How to Transition into Product Management by Expedia Group PM
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Jon talked about how to transition into product management. There is no linear road into product management and Jon's path was no different. Product Managers are from many diverse backgrounds with unique skillsets. We are the “mini-CEOs" of our products, which requires us to collaborate with many departments across a given company. Every day, Product Managers must wear multiple hats to ensure the successful launch and adoption of our products. Jon's goal of this talk was to provide insight on how you can land a position regardless of your background.
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How to Transition into Product Management by Expedia Group PM
- 1. How to Transition into Product Management by Expedia Group PM www.productschool.com
- 2. FREE INVITE Join 23,000+ Product Managers on
- 3. COURSES Product Management Learn the skills you need to land a product manager job
- 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
- 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
- 6. COURSES Blockchain and Cryptocurrencies Learn how to trade cryptocurrencies and build products using the blockchain
- 8. Transition into Product Management Jon Metz
- 9. Talking points ● Transition into Product Management (PM) ● Important skills for PMs ● Landing a PM Job
- 10. About Me ● Expedia Group: Product Manager ● Boeing: Product Manager, project mgmt, consulting ● KPMG: Marketing, Client Services ● Grainger: Sales ● University of Washington (Go Dawgs!) ● Married, Love to Travel
- 11. How to Transition into Product Management ● Special projects ● Shadow PMs ● PM Courses (ex: Product School, Certificate programs)
- 12. Important Skills for Product Managers ● Master collaborator ● Communicate at all levels ● Prioritization ● User Research ● Make data based decisions
- 13. Landing a PM Job ● Network! ● Resume: focus on accomplishments instead of responsibilities ● Interview framework ○ Types of Questions ■ Product Design ■ Problem Solving ■ Improve Product ■ Estimation ■ Prioritization ○ Present several ideas with pros & cons and 1 recommendation
- 14. Interview Prep Resources ● Decode and Conquer (Lewis C. Lin) ● PM Interview Questions (Lewis C. Lin)
- 15. Part-time Product Management Courses in San Francisco, Silicon Valley, Los Angeles, New York, Austin, Boston, Seattle, Chicago, Denver, London, Toronto www.productschool.com
Editor's Notes
- understand web analytics, learn SQL, and machine learning concepts
- Ask room who’s a CS background, business, other? Who’s worked with/currently work with PMs?
- Talk about getting into product mgmt (not a linear path) Business major, MBA, PM, consulting first Important skills of PMs Landing a PM job Want this to be interactive so ask me questions throughout
- Talk a bit about each role EG: new program working with external partners to deliver products for business travelers (Egencia)-new revenue streams Boeing: Traveler risk mgmt and analytics tool KPMG: Marketing & Client Services Grainger: Sales (Equip & tools products)
- Special projects How I got into PM at Boeing-told my boss my passions, gave me a product mgmt opp on a data analytics feed day 2 on the job Be proactive, talk to your manager OJT is the best (how i learned about agile, MVP, writing stories, UAT) Shadow PMs Typical day, how they prioritize, solve problems, write stories Business PM, TPM (will help you know what route to go and skills to refine) PM Courses Product School! (you’re here!) UW pm course (advisory board is pm leaders, expedia co-workers did this)
- Master Collaborator-mini ceo of product, works with all depts (dev, pmk, legal, finance, sales, biz dev)-my first PM opp def worked with these depts Communicate at all levels-Devs (reqts) to CEO (monthly status) Prioritize-Say no, tradeoffs with PMs/Stakeholders, framework-weighted avg for what we will deliver each sprint and roadmap priorities Business Opportunity (GP, Rev) Complexity to build (XS to XL?) Dependencies (reliant on other teams to deliver first?) Impact on your product KPIs (if no impact on revenue, CP, attach, GP etc, don’t do it) User Research Publication Survey data, competitor product tear down, mkt trends User surveys, user testing (how users interact with new features) Data based decisions Rely on facts & data over emotion (can’t test a change on the site or app b/c you feel like it, what data justifies you testing and learning from the change?)-what are your customers telling you, engagement data, conversion, GP, competitor offerings Scientific method (observe, hypothesize, test & learn)
- Network!-many interviews happen out of job referrals Resume (accomplishments over responsibilities-what value do you bring to the hiring mgr/team?) Interview framework Types of questions to prep for (3 options w/ pros & cons and make recommendation) Product design (what products do you like, design a new product) Problem solving (root cause, 5 whys, what metrics do you need to help solve the problem?) Improve product (pitch new ideas to hiring team, ID user problem/mkt opp, recommendations, will make you stand out) Estimation (napkin math on a business opp-assumptions based on mkt size, growth rate, transactions, conversion, avg price)-ask interviewer to clarify some assumptions (mkt size, transactions) for the case problem Prioritization (leverage weighted avg framework or another framework with napkin math to justify priorities/roadmap) Present recommendations with pros & cons NOTE: Interviewers are focused on your thought process (ok to ask questions and clarify assumptions as you go through these kinds of questions)
- Lewis Lin books on PM interview prep (framework) I just covered