Managing your spend across segments can be overwhelming when you are working with a limited budget. In this session, our Growth Media expert will talk about how to maximize your impact across search and shopping, social, and email.
Using Predictive Marketing to Improve Results Across Digital ChannelsTinuiti
Audience behavior informed marketing creates better results – and ROI for your marketing spend. In this session, AI experts Faraday discuss how to use predictive marketing to get in front of your ideal customer.
Fireside chat: Maximizing holiday success on a budgetTinuiti
The holiday season is critical for sales—but also the most expensive for advertising. We’ll wrap the day with a conversation on how to succeed in Q4 on a limited budget.
2020 has presented new opportunities for brands to diversify social investments and pivot to emerging platforms that have attracted rapid user growth, engagement, and sometimes more cost-effective inventory. TikTok, Snapchat, and Pinterest are just of the maturing platforms that Tinuiti’s clients have seen success on. Tune in to this panel to hear what Tinuiti, Quick Frame, and Gatsby are telling their clients to focus on in 2021 from ad types to creative freshness. We’ll also be joined by client Society 6 who will discuss which of their 2020 strategies succeeded and what they’re prioritizing in 2021.
How to Triple your Growth with External Marketing InvestmentTinuiti
Growing your business should also mean growing your investment. In this session, we partner with Clearco, the world’s largest ecommerce investor, to talk about how founders can maximize any type of investment by leveraging their internal data and success stories.
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
Optimizing Your Holiday Emails: Last Minute Tips for Black Friday and Cyber M...Tinuiti
In this webinar, we partnered with email marketing and design experts Zembula to discuss how you can optimize your email marketing in sends leading up to and during the holiday season and see great results.
Using Predictive Marketing to Improve Results Across Digital ChannelsTinuiti
Audience behavior informed marketing creates better results – and ROI for your marketing spend. In this session, AI experts Faraday discuss how to use predictive marketing to get in front of your ideal customer.
Fireside chat: Maximizing holiday success on a budgetTinuiti
The holiday season is critical for sales—but also the most expensive for advertising. We’ll wrap the day with a conversation on how to succeed in Q4 on a limited budget.
2020 has presented new opportunities for brands to diversify social investments and pivot to emerging platforms that have attracted rapid user growth, engagement, and sometimes more cost-effective inventory. TikTok, Snapchat, and Pinterest are just of the maturing platforms that Tinuiti’s clients have seen success on. Tune in to this panel to hear what Tinuiti, Quick Frame, and Gatsby are telling their clients to focus on in 2021 from ad types to creative freshness. We’ll also be joined by client Society 6 who will discuss which of their 2020 strategies succeeded and what they’re prioritizing in 2021.
How to Triple your Growth with External Marketing InvestmentTinuiti
Growing your business should also mean growing your investment. In this session, we partner with Clearco, the world’s largest ecommerce investor, to talk about how founders can maximize any type of investment by leveraging their internal data and success stories.
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
Optimizing Your Holiday Emails: Last Minute Tips for Black Friday and Cyber M...Tinuiti
In this webinar, we partnered with email marketing and design experts Zembula to discuss how you can optimize your email marketing in sends leading up to and during the holiday season and see great results.
If there’s any theme that sets the direction for Google’s platform in 2020, it’s the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. We’ll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
Email is the most mature digital marketing channel there is, and with its unbeatable ROI it’s no wonder email has been able to stand the test of time. As CRM continues to evolve, there is more opportunity to launch new channels that intelligently complement your email strategies. Join expert speakers from Tinuiti, Klaviyo, Movable Ink plus mutual client Sand Cloud to learn how to advance your 2021 strategy with proven tactics to achieve your unique business goals. We’ll dive into how Sand Cloud stayed ahead of the competition in 2020 by introducing SMS, overlays, and predictive analytics into their marketing mix.
Design Matters: Creative that Fuels the FunnelTinuiti
In this webinar, our creative experts discuss how to use the latest consumer preference data to inform your creative strategy. It’s time to inject some holiday spirit into your creative using an insights-based strategy!
The Intersection of Predictive and Account-Based MarketingPerkuto
The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, but still get poor quality leads. There has to be a better way.
