This document provides an overview of a webinar on mobile-first marketing. The webinar covers the benefits of mobile marketing and multiple mobile channels, acquiring customers across channels, messaging to drive conversions, and measuring performance. Key takeaways include the importance of a mobile-first approach as mobile usage increases, utilizing each channel's strengths, and integrating channels cohesively rather than viewing them as competing.
Using Reviews and Loyalty Programs to Boost ConversionsTinuiti
During this session, we will explore how the addition of Reviews and Loyalty Programs can help enhance your email strategy. We will provide strategic insight on the importance of connecting your Loyalty Program to your email program, and dive into recommended tactics and strategies for brands to offer a more personalized user experience, increasing email conversions.
Essential Mobile Optimizations for Every Search, Display, and Shopping CampaignTinuiti
In the current digital marketing environment, cross-device usage is at an all-time high, yet many advertisers still struggle with optimizing and converting mobile traffic in particular. As merchants graduate from merely having a mobile web site to true mobile fluency, their acquisition, conversion rate optimization, and customer retention strategies should follow suit. Our expert speakers will showcase the latest strategies that will help you not only acquire traffic effectively and efficiently but also optimize on-site experience and retention for long term scale and success.
Top Strategies for Succeeding with Pinterest AdvertisingTinuiti
Pinterest is reporting an increase in searches as users look for social distancing inspiration. With over 322 million users, they’re all exploring the platform with a discovery mindset. 48% of Pinterest users in the US use the platform to peruse and purchase products according to eMarketer, compared to only 14% of Facebook users. Discover how developments in the Pinterest platform have helped our clients move the needle on their Direct Response advertising with new product feed and checkout options.
Retail Intelligence: Maximizing Your Ecommerce DataTinuiti
During this session, we’ll explore how to set up strong acquisition and nurture strategies for ongoing email program growth. Additionally, we’ll provide tactics and ideas for collecting and tying user data to emails and website sessions for a seamless, personalized user experience.
During this session, we will explore how email design impacts engagement and program ROI, and how to elevate the impact of your emails through new technologies for animation and personalization. We’ll review design best practices for inclusion and accessibility, and how to accommodate new inbox options such as Dark Mode. Plus, we’ll weigh in on the debate between mobile-first vs. responsive design.
Build a Foundation for Data Integrity with Analytics AuditingTinuiti
If your data isn’t collected correctly, it will impact everything downstream. Learn the importance of a well-implemented analytics platform and how it can inform your decision making. Discover how Mobius, and partner ObservePoint work together to maintain proactive data integrity.
Your Best Customers Call: How to Optimize Your Cross-Channel Strategy for Cal...Tinuiti
No cross-channel marketing strategy is complete without phone calls. For most businesses, your most valuable customers convert by calling. And the COVID-19 crisis has made the call channel even more important to marketers. How well your search, digital, and offline campaigns generate the right types of callers — and the experiences you provide to convert them — can make or break your marketing ROI. Join us to learn the latest marketing best practices to convert more callers to sales opportunities and customers.
Using Reviews and Loyalty Programs to Boost ConversionsTinuiti
During this session, we will explore how the addition of Reviews and Loyalty Programs can help enhance your email strategy. We will provide strategic insight on the importance of connecting your Loyalty Program to your email program, and dive into recommended tactics and strategies for brands to offer a more personalized user experience, increasing email conversions.
Essential Mobile Optimizations for Every Search, Display, and Shopping CampaignTinuiti
In the current digital marketing environment, cross-device usage is at an all-time high, yet many advertisers still struggle with optimizing and converting mobile traffic in particular. As merchants graduate from merely having a mobile web site to true mobile fluency, their acquisition, conversion rate optimization, and customer retention strategies should follow suit. Our expert speakers will showcase the latest strategies that will help you not only acquire traffic effectively and efficiently but also optimize on-site experience and retention for long term scale and success.
Top Strategies for Succeeding with Pinterest AdvertisingTinuiti
Pinterest is reporting an increase in searches as users look for social distancing inspiration. With over 322 million users, they’re all exploring the platform with a discovery mindset. 48% of Pinterest users in the US use the platform to peruse and purchase products according to eMarketer, compared to only 14% of Facebook users. Discover how developments in the Pinterest platform have helped our clients move the needle on their Direct Response advertising with new product feed and checkout options.
