this year.
8. Childcare - lack of it has forced workers, particularly women, from reentering the workforce.
9. Upskilling - According to Lon Graham, “During the pandemic, a lot of people enrolled in online classes, online training, and other skill-building activities. The one's who did are now worth more to the marketplace and are leaving current jobs for the jobs they qualified themselves to get.”
10. Purpose - According to Margarita Andryushenko, “If an employee doesn’t feel like they’re making a difference or if the work they are doing actually matters, that’s a big deal-breaker right there. People want to feel connected and important to the work they’re doing.”
... and 3 reasons that aren't valid in my view: Vaccine Mandates, Handouts, and Gig Work.
What other factors are contributing? Please share in the comments.
Pink Goldfish Summer 2021 Tour
Coming to a city near you this summer. David Rendall and I will be traveling the country to promote the launch of P!NK GOLDF!SH 2.0 - DEFY NORMAL & EXPLOIT IMPERFECTION.
Here is our current route:
JULY 5 - RALEIGH (Book launch)
JULY 6 - CHARLOTTE/ASHEVILLE
JULY 7 - NASHVILLE
JULY 8 - MEMPHIS
JULY 9 - NEW ORLEANS
JULY 10 - NEW ORLEANS
JULY 11 - AUSTIN
JULY 12 - AUSTIN
JULY 13 - DALLAS
JULY 14 - OKC
JULY 15 - ALBUQUERQUE
JULY 16 - PHOENIX
JULY 17 - PHOENIX
JULY 18 - PHOENIX
JULY 19 - PHOENIX
JULY 20 - LOS ANGELES
JULY 21 - LOS ANGELES
JULY 22 - SAN FRAN
JULY 23 - SAN FRAN
JULY 24 - PORTLAND
JULY 25 - PORTLAND
JULY 26 - SEATTLE
JULY 27 - SEATTLE
JULY 28 - BOISE
JULY 29 - SALT LAKE
JULY 30 - DENVER
JULY 31 - DENVER
AUG 1 - OMAHA/LINCOLN
AUG 2 - MILWAUKEE
AUG 3 - CHICAGO
AUG 4 - CHICAGO
AUG 5 - DETROIT
AUG 6 - DETROIT
AUG 7 - DETROIT
AUG 8 - CLEVELAND/CINCINNATI
AUG 9 - PITTSBURGH
AUG 10 - NEW YORK
AUG 11 - PHILLY/DC
AUG 12 - NORFOLK
Interested in hosting us for a keynote, workshop, or book signing?
Let’s talk.
What do you compete on in business? Price or experience?
What do you compete on? Rewind 17 years and I'm heading up Marketing & Events for the PGA Merchandise Show. That's when I met Rick Summers. Rick is the CEO of PGA Magazine.
He's an extremely smart guy and a successful entrepreneur. Every once in a while Rick would share an article or a book recommendation. One day he shared a cartoon. I wish I would have saved it, but I've recreated it below.
The cartoon showed a handful of coffee shops in succession. The message was simple. Competing on price is pointless. It is a bloody race to the bottom. You need to think differently.
That's exactly what Starbucks did in the coffee business. They shook up the status quo and built their brand primarily through experience.
A decade ago, Gartner reported that 36% of business leaders saw customer experience as the number one thing they’ll compete on. That number is now upwards of 90%. Customer experience is the new battlefield. [Pat Benatar could not be reached for comment]
Takeaway - If all you do is focus on price, then you are setting yourself up to become a commodity. Smart brands will find ways to add signature value to their experiences, enhancing differentiation and giving customers a reason to share their own stories about brands.
Move over Cinco de May, May 5th is Five by Five Day
Five by Five is a military term for "Loud and Clear." It is the goal of every great speaker and communicator. This deck share the background of why May 5th is "Five by Five" day and it share one of the best speaking/presenting tips from the book "Silver Goldfish."
The Winning Cover for P!NK GOLDFISH 2.0 is ...
The results are in. Which P!NK 2.0 cover was the winner? The answer is...
Pink Goldfish 2.0 Foreword by Jay Baer
"You need something different, and distinct, and memorable. If you want more stories told about you, you need to be worthy of a story." This is my favorite quote from the Foreword to "Pink Goldfish 2.0 - Defy Normal and Exploit Imperfection" by Jay Baer.
You can read the entire Foreword in the carousel post below.