Engaging in a target account strategy not only helps you be much more targeted with your marketing, but it increases sales and marketing alignment—account-based sales should be met with account-based marketing. In this webinar we will cover how account-based marketing (ABM) and predictive marketing can make your campaigns incredibly precise and effective.
Join our webinar and learn:
- How to use predictive for target account selection
- How to deliver powerful, 1:1 interactions with your target accounts
- How to build a compelling, omni-channel ABM campaign at scale
Platforms are increasingly launching feed-driven shoppable products to blend social media and ecommerce—and feed-driven spend is accelerating accordingly. In this session, we dive into the numerous areas that impact shoppable media—search, social strategy, display strategy, and creative assets— and how to tie them all together into a powerful feed for converting customers.
Expert Report: Using Amazon Data for Last-Minute Holiday OptimizationsTinuiti
In this webinar, we partner with Amazon analytics and optimization experts Data Hawk to share insights on consumer behavior from Prime Day, how Prime membership numbers have changed, the supply chain effect on holiday shopping, and how you can translate these trends in actionable insights this holiday season.
There has been no shortage in challenges for vendors and sellers on Amazon this year: managing low- and surplus inventory, adjusting for the increased cost of advertising, and wildly unpredictable consumer behavior—to name a few. In this session, we partner with Amazon sales analytics tool Jungle Scout to unpack this past year and discuss what’s to come in 2022, including advertising changes and continued inventory challenges.
The need for zero- and first-party data has become vital in a privacy-by-default world. In this session, our experts partner with marketing automation platform Klaviyo and customer marketing solution Okendo to discuss the best ways to collect 1P data while building trust, how to navigate the changes—plus our predictions for what’s on the horizon in ’22.
Enhanced features have dominated the marketplaces ecosystem this year: product attributes added to reviews and listings, a more frictionless checkout process, consumer preferences for sustainability in fulfillment, and the importance of brand trust to collect 1P data. In this session, we partner with ecommerce payment solution Klarna and customer marketing solution Okendo to cover what brands need to do to stay ahead of the curve in 2022.
Optimizing your paid and local search tactics helps reach customers —no matter where they are shopping. In this session, we partner with conversion experts Invoca to discuss how to build a winning paid and local search strategy for Q4.
Thinking beyond last click: Measurement and Strategy in a Cross Channel Envir...Tinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
Diversifying Your Social Media Advertising in 2020: Why Top Brands are Invest...Tinuiti
Snapchat has over 210 million users, 38% of whom can’t be found on Facebook or Instagram. This makes Snapchat ads a prime opportunity for businesses who want to branch out or feel their marketing efforts aren’t effective on other media sites. Join this session to learn how Snapchat can drive full-funnel growth from brand awareness down to conversions and revenue for your brand. In this session you’ll learn about Snapchat’s unique advantages as a social advertising platform, how to get started with building your Snap ads campaigns, and a breakdown of the different Snapchat ad types, targeting, creative, and more.
Listen in on four leading Amazon experts.
Amazon captured 49% of US Ecommerce Market, according to eMarketer. Hit the ground running on Amazon in 2019 by growing your market share by capitalizing on all Amazon Advertising updates. Let’s review Amazon Advertising trends and updates from 2018 to upgrade your brand’s strategy on Amazon and ignite your YoY profit growth.
Logistics challenges combined with fluctuations in consumer behavior have made planning campaigns and forecasting a bit of a beast. In this session, we partner with conversion optimization platform Justuno and commerce platform BigCommerce to break down the major themes of the year, as well as how to leverage automation, data-based insights, and shoppable media to have a winning strategy in 2022.
In this webinar, our experts will discuss the holistic strategy you should be employing for success on Amazon, including the checklist for winning channel management during Q4.
Intro to Target Advertising: How to Unify and Diversify Your Marketplace MixTinuiti
In this webinar, we partner with Criteo, the leading advertising platform for the open Internet and our API partner, to discuss how to break into the Target marketplace and how brands can have more options to run and optimize their campaigns.
From Discovery to Conversion: Creative Design that WorksTinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
Ask an Expert: How to Measure the Effectiveness of Your branding CampaignsTinuiti
If asked to “grow brand awareness through digital marketing”, would you know where to start? Many brands & retailers fail to effectively measure the success in branding campaigns because they lack clear goals & structure. Therefore, they find themselves spending precious ad dollars with nothing to show for it.