Retail Intelligence: Maximizing Your Ecommerce DataTinuiti
During this session, we’ll explore how to set up strong acquisition and nurture strategies for ongoing email program growth. Additionally, we’ll provide tactics and ideas for collecting and tying user data to emails and website sessions for a seamless, personalized user experience.
During this session, we will explore how email design impacts engagement and program ROI, and how to elevate the impact of your emails through new technologies for animation and personalization. We’ll review design best practices for inclusion and accessibility, and how to accommodate new inbox options such as Dark Mode. Plus, we’ll weigh in on the debate between mobile-first vs. responsive design.
Build a Foundation for Data Integrity with Analytics AuditingTinuiti
If your data isn’t collected correctly, it will impact everything downstream. Learn the importance of a well-implemented analytics platform and how it can inform your decision making. Discover how Mobius, and partner ObservePoint work together to maintain proactive data integrity.
Your Best Customers Call: How to Optimize Your Cross-Channel Strategy for Cal...Tinuiti
No cross-channel marketing strategy is complete without phone calls. For most businesses, your most valuable customers convert by calling. And the COVID-19 crisis has made the call channel even more important to marketers. How well your search, digital, and offline campaigns generate the right types of callers — and the experiences you provide to convert them — can make or break your marketing ROI. Join us to learn the latest marketing best practices to convert more callers to sales opportunities and customers.
Why Modern Direct Mail is a D2C Marketer’s Secret WeaponTinuiti
Direct Mail is a powerful weapon in the modern marketer’s arsenal. This emerging channel cuts through digital clutter by reaching customers in the comfort of their own homes, delivering response rates up to 13x higher than email alone. Savvy digital marketers are doubling down on leveraging existing customer relationships to yield huge dividends, especially in a time when acquisition budgets are being tightened. Whether it’s for retargeting, retention, or re-engagement, modern direct mail can supercharge campaigns and help marketing teams do much more with much less. Join Lob to see how leading D2C brands are optimizing their marketing spend by using smarter direct mail to engage customers with highly personalized and relevant campaigns across the entire customer lifecycle.
Using Instagram and Facebook for eCommerce SuccessTinuiti
Facebook & Instagram have been working on several initiatives to enable commerce directly within the apps. In a recent study, 72% of customers said seeing Instagram photos of a product increases their chances of buying. The opportunity to boost site traffic and revenue through these social channels is tremendous. We’ve teamed up with experts from Facebook and Dash Hudson to discuss how to create and maintain an effective shoppable Instagram, the key benefits of doing so, and best practices to get you started. Discover how our clients used performance branding to elevate its marketing strategy from selling products to building a brand.
5 Steps on Your Path to Amazon Vendor Operational FitnessTinuiti
Demand forecasting, purchase order, inventory management, chargeback prevention, and more are all critical to your success as a first-party Vendor on the Marketplace. Discover how to create a holistic analysis of your brands’ catalog’s performance, the dynamic factors that affect sales and profitability, and how that aligns with Amazon’s ongoing purchase order process.
Leveraging Media Mix Modeling to Drive Performance Marketing ResultsTinuiti
Join our leading industry experts as they discuss how media mix modeling can help you identify how each of your media channels are working to achieve your business goals and enable you to have a holistic view of your performance marketing.
Actionable Steps to Increase CLV Across Your Integrated Media StrategyTinuiti
Each client’s customer, marketing efforts, products, are different. It takes advanced analytics and machine learning to understand and predict preferences and behaviors. Discover the most effective strategies that top brands are using to increase CLV with a holistic view of other channels to inform their integrated media strategy.
How Evenflo Expanded Their eCommerce Marketplace StrategyTinuiti
Walmart is poised to be an emerging player in digital advertising and a viable channel for brands expanding beyond Amazon — especially for advertisers who invest early. Discover different ways to advertise your products on Walmart.com and the benefits of expanding onto this marketplace. Discover how our client Evenflo increased return on ad spend (ROAS) by 231% and significantly improved their CTR for Sponsored Products on Walmart.com. Be an early mover and diversify your marketplace presence.
A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...Tinuiti
A new medium known as OTT (over-the-top) advertising has emerged, allowing brands to reach viewers through streaming video services and devices, such as smart or connected TVs. OTT advertising is a viable component of a brand’s performance media mix. OTT is much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting. As OTT viewership continues to explode, discover opportunities that can surface for your brand by adopting OTT video to support your sales and marketing goals.