Here are a few other memorable quotes from Jay:
"The fact is that all human beings ignore what is average, and discuss what is different."
"Because after consulting with more than 700 organizations, I have found it to be exceedingly difficult to find lasting success in business without meaningful differentiation."
"You have to stand out in a way that is noticeable enough to create a tsunami of stories about that differentiator."
I am huge fan of Jay's work. If you haven't picked up YOUtility, Hug Your Haters, or Talk Triggers, you should. There is a reason Jay is in both the Word of Mouth and Speaking Hall of Fames.
David Rendall and I are honored he wrote the Foreword. We're excited for the launch on July 5, 2021.
Recommended
What I learned by examining 5,000 business case studies?
What did I learn by examining 5,000 business case studies?
"Black Goldfish" is the culmination of all my work over the last decade. A journey that has included 12 coauthors and 16 Goldfish books.
Here are 10 takeaways from the upcoming book that will launch on 2.22.22:
1. There is one word that comes from New Orleans that epitomizes the need to exceed customer expectations. That word is lagniappe. It is a Creole word meaning “the gift” or “to give more.” It is a signature personal touch by the business that creates differentiation and promotes word of mouth.
2. In business, price is what you pay. And price is only relevant to the value received. Value is what you get. Maintenance represents the business processes you are subjected to. The effort you need to make during an experience. The combination of value and maintenance nets out to be about a feeling.
3. An engaged workforce is key. Because value is created in the last two feet of a transaction—the space between the employee and the customer.
4. Not all of your customers and employees are created equal. Know your "vital few."
5. Companies that have a strong, defined purpose find that it drives employee engagement, connects with customers, and fuels the bottom line.
6. It’s easy to follow the crowd. It feels safe. But it’s not. Successful brands stick out. They are unusual. Don’t apologize for your flaws and don’t try to fix them. Instead, exploit your imperfections.
7. There is no black and white approach to leadership. There isn’t a clear-cut path to becoming a great leader. You have to use a variety of techniques to overcome challenges and get the most from five generations of employees.
8. Business is a game. And the key to winning in sales is managing relationships and minimizing pressure.
9. In the words of George Bernard Shaw, “The single biggest problem in communication is the illusion that it has taken place.” Communication occurs when your audience can repeat your message in their language.
10. Your brand today is no longer what you tell people it is. It is the differentiated experience your employees deliver. It is what you stand for and how your customers feel. And most importantly, your brand is what your customers and employees tell others about their experience. All else is derivative of this and only this.
To quote Alecia Beth Moore (aka P!NK), "That's all I know, that's all I know so far."
The Great Resignation - The Top 10 Reason Employees Are Quitting
Why "The Great Resignation?" The Top 10 reasons why employees are quitting at record levels.
Nearly 3% of the workforce quit their jobs in October. That's over 4 million resignation letters. And it is just shy of the record set the month before.
Here are the top 10 contributing reasons and 3 factors that I believe are negligible…
1. Horrible Bosses - 70% of workers who voluntarily resign don't quit their job... they quit their boss.
Here was a comment from the CEO of SHRM Johnny C. Taylor, Jr.,
“People don't leave jobs, they leave bad managers and bad cultures. The pandemic has shown many of us what truly matters, and what truly matters is PEOPLE. Employees want to feel valued and appreciated. They want to feel like they belong. And it's time for workplace leaders to step up.”
2. Lack of freedom - Many workers have been remote over the last two years. They've gotten used to work-from-home. Namely less stress and greater flexibility. Now many are being mandated to go back to the office.
3. Friends - According to Gallup, “Those who [have a best friend at work] are seven times as likely to be engaged in their jobs." The pandemic has weakened work relationships.
4. Peer Pressure - You can't discount the "knock-on" effect of job-hopping. All of a sudden you start seeing coworkers or friends quitting in droves. You begin to question it yourself.
5. Generational - Millennials and GenZ are now the vast majority of workers. They don't see work the same way as previous generations. Job hopping isn't a black mark any longer.
6. Mo' Money - In the words of Ray DuBeau Jr., "Money is the conduit that allows people to live their lives. Companies and industries that are offering above-market rates aren't experiencing the great resignation."
7. Start-Up Boom - Americans started 4.3 million businesses last year, a 24% increase from the year before and by far the most in the 15 years that the government has kept track. Applications are on a pace to be even higher this year.