If there’s any theme that sets the direction for Google’s platform in 2020, it’s the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. We’ll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
Email is the most mature digital marketing channel there is, and with its unbeatable ROI it’s no wonder email has been able to stand the test of time. As CRM continues to evolve, there is more opportunity to launch new channels that intelligently complement your email strategies. Join expert speakers from Tinuiti, Klaviyo, Movable Ink plus mutual client Sand Cloud to learn how to advance your 2021 strategy with proven tactics to achieve your unique business goals. We’ll dive into how Sand Cloud stayed ahead of the competition in 2020 by introducing SMS, overlays, and predictive analytics into their marketing mix.
Design Matters: Creative that Fuels the FunnelTinuiti
In this webinar, our creative experts discuss how to use the latest consumer preference data to inform your creative strategy. It’s time to inject some holiday spirit into your creative using an insights-based strategy!
The Intersection of Predictive and Account-Based MarketingPerkuto
The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, but still get poor quality leads. There has to be a better way.
Engaging in a target account strategy not only helps you be much more targeted with your marketing, but it increases sales and marketing alignment—account-based sales should be met with account-based marketing. In this webinar we will cover how account-based marketing (ABM) and predictive marketing can make your campaigns incredibly precise and effective.
Join our webinar and learn:
- How to use predictive for target account selection
- How to deliver powerful, 1:1 interactions with your target accounts
- How to build a compelling, omni-channel ABM campaign at scale
Platforms are increasingly launching feed-driven shoppable products to blend social media and ecommerce—and feed-driven spend is accelerating accordingly. In this session, we dive into the numerous areas that impact shoppable media—search, social strategy, display strategy, and creative assets— and how to tie them all together into a powerful feed for converting customers.
Expert Report: Using Amazon Data for Last-Minute Holiday OptimizationsTinuiti
In this webinar, we partner with Amazon analytics and optimization experts Data Hawk to share insights on consumer behavior from Prime Day, how Prime membership numbers have changed, the supply chain effect on holiday shopping, and how you can translate these trends in actionable insights this holiday season.
There has been no shortage in challenges for vendors and sellers on Amazon this year: managing low- and surplus inventory, adjusting for the increased cost of advertising, and wildly unpredictable consumer behavior—to name a few. In this session, we partner with Amazon sales analytics tool Jungle Scout to unpack this past year and discuss what’s to come in 2022, including advertising changes and continued inventory challenges.
The need for zero- and first-party data has become vital in a privacy-by-default world. In this session, our experts partner with marketing automation platform Klaviyo and customer marketing solution Okendo to discuss the best ways to collect 1P data while building trust, how to navigate the changes—plus our predictions for what’s on the horizon in ’22.
Enhanced features have dominated the marketplaces ecosystem this year: product attributes added to reviews and listings, a more frictionless checkout process, consumer preferences for sustainability in fulfillment, and the importance of brand trust to collect 1P data. In this session, we partner with ecommerce payment solution Klarna and customer marketing solution Okendo to cover what brands need to do to stay ahead of the curve in 2022.
Optimizing your paid and local search tactics helps reach customers —no matter where they are shopping. In this session, we partner with conversion experts Invoca to discuss how to build a winning paid and local search strategy for Q4.
Thinking beyond last click: Measurement and Strategy in a Cross Channel Envir...Tinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
Diversifying Your Social Media Advertising in 2020: Why Top Brands are Invest...Tinuiti
Snapchat has over 210 million users, 38% of whom can’t be found on Facebook or Instagram. This makes Snapchat ads a prime opportunity for businesses who want to branch out or feel their marketing efforts aren’t effective on other media sites. Join this session to learn how Snapchat can drive full-funnel growth from brand awareness down to conversions and revenue for your brand. In this session you’ll learn about Snapchat’s unique advantages as a social advertising platform, how to get started with building your Snap ads campaigns, and a breakdown of the different Snapchat ad types, targeting, creative, and more.
Listen in on four leading Amazon experts.
Amazon captured 49% of US Ecommerce Market, according to eMarketer. Hit the ground running on Amazon in 2019 by growing your market share by capitalizing on all Amazon Advertising updates. Let’s review Amazon Advertising trends and updates from 2018 to upgrade your brand’s strategy on Amazon and ignite your YoY profit growth.