Diversifying Your Social Media Advertising in 2020: Why Top Brands are Invest...Tinuiti
Snapchat has over 210 million users, 38% of whom can’t be found on Facebook or Instagram. This makes Snapchat ads a prime opportunity for businesses who want to branch out or feel their marketing efforts aren’t effective on other media sites. Join this session to learn how Snapchat can drive full-funnel growth from brand awareness down to conversions and revenue for your brand. In this session you’ll learn about Snapchat’s unique advantages as a social advertising platform, how to get started with building your Snap ads campaigns, and a breakdown of the different Snapchat ad types, targeting, creative, and more.
Join one of our in-house experts as we walk through best practices for Amazon Sponsored Brands and Sponsored Products ads. We review tactics to drive ROI as well as how to avoid common pitfalls we see vendors make.
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
Top strategies to leverage reviews for better CLVTinuiti
How you collect and leverage your reviews can have a huge impact on how you convert new customers throughout your customer journey and how you keep them loyal to your brand. Join this session to learn about some different ways reviews can help you achieve better CLV, including higher conversion rates throughout the customer journey, retention through effective cart abandonment emails, and more.
If there’s any theme that sets the direction for Google’s platform in 2020, it’s the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. We’ll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
Maximize Your Influencer Strategy: The Ever-Reliable Social Marketing ToolTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Creative & Storytelling Across Social ChannelsTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
2021 Amazon Advertising Strategies for Search, DSP, & OTTTinuiti
As Amazon continues to dominate the industry, advertisers are aggressively refining their paid strategy. Join our exclusive session to learn how you can beat your competition and become market leaders on this ever-growing platform. We’ll guide you through the newest strategies in Amazon Advertising from Search to DSP and OTT in 2021.
Retail media is on the rise. Future success will require a diversified strategy including a presence in emerging marketplaces beyond just Amazon. Join this session to learn about industry insights, marketplaces data, consumer trends, and why retail media is a must for your 2021 plan.
What’s Next in Walmart’s Omnichannel Evolution Tinuiti
As the second-largest marketplace behind Amazon, Walmart is now massively disrupting the Retail Media landscape. This presents a huge opportunity for you to take your brand to the next level. In this session, we’ll take a deep dive into setup and advertising on Walmart.
Email to Cross-Channel: Delivering the Ultimate Personalized Customer ExperienceTinuiti
To succeed in today’s privacy-first environment, you need a sophisticated email marketing strategy that’s supported with the right martech stack. In this summit, you hear from CRM, email, and technology experts to help you build a winning email marketing strategy that’s created around your first-party data.
CX16: Getting Started with Cross-Channel JourneysMaria Humphrey
Ever wonder how the smartest brands seem to know the "right" way to reach you, from that first moment and throughout the relationship? The cross-channel journey is an amazing, holistic experience when done correctly with the ultimate endgame of satisfied and loyal customers.
Join Kate Duggan, Director of Digital Marketing, Loyalty for Albertsons Companies, and Matt Fischer, Director, CRM Product Management from Rue La La, as they share how they're using the phased approach of crawl-walk-run to map, iterate, test, and overcome obstacles to launch 1-to-1 journeys.
Why Modern Direct Mail is a D2C Marketer’s Secret WeaponTinuiti
Direct Mail is a powerful weapon in the modern marketer’s arsenal. This emerging channel cuts through digital clutter by reaching customers in the comfort of their own homes, delivering response rates up to 13x higher than email alone. Savvy digital marketers are doubling down on leveraging existing customer relationships to yield huge dividends, especially in a time when acquisition budgets are being tightened. Whether it’s for retargeting, retention, or re-engagement, modern direct mail can supercharge campaigns and help marketing teams do much more with much less. Join Lob to see how leading D2C brands are optimizing their marketing spend by using smarter direct mail to engage customers with highly personalized and relevant campaigns across the entire customer lifecycle.
Using Instagram and Facebook for eCommerce SuccessTinuiti
Facebook & Instagram have been working on several initiatives to enable commerce directly within the apps. In a recent study, 72% of customers said seeing Instagram photos of a product increases their chances of buying. The opportunity to boost site traffic and revenue through these social channels is tremendous. We’ve teamed up with experts from Facebook and Dash Hudson to discuss how to create and maintain an effective shoppable Instagram, the key benefits of doing so, and best practices to get you started. Discover how our clients used performance branding to elevate its marketing strategy from selling products to building a brand.
