On a strategic level we use a working process we call Tribesourcing to create value for companies through the use of social medias.
The slides in this presentation will give you an introduction to this process.
It's about AAC Technologies Holdings, Inc, the global leading supplier of integrated micro-component solutions for communication and IT consumer electronics, providing clients with innovative solution technologies ranging from acoustics to haptics vibrators, radio frequency (RF) and optics.
On a strategic level we use a working process we call Tribesourcing to create value for companies through the use of social medias.
The slides in this presentation will give you an introduction to this process.
It's about AAC Technologies Holdings, Inc, the global leading supplier of integrated micro-component solutions for communication and IT consumer electronics, providing clients with innovative solution technologies ranging from acoustics to haptics vibrators, radio frequency (RF) and optics.
Els espais de la memòria és una guia de lectura que pretén recordar i donar a conèixer una mica més els espais públics, edificis històrics i monuments de la ciutat de Vilanova i la Geltrú.
La història, el perquè del nom d’un carrer, d’un lloc, les experiències vitals de la gent que els habita, etc., són aspectes fascinants que podreu descobrir a través de la lectura de diversos documents.
We are leading advertising agency in ghana. Banner ads, TVC Ads, SEO Services, SMO Services, PPC Services, Market Research, Web Designing, Web Development, Radio Activity, Branding, Clients: Airtel, GNPC Ghana, MTN Ghana and many more..
Website: www.origin8gh.com
Contact no: 0263217004
Startup Stage - Business Services - Presentation by Khalid Saleh, CEO of FigPii at the NOAH Conference London 2016, Old Billingsgate on the 11th of November 2016.
University of St. Thomas: Ad Fed / PRSSA PresentationCraig Pladson
Craig Pladson and Allison Janney presented to the Ad Fed / PRSSA groups at the University of St. Thomas on November 3, 2011. Presentation includes their backgrounds, an overview of Colle+McVoy, perspectives on modern marketing and how to stand out as a graduate looking for their first job in marketing.
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
Driving Discoverability, Engagement, and Revenue in Publishing - Digital Book...Murray Izenwasser
Modern Marketing has changed dramatically - and few industries have been impacted more than the publishing industry. This presentation went through the current landscape and steps necessary to create a modern marketing program that touches the consumers at all touchpoints, and uses the resources (authors, books, platforms) to truly drive Discovery, Engagement, and Sales.
Els espais de la memòria és una guia de lectura que pretén recordar i donar a conèixer una mica més els espais públics, edificis històrics i monuments de la ciutat de Vilanova i la Geltrú.
La història, el perquè del nom d’un carrer, d’un lloc, les experiències vitals de la gent que els habita, etc., són aspectes fascinants que podreu descobrir a través de la lectura de diversos documents.
We are leading advertising agency in ghana. Banner ads, TVC Ads, SEO Services, SMO Services, PPC Services, Market Research, Web Designing, Web Development, Radio Activity, Branding, Clients: Airtel, GNPC Ghana, MTN Ghana and many more..
Website: www.origin8gh.com
Contact no: 0263217004
Startup Stage - Business Services - Presentation by Khalid Saleh, CEO of FigPii at the NOAH Conference London 2016, Old Billingsgate on the 11th of November 2016.
University of St. Thomas: Ad Fed / PRSSA PresentationCraig Pladson
Craig Pladson and Allison Janney presented to the Ad Fed / PRSSA groups at the University of St. Thomas on November 3, 2011. Presentation includes their backgrounds, an overview of Colle+McVoy, perspectives on modern marketing and how to stand out as a graduate looking for their first job in marketing.
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
Driving Discoverability, Engagement, and Revenue in Publishing - Digital Book...Murray Izenwasser
Modern Marketing has changed dramatically - and few industries have been impacted more than the publishing industry. This presentation went through the current landscape and steps necessary to create a modern marketing program that touches the consumers at all touchpoints, and uses the resources (authors, books, platforms) to truly drive Discovery, Engagement, and Sales.
Presented by Mitch Germann, Vice President, Edelman Digital, Seattle, and Dennis O'Malley, VP, Global Services, Moxie Software. Moderated by Bill Boyd, Founder of IABC's Morning Manager Series.
How to embed social media in your business? Orange Digital corner at Women's ...the bureau, digital agency
Being a social business is about creating relationships. Brands are no longer controlled by their owners but by consumers and employees. Consumer-to-consumer interaction is crucial, with peer recommendations trusted more than advertising. Engagement is replacing marketing as the key goal of social media. Social strategy needs to be represented at board level; roles such as chief social media officer will become commonplace. Employees of all levels can communicate socially about the brand, provided that standards are set out to protect both brand and individuals. At a minimum, it is vital that companies listen to what social media are saying about them.
