The document outlines various customer analytics and targeting strategies available through FoxMetrics to enhance user experience and improve conversion rates. It emphasizes the importance of understanding customer behavior, tracking performance metrics across channels, and leveraging data for more effective marketing decisions. Key tools mentioned include website performance tracking, email analytics, polling, and abandoned cart strategies to engage customers effectively and optimize marketing efforts.

1. Analytics, Sweet!
www.FoxMetrics.com

2. Customer Analytics and Targeting
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Learn About Your Customers with…
See what your users
are actually doing
before they buy.
Any purchase requires at least some
information.
The simpler the product, generally, the less
detailed information required. How
complex is your solution? What information
does each prospect require on their way
towards becoming a customer?
Use this tool to see where your customers
go on your website to get the information
they need at the time they need it, so you
can optimize your user experience to
cause more prospects to convert to
customers by giving them the right
information at the right time.

3. Customer Analytics and Targeting
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Learn About Your Customers with…
The customer is
always right, even
when they aren’t.
Customers will tell you what they
think, if you ask them.
This functionality provides a simple,
low-intrusion method of asking for
customer insights and feedback on a
regular basis without having to
conduct an off-line survey.

4. Customer Analytics and Targeting
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Learn About Your Customers with…
Accelerate the social
channels that work.
Improve the ones that
don’t.
Do you know which social media channels are
driving the most traffic or conversions on your
website?
Every user is different, and every social media
channel user has a different journey,
experience, and unique reason for using that
particular channel.
This tool enables you to dig deep into the
results of your social media campaigns so you
can stop doing what’s not working and
increase the velocity of what is working.

5. Customer Analytics and Targeting
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Learn About Your Customers with…
Email is still the killer
marketing app. Make it
even better.
Email marketing is still the most powerful
weapon in your digital marketing arsenal.
Opt-in subscribers are letting you know that you
have permission to contact them via email on a
regular basis. That’s powerful. But how do you
know your email campaigns are working unless
you are tracking each one of them? Our email
analytics tool gives you the power to hone in on
exactly what is working and not working with
your email marketing efforts.
From open/read rates, click-through rates, and
ultimately conversions, you can use this tools to
build a powerful, predictable, email marketing
machine.

6. Customer Analytics and Targeting
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Learn About Your Customers with…
Every page matters, so
track every page’s
performance.
Every word on your website matters, and
every page on your website matters.
If a page or group of pages is not
performing well, that’s your invitation to
make edits or adjustments to that page, or
to conduct A/B testing to see why it’s not
performing as expected.
Use this tool to track the performance of
every page on your website so you can
optimize every part of your user experience.

7. Customer Analytics and Targeting
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Learn About Your Customers with…
Know which half of your
marketing is actually
working.
How do your prospects learn about your
products the very first time? What is the event
that nurtures your best customers to the final
step in becoming a customer?
That’s called attribution: the cause of
conversion. It’s how we know what piece of our
marketing tactics caused our prospect to
become customers.
All of our touchpoints are critical, but some
stand out in generating more interest or a
higher conversion rate. Now you’ll know which
events are having the most positive impact on
your prospects.

8. Customer Analytics and Targeting
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Learn About Your Customers with…
Our product suite.
Your secret weapon.
It’s people who buy your products – not
traffic or “impressions” and that’s why the
data we collect tracks real people and
more importantly, their behaviors.
Aggregate all of that customer data, and
it’s a gold mine of potential insights for
your business.

9. Customer Analytics and Targeting
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Learn About Your Customers
Data makes the best
decisions.
If you don’t measure it, you cannot change it.
Analytics are the heart of the digital marketing
revolution. We make better decisions with
data, so we track everything on our website
so that we can know and understand what’s
happening, and then make specific, highly
tailored decisions for each event, and then
track our results immediately.

10. Customer Analytics and Targeting
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Learn About Your Customers with…
Find out what your
customers really want.
Polls are a superb method of customer
engagement and research. People enjoy
giving their opinion, especially when you ask
them for that opinion about something near
and dear to their hearts.
Someone is at your website for a reason, so
now that you have their attention, you can
poll them on what’s important to them, giving
them cause to take the time to answer.
FoxMetrics’ polling tools make it simple to
setup a quick user poll to learn just about
anything about your customers.

11. Customer Analytics and Targeting
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Learn About Your Customers with…
A polite reminder
can go a long way.
Nearly 68% of all ecommerce shopping carts
are abandoned with no purchase. Why? If you
can shave even one percentage point off of that
rate, you could be a huge success. The only way
to make that change is to track this metric.
These are people who are leaving your store for
a reason. Our abandon cart tool helps you re-
engage your prospects who have taken the
time to shop, put items in their cart, but then
leave.
We don’t always know the reason someone
abandons their ecommerce shopping cart, but
we can now make sure they get a kind reminder
that they were shopping with us and that they
never completed their journey to a purchase.

