Small and medium-sized businesses widely use social media and search engine optimization for digital marketing. Specifically, 74.5% of SMBs use social media like Facebook to promote their business, and almost half of SMBs engage in search engine optimization activities. Additionally, having a well-designed website is important for SMBs, with 59% believing their website is integral to their business and 36% of online marketing budgets going towards website development.

1. Small & Medium Sized Businesses: Not-To-Miss
Digital Marketing Stats In 2015

2. Social Media for SMBs
It’s the most used marketing tool by SMBs, according to a report by Waspbarcode.

3. Social Media for SMBs
74.5 % SMBs reported using social media to promote their business, according to
Biakelsey.

4. Social Media for SMBs
23% of the SMB owners cited social media as an effective marketing strategy outranking
print/radio ads, according to a report by Infusionsoft.

5. Social Media for SMBs
Social media usage is closely associated with the presence of a website, according to the
Infusionsoft report.

6. Social Media Channel for SMBs
Facebook’s an important part of a company’s marketing strategy, as per the Waspbarcode
report.

7. SEO for SMBs
Almost half of SMBs are doing SEO, according to the Small Business Survey by Clutch.

8. SEO for SMBs
Traffic from search engines is the number one metric used by small businesses to measure
SEO success, as per the Clutch report.

9. SEO for SMBs
Most of the SMBs that outsource their SEO work are happy with their agencies.

10. SEO for SMBs
According to the agencies working for SMBs, the most in demand service in 2015 would
be SEO.

11. SEO for SMBs
20% find SEO to be the most effective channel at attracting new customers, according to
the Brightlocal survey.

12. SEO for SMBs
Low cost is the most important factor when choosing an SEO consultant / agency.

13. Mobile & Online Reviews
Mobile and online reviews will affect the SMBs most in the coming months, according to
a survey by Can Capital published in the later part of 2014.

14. Website for SMBs
59% SMBs believe their website is an integral part of their business.

15. Website for SMBs
36% of online marketing budget was allocated to website development, according to the
report by HubShout

16. Website for SMBs
51% of websites for small businesses are priced between $1,500 - $4,000, as per the
HubShout report.