The document outlines seven lessons from past winners of a Dutch logistics award to help companies win the award in the future. The lessons are: 1) Create more value for customers; 2) Put customers first through flexible fulfillment and returns; 3) Build strong alliances with partners; 4) Align and share supply chain data; 5) Perfect planning through operational and tactical strategies; 6) Invest in developing employee talent; 7) Continually innovate and learn from others in the industry. Following these seven lessons will help a company stand out and potentially win the logistics award.

1. How
to
win
a
logis,cs
award
in
202?
The
lessons
from
30
winners
Dr.
Walther
Ploos
van
Amstel
Amsterdam
University
of
Applied
Sciences
Chairman
of
Dutch
Logis,cs
Award
(vLm)

2. 30
years
Dutch
logis,cs
award

3. Lesson
1:
create
more
value

4. Lesson
1:
create
more
value

5. Lessons
2:
puIng
customers
first
• Buy
anywhere
• Fulfil
anywhere
• Return
anywhere
! Nike…
Win
at
the
moment
of
truth

6. Lesson
3:
build
strong
alliances

7. Lesson
3:
build
strong
alliances
Strategy
Balanced
scorecard
Logis2cs
goals
supply
chain
plan
and
control
ICT
organiza2on
Strategy
Balanced
scorecard
Logis2cs
goals
supply
chain
plan
and
control
ICT
organiza2on
LEAN
AND
MEAN
SUPPLY
CHAIN
PROCESSES
CROSS
CHAIN
COLLABORATIVE
PLANNING
AND
CONTROL
SHARE
AND
ALIGN
SUPPLY
CHAIN
DATA
GOVERNANCE,
COMMON
LANGUAGE
AND
SKILLS
ALIGN
STRATEGY
FIRST:
BOTH
IN
AND
EXIT

8. Lesson
4:
data
alignment
and
sharing

9. Lesson
5:
perfect
planning
Opera2onal
Tac2cal
Strategic
OPERATIONAL
Sense
and
respond
TACTICAL
Predict
and
prepare

10. Lesson
6:
investors
in
people
• Connect
• Develop
talent
• Control
towers
• Situa,onal
awareness
• Train
as
you
fight
• Serious
gaming

11. Future?
• Changing
customers
aging,
omni-­‐channel,
blurring,
servicifica,on
urbaniza,on,
sharing
economy
• Technology
ICT,
robots,
mechaniza,on,
platooning,
loca,on
based
services,
RFID,
community
systems
• Reduce
logis,cs
footprint
working
capital,
sustainability,
supply
chain
risk,
global
versus
local

12. Ongoing
innova,on
in
suppy
chain

13. Lessons
7:
Never
stop
asking
• Social
Media
• Linkedin
• Conferences
• Educa,on
• Not
invented
here

14. How
to
win
a
logis,cs
award?
• Create
value
• PuIng
customers
first
• Build
strong
alliances
• Perfect
planning
• Share
data
• Investors
in
people
• Never
stop
asking