12. Customer Analytics and Targeting
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Learn About Your Customers with…
Find out why they left
your site.
Not every visitor becomes a lead, and not
every lead converts to a customer. But do
you know why visitors to your website are
not converting, or worse, why they’re
leaving?
Our Abandon Browse tool gives you the
data you need to effectively re-engage
shoppers or prospects who just left, and
you can re-engage them in a customized,
familiar fashion that is less intrusive than
simply reminding them that they left and
then asking “Why?”

13. Customer Analytics and Targeting
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Learn About Your Customers with…
Update your website’s
content in real time.
You’ve built your website from the ground
up, so you know exactly how you need it to
function and when you will make updates.
Use our Content Update tool to turn any site
into a superb content management system.
Update what you want, when you want,
using familiar tools (Javascript & HTML) to
get the job done quickly and without
interruption to your visitors and customers.

14. Customer Analytics and Targeting
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Learn About Your Customers with…
Opt-in newsletter
marketing works,
if you ask.
Your email newsletter may be your most
powerful marketing tool. How do you keep
that email list growing?
It’s as simple as asking a visitor to sign up for
your email newsletter, in a polite and
persistent manner. Our Newsletter Sign Up
function lets you do just that, while
maintaining the customer’s user experience
and your brand.
You set the frequency and timing of when you
ask each visitor to sign up for your newsletter,
and you can also let visitors opt out of seeing
the message again.

15. Customer Analytics and Targeting
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Learn About Your Customers
Every page matters,
so track every page’s
performance.
Every word on your website matters, and
every page on your website matters.
If a page or group of pages is not
performing well, that’s your invitation to
make edits or adjustments to that page, or
to conduct A/B testing to see why it’s not
performing as expected.
Use this tool to track the performance of
every page on your website so you can
optimize every part of your user
experience.

16. Customer Analytics and Targeting
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Learn About Your Customers with…
Optimize your site’s
navigation according to
user patterns.
Every user takes a different journey to your
website and through your website, but is
their journey what you expected?
Using Clickstream you can track your users’
path through your website to see exactly
what their behavior patterns are so you can
make adjustments to better suit your users.
Adjusting to what your users are already
doing is a powerful method of nurturing them
along the path towards becoming a user, a
customer, and a brand advocate.

17. Customer Analytics and Targeting
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Learn About Your Customers with
You have their
attention. Now
nurture them down
your funnel.
Many of your users share specific
attributes, profiles, or other key data.
Using our search functionality, you can
easily discover these groups of users
and customers so you can target service,
offers, and products directly to them
based on those same attributes or
profiles or other key user data.
The more specifically you can target your
prospects, users, and customers, the
higher their response rates will be.

18. Customer Analytics and Targeting
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Learn About Your Customers
Survey your users in the
right context.
Very few people participate in off-line or out of
context surveys, but when you ask someone
their opinion on something they are already
doing, they are much more likely to respond.
Popup surveys are a great way to learn from
your customers and prospects, especially when
the survey questions can be configured to occur
while the user using the product or service in
question.

19. Customer Analytics and Targeting
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Learn About Your Customers with
Directly target your
specific customer
segments.
No two users or customers are exactly alike, but
many have one or two or three things in
common like where they live, what type of
mobile device they use, what browser they use,
or how they landed on your site.
You can use email to target these “tribes” based
on those specific criteria, so when a user
reaches your site from Facebook, you can
welcome them with an email that shows you’ve
done your homework by knowing that they
learned about your site from Facebook.

20. Customer Analytics and Targeting
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Learn About Your Customers
Give customers what
they need, when they
need it.
You know what you have to offer, but
sometimes your customers are left
guessing.
Now you can pick and choose those
moments in time when you know exactly
what your customers need to redirect their
attention – and clicks! – to the right place.
Using the metrics already in place, you can
determine which customers and users
should go where, and redirect them at just
the right time.

21. Customer Analytics and Targeting
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Learn About Your Customers with
Turn customers into
loyal advocates.
It really is far easier and less expensive to
keep an existing customer than it is to
attract, activate, and onboard a new
customer.
Our retention system lets you see what
happens when you make tweaks to your
user experience, letting you optimize your
users’ experience and keep them coming
back.
The customers that keep coming back are
your most valuable customers, so segment
your audiences so you can make turn your
happiest users into brand advocates.

22. Customer Analytics and Targeting
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Learn About Your Customers with
The numbers never lie.
Grab hold of your data.
Software as a Service was invented to
replace spreadsheets in many cases, but
sometimes we need to crunch the big
numbers, and the best way to do that is in a
spreadsheet.
You can export any FoxMetrics report to a
.csv file, and then import that file directly into
a spreadsheet, so you can crunch all the
numbers you need.