5 Steps on Your Path to Amazon Vendor Operational FitnessTinuiti
Demand forecasting, purchase order, inventory management, chargeback prevention, and more are all critical to your success as a first-party Vendor on the Marketplace. Discover how to create a holistic analysis of your brands’ catalog’s performance, the dynamic factors that affect sales and profitability, and how that aligns with Amazon’s ongoing purchase order process.
Leveraging Media Mix Modeling to Drive Performance Marketing ResultsTinuiti
Join our leading industry experts as they discuss how media mix modeling can help you identify how each of your media channels are working to achieve your business goals and enable you to have a holistic view of your performance marketing.
Actionable Steps to Increase CLV Across Your Integrated Media StrategyTinuiti
Each client’s customer, marketing efforts, products, are different. It takes advanced analytics and machine learning to understand and predict preferences and behaviors. Discover the most effective strategies that top brands are using to increase CLV with a holistic view of other channels to inform their integrated media strategy.
How Evenflo Expanded Their eCommerce Marketplace StrategyTinuiti
Walmart is poised to be an emerging player in digital advertising and a viable channel for brands expanding beyond Amazon — especially for advertisers who invest early. Discover different ways to advertise your products on Walmart.com and the benefits of expanding onto this marketplace. Discover how our client Evenflo increased return on ad spend (ROAS) by 231% and significantly improved their CTR for Sponsored Products on Walmart.com. Be an early mover and diversify your marketplace presence.
A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...Tinuiti
A new medium known as OTT (over-the-top) advertising has emerged, allowing brands to reach viewers through streaming video services and devices, such as smart or connected TVs. OTT advertising is a viable component of a brand’s performance media mix. OTT is much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting. As OTT viewership continues to explode, discover opportunities that can surface for your brand by adopting OTT video to support your sales and marketing goals.
Diversifying Your Social Media Advertising in 2020: Why Top Brands are Invest...Tinuiti
Snapchat has over 210 million users, 38% of whom can’t be found on Facebook or Instagram. This makes Snapchat ads a prime opportunity for businesses who want to branch out or feel their marketing efforts aren’t effective on other media sites. Join this session to learn how Snapchat can drive full-funnel growth from brand awareness down to conversions and revenue for your brand. In this session you’ll learn about Snapchat’s unique advantages as a social advertising platform, how to get started with building your Snap ads campaigns, and a breakdown of the different Snapchat ad types, targeting, creative, and more.
Join one of our in-house experts as we walk through best practices for Amazon Sponsored Brands and Sponsored Products ads. We review tactics to drive ROI as well as how to avoid common pitfalls we see vendors make.
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
Top strategies to leverage reviews for better CLVTinuiti
How you collect and leverage your reviews can have a huge impact on how you convert new customers throughout your customer journey and how you keep them loyal to your brand. Join this session to learn about some different ways reviews can help you achieve better CLV, including higher conversion rates throughout the customer journey, retention through effective cart abandonment emails, and more.
If there’s any theme that sets the direction for Google’s platform in 2020, it’s the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. We’ll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
Maximize Your Influencer Strategy: The Ever-Reliable Social Marketing ToolTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Creative & Storytelling Across Social ChannelsTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
2021 Amazon Advertising Strategies for Search, DSP, & OTTTinuiti
As Amazon continues to dominate the industry, advertisers are aggressively refining their paid strategy. Join our exclusive session to learn how you can beat your competition and become market leaders on this ever-growing platform. We’ll guide you through the newest strategies in Amazon Advertising from Search to DSP and OTT in 2021.
Retail media is on the rise. Future success will require a diversified strategy including a presence in emerging marketplaces beyond just Amazon. Join this session to learn about industry insights, marketplaces data, consumer trends, and why retail media is a must for your 2021 plan.
What’s Next in Walmart’s Omnichannel Evolution Tinuiti
As the second-largest marketplace behind Amazon, Walmart is now massively disrupting the Retail Media landscape. This presents a huge opportunity for you to take your brand to the next level. In this session, we’ll take a deep dive into setup and advertising on Walmart.
Email to Cross-Channel: Delivering the Ultimate Personalized Customer ExperienceTinuiti
To succeed in today’s privacy-first environment, you need a sophisticated email marketing strategy that’s supported with the right martech stack. In this summit, you hear from CRM, email, and technology experts to help you build a winning email marketing strategy that’s created around your first-party data.
