How to use social media for marketing your music business (Midemnet 2010)
•
26 likes•1,541 views
The document discusses the rise of social and networked media and its impact on marketing. It argues that social media will surpass email and video will surpass search as the top ways people engage with online content. It emphasizes building trust with customers through openness, transparency and user control. The key is attracting the right followers through quality content then engaging them through conversation to build loyalty and trust over time. Metrics like attention and engagement are more important than traditional marketing metrics like impressions. The new model is conversational rather than interruptive push marketing.
Recommended
Recommended
More Related Content
What's hot
What's hot (16)
Viewers also liked
Viewers also liked (19)
Similar to How to use social media for marketing your music business (Midemnet 2010)
Similar to How to use social media for marketing your music business (Midemnet 2010) (20)
More from Gerd Leonhard
More from Gerd Leonhard (20)
Recently uploaded
Recently uploaded (20)
How to use social media for marketing your music business (Midemnet 2010)
- 1. & the Music Industry www.mediafuturist.com twitter.com/gleonhard
- 2. www.mediafuturist.com What I do: www.twitter.com/gleonhard
- 3. Our ‘Networked World’ is still very nascent
- 4. Why is this Social Media Stuff important?
- 5. Social Media will soon beat eMail, Video may well beat Search
- 6. The term Social Media is really kind of an artifact, a mere construct. Better: Networked Media. Real-Time Media. User-driven Media. Engaged Media.
- 7. Merit is where it all starts.
- 8. Money Conversion Attention Merit, Quality & Uniqueness
- 9. The other, common problem ‘Marketing Sushi as cold, dead Fish’
- 10. ‘Broadcast’ Media: shrinking, and costly
- 12. “Tribal Relationships” 150 tribe members + 1000 real fans + + + +
- 13. Online and Offline are converging
- 14. Attention source: Tara Hunt
- 16. “Trust is the most important currency online, so to build it we adhere to three principles of open information: value, transparency, and control” Google Senior VP, Product Management Jonathan Rosenberg's essay, The Meaning of Open, published on the Offical Google Blog
- 17. Value Transparency Control to the User
- 18. Was... Is...
- 19. Me myself I
- 20. Some of my weapons of choice Typepad for Blogging (Firefox!!!) Hootsuite for Firefox (Twitter), Tweetdeck Mobiles: iPhone, Google Nexus, Blackberry, Nokia E71 Mobile apps: Tweetie, Hootsuite, InstaPaper, FB More apps: LinkedIn, Google Reader, Skype Kindle, Sony, iPhone electronic readers HD Video Camera(s): Kodak, Flip, Phones... The new Apple Tablet!
- 21. How...?
- 22. Multi-tasking...? It’s about managing the Flow
- 23. Social Media is “Customer Relationship Management”
- 24. It all starts with this:
- 25. 3 challenges 1.Openness is hard - and often not our default setting 2.Conversations take time - and can become real work 3.‘Offering something for free so that you can ask to get paid later’ takes real courage - and believe!
- 26. Action Time!
- 27. Traps to avoid
- 28. Get rid of Push Marketing Top-down Domination Plays Expensive watering-cans Uni-directional marketing Interrupting consumers Shout: buy buy buy 100% control everything
- 29. Social-Mobile-Web-Native Marketing: “Followers, Friends, Fans, Users” Attract and addict Low-cost, very targeted Conversational Engagement is the goal Message: share. follow. talk. 100% Trust
- 30. Twitter Examples
- 31. The ‘Realtime Web’ Opportunity Here Now Personal Relevant Recommended
- 32. Learn from Magnetic Brands
- 33. Summary 1. Attract the right people by publishing relevant content 2. Get and hold their Attention, build Trust 3. Think Followers not Users 4. Offer added values to convert followers into $$
- 34. Steve Jobs: Stay Hungry. Stay Foolish.
- 36. Now is a good time! email me at gerd@mediafuturist.com twitter.com/gleonhard Facebook: gleonhard more presentations at www.mediafuturist.com Thanks for listening!