I did a presentation for one of the leading international football (soccer... for all you Americans) club associations a few days ago, so here is a slightly changed version with some of the stuff I wanted to share with everyone. This goes way beyond social media... take a look.
Fandom is not a new concept. How fandom is expressed today however has evolved. This is due to the integration of social and digital media int sports media and marketing. This presentation explores the emotional and digital gridirons of how contemporary fandom are experienced and expressed.
The PPT explains in basic lay man terms what social media is all about followed by understanding on social media marketing, it's benefits and what windchimes can do for the client!!
Fandom is not a new concept. How fandom is expressed today however has evolved. This is due to the integration of social and digital media int sports media and marketing. This presentation explores the emotional and digital gridirons of how contemporary fandom are experienced and expressed.
The PPT explains in basic lay man terms what social media is all about followed by understanding on social media marketing, it's benefits and what windchimes can do for the client!!
This is a presentation given in Atlanta to a group of Chief Marketing Officers and Vice Presidents of Marketing that provided an overview of today's public relations landscape and the role that digital communications plays in it today. As we've seen, the social and digital media landscape has changed the way that organizations communicate, engage and gather their information. Take a look and provide your thoughts or even share some of your best practices!
In this slide, first we understand what social media is and what applications that are viewed as social media tools and services.
Then, we learn about how social media can be used for business and the success stories of the businesses that have used social media.
Next, we look at the implication of the technology that needs to be developed in order to support social media data creation, edition, and search.
We also look at how social media changes the way we live in society. Like any other technologies, social media also has side effects which we will discuss some of those.
The Power of Social Media - Keynote slidesRoss Dawson
Slides for Ross Dawson's keynote at Oracle Cloud Day, Auckland, August 9, 2013. The slides are designed to accompany Ross's keynote, not as stand-alone slides, but may still be interesting to those who did not attend. For extensive complete resources see www.rossdawson.com
Social media are the interactive, collective computer arbitrated online communications for sharing information, ideas, expression, personal interest via network
20 Signs You're Probably Not Working For a Social BusinessPaul Taylor
*Note: Creative Commons attributions on this deck are incorrect - currently investigating/fixing!*
We all want to be a social , collaborative business. How do we know when we’ve achieved it?
Here are 20 signs that we’re probably not there yet. Special Star Wars Edition!
Interesting Findings on Football in IndiaSimplify360
Football being one of the most celebrated games in the world is slowly becoming prominent in India as well. However it is strange that a country which has a population of over 1 billion cannot produce a team which could make it to the Football World Cup. Where exactly does the problem lie? In the players or the opportunities they are exposed to? In contrast, the country’s fan following for football still stands high and is constantly growing. This is clearly visible considering the social media scores related to football across the country.
This is a presentation given in Atlanta to a group of Chief Marketing Officers and Vice Presidents of Marketing that provided an overview of today's public relations landscape and the role that digital communications plays in it today. As we've seen, the social and digital media landscape has changed the way that organizations communicate, engage and gather their information. Take a look and provide your thoughts or even share some of your best practices!
In this slide, first we understand what social media is and what applications that are viewed as social media tools and services.
Then, we learn about how social media can be used for business and the success stories of the businesses that have used social media.
Next, we look at the implication of the technology that needs to be developed in order to support social media data creation, edition, and search.
We also look at how social media changes the way we live in society. Like any other technologies, social media also has side effects which we will discuss some of those.
The Power of Social Media - Keynote slidesRoss Dawson
Slides for Ross Dawson's keynote at Oracle Cloud Day, Auckland, August 9, 2013. The slides are designed to accompany Ross's keynote, not as stand-alone slides, but may still be interesting to those who did not attend. For extensive complete resources see www.rossdawson.com
Social media are the interactive, collective computer arbitrated online communications for sharing information, ideas, expression, personal interest via network
20 Signs You're Probably Not Working For a Social BusinessPaul Taylor
*Note: Creative Commons attributions on this deck are incorrect - currently investigating/fixing!*
We all want to be a social , collaborative business. How do we know when we’ve achieved it?
Here are 20 signs that we’re probably not there yet. Special Star Wars Edition!
