How to Make Video the Key Player In Your Content Mix It Was Meant to Be

•

8 likes•1,880 views

Video is an effective part of any content mix, but many marketers shy away from it because of wrongful assumptions about cost and difficulty. Want to do video and do it well? In this B2B Content Hacks session, Vidyard explains how to create videos on a budget, generate leads and leverage personalization.

HOW TO MAKE VIDEO THE KEY PLAYER IN
YOUR CONTENT MIX IT WAS MEANT TO BE
Jon Spenceley
Marketing Manager
Vidyard
@jonspenceley
Hana Abaza
VP Marketing
Uberflip
@hanaabaza

@uberﬂip#ContentHacks !
Questions? We’ve got answers!
(At the end of the webinar J)
WE WILL SEND THE RECORDING.

@uberﬂip#ContentHacks !
Questions? We’ve got answers!
(At the end of the webinar J)
WE WILL SEND THE RECORDING.
JOIN IN ON

@uberﬂip#ContentHacks !
STICK AROUND FOR A DEMO

@uberﬂip#ContentHacks !
MEET THE EXPERT
Jon Spenceley
Vidyard
Street Cred:
•  Grows Vidyard’s social spaces with amazing content
•  Built out our first episodic video series
•  Develops all of our outbound email campaigns
Expert’s picture

@uberﬂip#ContentHacks !
LET’S GET HACKING!

@uberﬂip#ContentHacks !
Creating Video On A Budget
•  Video does NOT have to be complicated
•  Already have all the equipment you need
•  Start simple with easy video formats

@uberﬂip#ContentHacks !
Demo Videos
Screenshot/Image here

@uberﬂip#ContentHacks !
Interviews
Screenshot/Image here

@uberﬂip#ContentHacks !
Customer Testimonials
Screenshot/Image here

@uberﬂip#ContentHacks !
Re-Using The Content You Already Have
Screenshot/Image here
•  Recorded webinars –
the video you already have

@uberﬂip#ContentHacks !
Re-Using The Content You Already Have
Screenshot/Image here
•  Recorded webinars –
the video you already have
•  Cut up your existing videos for social

@uberﬂip#ContentHacks !
Generating Leads With Video
•  Video is the most compelling CTA on the web
•  Most videos are top-of-funnel assets
•  Use video to generate leads
•  Turns passive assets into active marketing tools!

@uberﬂip#ContentHacks !
Use YouTube Annotations
Screenshot/Image here

@uberﬂip#ContentHacks !
Add Lead Gen Opportunities Directly to Video
Screenshot/Image here

@uberﬂip#ContentHacks !
Make Video the Star of Campaigns
Screenshot/Image here

@uberﬂip#ContentHacks !
Personalize Your Videos
•  Fact: Prospects love personalized video
•  Huge leap in CTR on our personalized
campaign

@uberﬂip#ContentHacks !
Personalize Your Videos
Screenshot/Image here
•  Fact: Prospects love personalized video
•  Huge leap in CTR on our personalized
campaign
•  Develop videos based on persona

@uberﬂip#ContentHacks !
Track Who’s Watching With Video Data
•  View counts are great vanity metrics
•  Strong video marketers look at individuals
•  Push data into Marketing Automation & CRM systems
to drive more personalization

@uberﬂip#ContentHacks !
Track Individual Viewer Data With Email

@uberﬂip#ContentHacks !
Video Data & Marketing Automation
Screenshot/Image here

@uberﬂip#ContentHacks !
RESOURCES
Webinar: 10 Ways to Use Personalized Video to Blow Everyone's Socks Off
www.vidyard.com/webinars/10-ways-to-use-personalized-video-to-blow-everyones-socks-off
Video Marketing Institute
www.vidyard.com/video-marketing-institute/
Blog: Create Amazing Video Content on a Budget
www.vidyard.com/blog/create-amazing-video-content-on-a-budget

@uberﬂip#ContentHacks !
QUESTION TIME!
hub.uberflip.com
Hana Abaza
VP Marketing
Uberflip
@hanaabaza
Jon Spenceley
Marketing Manager
Vidyard
@jonspenceley

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How to Make Video the Key Player In Your Content Mix It Was Meant to Be

1. HOW TO MAKE VIDEO THE KEY PLAYER IN YOUR CONTENT MIX IT WAS MEANT TO BE Jon Spenceley Marketing Manager Vidyard @jonspenceley Hana Abaza VP Marketing Uberflip @hanaabaza

2. @uberﬂip#ContentHacks ! Questions? We’ve got answers! (At the end of the webinar J) WE WILL SEND THE RECORDING.