8. Childcare - lack of it has forced workers, particularly women, from reentering the workforce.
9. Upskilling - According to Lon Graham, “During the pandemic, a lot of people enrolled in online classes, online training, and other skill-building activities. The one's who did are now worth more to the marketplace and are leaving current jobs for the jobs they qualified themselves to get.”
10. Purpose - According to Margarita Andryushenko, “If an employee doesn’t feel like they’re making a difference or if the work they are doing actually matters, that’s a big deal-breaker right there. People want to feel connected and important to the work they’re doing.”
... and 3 reasons that aren't valid in my view: Vaccine Mandates, Handouts, and Gig Work.
What other factors are contributing? Please share in the comments.
Pink Goldfish Summer 2021 Tour
Coming to a city near you this summer. David Rendall and I will be traveling the country to promote the launch of P!NK GOLDF!SH 2.0 - DEFY NORMAL & EXPLOIT IMPERFECTION.
Here is our current route:
JULY 5 - RALEIGH (Book launch)
JULY 6 - CHARLOTTE/ASHEVILLE
JULY 7 - NASHVILLE
JULY 8 - MEMPHIS
JULY 9 - NEW ORLEANS
JULY 10 - NEW ORLEANS
JULY 11 - AUSTIN
JULY 12 - AUSTIN
JULY 13 - DALLAS
JULY 14 - OKC
JULY 15 - ALBUQUERQUE
JULY 16 - PHOENIX
JULY 17 - PHOENIX
JULY 18 - PHOENIX
JULY 19 - PHOENIX
JULY 20 - LOS ANGELES
JULY 21 - LOS ANGELES
JULY 22 - SAN FRAN
JULY 23 - SAN FRAN
JULY 24 - PORTLAND
JULY 25 - PORTLAND
JULY 26 - SEATTLE
JULY 27 - SEATTLE
JULY 28 - BOISE
JULY 29 - SALT LAKE
JULY 30 - DENVER
JULY 31 - DENVER
AUG 1 - OMAHA/LINCOLN
AUG 2 - MILWAUKEE
AUG 3 - CHICAGO
AUG 4 - CHICAGO
AUG 5 - DETROIT
AUG 6 - DETROIT
AUG 7 - DETROIT
AUG 8 - CLEVELAND/CINCINNATI
AUG 9 - PITTSBURGH
AUG 10 - NEW YORK
AUG 11 - PHILLY/DC
AUG 12 - NORFOLK
Interested in hosting us for a keynote, workshop, or book signing?
Let’s talk.
What do you compete on in business? Price or experience?
What do you compete on? Rewind 17 years and I'm heading up Marketing & Events for the PGA Merchandise Show. That's when I met Rick Summers. Rick is the CEO of PGA Magazine.
He's an extremely smart guy and a successful entrepreneur. Every once in a while Rick would share an article or a book recommendation. One day he shared a cartoon. I wish I would have saved it, but I've recreated it below.
The cartoon showed a handful of coffee shops in succession. The message was simple. Competing on price is pointless. It is a bloody race to the bottom. You need to think differently.
That's exactly what Starbucks did in the coffee business. They shook up the status quo and built their brand primarily through experience.
A decade ago, Gartner reported that 36% of business leaders saw customer experience as the number one thing they’ll compete on. That number is now upwards of 90%. Customer experience is the new battlefield. [Pat Benatar could not be reached for comment]
Takeaway - If all you do is focus on price, then you are setting yourself up to become a commodity. Smart brands will find ways to add signature value to their experiences, enhancing differentiation and giving customers a reason to share their own stories about brands.
Move over Cinco de May, May 5th is Five by Five Day
Five by Five is a military term for "Loud and Clear." It is the goal of every great speaker and communicator. This deck share the background of why May 5th is "Five by Five" day and it share one of the best speaking/presenting tips from the book "Silver Goldfish."
The Winning Cover for P!NK GOLDFISH 2.0 is ...
The results are in. Which P!NK 2.0 cover was the winner? The answer is...
Pink Goldfish 2.0 Foreword by Jay Baer
"You need something different, and distinct, and memorable. If you want more stories told about you, you need to be worthy of a story." This is my favorite quote from the Foreword to "Pink Goldfish 2.0 - Defy Normal and Exploit Imperfection" by Jay Baer.
You can read the entire Foreword in the carousel post below.
Here are a few other memorable quotes from Jay:
"The fact is that all human beings ignore what is average, and discuss what is different."
