Public Media Startup: 10 Lessons Public Media can Learn from Silicon Valley
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Public Media Startup: 10 Lessons Public Media can Learn from Silicon Valley
- 1. 10 Lessons Public Media can Learn from Silicon Valley
- 2. 1.What’s a Start-up? What’s #pubmedia? 2.Why care about business disruption? 3.Finding Rockstars and keeping them. 4.Design every detail and decision. 5.Small step...big idea.
- 5. An organization built to search for a repeatable and scalable business model.
- 6. As a founder you start out with: 1) a vision of a product with a set of features, 2) a series of hypotheses about all the pieces of the business model
- 7. Who are the customers/users? What’s the distribution channel? How do we price and position the product? Who are our partners? Where/how do we build the product? How do we create end user demand? How do we finance the company, etc?
- 8. WHAT’S A START-UP? tweet helper: @shaneguiter - #NETAKC
- 9. WE ARE START-UPS tweet helper: @shaneguiter - #NETAKC
- 12. VISION tweet helper: @shaneguiter - #NETAKC
- 13. PEOPLE DON’T LEAVE MONEY TO NBC IN THEIR WILL tweet helper: @shaneguiter - #NETAKC
- 14. 1.Most trusted brand in America 2.An abundance of content 3.TV & radio spectrum 4.Millions of passionate supporters 5.We are locally based & global in focus
- 15. DISRUPTION tweet helper: @shaneguiter - #NETAKC
- 17. Apple Lisa to Mac 30 Models to 4 OS 9 to OSX iPod to iPhone Mac to iPad
- 19. CREATING CREATIVITY tweet helper: @shaneguiter - #NETAKC
- 21. KEEP ROCKSTARS tweet helper: @shaneguiter - #NETAKC
- 22. “Even-keeled bosses who made time for one-on-one meetings, who helped people puzzle through problems by asking questions, not dictating answers, and who took an interest in employees’ lives and careers.”
- 23. 1.Create a culture of education 2.Provide regular, consistent feedback 3.Set time aside for weekly 1:1 meetings 4.Manage the grunt work properly 5.Publicly acknowledge good work
- 24. TRUST & TEAMWORK tweet helper: @shaneguiter - #NETAKC
- 25. My model for business is the Beatles. They were four guys who kept each other’s negative tendencies in check. They balanced each other and the total was greater than the sum parts. And that’s how I see business. Great things in business are never done by one person; they are done by a team of people. - Steve Jobs
- 26. Presentation originally contained 2 minute video here: Steve Jobs at the D8 Conference Watch Here: http://bit.ly/cvkRgk
- 29. IT’S ABOUT THE CUSTOMER tweet helper: @shaneguiter - #NETAKC
- 31. 1.Think about service as a culture. 2.The donor is not our customer. 3.If you can’t blog it - should you do it? 4.Get social - Create discussion. 5.Use research as a tool for engagement.
- 32. LET’S BE DESIGNERS tweet helper: @shaneguiter - #NETAKC
- 33. Presentation originally contained 6 minute video here: TED Talk: Jacek Utko designs to save newspapers Watch Here: http://www.ted.com/index.php/talks/jacek_utko_asks_can_design_save_the_newspaper.html
- 34. LET’S BUILD SOMETHING COOL tweet helper: @shaneguiter - #NETAKC
- 35. 1.Set 4 people from your org free 2.Give them some office space 3.Give them a tiny budget 4.Use senior staff as the board 5.Task to create a pubmedia startup
- 36. BUILD MEASURE LEARN tweet helper: @shaneguiter - #NETAKC
- 38. FAIL
- 39. It’s About Values ...and creative destruction.
Editor's Notes
- Lunch with Tumblr. Senior staff at breakfast. How are you? What’s the one thing you’re worried about today?”\nI’m no expert. I don’t have answers. This session is about asking questions and thinking.\nTweet about this session Tweet Helper.\nLet’s discuss as we go along. Agenda on next slide.\n
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- 1994 - Wrote the business plan for Amazon while moving from New York to Seattle. Started in garage. Worth 18 billion, but draws an $81,000 salery per year. Intense micro-manager.\n
- Here’s a definition.\n
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- But we don’t know it...or we don’t act like it. A start up mentality is not about technology. in can be about news and education and even entertainment.\n
- Story about Jack. Worked ODEO. Apple disrupted and killed his startup. He invented twitter on a legal pad. Recently stood with Obama at first Prez tweetup. My vote for the next Steve Jobs.\n
- Jack left twitter to start square. You will hear a lot about this company soon. BTW...Get square and iPads for events. ACL- $20,000 in t-shirts.\n
- It’s not about being a TV station or a web site or a mobile app. It’s about educating Americans. We often confuse our distribution chain with our product.\n
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- If a start up had all these things in the vision category, and was struggling. The team would begin to question the second part. The pieces of the business model.\n
- technology moves faster than business, regulation, legislation\n
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- What does disruption look like for public media? Needs its own conference. I would say that what makes it so dangerous for us is our organizational diversity. \n
- Who do you want to model public media after...the org getting disrupted or the org that disrupts itself.\n
- -HOW MANY OF YOU LIKE YOUR COMPUTER AT WORK? DO YOU HAVE A SMART PHONE OR A COMMON COMMUNICATION PLATFORM PROVIDED BY YOUR COMPANY?\n-FIRST DAY OF WORK AT KLRU\n-STORY OF KIMBIA\n
- Creative and talented people can be messy. Innovation is not as neat as this desk and it often doesn’t arrive between the hours of 9am and 5pm.\n
- Google employees have access to unlimited free meals, haircuts, dry cleaning, massages, and even onsite medical care. Why? To stay competitive. And to work them harder.\n\nI’ve been to Google...It’s a Utopia...But you have to sign an NDA to get in.\n\n
- What’s Actually Important to Google Employees\n
- 1. Apple Store and Starbucks employees\n
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- Team work at Apple\nvideo of steve jobs next next slide - Set up video\n
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- Apple has 50,000 employees - Steve Jobs used 100 of them as his company. \nYearly retreat.\n\n
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- Tony Shay - CEO of Zappos - A man who named his bio “Delivering Happiness”. \n75% of buyers are returning - good retention rate!\n“if we get the culture right, then everything else, including the customer service, will fall into place.”\nThey publish an 800 page culture book - written - unedited by employees.\nAll employees - including executives - 4 weeks of train (2 in the call center) - Offered $2,000 to quit.\n
- Donors are paying us to provide service to everyone.\n
- VIDEO: Can design save newspapers? is on next slide.\nHave you ever been to a conference and gotten really inspired? PBS Annual Meeting - Content & Branding\nDoes that inspiration translate to the product we put out at home? We should be making every decision as if our lives depend on it.\n
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- Maybe it’s only for two hours a day. Maybe it’s the re-launch of a secondary channel. Maybe it isn’t a channel at all. Let them decide. Let them launch a product. They can update you at the monthly “board” meeting.\n
- The Lean Start Up Method. Eric Ries of IMVU\n
- Steve Jobs wanted everyone in the world to own a computer. He took 100 of Apple’s smartest engineers and raised the pirate flag.\n
- Steve Jobs failed at Apple. He was fired. He learned from that. He Built Pixar. He created a new computer company, which created great software, but was failing. Apple bought that company and the world hasn’t been the same since.\n
- Not tv or radio or the web or mobile. Our job is to Educate, Inform, and Entertain Every American. The tools we use can change so long as our values remain the same.\n
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