CX16: Getting Started with Cross-Channel JourneysMaria Humphrey
Ever wonder how the smartest brands seem to know the "right" way to reach you, from that first moment and throughout the relationship? The cross-channel journey is an amazing, holistic experience when done correctly with the ultimate endgame of satisfied and loyal customers.
Join Kate Duggan, Director of Digital Marketing, Loyalty for Albertsons Companies, and Matt Fischer, Director, CRM Product Management from Rue La La, as they share how they're using the phased approach of crawl-walk-run to map, iterate, test, and overcome obstacles to launch 1-to-1 journeys.
Beyond Email: How Loyalty Programs and SMS Can Help You Win the Hearts and M...Tinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Cracking the Code: A Blueprint for Achieving Email Marketing Excellence Nikhil Kapoor
Email marketing is a strategic digital marketing approach centered around sending targeted messages to a group of recipients via email. This powerful tool allows businesses, organizations, and individuals to connect with their audience directly, fostering engagement, building relationships, and achieving marketing goals.
At its core, email marketing involves cultivating and maintaining an email list, a curated collection of individuals who have willingly subscribed to receive communications. This list serves as the foundation for crafting and delivering various email campaigns. These campaigns can take diverse forms, ranging from newsletters and promotional offers to product announcements and educational content.
Email marketing serves multiple purposes across the marketing spectrum. It aids in customer acquisition by attracting new subscribers through incentives and welcome campaigns. For existing customers, it contributes to retention efforts through loyalty programs and exclusive offers. In lead nurturing, automated drip campaigns guide potential customers through the sales funnel, while in e-commerce, promotional emails drive sales and revenue.
Today’s customers are always on, and always interacting. They’ve embraced cloud, social, mobile, and connected products, and they expect the companies with whom they do business to communicate with them when, where, and how they prefer. That's why now is the time to take your digital marketing campaigns to the next level. The first step is acquiring new subscribers—so you can continue the conversation, begin building new relationships, and maximize your return on marketing investment.
Register for future webinars in the The Future is Now Webinar Series: pages.exacttarget.com/thefutureisnow
Building Detailed Marketing Profiles to Drive Better SalesJuliann Grant
In this presentation, With all the distractions and rising level of messaging noise out there, how can you make your brand successfully stand out in the crowd? And how likely is it for your sales representative to go in to a new prospect meeting with a high degree of confidence that previous marketing programs/messages have been seen and heard?
The buying process of old times has changed. Marketers need to find new ways to reach the right customers.
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with customers.
Lead generation is an effective way to talk to relevant customers at the right time... however, lead generation in the MENA region has over 65% wastage; with tighter budgets, this calls for a more transparent and accountable process while most lead generation/Affiliate marketing work on a spray and pray method with no confirmation of authentic leads.
Thus we are proud to introduce Verify: A complete lead generation process that verifies the lead and understands at what stage of the purchase journey the lead. This means only verified leads will be delivered to the client in order to avoid wastage of time and resources.
*This product is offered to clients directly and to media agencies
Holiday Marketing Success: Post-Click Personalization & Strategies for Standi...Tinuiti
With email inboxes are more cluttered than any other time of year and brands are seeing open rates decrease by 25 to 30%. We’ll break down how clients are using post-click messaging to personalize the user experience and crush email marketing performance. Learn how to amplify your holiday email marketing efforts with onsite personalization. If you’re counting on the holiday season to drive up annual sales numbers, join Justuno and Campaign Monitor to review the top 3 trends that present challenges for creating a top-flight holiday shopping experiences and converting shoppers into long-term loyalists.
Julia Tuzin teradata omnichannel_interactionsCleverDATA
- Выстраивание мульти канального взаимодействия,
-Интернет статистика по России
-Москва идет в мобильный интернет
- Лояльные клиенты общаются по многим каналам
- Зачем строить омни-канальное взаимодействие
- Этапы омни-канального взаимодействия
- Ориентируемся на продукт, а не на клиента
- Примеры проектов омни-канального взаимодействия
Optimizing Your Holiday Emails: Last Minute Tips for Black Friday and Cyber M...Tinuiti
In this webinar, we partnered with email marketing and design experts Zembula to discuss how you can optimize your email marketing in sends leading up to and during the holiday season and see great results.
