This report summarizes the performance of a marketing campaign by Galeries-Accor in 2013. Key results include over 5 million total impressions and over 2,400 visits to the campaign landing pages. The campaign targeted frequent travelers, couples, and consumers with household incomes between $80-100k. It promoted Accor hotels and Galeries Lafayette offers across multiple media including display ads, blogs, magazines and social media. The report analyzes metrics for each channel including clicks, costs, and ROI.

1. December 2013
Galeries-Accor 2013
Campaign Performance Report

2. CAMPAIGN SNAPSHOT
Key Results
Total Impressions 5,438,208
Total CPC 5.91$
Total visits in RDVEF landing 2,461
Total visits in PASSION landing 386

3. CAMPAIGN INITIATIVES
Travel Habits
•Seasoned/frequent travelers
•Winter getaway travelers
Demographics
•Women between the ages of (27-43)
•Couples
•HHI of ($80k - $100k per year)
•Highly educated (4+ years of College)
TARGETING
Promote Accor’s Club, and Galeries Lafayette offers.
Inform
and raise awareness on the different Departments in Galeries
Lafayette and Accor hotels.
Increase
leads via sweepstakes
Drive
traffic to campaign landing page
OBJECTIVES

4. MEDIA PLAN & ROI
Medias Product Impressions
Results Clicks
01/07/14
CPC CPI
Sherman's Travel
Content-Targeted Display Ads 25,000 111
Top25 Special Offer 3,000,000 132
Exclusive 100% SOV Bulletin 400,000 2565
ROS Display Ads 50,000 65
TOTAL 3,475,000 2873 2.43 0.002014
Adara Media
In-Market Luxury Travelers to Paris
(Web, Mobile, Tablet)
1,143,569
528
14.98 0.009
TOTAL 944,444 528 16.1 0.009
Departures Premium ROS Display:
+ Across web, mobile, and tablet 136,364
205
27.52 0.055
TOTAL 136,364 205 27.52 0.055
Blog befrassy.com
1 MegaBanner Ad on the Homepage
+ post with photos of the blogger at
Galeries and Accor hotel
850,000 - 950,000
(monthly visitors)
96
10.42 0.001
Blog MakingMagique
1 banner ad
+1 e-newsletter ad
+sponsored posts on social media
16,000 - 19,000 unique
visitors
153
2.80 0.02631
TOTAL EXTERNAL MEDAS 5,637,333 3,890 $ 5.67 0.003734
PASSION Magazine
Official sponsor of
an editorial page.
234
Dedicated e-blast 50,000 420
TOTAL 50,000 654
Atout France
1 landing page on the site
us.rendezvousenfrance.com
734
1 e-blast dédié 83 641 852
2 insertions in the Club France e-
newsletter 500,000 X 2 = 1,000,000
481
2 Facebook Posts Env. 20,000 impressions 233
5 Tweets 11,000 373
TOTAL 1,031,000
2673

5. GENERAL CONSUMER SEGMENT

6. LANDING PAGE RDVEF
General Consumer
Breakdown of Clicks
Header “Book Now” 267
Accor Logos (header) 36
Galeries Lafayette (header) 12
Romantic Christmas – Bordeauxtheque 70
Romantic Christmas – Novotel 85
Romantic Christmas – Mercure 51
Shopaholic Christmas - Gifts 27
Shopaholic Christmas - Fashion 32
Shopaholic Christmas – Le Club 44
Best Location – Galeries-Lafayette 29
Best Location – Novotel/Mercure 22
More – Cheese-y Paris 13
More – Paris like a Parisian 30
More – Rendez-vous in Paris 20
Accor Logos (footer) 7
Galeries Lafayette (footer) 4
Logos RDVEF 4
Total clicks 753
General Consumer Landing Page
Page views 2474
Page visits 2178