"Because after consulting with more than 700 organizations, I have found it to be exceedingly difficult to find lasting success in business without meaningful differentiation."
"You have to stand out in a way that is noticeable enough to create a tsunami of stories about that differentiator."
I am huge fan of Jay's work. If you haven't picked up YOUtility, Hug Your Haters, or Talk Triggers, you should. There is a reason Jay is in both the Word of Mouth and Speaking Hall of Fames.
David Rendall and I are honored he wrote the Foreword. We're excited for the launch on July 5, 2021.
Employee Engagement Matters - Green Goldfish 2.0 Top 11 Takeaways
"Satisfied employees lead to satisfied customers. Long-term employees lead to long-term relationships with customers." Employee Engagement Matters. This is one of 11 takeaways from the book Green Goldfish 2.0, co-authored with Lauren McGhee.
Here's a handful of others:
NEED TO GO BEYOND DOLLARS
Studies show financial compensation is not a strong long-term motivator for employees. Money can be more of a hindrance than a help.
LEADERS CREATE THE EXPERIENCE
As many as 75% of employees voluntarily leaving jobs don’t quit their jobs … they quit their bosses.
CARING COUNTS IN LARGE AMOUNTS
Of 75 possible drivers of engagement, the ONE that was rated as the most important was the extent to which employees believed that their senior management had a sincere interest in their well-being.
HEED THE 3B's OF BUILD, BELONG, AND BECOME
Green Goldfish fall into three categories:
Building: Creating a stable environment where people can thrive
Belonging: Enabling high functioning teams and recognizing their efforts
Becoming: Empowering employees to learn, give back and take control of their destiny
START SMALL, START NOW
Start small when adding a signature extra and add more gradually. The best brands are those that boast a whole school of Green Goldfish.
Rethinking Marketing - Purple Goldfish 2.0 Top 11 Takeaways
Are you ready to rethink marketing? Here are 11 takeaways from the book Purple Goldfish 2.0:
1. Your brand is no longer just what you tell people it is. It's what your customer experiences, how they feel, and most importantly, what they tell others about their experience.
2. There is no such thing as just meeting customer expectations.
3. Experience design is the next frontier of marketing and brand building.
4. Marketing is about being so remark-able that people can't just help but talk about you.
5. Going forward, marketing will be about achieving customer-getting distinction by differentiating what you do and how you operate.
6. Over-deliver on the things that are valued by your customers and create signature elements of added value.
7. Take care of the customers you have . . . they'll bring you the customers you want.
8. The majority of how we judge others and brands comes down to warmth and competence.
9. Lagniappe is the idea of doing a little something extra. They are signals that honor the relationship with your customer.
10. Purple Goldfish is any time a business purposely goes above and beyond to add value or reduce effort.
11. You have to give your customers something to talk about.
Pink Goldfish Strengths and Weaknesses Assessment
Do you really understand your organizational strengths and weaknesses in order to stand out in the marketplace? In the words of Youngme Moon, "The number of companies who are truly able to achieve competitive separation is depressingly small.”
Only about 3% of individuals and organizations have the ability to think and act differently. It's because companies tend to define their strengths and weaknesses using the same measurements and standards as their competitors. This leads to homogeneity, not differentiation. When everyone is trying to build on the same strengths and eliminate the same weaknesses, all companies start to look the same.
It's time to reassess weakness. Your organization’s weaknesses are important clues to your most powerful strengths. In the words of my Pink Goldfish coauthor David Rendall, "What makes us weak can also make us strong.”
I challenge you to take the assessment below and see where your strengths and weaknesses match up.
For example:
•Companies can be seen negatively as small and weak... or positively as quick and responsive.
•Products can be seen negatively as overpriced... or positively as luxurious.
Takeaway - If we truly appreciated our weaknesses, we'd amplify them instead of trying to fix them.
Stan Phelps, CSP In-Person and Virtual Keynote and Workshop Programs
10 Keynote and Workshop programs from Stan Phelps. For more information and to check on availability - email stan@purplegoldfish.com
Diamond Goldfish Book Preview Slideshare
How to Excel Under Pressure & Thrive in the Game of Business. Book is coming January 17, 2020 on Amazon. For more information on bulk buys or booking Stan, Travis or Tony for a keynote or a workshop, reach out stan@purplegoldfish.com or call +!.919.360.4702
Diamond Goldfish MiniBük - Excel Under Pressure and Thrive in the Game of Bus...