Interesting Findings on Football in IndiaSimplify360
Football being one of the most celebrated games in the world is slowly becoming prominent in India as well. However it is strange that a country which has a population of over 1 billion cannot produce a team which could make it to the Football World Cup. Where exactly does the problem lie? In the players or the opportunities they are exposed to? In contrast, the country’s fan following for football still stands high and is constantly growing. This is clearly visible considering the social media scores related to football across the country.
The presentation is about football and the business of it, with respect to Soccernova, a leading sports education company working in the sports industry
My classmate and I created this pitch deck for an advertising campaign class. We were tasked to choose a brand and develop an advertising campaign by researching their current business and the target consumer, developing an insight, and then selecting media channels and creatives based on the research.
Future of Communication and Social Media: Gerd Leonhard at NBS Sao PauloGerd Leonhard
My presentation at the NBS agency event in Sao Paulo, Brazil, see more at http://www.mediafuturist.com/2010/02/-sao-paulo-feb-24-nbs-seminar-social-media.html
Presentation on social and 'networked media' by Gerd Leonhard at etma (european television and media management academy). Gerd Leonhard presented this outlook on future media business in March 2010 as part of etma's DLP training programme.
The Future of Branding in a Connected WorldGerd Leonhard
The Pdf from my presentation at the Canvas8 event in London, Sept 9, see http://www.eventbrite.com/event/412941118
Topics: the trend towards Open. Social Media >> Social Business? No longer captive 'consumers'. Push objects vs Pull objects. From Control to Trust. Interruption costs Money - Engagement costs Control. Data is the new Oil. Following = the new Marketing Paradigm... and more at http://www.mediafuturist.com/branding/
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Sean Moffitt
Keynote presentation by Sean Moffitt of Wikibrands at ACA360 conference - October 6, 2011 (Association of Canadian Advertisers) - also at www.wiki-brands.com
Key chapters;
- 10 Immutable Laws/Inconvenient Truths
- 10 Wikibrand Success Factors
- 10 Smart Bets on the Futiure
The Future of Business in a connected world (FPA Boston Presentation)Gerd Leonhard
This is an edited version of my talk on The Future of Business in a networked Society, for the Financial Planning Association, in Boston (March 3, 2010).
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
The Future of Marketing in a Broadband Culture (FoDM Conference London)Gerd Leonhard
This is the PDF of a presentation I gave at eConsultancy's annual Future of Digital Marketing conference in London, see http://econsultancy.com/events/future-of-digital-marketing Topics: why and how data is the new oil, why we need to talk about privacy when we talk about marketing, what are the effects of broadband culture, and much more
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Social Media: From Push to Pull, Building an Entertainment Brand Online (MIPT...Gerd Leonhard
My presentation at MIPTV 2010, on social media and TV / film brands online, see details at http://gerd.fm/9i6QEU and http://www.mipworld.com/en/miptv/ for videos
Dr. Benedikt Köhler - The Numbers reveal: Is Social Media/web2.0 another fad ...Arjen Strijker
International research on the current revolutionary media trends and an outline to the new ground rules corporations now have to learn.
