The internet of things is proliferating thanks to the availability of better and faster connectivity in and outside the home; as well as the strong push for the adoption of the smart home by key players, especially with voice assistants. In this talk, Gaurav talked about creating IOT products and experiences and shared his views on the precursors to help make decisions about whether you should make a connected smart device. He also shared some learnings about each component - the hardware, the cloud; and the end user applications as they relate to the user’s journey through your product’s experience.

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7. Gaurav Bradoo
TONIGHT’S SPEAKERS

8. DIGITALPHYSICAL
CONNECTED
KEY LEARNINGS IN
CREATING PRODUCT EXPERIENCES
GAURAV BRADOO

9. A BIT ABOUT ME
201816140820041987 06 1210
HIMALAYAN
VALLEYS
INDIA
LAND OF SINBAD
OMAN
LORD OF THE RINGS
NEW ZEALAND
THE NEW WORLD
USA
INDIAN SCHOOL MUSCAT
KINDERGARTEN - HIGH SCHOOL
UNIVERSITY OF AUCKLAND
ELECTRICAL ENGINEERING
IIT INSTITUTE OF DESIGN
PRODUCT DESIGN + INNOVATION
BECA
ENGINEER
DAVANTI
MGMT CONSULTANT
MULTIPLE ORGS.
DESIGNER
LOGITECH
PRODUCT MANAGER

10. A BIT ABOUT ME

11. Making hardware is harderMaking hardwareMaking hardware is hard
connected

12. Should you be making a
connected hardware product?

13. Then determine the role of hardware,
software & cloud in solving this problem.
Who is this user? A mass consumer, a business etc.
What is the user need?

14. What is the role of hardware in this model?
What is your business model?

15. Retail, E-tail, Through a Partner, Installers, Etc
Where will the product be sold?

16. Key learnings $
BUY SETUP USE
?
SUPPORT

17. Message the product for the channel of
sale
$
Purchase drivers may not be the same as usage drivers
BUY SETUP USE
?
SUPPORT

18. Package the product for the channel of
sale.
$
Brown box vs on-shelf packaging
BUY SETUP USE
?
SUPPORT

19. $
BUY USE
?
SUPPORTSETUP
The unboxing experience should drive
users towards their first WOW moment.
It's the first thing a user is excited to do with your
product.

20. $
BUY USE
?
SUPPORTSETUP
The setup guide should drive users
towards downloading the digital app.
The rest of the setup flow may be added after this on
the physical guide.

21. $
BUY USE
?
SUPPORTSETUP
Your product's factory firmware must
support OTA updates.
These can be a double edged sword.

22. SETUP
Connected implies
the product will improve.
$
BUY USE
?
SUPPORT
Regular bug fixes, New Features

23. SETUP
Reach the user wherever they are.
$
BUY USE
?
SUPPORT
Multi modal experiences are the way forward, and the
cloud is critical in delivering this experience.

24. SETUP
Help users help themselves
$
BUY USE
?
SUPPORT

25. SETUP
Create easy and reliable
channel(s) for the user to engage with you.
$
BUY USE
?
SUPPORT
Don't add more channels if you can't support them.

26. but can create a differentiated offering
Making hardware is harder
Being more integrated in users' lives; allowing more longevity;
better understanding of and relationship with users.
connected

27. but can create a differentiated offering
Making hardware is harder
and be very rewarding to work on.
connected

28. DIGITALPHYSICAL
CONNECTED
KEY LEARNINGS IN
CREATING PRODUCT EXPERIENCES
GAURAV BRADOO

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