The Diamond Goldfish is about sales and managing client relationships. Co-authored with Travis Carson and Tony Cooper, it is based on the Diamond Rule and it is powered by Market Force principles.
Here's a thumbnail of the minibük:
The beginning shares a story about Andre Agassi and Boris Becker. It illuminates the need to see things with a new set of eyes and that "little things" can make a big difference.
- We share the evolution of the Diamond Rule and the metaphor of the Goldfish.
- We then explore our human biology, examine the impact of pressure and uncover the four behavioral styles (Control, Influence, Power and Authority).
- We provide an overview of how the book explores each stage of the sales process using Market Force principles.
The last section explains the How. Here we share the process of leveraging the Diamond Rule. We’ll uncover how to M.I.N.E. for diamonds with a four-step process.
We conclude with the five biggest takeaways from the book.
Purple Goldfish - Little Things Make The Biggest Difference Minibuk
The fourth edition of the Purple Goldfish Minibuk. It explores how the little things make the biggest difference in customer experience. For more information about keynotes and workshops by Stan Phelps, reach out to stan@purplegoldfish.com or call +1.919.360.4702.
Less Cow, More Cowbell in Business: The Pink Goldfish Book Executive Summary
Pink Goldfish is not your ordinary business book. It aims to change the paradigm of how we fundamentally go about positioning our products/services and think about customer experience. Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. This executive summary outlines the Top Five takeaways from the book and the F.L.A.W.S.O.M. framework.
Stan Phelps - Six Keynote Descriptions
Six keynote overviews and in-depth descriptions covering customer experience, customer service, differentiation, employee engagement, loyalty, marketing, retention, technology and purpose in business. Call 919.360.4702 or email stan@purplegoldfish.com
How to Write a Book in Four Easy Steps
Over 80 percent of the population feels like they have a book inside them. A mere 1 percent will actually publish a book. This slideshare uncovers the four easy steps to writing a book.
Nine Omnichannel Customer Experience Takeaways
Nine lessons about connecting your brand with customers in an omnichannel environment.
The Ultimate Job Search Tool
A tool that can help reduce your job search by 50% and get you closer to the opportunities you want. It's the one pager that's the ultimate job search tool.
High Five Conference 2017 Top 25 Takeaways
High Five is a three-day event in Raleigh, NC. It's the conference where marketers and creatives meet. This presentation shares key takeaways from our 2017 keynotes: Dave Rendall, Marissa Coren, Ashleigh Axios, Shanteka Sigers, Joe Pulizzi, and Tina Roth-Eisenberg.
Red Goldfish - Motivating Sales and Loyalty Through Shared Passion and Purpose
Red Goldfish is the fifth color in the Goldfish Series of books. It focuses on how purpose is driving loyalty and becoming the ultimate differentiator in business.
Stan Phelps is the founder of PurpleGoldfish.com, a speaking and training consultancy that helps brands obtain customers that are up to four times as valuable as ordinary customers. He’s a contributor to Forbes and the author of Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, and Purple Goldfish - Service Edition. He works with senior leaders to focus on meaningful differentiation to win the hearts of both employees and customers. Driven by client objectives and inspired by bold vision, Stan creates custom keynotes, workshops, and programs that are memorable and on brand, inspiring businesses to become REMARK-able by design.
Contact Stan at stan@purplegoldfish.com or call 919.360.4702.
How Did We Get Here - A Brief History of Technology, Data, and Analytics
The slideshare examines the last 50+ years of technology, data, and analytics. It explores its impact on our personal and professional lives.
Golden Goldfish - Taking Care of Your Most Important Customer and Employees
All customers and employees are not created equal. You don't treat everyone the same, you treat everyone fairly. This is the law of the vital few and the trivial many according to Dr. Joseph Juran. This slideshare examines the third book in the Goldfish Series, the Golden Goldfish.
ae3 Conference Closing Session 10 Takeaways
10 purple, green, blue, and golden goldfish takeaways from ae3 in Houston.
Purple Goldfish minibuk: Little Things Can Make the Biggest Difference in Bus...
This minibuk talks about the concept of a Purple Goldfish and uncovers the 12 ways to win customers and influence word of mouth.
Lagniappe - send me an email at stan@purplegoldfish.com and I'll send you a physical copy.