3. @uberﬂip#ContentHacks ! Questions? We’ve got answers! (At the end of the webinar J) WE WILL SEND THE RECORDING. JOIN IN ON

4. @uberﬂip#ContentHacks ! STICK AROUND FOR A DEMO

5. @uberﬂip#ContentHacks ! MEET THE EXPERT Jon Spenceley Vidyard Street Cred: •  Grows Vidyard’s social spaces with amazing content •  Built out our first episodic video series •  Develops all of our outbound email campaigns Expert’s picture

6. @uberﬂip#ContentHacks ! LET’S GET HACKING!

7. @uberﬂip#ContentHacks ! Creating Video On A Budget •  Video does NOT have to be complicated •  Already have all the equipment you need •  Start simple with easy video formats

8. @uberﬂip#ContentHacks ! Demo Videos Screenshot/Image here

9. @uberﬂip#ContentHacks ! Interviews Screenshot/Image here

10. @uberﬂip#ContentHacks ! Customer Testimonials Screenshot/Image here

11. @uberﬂip#ContentHacks ! Creating Video On A Budget •  Video does NOT have to be complicated •  Already have all the equipment you need •  Start simple with easy video formats •  Use tools available – iMovie, Windows Movie Maker, Quicktime, etc •  When you’re ready to upgrade, easy camera setups can be bought for under $2000

12. @uberﬂip#ContentHacks ! Re-Using The Content You Already Have Screenshot/Image here •  Recorded webinars – the video you already have

13. @uberﬂip#ContentHacks ! Re-Using The Content You Already Have Screenshot/Image here •  Recorded webinars – the video you already have •  Cut up your existing videos for social

14. @uberﬂip#ContentHacks ! Re-Using The Content You Already Have Screenshot/Image here •  Recorded webinars – the video you already have •  Cut up your existing videos for social •  Use Videos in Blog Posts

15. @uberﬂip#ContentHacks ! Re-Using The Content You Already Have Screenshot/Image here •  Recorded webinars – the video you already have •  Cut up your existing videos for social •  Use Videos in Blog Posts •  Add video to your email campaigns

16. @uberﬂip#ContentHacks ! Generating Leads With Video •  Video is the most compelling CTA on the web •  Most videos are top-of-funnel assets •  Use video to generate leads •  Turns passive assets into active marketing tools!

17. @uberﬂip#ContentHacks ! Use YouTube Annotations Screenshot/Image here

18. @uberﬂip#ContentHacks ! Add Lead Gen Opportunities Directly to Video Screenshot/Image here

19. @uberﬂip#ContentHacks ! Make Video the Star of Campaigns Screenshot/Image here

20. @uberﬂip#ContentHacks ! Personalize Your Videos •  Fact: Prospects love personalized video •  Huge leap in CTR on our personalized campaign

21. @uberﬂip#ContentHacks ! Personalize Your Videos Screenshot/Image here •  Fact: Prospects love personalized video •  Huge leap in CTR on our personalized campaign •  Develop videos based on persona

22. @uberﬂip#ContentHacks ! Personalize Your Videos Screenshot/Image here •  Fact: Prospects love personalized video •  Huge leap in CTR on our personalized campaign •  Develop videos based on persona •  Personalize the splash screen

23. @uberﬂip#ContentHacks ! Personalize Your Videos Screenshot/Image here •  Fact: Prospects love personalized video •  Huge leap in CTR on our personalized campaign •  Develop videos based on persona •  Personalize the video itself – worth it

24. @uberﬂip#ContentHacks ! Track Who’s Watching With Video Data •  View counts are great vanity metrics •  Strong video marketers look at individuals •  Push data into Marketing Automation & CRM systems to drive more personalization

25. @uberﬂip#ContentHacks ! Track Individual Viewer Data With Email

26. @uberﬂip#ContentHacks ! Video Data & Marketing Automation Screenshot/Image here

27. @uberﬂip#ContentHacks ! Video & CRM

28. @uberﬂip#ContentHacks ! RESOURCES Webinar: 10 Ways to Use Personalized Video to Blow Everyone's Socks Off www.vidyard.com/webinars/10-ways-to-use-personalized-video-to-blow-everyones-socks-off Video Marketing Institute www.vidyard.com/video-marketing-institute/ Blog: Create Amazing Video Content on a Budget www.vidyard.com/blog/create-amazing-video-content-on-a-budget

29. @uberﬂip#ContentHacks ! QUESTION TIME! hub.uberflip.com Hana Abaza VP Marketing Uberflip @hanaabaza Jon Spenceley Marketing Manager Vidyard @jonspenceley

30. @uberﬂip#ContentHacks !

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