Dr. Benedikt Köhler - Director Digital Strategy & Research, Ethority
More: http://somesso.com/blog/2009/11/social-media-is-here-to-stay/
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
Leading into the Future: the most important things you need to know about the...Gerd Leonhard
This deck comprises the best scenes from my last 10 keynotes and presentations, using my new graphics and animations, riffing on topics such as exponential change, the 8 game changers, technology vs humanity, digital ethics and more - check out a list of my general topics here: https://www.futuristgerd.com/topics/current-topics/
Artificial Intelligence and the Future of HumanityGerd Leonhard
A collection from Gerd's recent keynotes and presentation. See www.gerdtube.com for videos and www.techvshuman.com for more details about the book 'technology vs humanity'
Technology and Humanity, AI and The Future: Bratislava Keynote by Futurist Ge...Gerd Leonhard
Are humans computable? Can AI actually 'think'? What will happen to humans when machines do 'all the work'? This presentation was delivered along with the launch of free Slovak edition of my book Technology vs Humanity see www.techvshuman.com
Artificial Intelligence, Thinking Machines and the Future of Humanity: Futuri...Gerd Leonhard
A collection of memes and key messages from my last 5 talks on this topic see more at http://www.futuristgerd.com/2017/04/15/shared-keynote-presentation-ai-thinking-machines-and-the-future-of-humanity-futurist-speaker-gerd-leonhard/
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
Technology vs Humanity: key themes from Futurist Gerd Leonhard's new bookGerd Leonhard
More at www.techvshuman.com -- which side you on? Do we need an EPA for humanity ? Technology vs. Humanity is a last-minute wake up call to take part in the most important conversation humanity may ever have. Will we blindly outsource and abdicate big chunks of our lives to the global technology companies – or will we take back our autonomy and demand a sustainable balance between technology and humanity? By supplying a Socratic and humanistic critique of the Megashifts currently recasting our world, Gerd Leonhard provides the prologue for this great debate. Now is the time to join the dots between big data and digital ethics, to start discussing the moral framework required to steer the evolution of digital life – and to finally articulate the difference between our unique humanity and the rapidly evolving robotic versions. In 1949 George Orwell released Nineteen Eighty-Four – offering us a stark warning of a world dominated by technology and those who own and control it. Nearly seventy years after its publication, Gerd Leonhard investigates how we preserve our humanity in a world that is rapidly beginning to resemble that science fiction.
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
The digital transformation of society and business: 2020. Futurist keynote sp...Gerd Leonhard
This is a selection of my best slides from the past 6 months, on the timely topics of digital transformation, exponential technological change, and technology vs humanity.
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
The essential future topics and memes from my 2015 presentations (Futurist Ke...Gerd Leonhard
These are the slides and images that made the most waves in my 80+ presentations, talks and future advisory sessions. Many of them will become even more important in 2016, especially in the context of my new book which will focus on the increasing overlaps of humanity and technology, see www.techvshuman.com for my short film on the same topic. www.gerdcloud.com is where you can download most of my slides and PDFs from the past 5 years btw, and www.gerdtube.com is my Youtube Channel.
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
The future of marketing, advertising and the Internet: Futurist Speaker Gerd ...Gerd Leonhard
A collection of themes and memes from my most recent keynotes on marketing, branding, advertising and the internet, see http://www.gerdtube.com for videos and http://www.gerd.io for all other links
Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)Gerd Leonhard
These are some of my favourite memes and bottom lines from 10+ recent slideshows and presentations see http://www.futuristgerd.com/category/gerd/gerds-presentations/ and www.gerdtube.com for videos
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
The future of media: summary by Futurist Gerd LeonhardGerd Leonhard
A slideshow on the key trends that are impacting the future of media, content, entertainment and publishing. Read more http://www.futuristgerd.com/category/content-media/
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
The Future of the Internet: the key trends (Futurist Speaker Gerd Leonhard)Gerd Leonhard
This is an edited version of a presentation I gave at ITUWorld 2013 in Bangkok, Nov 21, 2013, see more details at http://www.futuristgerd.com/2013/11/21/here-is-the-pdf-with-my-slides-from-the-ituworld-event-in-bkk-today/ Topics: US domination of the Internet and cloud computing, big data futures, privacy failure and the global digital rights bill, the importance of trust, key issues for cloud computing, and much more. Check www.gerdtube.com for a video version (should be available soon)
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
Technology and the future of education, learning, knowledge and universities ...Gerd Leonhard
These are the slides I used for my presentation in TheHaque NL on Nov 8 2013 see http://www.futuristgerd.com/2013/11/07/here-are-my-presentations-at-dehaagse-hogeschool-in-thehaque-nl-today/ Topics: screenification of education, p2p learning, from data to knowledge to wisdom, artificial intelligence and human learning, the impact of technology on how universities operate, customization and much more. Will there be 'Kodak Moments' for universities?
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard...Gerd Leonhard
This is a slightly edited version of my slides presented in London on June 7, 2013 and the Reuters Institute see https://reutersinstitute.politics.ox.ac.uk/research/conferences/forthcoming-conferences/big-data-big-ideas-for-media.html
BTW: You can download ALL of my slideshows, free books and other stuff at http://futuristgerd.com/downloads/
"Data stockpiles are growing exponentially...consumer profiles, media content usage patterns, Twitter and Facebook posts, online purchases, public records, real-time media user behavior and much more. The Big Ideas conference speakers will inspire tactics and strategies to harness these data.
