Google continues to dominate search and increase its share. According to data, Google's share of searches grew from 58.9% to 64.8% between October 2016 and May 2017, an increase of 5.9 percentage points. Other major players like Yahoo and Bing lost share over this period. Google also dominates as a traffic referrer, responsible for over 60% of all referrals in May 2017. However, the distribution of traffic varies among top referrers, with Facebook and YouTube focusing more on top domains.