Logistics challenges combined with fluctuations in consumer behavior have made planning campaigns and forecasting a bit of a beast. In this session, we partner with conversion optimization platform Justuno and commerce platform BigCommerce to break down the major themes of the year, as well as how to leverage automation, data-based insights, and shoppable media to have a winning strategy in 2022.
In this webinar, our experts will discuss the holistic strategy you should be employing for success on Amazon, including the checklist for winning channel management during Q4.
Intro to Target Advertising: How to Unify and Diversify Your Marketplace MixTinuiti
In this webinar, we partner with Criteo, the leading advertising platform for the open Internet and our API partner, to discuss how to break into the Target marketplace and how brands can have more options to run and optimize their campaigns.
From Discovery to Conversion: Creative Design that WorksTinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
Ask an Expert: How to Measure the Effectiveness of Your branding CampaignsTinuiti
If asked to “grow brand awareness through digital marketing”, would you know where to start? Many brands & retailers fail to effectively measure the success in branding campaigns because they lack clear goals & structure. Therefore, they find themselves spending precious ad dollars with nothing to show for it.
How to Build Your Perfect Q4 Marketing Mix for a Holistic Holiday StrategyTinuiti
Learn how a holistic integrated media strategy including social, display, search, and shopping can help your brand conquer its Q4 goals. Discover how the power of data, media mix modeling, and Mobius – Tinuiti’s proprietary suite of marketing intelligence and media activation technology has led to client success.
Are you looking for a blueprint for delivering, managing and improving channel marketing program performance? Be prepared when senior management challenges you on the contribution your marketing tactics make to channel programs.
You will learn:
Channel marketing tactics – The Model Evolution
Programs capitalizing on concierge and MDF
Best tactics for channel marketing programs
Measuring tactic performance with intent to improve ROI
Channel Marketing Programs That Deliver ROIJuliann Grant
Are you looking for a blueprint for delivering, managing and improving channel marketing program performance? Be prepared when senior management challenges you on the contribution your marketing tactics make to channel programs.
You will learn:
Channel marketing tactics – The Model Evolution
Programs capitalizing on concierge and MDF
Best tactics for channel marketing programs
Measuring tactic performance with intent to improve ROI
Customer Engagement Platform: Smarter Marketing for Better ResultsMarketo
Marketo's Senior Product Marketing Manager, Brian Glover, reviews the concept of smarter marketing for better results with Marketo's Customer Engagement Platform.
A customer acquisition strategy is critical for the success of every business at any age or size. Companies tend to concentrate marketing effort at the bottom of the funnel but need to systematically feed the top to enable continuous growth. Our seasoned experts will unpack an integrated customer strategy for acquiring new customers – profitably – keeping in mind the customer journey and the aggregate return on a new customer. Our four back-to-back sessions will dive into our experts’ approaches on customer analysis, budget allocation, customer lifetime value, and customizing messaging in creative.
Amazon Marketing Cloud is a holistic measurement and analytics solution, and can be a treasure trove of data that can be converted into insights to drive your Amazon business.
Learning how AMC works can give you a robust understanding of your audience and your performance on Amazon – but knowing where to begin is the tricky part.
In this webinar, our Amazon Marketing Cloud expert will dive into how to utilize AMC to get the answers to your most pressing business questions on Amazon.
Confinement during the pandemic has people using social media more than ever. Therefore, this deck was created to inform social strategy and to explain the new opportunities that exist in the social realm to capitalize on increased social use
Innovating digital 2020 : Digital Marketing trendsDave Chaffey
A presentation to Chartered Institute of Marketing members at the University of Wolverhampton. October 2019 covering 5 applications of data-driven marketing.
Reaching High-Intent Audiences Using Amazon Marketing CloudTinuiti
On Amazon, how do brands make sure they reach high-intent audiences and push them through to purchase?
In the past, Amazon had only offered up pre-built audiences that brands had to choose from to align with their customer base.
But now, with Amazon Marketing Cloud (AMC), brands have the ability to create highly customizable audiences that allow for greater flexibility and accuracy in ad targeting.
In this webinar, an ads expert at Amazon will be joining Tinuiti’s Amazon Marketing Cloud expert to break down how to leverage AMC’s audience-building capabilities. You’ll come away with the skills to create more relevant and targeted messaging that will increase conversions and growth. We’ll include case studies to highlight how brands have found success.