7. LUXURY CONSUMER SEGMENT

8. LANDING PAGE PASSION
General Consumer
Breakdown of Clicks
Header “Book Now” 31
Accor Logos (header) 36
Galeries Lafayette (header) 9
Romantic Christmas – Bordeauxtheque 43
Romantic Christmas – Novotel 32
Romantic Christmas – Mercure 31
Shopaholic Christmas - Gifts 28
Shopaholic Christmas - Fashion 19
Shopaholic Christmas – Le Club 25
Accor Logos (footer) 14
Galeries Lafayette (footer) 8
Logos RDVEF 1
Total clicks 277
General Consumer Landing Page
Page views 386
Page visits 310

9. MEDIA ANALYISIS

10. Sherman’s Travel
Content-Targeted Display Ads + ROS Display Ads
Medias Product Impressions
Results Clicks
01/07/14
CPC CPI
Sherman's Travel
Content-Targeted Display Ads 25,000 111 2.25 0.01
ROS Display Ads 50,000 65 (added value)

11. Sherman’s Travel
Top25 Special Offer
Medias Product Impressions Results Clicks 01/07/14
Sherman's Travel Top25 Special Offer 3,000,000 132

12. Sherman’s Travel
Exclusive 100% SOV Bulletin
Medias Product Impressions Results Clicks 01/07/14
Sherman's Travel Exclusive 100% SOV Bulletin 400,000 2565
Breakdown of Clicks
Header “Book Now” 1689
Romantic Christmas – Bordeauxtheque 185
Romantic Christmas – Novotel & Mercure 344
Shopaholic Christmas - Gifts 143
Shopaholic Christmas – Le Club 190
Accor Logos (footer) 18
Galeries Lafayette (footer) 13
Logos RDVEF 5
Total clicks 2,587

13. Adara Media
In-Market Luxury Travelers to Paris
Medias Product Impressions Results Clicks 01/07/14 CPC CPI
Adara Media
In-Market Luxury Travelers to Paris (Web,
Mobile, Tablet)
1,143,569
528
14.98 0.009

14. Departures
Premium ROS Display
Medias Product Impressions Results Clicks 01/07/14 CPC CPI
Departures
Premium ROS Display:
+ Across web, mobile, and tablet 136,364
205
36.59 0.055

15. Passion Magazine
Dedicated E-blast
Medias Product Impressions Results Clicks 01/07/14
PASSION Magazine Dedicated e-blast 50,000 420
Breakdown of Clicks
Header “Book Now” 164
Romantic Christmas – Bordeauxtheque 76
Romantic Christmas – Novotel & Mercure 57
Shopaholic Christmas - Gifts 64
Shopaholic Christmas – Le Club 43
Accor Logos (footer) 5
Galeries Lafayette (footer) 4
Logo Passion 5
Logos RDVEF 1
Total clicks 420

16. Atout France
Dedicated E-blasts
Medias Product Impressions Results Clicks 01/07/14
Atout France 1 e-blast dédié 83 641 852
2 insertions in the Club France e-
newsletter 500,000 X 2 = 1,000,000
481
Club France December

17. Atout France
Facebook Posts
Medias Product Results Clicks 01/07/14
Atout France 2 Facebook Posts 1220
Dcember 20
People Reached 15,176
Likes, Comments & Shares 1,229
Likes 974
Comments 103
Shares 152
Total clicks 743
January 2
People Reached 11,456
Likes, Comments & Shares 733
Likes 617
Comments 32
Shares 84
Total clicks 477

18. Atout France
Twitter Posts
Medias Product Results Clicks 01/07/14
Atout France 5 Tweets 373

19. Blog befrassy.com
MegaBanner Ad on the Homepage
Medias Product Impressions Results Clicks 01/07/14 CPC CPI
Blog befrassy.cpom
1 MegaBanner Ad on the Homepage
+ post with photos of the blogger at
Galeries and Accor hotel
850,000 - 950,000
(monthly visitors)
96
10.42 0.001

20. Blog makingmagique
1 banner ad + 1 e-newsletter ad
Medias Product Impressions
Results Clicks
01/07/14
CPC CPI
Blog MakingMagique
1 banner ad
+1 e-newsletter ad
+sponsored posts on social media
16,000 - 19,000
unique visitors
153 2.80 0.02631