Corporate Communication, Coordination and CooperationGerald Fricke
Lectures by Prof. Dr. Susanne Robra-Bissantz at Summer School, TU Braunschweig, Institut für Wirtschaftsinformatik, Abteilung Informationsmanagement (wi2). July 2009.
Explaining the best practices of how a traditional and digital media agency can partner to the ultimate benefit of the client. This presentation showcases the sensitivities that each side must address when "reaching across the aisle" and will help with avoiding the politicking and counter-positioning that often mars a broad cross channel engagement. Using real client this presentation shows how a truly holistic approach to advertising yields exponential benefits to both the agencies involved and the clients' bottom line.
-Understand the best practices that make up a traditional/digital partnership.
-Identify the shared learnings and aggregate success metrics to tell that the partnership is working.
-Learn how to avoid budget jockeying and political shenanigans.
-Determine what makes for a solid traditional/digital partner.
Similar to Presentation Arno Lebrun Facebook Benelux (20)
Pernod Ricard saw in Profiler the opportunity to gain different insights and generate advanced Personas based on extensive data about Socio-Demographics, Hobbies & Activities, Media Preferences, Arts and Leisure (favorite Festivals, etc), Travel Habits, Brands affinities, just to name a few.
10. Social Strategies
Business Social Business!
Impact! • Incorporating people into core
business functions & products!
• Touches multiple areas within the
organization!
• Drives real financial results !
• Measured with core business
Social Marketing! metrics!
• Custom marketing strategies!
• People create the message!
• Media amplifies the message!
• Measured with mainstream
Social Media! marketing metrics !
• Publishing & monitoring of
company channels!
• Traditional “push” advertising
campaigns!
!
• Measured with channel specific
metrics!
Organizational
Integration!
!
11. Social Strategies
Business Social Business!
Impact! • Incorporating people into core
business functions & products!
• Touches multiple areas within the
organization!
• Drives real financial results !
• Measured with core business
Social Marketing! metrics!
• Custom marketing strategies!
• People create the message!
• Media amplifies the message!
• Measured with mainstream
Social Media! marketing metrics !
• Publishing & monitoring of
company channels!
• Traditional “push” advertising
campaigns!
!
• Measured with channel specific
metrics!
Organizational
Integration!
!
12. The easiest step: Relevant targeting
Find the people who
actually love
cooking & dining (as
an interest) !
Find the people who
like Jamie Oliver,
Nigella Lawson and
Gordon Ramsey (as
a specific interest)!
13. Anyone can start their business
Create a page / right audience
13
14. Social Strategies
Business Social Business!
Impact! • Incorporating people into core
business functions & products!
• Touches multiple areas within the
organization!
• Drives real financial results !
• Measured with core business
Social Marketing! metrics!
• Custom marketing strategies!
• People create the message!
• Media amplifies the message!
• Measured with mainstream
Social Media! marketing metrics !
• Publishing & monitoring of
company channels!
• Traditional “push” advertising
campaigns!
!
• Measured with channel specific
metrics!
Organizational
Integration!
!
17. Social Strategies
Business Social Business!
Impact! • Incorporating people into core
business functions & products!
• Touches multiple areas within the
organization!
• Drives real financial results !
• Measured with core business
Social Marketing! metrics!
• Custom marketing strategies!
• People create the message!
• Media amplifies the message!
• Measured with mainstream
Social Media! marketing metrics !
• Publishing & monitoring of
company channels!
• Traditional “push” advertising
campaigns!
!
• Measured with channel specific
metrics!
Organizational
Integration!
!
21. Identity!
Taking Loyalty Cards from product
preference to life preference!
1. Assortment Opportunity!
2. Personalized Experience!
3. Discovery!
22. Social Strategies
Business Social Business!
Impact! • Incorporating people into core
business functions & products!
Customers
Today
• Touches multiple areas within the
organization!
• Drives real financial results !
• Measured with core business
Social Marketing! metrics!
• Custom marketing strategies!
• People create the message!
• Media amplifies the message!
• Measured with mainstream
Social Media! marketing metrics !
• Publishing & monitoring of
company channels!
• Traditional “push” advertising
campaigns!
!
• Measured with channel specific
metrics!
Organizational
Integration!
!