Human Business Design is a model that believes all human interactions inside and outside an organization matter. It provides a framework for the entire ecosystem to collaborate and co-create meaningful value. The new paradigm is based on co-creation and cooperation toward a bigger vision than just consumption. Human Business Design aims to return humanity to businesses, work and life by transforming organizations and each individual through merging left-brain efficiencies with right-brain imagination.

1. Human Business Design

2. We’re not Social
Media Experts.

3. We are not
Six Sigma pundits.

4. And we don’t pretend
to have cookie-cutters
answers to your
business challenges.

5. We’re just people
with a solid background in
Advertising, Marketing,
Sales and
Process Improvement.

6. First and foremost, we
are people with strong
beliefs and deep
skepticism towards snake
oil and quick fixes.

7. In the past few years,
businesses tried to
change internally and
externally to adapt to
ever-changing human
behavior, expectations,
desires and needs.

8. Businesses optimized.

9. Businesses advertised.

10. Businesses marketed.

11. Until people had enough.

12. Businesses scratched
their collective chins and
looked around the
corner…

13. Ahhhhh,
businesses socialized!

14. And socialized more.

15. Businesses cut.

16. Businesses Web 2.0’d the
world.

17. Businesses started to
Enterprise 2.0 the world.

18. Or Social Business
Design the world.

19. Businesses centered their
design around users.

20. Collaboration!
Wiki!
Co-Creation!
Co-Working!
Social Computing!
Connected Workforce!
Content Economy!
Virtual Teams!
Platforms!
Technologies!
Adoption!
Innovation!
Revolution!

21. Lying to ourselves is more
Deeply ingrained than lying to others
Fyodor Dostoyevsky

22. Ok,
let’s step back.

23. Truth #1:
We’re living in a
post-consumption
economy.

24. For a long time to
come.

25. Truth #2:
We pushed
efficiencies as far
as we could.

26. Real ROI doesn’t
come from
pushing humans
into becoming
more efficient.
Real ROI comes
from investing in
new collaboration
and co-creation
systems.

27. Truth #3:
Humans are not
androids.

28. Our obsession
with the left brain
has led us to this
moment in time.
Merging left and
right brain will lead
us out of it.

29. Truth #4:
Humans are social
primates.

30. New and intuitive
technologies have
Nothing of me is original.
allowed us to
I am the combined effort of" connect with
everybody I’ve ever known.
people in ways we
could not have
-Chuck Palahniuk, Invisible Monsters
imagined a few
years back.

31. We all just By sharing,
want to be linking,
commenting and
loved. discussing,
individuals gain
authority and
influence in the
social space and
elevate their
sense of self.

32. Truth #5:
We’re predictably
irrational.

33. “(We are)…rider on the
back of an elephant. I’m
holding the reins in my
hands, and by pulling one
way or the other I can tell
the elephant to turn, to
stop, or to go. I can direct
things, but only when the
elephant doesn’t have
desires of his own. When
the elephant really wants
to do something, I’m no
match for him.”
- Jonathan Haidt
The Happiness
Hypothesis

34. We focused on
the left brain,
leaving most of
our
communication
efforts void of…

35. …humanity.

36. For a long time to
come.

37. That’s why we
began this
adventure.

38. Organizations.
Businesses.
Work.
Life.

39. Merging left-brain
efficiencies of
organizations with the
right-brain imagination of
hyper-connected human
beings, creating new
value propositions
nobody ever imagined.

40. Human
Business
Design

41. What is Human Business Design?

42. Human Business Design
is a model based on the
belief that all human
interactions/conversations
inside and outside of your
organization matter now.

43. The way human beings
are motivated to connect
Just look up, we are both
and create value has
Under the same starry sky changed.

44. Organizations need to
provide a framework for
ALL THESE their entire eco-system to
participate in the co-
THINGS THAT creation of meaningful
I’VE DONE value.

45. The new paradigm is co-
creation and co-operation
on bigger ideas than just
the motivation to
consume.

46. Each valuable
organization has a big
vision behind its products
and services. And the
goal has to be that all
stakeholders work on this
bigger vision.

47. Returning humanity to
businesses, work and life.

48. Transforming businesses.

49. Dreams
All people dream, but not equally.
Those who dream by night in the dusty recesses of their mind,
Wake in the morning to find that it was vanity.
But the dreamers of the day are dangerous people,
For they dream their dreams with open eyes,
And make them come true.
And each of one us.
D.H. Lawrence

50. Human Business Design.

51. Join us
on this journey.

52. 10. Measure and
evaluate all your
social marketing
strategy and
activities.

53. daniel@bateshook.com uwe@bateshook.com