Win Customers’ Hearts & Minds with a Personalized Email StrategyTinuiti
Hear our experts talk about how your zero- and first-party data are key to an enhanced customer experience. Join us to learn how to use AI and predictive analytics. Plus, we’ll reveal how our experts use this data to take email strategy to the next level.
Grow your email maturity: Essential emails you should be sendingPure360
Tom Ricards' presentation from eCommerce Expo 16, 28th September 2016. Get actionable insight and advice for best practice lifecycle campaigns you can implement today.
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
For both advertisers and consumers, the economic uncertainty of 2023 looms large. Now is the time to be agile with your search and display strategy so you can get ahead.
Tinuiti’s marketplaces experts will share best practices for leveraging campaign coverage, keyword and product targeting, growth tactics, and more during this session. Join us to learn more about how to beat the competition by focusing on bottom of the funnel conversions.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
You may have great awareness and conversion tactics, but if you can’t convert potential customers in the middle of the funnel, your efforts will be for naught.
Learn how to make every moment shoppable and join Tinuiti’s Marketplaces expert and sustainable advertising platform, Teads, to understand the importance of driving middle of the funnel tactics, and the latest tips on how to do so.
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Finding The New Top of Funnel: Riding The Third WaveTinuiti
The third wave of retail media is destined to be the biggest of digital advertising (after the first and second waves of search and social) – but still leaves the question: “will we close the loop?” Our marketplaces expert joins subscription-based market research company, Insider Intelligence, in this can’t miss- session.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTTinuiti
Common perceptions are that buying streaming is too much for some ad budgets because of CPMs – however, our experts know that is not always the case.
Join our Tinuiti x Bliss Point Media expert, Rochell Rotenberg, as she walks through three ways to make media buying more efficient – in just 15 minutes.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers.
Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.
The 15-Minute Breakdown - 5 Big Bets for 2023Tinuiti
The word of the year for 2020 was “Unprecedented.” In 2021, it was “Resilience.” For 2022, we’d go with “Chaotic.” And, if we had to guess how 2023 is going to shape up, we’d pick two very different words, depending on what type of marketer you are: “Survivor” or “Thriver.”
During tough times, it can be difficult to go bold with your marketing strategies. But, it’s exactly when competitors are treading water that courageous companies should wade into the deep end and push off the wall with all their might.
We’re placing our Big Bets for 2023—and unveiling them in this webinar. You won’t want to miss it.
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
With economic uncertainty, it’s more critical than ever to ensure that each and every dollar of ad spend drives performance.
In this session, Tinuiti’s CRO experts will talk with our partners from conversion marketing and analytics platform, Justuno, and experience optimization platform, VWO, about how to efficiently convert customers, tools to leverage and how to get ahead. Enter 2023 with confidence by joining this informative session.
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
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2. 11:00 – 11:45am PT 12:30 – 1:15pm PT
TINUITI PRESENTS:
Email Design Trends in 2020
Today’s Timeline
11:45am – 12:30pm PT
TINUITI, OCTANE AI &
CORDIAL PRESENT:
Mobile-First Marketing:
Motivating Conversions Across
Channels and Devices
The 2020 Advanced Email Marketing Summit
TINUITI & JUSTUNO PRESENT:
Retail Intelligence: Maximizing
Your Ecommerce Data
TINUITI & YOTPO PRESENT:
Using Reviews and Loyalty
Programs to Boost
Conversions
1:15pm – 2:00pm PT
3. ● Session recording and slides will be sent out
● Log back in anytime with the same link
● Resources available as handouts
Eyebrow Text
Today’s Logistics
Persephanie Arellano
Webinar Coordinator
7. Mobile-First Marketing: Motivating Conversions Across Channels and Devices
Why Mobile Marketing?
