The document discusses a Gillette campaign called MoGents that used a microsite, Facebook app, live events, and social media to promote the hashtag #bestamocanget. The campaign achieved over 50 million impressions on Twitter, 23 million on Facebook, and over 650,000 views of its UK tour video. Celebrities, partners and a Guinness World Record helped amplify the campaign's messaging online.

1. Microsi te and Facebook App to agi tate social content
live events
MoGents Club House events amplified by Social Channels
#bestamocanget
Celebs and Partners sharing content
@chris_ kammy
83 retweets - 84 favouri tes
@movemberuk @esdavids
mobile si te
Guinness world Record shared by partners and participants
Social media assets
@gilletteuk
3,801 retweets - 1,616 favourites
@gwrnews
gilletteuk
22, 138 likes - 3,349 shares
MoGents UK tour
656, 542 views
52 million reach on Twi tter
23 million reach on Facebook
#bestamocanget – 5,761 mentions
@gilletteuk

2. Microsi te & Facebook App
to agi tate social content
live events
MoGents Club House events amplified by Social Channels
#bestamocanget
Celebs and Partners sharing content
@chris_ kammy
83 retweets - 84 favouri tes
@movemberuk @esdavids
Guinness World Record shared by partners and participants
Social media assets
@gilletteuk
3,801 retweets - 1,616 favourites
@gwrnews
gilletteuk
22, 138 likes - 3,349 shares
MoGents UK tour
656, 542 views
52 million reach on Twi tter
23 million reach on Facebook
#bestamocanget – 5,761 mentions
@gilletteuk