Learn Powerful PPC Tactics that Get You Leads
In this presentation, you will learn in detail, 10 tactics you can use to craft a winning PPC strategy that gets results!
Tactic #1: Remarketing
Tactic #2: Provide Opportunities for Soft Conversions
Tactic #3: Attribution Modeling
Tactic #4: Measuring Phone Call Conversions
Tactic #5: Interaction Mining
Tactic #6: Targeting Local Customers Everywhere
Tactic #7: Bid Modifiers
Tactic #8: Device Segmentation
Tactic #9: AdWords Shared Library
Tactic #10: User Engagement Optimization
In a world where data-driven decisions shape success, this session is your guide to navigating the complexities of Q4.
Tinuiti’s Retail Media partnership expert will be joined by media buying platform, The Trade Desk, and unified customer data platform, Amperity, to solve the challenges brands face in identifying first-party data sources and building impactful audiences from them. Be prepared to revolutionize your strategy, unlock the latent potential of Customer Data Platforms (CDPs) and Retail Media synergy, and seamlessly activate your campaigns through cutting-edge platforms. Transform your Q4 into a success story that leaves a lasting impact.
We are in the midst of the next great transformative era in the media business. The digital age, supported by data, technology, and predictive analytics has created a new opportunity to be more precise, more efficient, and more effective with our clients’ media investments:
- New ways of identifying who your customers are.
- New ways of reaching and influencing them at critical moments.
New ways of discovering the 50% of advertising that works, and avo- iding the 50% that doesn’t.
This reports analyses the state to digital media and its impact on the future.
For further information please look up your regional contact here: http://news.ipgmediabrands.com/magna-global/press-releases/
A presentation for the lovely students studying Advertising Management & Campaigns Project (ADV30002) at Swinburne University of Technology on Thursday, 20th March 2014.
This is a great initiative organised by lecturer, Mr David Reid.
Today, we will cover the following agenda items:
- Introduction
- Relationships
- Digital update & opportunities
- 5 step work-flow
- Q&A's
If you have any questions, please contact me on:
damus@puglifeadsolutions.com.au
4 Strategies To Optimize Your Digital Touchpoints Using Customer DataTinuiti
As digital touchpoints continue to grow, the customer path to purchase grows alongside it. It’s imperative that businesses continue to expand their presence on these various touchpoints. Equally important is a business’s ability to map out its most valuable customers and construct advertising strategies to reach the right people, at the right time.
Don’t Miss Out—Join CPC Strategy & Custora as we dive into different strategies to optimize your search, display, & shopping campaigns.
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
For both advertisers and consumers, the economic uncertainty of 2023 looms large. Now is the time to be agile with your search and display strategy so you can get ahead.
Tinuiti’s marketplaces experts will share best practices for leveraging campaign coverage, keyword and product targeting, growth tactics, and more during this session. Join us to learn more about how to beat the competition by focusing on bottom of the funnel conversions.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
You may have great awareness and conversion tactics, but if you can’t convert potential customers in the middle of the funnel, your efforts will be for naught.
Learn how to make every moment shoppable and join Tinuiti’s Marketplaces expert and sustainable advertising platform, Teads, to understand the importance of driving middle of the funnel tactics, and the latest tips on how to do so.
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Finding The New Top of Funnel: Riding The Third WaveTinuiti
The third wave of retail media is destined to be the biggest of digital advertising (after the first and second waves of search and social) – but still leaves the question: “will we close the loop?” Our marketplaces expert joins subscription-based market research company, Insider Intelligence, in this can’t miss- session.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTTinuiti
Common perceptions are that buying streaming is too much for some ad budgets because of CPMs – however, our experts know that is not always the case.
Join our Tinuiti x Bliss Point Media expert, Rochell Rotenberg, as she walks through three ways to make media buying more efficient – in just 15 minutes.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers.
Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.
The 15-Minute Breakdown - 5 Big Bets for 2023Tinuiti
The word of the year for 2020 was “Unprecedented.” In 2021, it was “Resilience.” For 2022, we’d go with “Chaotic.” And, if we had to guess how 2023 is going to shape up, we’d pick two very different words, depending on what type of marketer you are: “Survivor” or “Thriver.”