30%+
Click-through-rate on
mobile messages
4.3 hrs
Spent per day on mobile
devices in the US
79%
Consumers want to hear
from brands via text
messaging
68%
Millennials prefer text
messaging over email
55%
Customers feel more
personally connected when
messaging a brand
54%
Online sales in US will be
from mobile by 2021
8. Benefits of Multiple Mobile Marketing Channels
● Customers can choose to where they want to engage with your brand
● Increased message frequency with loyal customers across multiple channels
● Build relationships with customers with both upper and lower funnel messages
Mobile-First Marketing: Motivating Conversions Across Channels and Devices
Body Candy:
9. Overview
Mobile-First Marketing: Motivating Conversions Across Channels and Devices
Similarities and Unique Characteristics of Each Channel
Email Text Messaging Facebook Messenger
Marketing Cost $ $$ $$
Response Time Longer response time Immediate/quick response time Quick response time
Call-to-Action Actionable & nurturing Actionable Actionable
Content
Feature singular or multiple
products/categories
Short form communication with
singular focus
Short form communication with
singular focus
Creative
Strong visual medium with most flexible
creative freedom
160 character limit and MMS
message, two-way
Interactive, two-way
11. Acquiring Your Audience
● Onsite overlay/pop-up
○ Incentivized content (offer or gated content)
○ Exclusive and early access to new
products/sale events
● Checkout
● Embedded sign up forms
● Cross Channel
○ Promote text sign up in email or FB Messenger
● Social Media
○ Facebook Lead Ads, Instagram stories
○ Header/footer
○ Comment capture (FB Messenger only)
Mobile-First Marketing: Motivating Conversions Across Channels and Devices
Utilize Multiple Sources to Drive Acquisition
12. Onsite Overlay Acquisition
● Acquire up to 2 data points at a time
○ Requesting too much information upfront will result in
abandonment
○ Utilize cross channel messaging to acquire additional
data
● Implement rules based upon visitor frequency
○ Repeat vs. new visitors
● Develop creative that is optimized for mobile
experiences
○ Avoid using same creative on both desktop and mobile
● Acquire Facebook Messenger opt-in for those already
logged in
○ Octane AI offers third-party integrations with tools like
JustUno, Klaviyo, Privy and more
Mobile-First Marketing: Motivating Conversions Across Channels and Devices
13. Cross Channel Acquisition
Facebook Messenger: Acquire Email + Phone Number
Mobile-First Marketing: Motivating Conversions Across Channels and Devices
Email: Acquire Phone Number
● Use existing channels to promote
cross channel acquisition
● Incentivize subscribers by providing
a discount or added value like a
contest entry
● Implement sign up methods that
enhance how the customer
interacts with your brand
○ Mobile: Single click to sign up
○ Desktop: Text keyword to sign up
Increasing Loyalty Across Channels
14. Cross Channel Acquisition
Mobile-First Marketing: Motivating Conversions Across Channels and Devices
Instagram: Acquire Facebook Messenger, Email & Phone Number
16. Loyalty
Exclusivity
Mobile
Wallet
Limited
Time Offers
● Consider the business impact—is it time sensitive?
○ SMS/MMS is THE channel for urgent messaging
● What’s the customer impact? Does it add value, promote
exclusivity?
● Is it a digitized coupon, offer, or personalized message?
● Does the message fit within a well-planned orchestration?
● Is there a cross-sell or upsell message that can be
captured with brevity?
Mobile Messaging & Driving Conversions
Mobile-First Marketing: Motivating Conversions Across Channels and Devices
Determining what to send your Mobile audience
17. Mobile Messaging & Driving Conversions
● CRM channels are complementary, not
competing
● Execute messages based upon the
unique benefits of each channel
○ A case can be built for using all
channels for every message type. This
chart considers where messages are
strongest and most impactful.
Mobile-First Marketing: Motivating Conversions Across Channels and Devices
Integrating Email, Text and Facebook Messenger Marketing
Email
Text
Messaging
Facebook
Messenger
Mobile Offers ✓ ✓ ✓
Time Sensitive ✓
Transactional
Related ✓
Nurturing ✓ ✓
2-Way
Communication ✓ ✓
18. Messaging & Driving Conversions
● Include unique, added value for each
channel
○ Avoid replicating the exact message and
creative across each channel
○ Messenger allows for more ‘familiarity” in
messaging - more personal tone, including
the use of “YOU”
● Promote exclusivity - VIP, sneak peek, early access
● Use these quick-hit channels to promote the 3
phases of product launch: prelaunch, launch,
post-launch
● Feature focus - what are the main selling points?
