The document discusses the interaction between real-life experiences and social media, specifically focusing on an initiative called Eventattitude. It outlines how users can engage with the brand through live uploads on Facebook and encourages participation via commenting and liking their page. The goal is to create a seamless connection between real-world events and their social media presence.

1. Eventattitude,
from real-life to social media
and vice versa !
Introduction / 30-11-2012

4. Conversation Starters Experiences
Smile
Act
Play

5. Real life conversations
Conversation Starters Experiences
Smile
Play
Act

6. Social media conversations
Real life conversations
Conversation Starters Experiences
Smile
Play
Act

7. CSE : how does it work ? From real life to social media
03. Live upload on a FB page
01. “Smile
Experience”
04. Post live on users FB
wall
02. Output

8. CSE : how does it work ? From social media to real life
01. Surf on www.facebook.com/
eventattitude
02. Like our
page !
03. The
light turns
on…
It happens when we
brainstorm with these
guys…

9. CSE : how does it work ? From social media to real life
01. Surf on www.facebook.com/
eventattitude
03. The
light turns
on…
02. Write a
comment on this
specific post

10. Thank you !