The media industry's leading edge experts from journalism and business disciplines will detail their own case studies, outlining their challenges and triumphs using tools to understand complex data sets. They will outline how these experiences have paved the way to prize-winning journalism, audience insights and growing revenues..."
The Future of Mobile (i.e. everything) Futurist Speaker Gerd LeonhardGerd Leonhard
The slides for my presentation at Mobile Convention Amsterdam May 23 2013 see http://www.mobileconventionamsterdam.nl/
Next Five years in Mobile
“Marketing as we know it is over. More than ever mobile devices are becoming our ears, eyes and brains. ‘Nowness’ takes its toll.”
Says Gerd Leonhard, (media)Futurist and one of the keynote speakers during Mobile Convention Amsterdam on the 22nd and 23th of May in the Beurs van Berlage. Leonhard states that marketers are nowadays looking at gauging feelings and pleasure by using electronic gadgets that can read brain activity.
Leonhard reveals several interesting mobile developments in the future, for example about Google Glass and Over-the-top-content (OTT), what these developments mean for consumers and marketers and whether or not ‘offline’ the new luxury is.
This is an edited version of my TedX talk at Beausoleil in Villars, Switzerland, on November 30, 2012, on the topic of redefining SUCCESS in a networked society. See more details http://www.tedxcollegebeausoleil.com/
BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leon...Gerd Leonhard
This is an edited version of my presentation at the Belfast Media Festival Oct 19, 2012, on the megatrends in media (television and broadcasting mostly),
The future of media and news monitoring (Futurist Speaker Gerd Leonhard at FI...Gerd Leonhard
This is an edited version of my presentation at http://www.fibep.info/fibep/en/2012CongressProfessionalProgramme.php on the future of media, news, data, social media - and media monitoring technologies and business models
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
15. “Control = Money”?
“Potential public relations disaster”
“Encourages football supporters to find information about
their favorite players outside of the official club website”
“Issue of control...professional footballers are under the
control of the club almost at all times”
“Social networking systems threaten the status quo
because its professional footballers having personal
contact with fans, the media and others, which could be
terrifying for some football clubs”
25. It’s the framework that is changing not just the picture...
EXPERIENCE not Conversations not
‘download a copy’ Monolog
Engage not Enrage
Pull not Push
Trust Return on
not Involvement not
Investment
Control
Co-Producers not just
Consumers > Fans >Users
2.1 Billion on the Internet, 4.3 Billion on the Mobile
30. Command & Control
becomes
Coordinate & Cultivate
*Thomas Malone “The Future of Work”
31. Because we are all connected, soon,
‘Going Direct’
becomes
the New Normal
32. Clubs become...
sh ers
P u b li
Broad
caste
rs
M edia
C ont ent
33. Football Club 2.0 --------- The Mission
Manage
Distribute
Aggregate
Connect
Guide
Curate
34. Going Direct: Club to Fan
Lee Strafford, Sheffield
Wednesday chairman: “I don't see
how a media business owns a
relationship with fans of the future”
Online TV channels
Webcasts / Online Radio
iPhone / Mobile Apps
Social Network Groups
Twitter News Network (TNN)
35. Where is this going?
Complete TV & Internet Convergence
Radical Fragmentation of Audiences
3D Screens
Augmented Reality
Virtual Venues
Mobile TV = Video Snacking
36. Trends: Challenges & Threats & Opps?
(Some) TV Networks face declining revenues
because advertising is moving to the Internet
Vast improvements in mobile gadgets means
fans can ‘broadcast’ from the venue, themselves
Competition for people’s attention is constantly
exploding: more choices all the time
Radical fragmentation of audience driven by
explosion in media consumption offerings
38. Social-Mobile-Web-Native Marketing: Pull
“Followers, Friends, Fans, Users”
Attract and addict
Low-cost, very targeted
Conversational
Engagement is the goal
Message: share. follow. talk.
Based on Trust not Control