During tough times, it can be difficult to go bold with your marketing strategies. But, it’s exactly when competitors are treading water that courageous companies should wade into the deep end and push off the wall with all their might.
We’re placing our Big Bets for 2023—and unveiling them in this webinar. You won’t want to miss it.
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
With economic uncertainty, it’s more critical than ever to ensure that each and every dollar of ad spend drives performance.
In this session, Tinuiti’s CRO experts will talk with our partners from conversion marketing and analytics platform, Justuno, and experience optimization platform, VWO, about how to efficiently convert customers, tools to leverage and how to get ahead. Enter 2023 with confidence by joining this informative session.
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient.
In this session, join Tinuiti and our Streaming agency, Bliss Point Media, alongside our partners from custom algorithm platform, Chalice, and out-of-home advertising platform, Ad Quick. You’ll learn ways to maximize your ROI by filling the funnel. We’ll also cover solutions for overcoming common measurement challenges, audience targeting, and cookie deprecation.
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...Tinuiti
The playbook for the type of content that performs best on social channels has been upended. Our Paid Social experts are joined by our partners from Reddit, and plug-and-play machine-learning platform, Black Crow, in this panel discussion.
We’ll dive into how to overcome a lack of creative resources, how to incorporate macro- and micro- influencers, and how to develop a comprehensive social strategy that performs. Tune in to learn best practices for leveraging platforms, data, and more.
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
Signal loss isn’t coming. It’s here. And understanding how to use data properly across your customer Lifecycle is more crucial than ever before.
During this session, hear from Tinuiti’s in-house experts alongside our partners from marketing automation platform, Klaviyo, and the world’s leading data activation platform, Hightouch. We’ll cover best practices for data strategy to adapt to the current privacy-by-default landscape. You don’t want to miss these valuable tips to help you navigate the landscape going into next year.
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...Tinuiti
Consumer consumption patterns are changing and meeting people where they are is more imperative than ever.
Tinuiti’s marketplaces experts will be joined by our partners from the Amazon seller tools company, eComEngine, and the leading all-in-one platform for selling on Amazon, Jungle Scout. We’ll share brand strategy and forecasting tips for how to nurture your customers and convert leads. We’ll also dive into supply chain restraints, how to optimize delivery systems, opportunities to take advantage of on Amazon, and more.
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?Tinuiti
How do you prepare for what’s next in 2023? Join us for an Honest discussion (pun intended) on consumer sentiment, the shifting consumer landscape, and how to win.
During this candid talk, we are joined in conversation by Tinuiti client and award-winning baby and beauty store, The Honest Company. Together, we will dive into how Honest has navigated retail challenges and pivoted through the ever-changing retail landscape to continue to reach its ideal customers.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
In this webinar, our privacy experts recap everything that happened in 2022, and provide you with your survival guide for 2023 – you won’t want to miss this.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...
Tight Budget? How to Get the Most from your Media Planning Dollars
1. How to Maximize Media Spend on a
Limited Budget
Tight Budget? How to Get the Most from your Media
Planning Dollars
10am -10:30am PT | 1pm-1:30pm ET
How to Triple your Growth with External Marketing
Investment
10:35am-11:05am PT | 1:35pm-2:05pm ET
Using Predictive Marketing to Improve Results
Across Digital Channels
11:10am-11:40am PT | 2:10pm-2:40pm ET
Fireside chat: Maximizing holiday success on a
budget
11:45am-12pm PT | 2:45pm-3pm ET
Get the Most Bang
for Your Media Buck
3. Today’s Logistics
Kerry Mallett
Webinar Coordinator
Recording & slides will be sent
by tomorrow
01
Submit questions for live Q&A
04
03
Download relevant resources
Log back anytime with same link
02
02
Join our poll questions
05
4. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