ONE LOUDER - AMA Triangle CEA entry 2015-16
Chapter Excellence Awards entry for the Triangle Chapter of the American Marketing Association for 2015-16.
20240425_ TJ Communications Credentials_compressed.pdf
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The Parable of the Pipeline a book every new businessman or business student ...
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Employee Engagement Matters - Green Goldfish 2.0 Top 11 Takeaways
"Satisfied employees lead to satisfied customers. Long-term employees lead to long-term relationships with customers." Employee Engagement Matters. This is one of 11 takeaways from the book Green Goldfish 2.0, co-authored with Lauren McGhee.
Here's a handful of others:
NEED TO GO BEYOND DOLLARS
Studies show financial compensation is not a strong long-term motivator for employees. Money can be more of a hindrance than a help.
LEADERS CREATE THE EXPERIENCE
As many as 75% of employees voluntarily leaving jobs don’t quit their jobs … they quit their bosses.
CARING COUNTS IN LARGE AMOUNTS
Of 75 possible drivers of engagement, the ONE that was rated as the most important was the extent to which employees believed that their senior management had a sincere interest in their well-being.
HEED THE 3B's OF BUILD, BELONG, AND BECOME
Green Goldfish fall into three categories:
Building: Creating a stable environment where people can thrive
Belonging: Enabling high functioning teams and recognizing their efforts
Becoming: Empowering employees to learn, give back and take control of their destiny
START SMALL, START NOW
Start small when adding a signature extra and add more gradually. The best brands are those that boast a whole school of Green Goldfish.
Rethinking Marketing - Purple Goldfish 2.0 Top 11 Takeaways
Are you ready to rethink marketing? Here are 11 takeaways from the book Purple Goldfish 2.0:
1. Your brand is no longer just what you tell people it is. It's what your customer experiences, how they feel, and most importantly, what they tell others about their experience.
2. There is no such thing as just meeting customer expectations.
3. Experience design is the next frontier of marketing and brand building.
4. Marketing is about being so remark-able that people can't just help but talk about you.
5. Going forward, marketing will be about achieving customer-getting distinction by differentiating what you do and how you operate.
6. Over-deliver on the things that are valued by your customers and create signature elements of added value.
7. Take care of the customers you have . . . they'll bring you the customers you want.
8. The majority of how we judge others and brands comes down to warmth and competence.
9. Lagniappe is the idea of doing a little something extra. They are signals that honor the relationship with your customer.
10. Purple Goldfish is any time a business purposely goes above and beyond to add value or reduce effort.
11. You have to give your customers something to talk about.
Pink Goldfish Strengths and Weaknesses Assessment
Do you really understand your organizational strengths and weaknesses in order to stand out in the marketplace? In the words of Youngme Moon, "The number of companies who are truly able to achieve competitive separation is depressingly small.”
Only about 3% of individuals and organizations have the ability to think and act differently. It's because companies tend to define their strengths and weaknesses using the same measurements and standards as their competitors. This leads to homogeneity, not differentiation. When everyone is trying to build on the same strengths and eliminate the same weaknesses, all companies start to look the same.
It's time to reassess weakness. Your organization’s weaknesses are important clues to your most powerful strengths. In the words of my Pink Goldfish coauthor David Rendall, "What makes us weak can also make us strong.”
I challenge you to take the assessment below and see where your strengths and weaknesses match up.
For example:
•Companies can be seen negatively as small and weak... or positively as quick and responsive.
•Products can be seen negatively as overpriced... or positively as luxurious.
Takeaway - If we truly appreciated our weaknesses, we'd amplify them instead of trying to fix them.
Stan Phelps, CSP In-Person and Virtual Keynote and Workshop Programs
10 Keynote and Workshop programs from Stan Phelps. For more information and to check on availability - email stan@purplegoldfish.com
Diamond Goldfish Book Preview Slideshare
How to Excel Under Pressure & Thrive in the Game of Business. Book is coming January 17, 2020 on Amazon. For more information on bulk buys or booking Stan, Travis or Tony for a keynote or a workshop, reach out stan@purplegoldfish.com or call +!.919.360.4702
Diamond Goldfish MiniBük - Excel Under Pressure and Thrive in the Game of Bus...
The Diamond Goldfish is about sales and managing client relationships. Co-authored with Travis Carson and Tony Cooper, it is based on the Diamond Rule and it is powered by Market Force principles.