● Upsell/Cross-sell to previous purchasers, browsers
of complementary products
Mobile-First Marketing: Motivating Conversions Across Channels and Devices
Creative & Messaging: Product Launch
19. Messaging & Driving Conversions
Mobile-First Marketing: Motivating Conversions Across Channels and Devices
Creative & Messaging: Cart Abandonment
● Email
○ Increased space allows for customer
testimonials and brand reinforcement
● Text Message:
○ Direct, actionable, time sensitive
○ Reminders offer is expiring soon
● Facebook Messenger:
○ Direct, actionable
○ Opportunity for 2-way customer
communication
20. Messaging & Driving Conversions
● Stagger send times across
channels
● Messages should fit into a
well-planned orchestration
● Avoid sending across all
channels at the same time
Mobile-First Marketing: Motivating Conversions Across Channels and Devices
Timing of Messages
Contact
Abandons Cart
Last Chance to Save--Your Cart is
About to Expire!
Wait 1-3 Hours
Wait 22 Hours
Wait 2 Days
Did You Forget
Something?
Where is contact subscribed?
Wait 30 Mins
Complete Your Purchase
for 10% Off!
Did You Forget
Something?
SMS
Email
KEY
Messenger
Email & SMS Email Only
Did You Forget
Something?
Complete Your Purchase
for 10% Off!
Last Chance to Save--Your
Cart is About to Expire!
SMS, Email & Messenger
Last Chance to Save--Your Cart is
About to Expire!
Did You Forget
Something?
Complete Your Purchase
for 10% Off!
Did You Forget
Something?
No Message
Extended: Save 10% on your
purchase!
Wait 1 Day
21. Messaging & Driving Conversions
● Leverage personalization wherever possible
○ Purchasing behavior, product viewed, loyalty tier/points
are great personalization tools
● Implement segmentation
○ VIPs, purchaser frequency, non-purchasers, newly
added, etc.
○ Create unique flows based upon purchaser and
non-purchaser
■ Incentivize non-purchasers to drive the first conversion
■ Past purchasers less likely to need offer to convert
Mobile-First Marketing: Motivating Conversions Across Channels and Devices
Personalization & Segmentation
23. Email nurtures upper funnel contacts and drives bottom channel conversions.
As new CRM channels emerge email remains an impactful and cost effective way to
communicate with your customers.
001-5%+
Avg. CTR
0.1-3.4%+
Avg. CVR
$0.08-$2.71+
Avg. revenue
per recipient
Measurement & Analysis
Mobile-First Marketing: Motivating Conversions Across Channels and Devices
Email KPIs & Benchmarks
24. Increase ROI - 45% of SMS campaigns generate successful ROI, increasing to 50% when combined with
other channels such as email and social media
0035%
Avg. CTR
17.5% - 45%
Avg. CVR
$0.08-$0.25
Avg. revenue
per recipient
Measurement & Analysis
Mobile-First Marketing: Motivating Conversions Across Channels and Devices
SMS KPIs & Benchmarks
25. Facebook Messenger helps drive results using abandonment flows, click to messenger ads,
and more.
0043%+
Avg. CTR
6-14x
Avg. Increase
ROAS
$15
Avg. return per
Messenger subscriber
Measurement & Analysis
Mobile-First Marketing: Motivating Conversions Across Channels and Devices
Facebook Messenger KPIs & Benchmarks
27. Key Takeaways
● The frequency of mobile usage has been on the rise and the desire for consumers to engage on mobile will
continue to increase
● Grow mobile your audience by implementing sophisticated overlay rules and leveraging cross channel
acquisition
● Utilize each mobile marketing channel for its strength and advantages
○ Your message should not be a one-size-fits-all approach
● Providing options for customers to choose how to engage is a strength for your brand
● Channels should not be viewed as competing, but integrated and orchestrated cohesively
Mobile-First Marketing: Motivating Conversions Across Channels and Devices
Mobile-First Marketing: Email, SMS, and Facebook Messenger
28. Send a better message with Cordial
Use real-time data to deliver personal, relevant, and emotionally intelligent messages across any channel
CORDIAL DATA PLATFORM
● Channel-agnostic architecture
● Unlimited real-time data activation
● Flexible integration endpoints
● Built-in data transformations
● Enterprise-level security and privacy
MESSAGING CHANNELS
● Channel-aware personalization
● Enterprise-scale throughput
● Enterprise-level security
● Limitless flexibility with Open Channel
AGILE USER INTERFACES
● Custom content management workflows
● No-code personalization
● Visual, cross-channel orchestration
● Real-time audience segmentation and
automations
Visit cordial.com/learn-more to connect with a Cordial expert