950+
12. Prioritization Focus: Flip the Funnel
12
Brand Awareness
Consideration
Conversion
Loyalty Start with
Customer-First
Data
Infrastructure
Build upon
Customer-
First Data
Strategy
18. Source: :Google/BCG P2P, 2021, Google/Ipsos, “Holiday Shopping Study” October 2020-January 2021
Mindshare = market share: Cut through the
noise to influence and acquire holiday
shoppers with digital
72%
of apparel and footwear consumers
bought from a retailer in their initial
consideration set 1
43%
of Holiday shoppers used YouTube to
research and shop
+10% from 2019 2
1. Keep your brand top of mind by capitalizing on
demand generation ad units & tactics
2. Capture undecided shoppers early, when they
research by targeting broad, non-branded
keywords on search as well as Dynamic Search
Ads
3. Convert consideration into action capture
created demand through search, shopping,
collections ads ad product feed-enabled ad
units
19. Apparel Category: In 2020 CPCs spike more
substantially over cyber week
September October November December
$1.00
$0.75
$0.50
$0.25
$0
150
100
50
0
Weekly Search demand Avg. CPC
Source: Google Search Data, US. Analysis by TheProof
20. Time your media mix with media cost changes
September October November December
$1.00
$0.75
$0.50
$0.25
$0
150
100
50
0
Weekly Search demand Avg. CPC
Demand Generation Phase
Demand Capture Phase
Source: Google Search Data, US. Analysis by TheProof
22. Brand Lift, Ad Recall, Reach, Video Views, Video View Rate
Landing Page Views, Click Through Rate, Cost Per Lead
Measurement across the entire consumer journey
Cost Per Action, Return on Ad Spend
Brand Awareness
Consideration
Conversion
Loyalty LTV, Repeat Purchase Rate, Time Between Purchase
23. Low/No Cost Performance Branding Measurement
Method Details
23
Facebook Brand Lift Holdout testing with follow-up polling conducted by FB. Campaign budget minimums may apply
Youtube Brand Lift Holdout testing with follow-up polling conducted by Google. Campaign budget minimums may apply
Self Conducted
Holdout Testing
Generally location-based testing conducted by and advertiser or agency. Evaluates fluctuations in targeted
locations vs control areas
Halo Effect Study Evaluates total lift in performance before during and after media flighting
MMM/MTA
Media Mix Modeling & Multi-Touch Attribution, generally require data science infrastructure & framework. A
powerful way to evaluate channel and campaign efficacy
25. Prioritization Focus: Flip the Funnel
25
Brand Awareness
Consideration
Conversion
Loyalty Start with
Customer- First
Data
Infrastructure
Build upon
Customer-
First Data
Strategy
26. 26
1P Data
is Top
of Mind
Source: eMarketer | “IAB State of Data 2021,” March 11, 2021
Effect of the Coming Changes to Third-Party
Cookies/Identifiers to Their Company’s Use of
Data According to US Data Users
% of Respondents
Increase spending on use of first-party data: 42%
Bring data management in-house: 36%
Centralize all CRM data in one repository: 35%
Increase use of AI for consumer insights: 31%
Increase focus on developing in-house identity resolution solutions: 29%
Increase efforts to build second-party data relationships: 27%
Increase spending/emphasis on contextual advertising: 24%
27. Basic Framework for Customer First Data
Acquisition Hygiene Activation
Analysis
27
Gathering
Capture Email & Phone #s,
Reviews, UGC, etc
Make Data Usable
Bridge data silos
Prepare Data for Use
ESPs and/or CRM/CDPs
Harness Your Data
Email, Customer Match,
LTV
Needs to be implemented
as early as possible. Ensure
infrastructure functions
Create connectivity across
disparate data sets and
platforms
Segment and Analyze data
for activation. User
behavior segments & LTV
cohorts
Use data in advertising,
lifecycle marketing and to
inform return KPIs
30. 30
Key
Takeaways
● Set your business goals and adjust
media mix accordingly
● Leverage all available options when
measuring your media dollars efficacy
to drive home a strong Q4
● Invest in demand generation early,
while always keeping funds for
demand capture
● Flip the funnel and prioritize
Customer-First data collection
35. How to Maximize Media Spend on a
Limited Budget
Tight Budget? How to Get the Most from your Media
Planning Dollars
10am -10:30am PT | 1pm-1:30pm ET
How to Triple your Growth with External Marketing
Investment
10:35am-11:05am PT | 1:35pm-2:05pm ET
Using Predictive Marketing to Improve Results
Across Digital Channels
11:10am-11:40am PT | 2:10pm-2:40pm ET
Fireside chat: Maximizing holiday success on a
budget
11:45am-12pm PT | 2:45pm-3pm ET
Get the Most Bang
for Your Media Buck