Here's a thumbnail of the minibük:
The beginning shares a story about Andre Agassi and Boris Becker. It illuminates the need to see things with a new set of eyes and that "little things" can make a big difference.
- We share the evolution of the Diamond Rule and the metaphor of the Goldfish.
- We then explore our human biology, examine the impact of pressure and uncover the four behavioral styles (Control, Influence, Power and Authority).
- We provide an overview of how the book explores each stage of the sales process using Market Force principles.
The last section explains the How. Here we share the process of leveraging the Diamond Rule. We’ll uncover how to M.I.N.E. for diamonds with a four-step process.
We conclude with the five biggest takeaways from the book.
Purple Goldfish - Little Things Make The Biggest Difference Minibuk
The fourth edition of the Purple Goldfish Minibuk. It explores how the little things make the biggest difference in customer experience. For more information about keynotes and workshops by Stan Phelps, reach out to stan@purplegoldfish.com or call +1.919.360.4702.
Less Cow, More Cowbell in Business: The Pink Goldfish Book Executive Summary
Pink Goldfish is not your ordinary business book. It aims to change the paradigm of how we fundamentally go about positioning our products/services and think about customer experience. Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. This executive summary outlines the Top Five takeaways from the book and the F.L.A.W.S.O.M. framework.
Stan Phelps - Six Keynote Descriptions
Six keynote overviews and in-depth descriptions covering customer experience, customer service, differentiation, employee engagement, loyalty, marketing, retention, technology and purpose in business. Call 919.360.4702 or email stan@purplegoldfish.com
How to Write a Book in Four Easy Steps
Over 80 percent of the population feels like they have a book inside them. A mere 1 percent will actually publish a book. This slideshare uncovers the four easy steps to writing a book.
Nine Omnichannel Customer Experience Takeaways
Nine lessons about connecting your brand with customers in an omnichannel environment.
The Ultimate Job Search Tool
A tool that can help reduce your job search by 50% and get you closer to the opportunities you want. It's the one pager that's the ultimate job search tool.
High Five Conference 2017 Top 25 Takeaways
High Five is a three-day event in Raleigh, NC. It's the conference where marketers and creatives meet. This presentation shares key takeaways from our 2017 keynotes: Dave Rendall, Marissa Coren, Ashleigh Axios, Shanteka Sigers, Joe Pulizzi, and Tina Roth-Eisenberg.
Red Goldfish - Motivating Sales and Loyalty Through Shared Passion and Purpose
Red Goldfish is the fifth color in the Goldfish Series of books. It focuses on how purpose is driving loyalty and becoming the ultimate differentiator in business.
Stan Phelps is the founder of PurpleGoldfish.com, a speaking and training consultancy that helps brands obtain customers that are up to four times as valuable as ordinary customers. He’s a contributor to Forbes and the author of Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, and Purple Goldfish - Service Edition. He works with senior leaders to focus on meaningful differentiation to win the hearts of both employees and customers. Driven by client objectives and inspired by bold vision, Stan creates custom keynotes, workshops, and programs that are memorable and on brand, inspiring businesses to become REMARK-able by design.
Contact Stan at stan@purplegoldfish.com or call 919.360.4702.
How Did We Get Here - A Brief History of Technology, Data, and Analytics
The slideshare examines the last 50+ years of technology, data, and analytics. It explores its impact on our personal and professional lives.
Golden Goldfish - Taking Care of Your Most Important Customer and Employees
All customers and employees are not created equal. You don't treat everyone the same, you treat everyone fairly. This is the law of the vital few and the trivial many according to Dr. Joseph Juran. This slideshare examines the third book in the Goldfish Series, the Golden Goldfish.
ae3 Conference Closing Session 10 Takeaways
10 purple, green, blue, and golden goldfish takeaways from ae3 in Houston.
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This minibuk talks about the concept of a Purple Goldfish and uncovers the 12 ways to win customers and influence word of mouth.
Lagniappe - send me an email at stan@purplegoldfish.com and I'll send you a physical copy.
ONE LOUDER - AMA Triangle CEA entry 2015-16
Chapter Excellence Awards entry for the Triangle Chapter of the American Marketing Association for 2015-16.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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➢FreenBecky 1st Fan Meeting in Vietnam
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➢ Winner [CROSS] Tour in HCM
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What are the main advantages of using HR recruiter services.pdf
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The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and Templates
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Buy Verified PayPal Account | Buy Google 5 Star Reviews
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